11 Tactics For Marketing & Conducting Business On Social Media

You’ve decided to go into business for yourself. You’re excited and passionate about what you have to offer, but there’s one thing that’s holding you back from starting your marketing plan: you don’t know where or how to start. 

You may have heard that social media is an excellent place to market your product or service, but if you’ve ever logged onto a platform like Facebook with the intention of “networking” and left feeling overwhelmed and frustrated, you’re not alone. It doesn’t have to be this difficult!

The good news is that social media marketing isn’t difficult when you know the right techniques. So let me share with you 11 things I’ve learned over the years about effectively marketing my business on social media:

5 Social Media Marketing Tips For Small Businesses – YouTube
1. Utilize influencer collaborations for wider reach.
2. Craft engaging and shareable visual content.
3. Leverage user-generated content to build trust.
4. Incorporate video content for higher engagement.
5. Implement data-driven strategies for better targeting.
6. Respond promptly to customer inquiries and feedback.
7. Use social media analytics to refine your approach.
8. Run contests and giveaways to boost interaction.
9. Develop a consistent posting schedule for visibility.
10. Utilize paid advertising for targeted exposure.
11. Foster a sense of community through interactions.

1. Establish Your Company Brand And Personality

Establishing a brand and personality is the first step in marketing and conducting business on social media. 

By defining your company’s brand, you can use it to guide your entire marketing strategy, including decisions regarding where and how you advertise, who you hire as employees, and which products and services are offered by the company.

Once you’ve established a brand identity for your business (or when starting a new business), consider how this will affect how people perceive what they see on social media channels like Facebook or Instagram. 

In addition to creating a strong visual aesthetic that will be recognizable across multiple platforms (including print), think about how the information presented differs between each platform:

Is one channel more suitable than another for news updates? If so, which one? Or does every channel require its unique style of posting?

Are there certain types of posts that should only be shared on certain sites because they’re better suited for those environments? 

For example, if someone shares an inspirational quote on Twitter but not Facebook this could be viewed negatively if followers know that person has posted similar content elsewhere without feeling compelled to respond with their own thoughts/opinions about what was said.”

Starting a social media team is a crucial step toward efficiently managing your online presence. Learn the essentials of team setup and coordination in our guide on how to start a social media team to ensure your campaigns run smoothly.

2. Build Rapport & Relationships With Your Audience

Building rapport and relationships with your audience are one of the most important steps in building a successful social media presence. Social media has made it easier than ever to connect with people on a personal level, so don’t waste that opportunity!

You can build these relationships by being authentic, personable, approachable, relatable, genuine, and honest. 

Be empathetic, transparent, and open – human! Be a good listener too – you want your followers to feel like they’re talking to an actual friend rather than just another brand or company trying to sell them something (although sometimes you will be selling something).

3. Keep Learning

As a marketer, you need to be up-to-date with the latest trends in social media. This can include learning about new platforms that have just launched or keeping track of what your competitors are doing and how they’re using these platforms. 

You might even want to try new platforms yourself by signing up for accounts on different networks like Instagram or Twitter.

Your Facebook business page can be a powerful marketing tool when optimized effectively. Discover valuable tips and strategies to enhance your page’s performance in our article on optimizing your Facebook business page and make the most of this platform.

4. Find A Niche, Then Niche Down

“Niche-ing down” means choosing a very specific area to focus on, rather than trying to be everything at once. There are two ways you can do this:

Define your niche by considering what you’re passionate about. If you love baking and have always dreamed of being a pastry chef, then maybe that’s where your passion lies. 

Maybe it’s not; maybe you just enjoy baking because it makes people happy and it helps relieve stress for you. In that case, think about how else baking could benefit other people and consider whether there are any products or services that would make life easier for them as well?

Define your niche by considering which interests aren’t currently being catered to by existing businesses/organizations/people/etc., but might be if someone were willing to put in the time and effort needed to fill the gap (by making those things themselves). 

For example: if your mom loves dogs but has never gotten into dog shows herself because she doesn’t have enough free time between work and family commitments right now … maybe there’s an opportunity here! 

You could start up an online shop where people could order custom-made collars or leashes made out of scraps from their old clothes (or even just colored duct tape) so they’d have something nice looking while still adhering strictly within budget constraints.”

5. Focus On One Or Two Social Media Platforms At First

While it’s tempting to launch a presence on every social media platform available, this can be a recipe for disaster. It’s best to focus on one or two platforms at first and build your audience there, then add another platform once you have an established audience. 

Once you’ve built up a following, then you can decide what other platforms might be worth your time and effort.

By focusing on one or two platforms, you’ll gain valuable experience in managing them effectively so that when you do expand into other areas of social media marketing, the process will go more smoothly. 

Here are some tips for choosing which social media sites are right for your business:

Crafting compelling content is essential for social media success. Explore a range of tools that can elevate your content creation process in our comprehensive list of 15 tools for better content on social media, helping you engage your audience effectively.

6. Don’t Be Afraid To Interact With People! But, Learn To Balance Your Time Wisely

Don’t be afraid to interact with people! On social media, it’s easy to feel like you’re losing control of your brand or that it’s too easy for people to criticize you. But, if you stay silent and offline, how will anyone know about your business or products?

The key is being smart about managing your time with social media. Don’t spend all day reading comments on Facebook that’s not why people are there. 

If someone asks a question, respond promptly so others can see what kind of customer service experience they’ll get from working with you (or not). 

And don’t forget that advertising isn’t the only way of promoting yourself online: posting pictures and videos on Instagram can also help build up credibility for potential customers who may trust other users’ opinions more than their own biases when deciding whether or not to purchase something from someone new who has yet to earn their trust in real life.

7. Keep Your Online Presence Uniform

Keep your online presence uniform. You must have consistency across all of your digital marketing assets. Your website, blog, and social media accounts should have the same look and feel so that they are easily recognizable as being linked to one another. 

This way, when someone sees a post from you on Facebook or Twitter and decides to check out your blog, they will be able to quickly navigate there without getting lost in a maze of links for every single one of your channels.

Make sure your online presence is consistent with your offline presence as well. If people visit a store location because of something they saw on Facebook or followed through through Instagram they want everything else about it to match what was presented digitally! 

If there’s no consistency between the two experiences (e-commerce websites are particularly guilty), then consumers will perceive both negatively since quality control isn’t being maintained across platforms

8. Check Your Spelling And Grammar!

The eighth and final tip is to make sure your grammar and spelling are up to par.

A mistake here or there may not be a big deal, but if you’re making a lot of them it can be hard on the eyes. It also makes you look unprofessional, especially when they’re glaring errors like missing articles (like “a” and “the”), run-on sentences, or incorrect punctuation.

The good news is that it’s usually pretty easy to catch these errors before posting something online. Just have someone else look over what you’ve written for them they’ll often be able to spot mistakes that would have otherwise slipped through the cracks! 

If all else fails, try using an online spell checker or grammar checker tool like Grammarly (which also highlights other issues like passive voice). 

This will help ensure that no matter how much time passes between writing something and posting it online, everything looks as good as possible when put out there into the world!

With numerous social networks available, focusing on the right ones is key. Learn about the most influential platforms in our guide to the top 11 social networks you should pay attention to and make informed decisions for your social media marketing strategy.

9. Run Contests And Promotions

Contests and promotions are one of the best ways to build your social media audience. Running contests and promotions on social media can also be a great way to build brand awareness, increase engagement, and drive traffic back to your website.

When it comes to running a contest or promotion on social media, there are many things you need to keep in mind:

Give away something of value (such as a free product) that is relevant to your audience.

Make sure it’s fun! People will be more likely to participate if they’re having fun participating in the contest/promotion with their friends or family members. 

In addition, adding some sort of game element will make the contest more engaging for everyone involved the last thing anyone wants is for someone who wins only because he/she has 1 million followers on Twitter (and therefore has access to an enormous following). 

Additionally, each time someone likes or shares something related with their friends (or strangers), this helps spread word about your brand without any effort on your part…

10. Use Lots Of Images To Attract Attention To Your Posts

You can use images to draw attention, convey a message and convey emotion. This is one of the reasons why pictures are so popular on social media. 

Photos and videos grab people’s attention quickly and they provide a way to connect with others in a more meaningful way than just words alone.

Although it may be tempting to simply take photos or record videos every time you do something interesting, that’s not always necessary. 

Some businesses have found success by posting simple graphics instead of full-blown photos or video clips especially if they have little experience using these forms of content marketing

11. Share Other People’s Content, Not Just Your Own!

Sharing other people’s content is a great way to build relationships with influencers in your field and make them notice you. Sharing their content will also help them feel like they can trust you, which could lead to sales opportunities down the road. 

If your company can share high-quality original content regularly, then it might be better off saving that for yourself instead of sharing someone else’s stuff!

Creating content that captures attention is vital for successful social media campaigns. Explore effective techniques in our article on how to create buzzworthy content on social media, and discover ways to engage your audience and drive meaningful interactions.


In conclusion, social media is a great way to market and conduct business online. You just need to know how to use it right. If you’re not sure where to start, don’t worry–we’re here with 25 suggestions that can help turn your social media marketing dream into reality!

Further Reading

Here are some additional resources for further exploring effective marketing strategies and social media tactics:

Facebook Marketing Strategies by WebFXLearn advanced techniques to maximize your Facebook marketing efforts and reach a broader audience.

Marketing Strategies for Success by WixDiscover comprehensive marketing strategies to enhance your online presence and drive business growth.

Boost Your Business with Social Media Marketing Tips by TechTargetExplore 12 actionable social media marketing tips to elevate your business and engage your target audience effectively.


What are the key elements of successful Facebook marketing strategies?

Effective Facebook marketing strategies involve a combination of engaging content, targeted advertising, consistent posting, and meaningful interactions with followers.

How can I develop a solid marketing strategy for my business?

To develop a robust marketing strategy, you should start by defining your target audience, setting clear goals, conducting market research, and crafting a plan that aligns with your business objectives.

What are some essential social media marketing tips for boosting business growth?

Social media marketing success can be achieved through strategies like consistent posting, leveraging user-generated content, engaging with followers, utilizing relevant hashtags, and analyzing performance metrics.

How can I measure the effectiveness of my marketing strategies?

You can measure the effectiveness of your marketing strategies by tracking key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and return on investment (ROI).

What role does content creation play in successful marketing?

Content creation is pivotal in successful marketing as it helps convey your brand’s message, engages your audience, and establishes your expertise. High-quality and relevant content can attract and retain customers while building brand loyalty.