You’re going to learn how to make the most of your emails. I’ve been a freelance writer for years, and I have learned that if you can write an email, you can get work done. This is because being able to communicate clearly through written language (whether it’s an article or an email) is essential in the world of freelancing.
In this article, we will explore ten ways I have improvised my freelance life with emails!
| Takeaways |
|---|
| 1. Utilize Email Marketing: Leverage emails to enhance your freelance business’s marketing strategies. |
| 2. Effective Client Communication: Use emails to maintain clear and professional communication with clients. |
| 3. Time Management: Organize your workday by implementing efficient email management practices. |
| 4. Networking Opportunities: Forge valuable professional connections by engaging in strategic email interactions. |
| 5. Client Onboarding: Streamline the onboarding process for new clients using informative emails. |
| 6. Personal Branding: Showcase your expertise and personality through well-crafted email correspondence. |
| 7. Skill Enhancement: Learn from email interactions to continuously improve your freelance skills. |
| 8. Feedback Collection: Gather valuable feedback from clients through well-structured email inquiries. |
| 9. Remote Collaboration: Use emails to collaborate effectively with remote clients and team members. |
| 10. Problem Solving: Address freelance challenges by incorporating creative email-based solutions. |
1. Use Email To Get New Business
Get new business by using email marketing. It’s time-consuming to prospect and write proposals, but you can use cold emails to get new business without spending hours of your time or a lot of money doing it.
Cold emails are messages sent through an email address that the recipient doesn’t know exists. You can use cold emailing to find new clients and partners or even just make connections with people who might be interested in working with you in the future.
Make sure that your subject line is compelling enough for their click-through on it, then follow up with a short message explaining how you can help them solve their problem (or how they could benefit from working with someone like yourself).
If you want more examples of how people are scaling their businesses using nothing but emails, check out this blog post from Andrew Warner at Mixergy: How I Scaled My Business With Email Marketing
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2. Use Email To Stay In Touch With Clients And Customers
Email is a great way to keep in touch with your clients and customers. It’s easy and fast, and it gives you the ability to communicate without having to call or text them directly. If you’re working on an ongoing project with someone, email is often a better choice because it allows both parties time to think about what they want to say before responding (and gives each party time if one or both parties are busy).
Email also allows for more specificity than texting or calling does; for example: “I wrote up some ideas on how we might approach this project over the weekend” vs “Let me know if you have any questions about anything.”
3. Use Email To Figure Out Who You Should Be Selling To
Let’s say you’re a freelancer who wants to sell writing services to a fancy brand. To help them, you need to figure out which of their departments needs the most content. So here’s what you can do:
Search for that brand on social media and see whether any of its employees are tweeting about needing writers.
Search for that brand’s job listings and see if they have any openings that might require your services (and if there aren’t any jobs listed yet, try searching again in six months or so they may put one up!).
Effective marketing begins with asking the right questions. Discover insights on crafting impactful questions in our guide to asking questions that drive marketing success.
4. Use Email To Keep Track Of Upcoming Events
I use email to my advantage in a variety of ways, but one of the most valuable is a calendar. I’ve used the calendar function within Gmail for years, and it’s been helpful in many ways.
For example, if you’re doing business with someone who often forgets about meetings with you, then this feature is an easy way for you to remind them of these upcoming events without being abrasive about it (you can set up reminders from within your own inbox).
It also offers a handy place where you can keep track of birthdays and other special occasions for yourself and friends/family members without having to open up another app or browser window every time.
5. Use Email To Reach Out With Questions
As a freelancer, you have way more time than you do when you’re working in an office. That’s because you don’t have to commute and sit through meetings, so make use of the extra time by sending out some emails!
If you have a question about something that’s on your mind, send it off and chances are someone will be able to help or at least lend their opinion on it. You may even get new business from people who want to pay for your expertise in those subjects!
6. Use Email As A Tool For Outreach (Not Just Back-And-Forth Communication)
Email is such an old technology that people think it’s outdated now and “smarter” ways exist—like social media platforms like Twitter or Facebook Messenger where messages can be sent instantly without waiting for replies (if they ever come at all).
While these newer forms of communication do have benefits worth considering when building relationships with colleagues or potential clients/customers who aren’t necessarily within arm’s reach geographically speaking (i.e., if your target audience is spread throughout North America instead of just local), they don’t work as well when one party needs something urgently while another party doesn’t need anything right away.
This is especially true since most digital communications services aren’t free either which means money spent unnecessarily = wasted resources that could’ve been applied elsewhere! Don’t let fear hold us back from using what works best given our situation.”
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7. Use Email To Network
Email can be a great way to network, especially if you’re not a fan of networking in person. This can be particularly useful for freelancers who are introverts or newbies at networking.
Whether you’re looking for other freelancers to work with on projects, potential clients, and customers, or just want to stay on top of industry news and trends: here are some ways email can help:
- Use email to network with other freelancers. Whether they’re in your city or across the world the Internet makes it easy to connect with others!
Use email as an introduction tool when reaching out to first-time business prospects (i.e., don’t send cold emails). If someone seems promising but maybe isn’t ready yet, keep them warm by sending helpful links once in a while until they’re ready for full contact again later down the road when things start happening faster than expected.*
You can easily schedule follow-up emails based on what’s available in their inbox at any given time.*
To avoid overwhelming yourself or stressing yourself out over meeting deadlines too quickly (which might lead us back to feeling overwhelmed), use an app called Boomerang which allows users multiple options: scheduling messages so that they automatically appear back in the sender’s inboxes once certain dates have passed;
Delaying delivery times so that messages don’t go out instantly upon pressing send button; archiving old ones so that new ones show up instead–and more!
8. Use Email To Find Community
Email is a great place to find community. You might be looking for collaborators, people who can help you with projects, or even just friends.
There are lots of people who are interested in the same things as you, and many of them have found their way onto email listservs or other online communities that exist around those interests. If there’s something specific that you’re into, then go ahead and search for an email list about it you’ll be amazed at how many options are out there!
You don’t have to be part of a formal organization or club in order to get involved in these sorts of groups (though they certainly make it easier), but if you come across one while searching through Google or by asking around on Twitter/Facebook/etc., why not give it a shot? Who knows? Maybe there’s someone else out there who shares your love for [insert thing here]?
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9. Use Email To Find Things That Are Freely Shared On The Internet
In the last section, we talked about how to use email to find your freelance community. Now that you have a few relationships in place, it’s time to share what you know with them.
Start with the people who are most relevant to your work and offer help where you can. Offer to give advice or make connections they might need but don’t have access to themselves.
As always, be sure not to spam anyone but if someone asks for advice or input on an article they’re writing (or whatever), feel free! And if anyone wants a chance at editing their content before publication? Take it! It’s one of my favorite parts of freelancing: helping other writers put their best words forward is so gratifying for me!
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10. Use email as a way of keeping my business visible
- Email is a great way to keep your business visible. Here are some strategies for using email as an effective marketing tool:
- Use email newsletters to remind people of your services and special offers, or to promote new products or content.
- If you have a website, include links to it in all outgoing emails so that potential clients can easily find you online.
- Make sure that everyone on your mailing list knows how they can unsubscribe if they don’t want any more messages from you.
- Use email as a way of keeping accounts and records of work that has been done for me and for others by me, for my freelance business.
- Use email as a way of keeping accounts and records of work that has been done for me and for others by me, for my freelance business.
- Use email as a way of keeping track of my finances.
- Use email to keep my accounts in order.
- Get paid by sending invoices and accept payment via email transfer or cheque (postal money orders).
- Keep track of expenses, both personal and business-related.
Email is more than just a platform; it’s a way of life when it comes to small business matters
I’ve been using email as a way of life since I took my first steps into freelancing. Email is more than just a platform; it’s a way of life when it comes to small business matters.
Email can be used for so much more than just emailing people. It can help keep track of important things, send out information, and even be used in a variety of ways. Below are some examples:
- Keeping track of clients by emailing them relevant documents or links (e.g., invoices)
- Inviting clients to events via email
- Booking meetings with new contacts via email
Further Reading
Here are some additional resources that you might find useful:
How to Become a Freelancer: Learn the steps and insights needed to transition into a successful freelance career.
Getting Freelance Clients Through Cold Outreach: Discover effective strategies to attract clients through targeted cold outreach.
10 Simple Actions to Make Your Freelance Life Easier: Explore practical tips to streamline and improve your freelance journey.
Frequently Asked Questions
How Do I Use Email To Get New Business?
Start by signing up for a free trial of SalesLoft. The platform allows you to send out emails that have been personalized with information about your prospect, like their name and job title.
This can help you stand out from the pack and generate more leads. Plus, SalesLoft offers recommendations on what content would be most relevant to them—which saves time so you don’t have to spend hours thinking about it yourself!
How Do I Use Email To Stay In Touch With Clients And Customers?
Use an email marketing solution like MailChimp or Constant Contact (or even list-building software like ConvertKit). These platforms allow for segmentation of your lists so that you can personalize different messages for different people based on their interests, which makes it easier for them to remember who exactly they are dealing with when they get back in touch later down the road
The most important thing I learned from this article is that email is a great way to keep in touch with clients. It’s also a good way to set up meetings, provide feedback on work, and get new projects started.
How Do You Think You Can Use Email To Improve Your Freelance Business?
Try sending an email once every couple of weeks or so when there’s no urgent need for contact. This will help build relationships over time, which will be useful if any issues arise later on like when clients are unhappy with the results of your work or want revisions made.
How important do you think email is for your business? It’s one of the most common ways people communicate today! However, it doesn’t have to be complicated: just send brief messages regularly throughout each day (or week) instead of waiting until something urgent happens before reaching out again (e-mail).
How Can I Use Email In My Freelance Life?
An email is a great tool for sending mass emails to potential buyers or collaborators, as well as reaching out individually to people who are interested in your services. It’s also useful for keeping track of upcoming events like conferences and meet-ups that could be useful for networking. You can find lists of these types of events online through Google searches or social media groups such as LinkedIn.
What Are Some Ways To Use Email To Get New Business?
You’ll often see freelancers who have been making money online talk about how they do their best work by staying in touch with their past clients and continuing relationships long after the initial project has been completed (even when there’s no immediate need).
They’ll send regular updates regarding what they’ve been up to, ask if anyone needs anything specific done right now, etc… This helps because it keeps those past clients feeling familiar with you instead of simply seeing you as “that guy who did that one thing once.”
The more comfortable they feel around you (and vice versa), the more likely they’ll be willing to come back should an opportunity arise!
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.