10 Examples of How Tumblr Users Completely Changed Market Research

This is for all you market researchers out there! Tumblr has changed the way we engage with our audiences, and today I’ll show you just how. 

I’m going to go through lots of examples of how Tumblr users have completely changed marketing research in the wild, and then at the end, I’ll talk about how we’ve used these methods at my company. 

Some of these examples are surprising! Some are downright unexpected. It’s always an adventure to see what happens when brands embrace these kinds of marketing strategies.

Takeaways
1. Tumblr users have brought about transformative changes in market research methodologies.
2. Unique insights and trends from Tumblr have impacted traditional market research approaches.
3. Tumblr’s user-generated content offers valuable data for understanding consumer behavior.
4. Market researchers can tap into Tumblr’s diverse user base to uncover niche preferences.
5. The dynamic nature of Tumblr content has reshaped the way market research is conducted.
6. Tumblr’s influence on market research underscores the importance of adapting to new platforms.
7. Tumblr’s impact extends beyond mainstream social media, reaching distinct audience segments.
8. The creativity and engagement on Tumblr have challenged traditional research boundaries.
9. Insights from Tumblr can provide a fresh perspective on consumer sentiment and preferences.
10. Market researchers need to embrace Tumblr’s potential for innovative data collection and analysis.

1. A Lesson In The Power Of Online Engagement

With the rise of social media, traditional market research has been revolutionized by the power of online engagement. As a result, companies are able to better understand what their customers and audiences want. 

This shift in focus from offline ad campaigns to an online presence has led to a new type of research web-based ethnography or “ethnographic”. 

To put it simply, ethnographic methods allow you to study people in their natural habitat (the internet) using qualitative data instead of quantitative data. 

Using this technique can help you understand how your brand is perceived and improve its reputation or image through user-generated content (UGC).

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2. How A Mutual Following Can Lead To Brand Loyalty

On Tumblr, following someone is an indicator of interest and respect. Following someone on Tumblr is a sign that you’re interested in what they have to say, which means you respect them as a person and trust their opinions. 

As such, it’s hard not to see this as an indication of a positive relationship between two people you’d follow your best friend if he was posting about his life on the Internet too!

If you’ve ever been curious about how many followers brands have accumulated on their various social media channels (I know I have), then this concept might be new to you: that brand loyalty can be built by mutual following relationships between users and companies alike.

3. How Brands Learn What Matters Most To Their Customers

Listening to your customers is one of the most important things you can do as a brand. But how exactly are you supposed to listen? You could ask them directly, but this can be time-consuming and expensive.

Or, you could use social media! Social media platforms like Twitter, Facebook, and Instagram all offer the opportunity for brands to directly interact with customers in real-time without having to travel across the country or wait in line at the post office. 

This makes it easy for companies like yours to discover what matters most to their audience members by simply paying attention and being responsive (or even proactive!) about what gets discussed online.

Here’s how Tumblr users changed market research

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4. The Perks Of Telling Brand Stories

Telling brand stories is a great way to build loyalty and connection with your audience, which is why we’re so excited about it here at Tumblr. It allows you to connect with your fans on a deeper level and helps them get to know you in ways that are personal and authentic. 

Research says that people are more likely to trust an individual rather than a company when they see the same person repeatedly tell the same story over time.

This means that if you have an ongoing narrative about who you are and what makes you special as an organization or brand (and honestly, who doesn’t?), then all of these things can work together for positive results!

5. What Happens When Brands Ask Questions On Tumblr

When you ask questions on Tumblr, the response rate is higher than on other platforms. If a brand asks a question on Tumblr, they can expect to receive up to 25 percent more responses than if they were to ask the same question on Twitter and Facebook combined.

Additionally, Tumblr users are more likely to answer questions compared with users of other social media platforms as well. This can be attributed in part to the fact that Tumblr users tend to be younger and more likely to engage in conversation online.

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6. How Brands Use Tumblr To Host Contests

Creating a contest on Tumblr is a great way to engage your audience. Many brands use contests to drive traffic to their website and make sales, but they can also be used as an opportunity for brand loyalty building.

To stand out in the sea of Tumblr’s contests, consider hosting an interactive one that engages users and drives engagement with your brand. Take advantage of the fact that GIFs are natively supported by Tumblr, so you’re able to add them easily!

7. What Happens When Brands Celebrate Their Fans With Fan Art

Fan art is a way for brands to show their appreciation, personality, values, and story.

Show Your Appreciation

Fan art can be used as a way to thank dedicated users who have supported the brand by creating content that showcases their love for the brand. This type of fan art can come in many forms, including memes or drawings. 

The key here is that it’s created by fans who love what you do not just random people on the internet who don’t know anything about you or your brand.

Show Your Personality

If you want your brand to stand out from others in terms of how quirky and fun they are, then showing off some funny fan art could help with this goal! 

User-generated content (UGC) like this is often more authentic than something created by an agency because there are no filters between what you have created and what people see from it on social media sites like Tumblr or Instagram.

8. When Brands Ask Questions And Get Treasure Troves Of Feedback In The Answers

If you’re interested in getting feedback about your product, service, or marketing, there’s no better place to start than Tumblr. The platform is full of people willing and eager to tell you what they think for free!

Let’s look at two different examples: one from a brand that asked questions, and one from a brand that didn’t ask anything.

A few months ago I saw this post on my dash called “The 20 Most Important Questions You’ve Ever Asked About Food” by Bon Appétit Magazine (a food magazine published by Condé Nast). 

They asked their readers if they had ever wondered anything about food before asking questions like “Are sweet potatoes orange?” and “Is it normal to eat so much garlic after eating pears?” 

The answers were interesting, but most importantly they demonstrated how powerful it can be when brands ask questions of their audiences in addition to getting feedback in the form of comments on social media posts.

And use those answers to inform business decisions going forward. 

For example: If a company operating restaurants decides on its menu based solely on what people say about what they want without also taking into account how busy those restaurants are at any given time during the day.

Then it could end up overcharging customers for dishes that aren’t selling well enough at certain times due just because demand is high at other times during which people need affordable options.

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9. The Power Of Tumblr Vs Facebook And Twitter For Refreshing Audience Engagement

Tumblr is a great place for brands to reach a younger audience. According to Pew Research Center, about 35% of Tumblr’s users are between the ages of 18-29 and 31% are between 30-49. 

These people tend to be more engaged with Tumblr than Facebook or Twitter because it gives them a platform for creative expression. For example, the popular Instagram account @theferaljourney is run by two New York City girls who blog about their travels through nature. 

They use Instagram as their primary blogging platform but also post blog posts on Tumblr every so often (you can also find them on Twitter). 

They have over 80K followers on Instagram and over 70K followers on Tumblr; both platforms help them reach an audience that wouldn’t necessarily find them through just one social channel alone!

10. The Power Of Using GIFs To Tell Your Story Or Re-Create Your Brand Narrative

While GIFs have been around for a while, they’ve seen a resurgence in popularity over the last few years. Tumblr is one of their biggest platforms to date. It’s probably safe to say that there’s no better place on the internet to find all things GIF than Tumblr.

That being said, we want you to do more than just use GIFs as branding elements because they’re fun and easy to make we want you to use them as storytelling devices instead! Here are some examples of how people did just this:

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Conclusion

With more than 430 million blogs shared on Tumblr, it’s a valuable tool for brands to connect with their audiences. Tumblr allows brands to engage in a way that is genuine, fun, and human and this is the difference between Tumblr and other social platforms. 

Brands can showcase their personality, not just their products or services and in doing so they can build relationships with their consumers. 

Tumblr allows these organic connections to form through reblogs, likes, and comments, and because of that brands can create meaningful content that resonates with their audience.

Further Reading

Huge Milestone: Tumblr Users Have Cranked Out 10 Billion Posts Short Description: Explore how Tumblr users achieved a significant milestone of creating 10 billion posts and its implications on the platform’s growth.

Why Your Marketing Team Should Use Tumblr (Infographic) Short Description: Discover the benefits of integrating Tumblr into your marketing strategy through a visually engaging infographic.

The Impact of Tumblr on Market Research Short Description: Gain insights into the influence of Tumblr on market research and its potential to transform traditional methodologies.

FAQs

What are the key advantages of using Tumblr for marketing?

Tumblr offers a unique platform for content sharing, fostering engagement, and reaching a younger audience, making it a valuable addition to your marketing strategy.

How did Tumblr users achieve the milestone of 10 billion posts?

Tumblr users’ prolific content creation led to the remarkable milestone of 10 billion posts, reflecting the platform’s vibrant and active community.

How can Tumblr contribute to effective market research?

Tumblr’s diverse user base and content provide a wealth of insights for market researchers seeking to understand trends, preferences, and behaviors.

How does Tumblr’s impact on market research differ from other social media platforms?

Tumblr’s distinctive user demographics and content types can yield insights that differ from more mainstream social media platforms, adding depth to market research efforts.

Can infographics effectively convey the benefits of Tumblr for marketing teams?

Yes, infographics are a visually appealing way to communicate the advantages of integrating Tumblr into marketing strategies, offering a quick and engaging overview.