Why Press Releases Are The Best Way To Grow Your PR Campaign

I’m going to let you in on a little secret. Press releases are the best way to grow your PR campaign. If you’re looking for the fastest way to get more traffic and exposure for your brand, press releases are it. But what makes them so effective? Well, read on, and let me explain why they work so well!

In this post I will cover:

PR pros find that press releases can be an effective way to reach a large audience quickly. The key is knowing how to write them effectively, which requires some practice at first but will get easier with time as you learn more about writing good headlines and other important elements of successful press releases.”

How to Write Press Releases (with Examples)
Key Takeaways
Press releases remain a powerful tool for growing PR campaigns.
Effective press releases contribute to brand visibility and credibility.
Press releases can help generate media coverage for important announcements.
Well-crafted press releases aid in reaching a broader audience.
Digital adaptation ensures press releases’ relevance in the modern age.
A strategic press release includes essential elements for impactful communication.
Distributing press releases to the right platforms maximizes their influence.

Make It Easy For The Journalist. Edit, Edit, Edit!

You want your press release to be easy to read and understand. So, avoid using long paragraphs of text. Instead, break up the content into short paragraphs with bullet points (or numbered lists) and bolded text for emphasis. 

If you have videos or images relevant to the announcement, include them in a bulleted list after each paragraph so that it’s easy for journalists to reference them quickly and if they decide not to use them in their story, at least you’ve provided all the important information in one place.

Building an effective press release involves understanding the science behind crafting compelling content. Learn how to create press releases that stand out and increase your chances of getting published by checking out our guide on The Science of Crafting Press Releases That Get Published.

Write For Your Audience

The most important thing you can do is write for your audience, not the company. This means that if you’re writing a press release, it should be written in language that is appealing to journalists and editors.

This may sound obvious, but it’s easy to lose sight of this as we get wrapped up in our businesses and forget what it’s like on the other side of the fence! 

You might have been doing something for years, but if your message isn’t clear and engaging enough for others who are unfamiliar with what you do or how it works? Well… then they won’t care about what you have to say at all!

Make The Headline Interesting

The headline is the first thing people will read, so it must include all of the following:

A strong sense of curiosity. People want to know what they’re reading about. They want to know why they should care. If your headline doesn’t answer these questions in some way, your readers won’t be engaged. 

A good way to make sure you’re hitting this mark is by asking yourself how many people would still click on an article if you took out the headline (and you can still include subheaders and images for context). Would your content stand on its own? If not, revisit your headlines and make adjustments until everything works together perfectly.

Relevance to current events or newsworthy topics in general (but not too trendy). 

Your press release should provide value for readers who don’t have time or interest in learning about something irrelevant today but might be interested tomorrow so if any trends are happening now that makes sense for your company/product/service, include them! 

Just make sure whatever’s being talked about isn’t going away fast because then no one cares anymore when it comes up again months later and yikes backtracking can be embarrassing!

Press releases aren’t just informative; they can also be powerful tools for generating web traffic. Discover how to create press releases that drive substantial traffic to your site in our article on Press Releases That Generate Massive Traffic.

Include A Quote From A Company Executive

A quote from an executive should be short, sweet, and to the point. It should also include words like “delighted” or “excited” to convey genuine excitement about the news that you are announcing. You could even include a quote from your CEO if they are available to talk about it.

The last thing you want is for your press release to have a generic statement saying something like “we are excited by this opportunity” or “we look forward to growing our business together with [company name].” 

This is boring and doesn’t add much value for readers. Instead, try getting someone who can speak specifically about what’s in your press release like an executive at another company, or get someone who can speak on behalf of your organization (like an employee).

Make sure that whoever is quoted knows that they’re being quoted in case they don’t want their name attached!

Include Stats And Facts To Back Up Your News

The best way to appeal to your audience is by including statistics and facts in your press release. A great example of this would be, “With over 40% of Americans currently living with chronic pain, there are many people who can benefit from this new therapy.”

This type of language is no-nonsense and proves that you know what you’re talking about. If a journalist sees this statement in your PR, they will immediately be impressed by how professional it looks and feel confident that their readers will have an interest in learning more about it as well!

If possible, try to get specific numbers whenever possible; otherwise, just mention the general number range so that someone reading won’t think they’re being misled or deceived into thinking there might be only 10 people out there suffering from chronic pain instead of 100 million (like good ol’ Fibonacci).

The show, Don’t Tell, With Images And Video

You might be wondering why we’ve talked about the importance of images and video in a press release. After all, that’s not something that you see very often from other sources of media.

The reason for this is simple: Press releases are meant to inform readers about new information, and they’re also meant to make them want to learn more. These two goals can be accomplished by illustrating your story with images and/or video clips whenever possible.

The Oxford Dictionary defines “illustrate” as “to make understandable by giving examples or explaining details.” This definition is perfect for press releases because it allows writers to show what they mean rather than just tell readers what they mean through words alone! 

It also helps if you take advantage of multimedia tools like embedding YouTube videos or linking back articles on your website so that readers can learn more if they want even after reading through all (or some) of your content within one post itself!

Converting your writing efforts into lead generation sources is crucial for a successful PR campaign. Learn 14 valuable tips on how to transform your content into lead-generating assets in our post about 14 Tips for Converting Your Writing into a Source of Lead Generation.

Don’t Exaggerate. Just Be Honest!

It’s easy to get carried away and start exaggerating, but you should never do this. Always be honest about your work and don’t try to oversell it or lie about what you do.

Here are some tips for avoiding exaggerations:

Don’t use jargon from the industry you’re in. Avoid buzzwords like “cutting edge” or “state of the art” that people won’t understand unless they’re experts in your field! Instead, try using common language like “clever” or “beautiful” so everyone can understand what you mean when reading about your company’s offerings.

Don’t include fake quotes from customers who love working with your company (or at least never use their real names!). 

There’s no need for these kinds of exaggerated claims because they aren’t true anyway and if they were true, it would be obvious! Just write naturally instead of trying too hard with fake quotes that no one will believe anyway! (This goes double if there aren’t even any actual customers yet.)

Press releases have the potential to play a significant role in building and growing your business. Explore the benefits of press release writing and how it can contribute to business development in our article titled How Press Release Writing Can Help You Build Your Business.

Include All Of Your Contact Information

A press release should include all of your contact information. That means your name and email address, your phone number, your social media handles and links to them, a company website URL, the address of where you’re located (if relevant), the phone number for that location if appropriate, and an email address for both the company itself and anyone who works there.

With this information listed out clearly in the first paragraph or two of a press release, it’s easy for journalists to find it quickly when they’re trying to get in touch with someone about an opportunity or story idea.

Seo Optimize Your Press Release For Search Engines

The first step to optimizing a press release for search engines is to ensure that your keyword or keywords are strategically placed throughout the body of the release. The most important place to use keywords is in your title, but don’t overdo it. Some people try to cram every keyword they can into their headlines, which makes for awkward reading and can hurt your credibility.

Use keywords in other areas of the press release as well:

First paragraph: After introducing yourself and what you do, begin by mentioning one or two specific aspects of what you’re announcing to make sure it sticks out above all else.

Last paragraph: At the end of everything else that’s been said about this topic, reiterate why this announcement matters so much by mentioning some new ideas or facts (again) before moving on.

Properly distributing your press releases is essential to maximize their impact. Follow our comprehensive 15-step guide on The 15-Step Guide to Distribute Your Press Release Correctly to ensure your press releases reach the right audience and achieve the desired results.


Hopefully, you now have a better understanding of exactly why press releases are so important to your PR campaign. They can be the backbone of your media outreach efforts and help you build relationships with journalists who might cover your business in their publications or blog. 

Press releases also allow you to share information about what’s going on inside your company, which can help create buzz around new products or services being released in the future as well!

So now that we know all about press releases, let’s explore how they work—what goes into writing one up and sending it off into the world?

If You’re Interested In Writing Your Press Release: Do You Know Where To Start? Check Out This Free Ebook! It’s full of tips on writing press releases specifically for SEO purposes (such as Google News) so that they get picked up by search engines like Google or Bing when someone searches for your company name/product names within their search results section.

Further Reading

5 Reasons the Press Release Still Matters: Explore five compelling reasons why press releases remain a crucial tool in modern communication strategies.

What Are Press Releases?: Learn about the fundamentals of press releases and how they contribute to effective communication in the business world.

Benefits of Writing a Press Release: Discover the advantages and benefits that come with crafting well-written and strategically distributed press releases.

Now, here’s the “FAQs” section based on the semantic of the title, with five questions and answers in H3:


What Are the Key Benefits of Using Press Releases?

Press releases offer several benefits, including increasing brand visibility, reaching a wider audience, establishing credibility, and generating media coverage for important announcements.

How Can Press Releases Contribute to Business Growth?

Press releases can help businesses reach potential customers, investors, and partners, thereby fostering growth opportunities. They enable companies to showcase their achievements, products, and services to a broader audience.

Are Press Releases Still Relevant in the Digital Age?

Yes, press releases remain relevant in the digital age. While communication methods have evolved, press releases are adapted to digital platforms, making them valuable tools for sharing news and information in a global and interconnected world.

What Elements Should a Well-Written Press Release Include?

A well-structured press release typically includes a catchy headline, a compelling lead paragraph, relevant details, quotes, contact information, and a boilerplate about the company. These elements work together to create a concise and informative news piece.

How Can I Maximize the Impact of My Press Release?

To maximize the impact of a press release, ensure it is newsworthy, targeted to the right audience, well-written, and optimized for search engines. Effective distribution to relevant media outlets and online platforms can also amplify its reach and influence.