Why Major In Digital Marketing? (Professor Advice)

The world of digital marketing is constantly changing. New ideas and technologies emerge almost daily, allowing you to adapt and grow with them. 

Digital Marketing is a field that allows for creativity and innovation, as well as learning from others’ mistakes. If you’re looking for a career that will make your ideas come to life, then majoring in Digital Marketing may be right for you!

Why I Chose Marketing, What Can You Do, Classes – YouTube
Pursuing a career in digital marketing can lead to a dynamic and rewarding future.
A digital marketing degree equips you with valuable skills for the digital age.
Expert advice from professors highlights the significance of majoring in digital marketing.
Digital marketing offers diverse career opportunities in various industries.
Stay ahead in the ever-evolving digital landscape with a digital marketing degree.

The Digital Marketing Landscape Is Expanding

The digital landscape is changing rapidly, and it’s a field that you should keep on your radar.

The good news is that the Digital Marketing industry is growing exponentially. The bad news? So are the number of people who want to be part of it. 

According to Payscale’s 2018-19 College Salary Report, an average degree holder can expect to make $45K per year in their first job out of college; however, with a graduate degree like an MBA or MS in Marketing, this salary jumps considerably to $71K per year! 

And with so many jobs available right now due to rapid growth (and impending retirements), the sky seems like the limit when it comes to paychecks and career options for those who choose this route in their professional lives

Building a successful career in digital marketing requires knowledge and expertise. Discover why pursuing an MSC in Digital Marketing can be the best decision you make, with valuable insights from experts in the field.

Marketers Are In High Demand

There is a shortage of skilled marketers. However, there are many more jobs than qualified candidates. This means that if you can master the skills needed for digital marketing and become a certified expert in this field, there will be plenty of opportunities available to you.

In fact, according to ZipRecruiter’s data released in January 2019, “Marketing” has become one of the top 20 fastest-growing job titles over the past year with an average growth rate of 19 percent. 

Although it is still not ranked among the fastest growing jobs overall on its list (which includes entry-level positions), there is an increasing demand for marketing professionals who have both digital expertise and knowledge about how online platforms work.

As such, this makes it easier than ever before for aspiring marketers like yourself who may lack years of experience but bring fresh ideas to break into this industry as long as you’re willing to put in some time learning what’s necessary; namely: how brands use social media platforms like Facebook and Twitter; how consumers interact with them; and so forth.”

You Could Get A Job Anywhere

Digital marketing is a field that allows you to work from anywhere. You can work from home, from the beach, from your office, or coffee shop. You won’t have the stress of commuting in traffic every day and you’ll be able to wake up when you want and work at your own pace.

The digital world is all around us now: on our phones, laptops, and tablets as well as TVs, billboards, and even posters on walls! 

This means there are endless opportunities for people like yourself to get involved in digital marketing by building websites or apps; creating engaging content; running paid advertising campaigns online through social media platforms like Facebook or Instagram; conducting market research surveys; etc.

Interested in the world of digital marketing? Explore the compelling reasons for learning digital marketing and how it can open doors to exciting opportunities and growth in the digital age.

Digital Marketing Is A Growing Field That Incorporates Multiple Skill Sets

Digital marketing is a broad field, and it includes many different skill sets. If you want to be successful in this career, you’ll need to learn how to:

  • Develop and execute creative ideas
  • Use technology tools like Photoshop or Illustrator
  • Create compelling content for your audience

Digital Marketers Have Multiple Opportunities To Create Their Own Business

There are a variety of ways to work in digital marketing. You can start your own business, work for a company, or freelance. If you’re looking to work with a company and still be able to freelance, there are plenty of opportunities available. If you want to be self-employed, but also want the security of having clients that pay your salary, then this is another option.

You can also choose to do all three!

You Can Make Something From Nothing

In this field, you don’t need to worry about finding the perfect idea. You can start from scratch and create something that can be used by others. If your idea is a success, other people will use it too. It’s like an endless cycle of creation and sharing ideas and it’s only limited by who you know and what resources are available to you!

Develop Your Communication Skills

When you’re a digital marketer, you’ll need to be able to communicate with people in the real world, online, and in a variety of ways. This means you’ll have plenty of opportunities to learn how to talk about your ideas and share them with others.

You’ll also find yourself communicating with people from different cultures and backgrounds. By learning how these people communicate, you can better understand their needs as customers or clients and deliver content that helps them get what they want.

Wondering about the future of marketing? Delve into 15 expert reasons on why digital marketing is the future and how it continues to shape the business landscape.

It Only Takes One Idea To Change The World

It only takes one idea to change the world. As a digital marketer, you have a lot of tools at your fingertips that can help you test out an idea and see if it’s viable. You can launch a product or service in a matter of hours and then change your business model within hours if need be.

“That’s great,” you might say, “but my business isn’t based on digital marketing.” That’s fine you don’t have to start from scratch with every new project! There are lots of ways that digital marketing knowledge could help any company succeed:

  • You’ll know where to spend time and energy when building out campaigns (and not waste it on things that don’t work)
  • You’ll be able to develop new products or services more quickly because you know what works well online
  • You’ll understand how consumers interact with brands online and which ones they respond to best too

The Tools You’ll Use Are Fun And Easy To Learn

If you’ve ever wanted to build your own business from the ground up, this is a great place to start. Digital marketing tools are so easy to learn, countless people make a living as freelancers and contractors doing exactly that. 

You can use the same tools for yourself or your clients. You can even go on to build your websites, social media pages, and marketing campaigns if that’s what you choose!

There’s Always More To Learn, Which Means You Never Get Bored With Your Work

As a digital marketer, you’re constantly learning. Every day brings new challenges and new opportunities for growth as you work to keep up with the ever-changing world of technology.

No matter how much you know about your craft, there’s always more to learn which means that your job is never boring! You can learn from other people’s mistakes, your own mistakes, and successes (as well as those of your colleagues), or even just by observing how other digital marketers go about their jobs.

If you’re contemplating your academic path, don’t miss the valuable advice from a professor on why majoring in digital marketing can set you up for a rewarding and dynamic career in the digital realm.

Work On A Variety Of Projects, Helping You Build Your Skillset Quickly

Working in digital marketing allows you to work on a variety of projects, helping you build your skillset quickly. If you’re someone who enjoys solving problems and coming up with creative solutions, this might be the career for you.

You may also get more chances to innovate and be innovative as a result of having more flexibility over how your tasks are completed. You could even become a leader or team player if it fits into your personality!

You Never Feel Like You’re Just Working For Someone Else’s Ideas And Dreams (Unless You Want To)

Some people love the idea of working under someone else’s leadership, and some just prefer to be their boss. If you fall into the latter category, digital marketing may be a perfect fit for you.

Digital marketing allows you to build your own business as well as work with others who are doing the same thing. You have complete freedom over what projects you choose to take on, when they get done and how much time they take up in your life. You can work on large-scale campaigns or smaller ones that require only an hour or two of your time each week.

You also have agency opportunities where you are free to pursue clients on your terms whether that means offering discounted rates for clients who need quick turnaround times or not taking on any new projects until after a specified date (to give yourself time off). This can help keep stress levels low while still allowing growth within the industry!

You Can Make Things Happen Instantly

The second major difference between digital marketing and traditional marketing is that you can make things happen instantly. Not only do you have the tools available, but your clients also expect immediate results. They want you to be able to help them grow their business in ways that other people can’t.

And when it comes down to it, this is the reason why majoring in digital marketing is so important: because of the tools available and the people who work with them (and for them), a person trained in digital marketing will have access to resources that would otherwise be unavailable or unattainable.

Improving customer relationships is vital in the digital era. Learn how digital marketing enhances customer relationships and discover the strategies to connect with your audience on a deeper level.


We hope you’ve learned a lot from this article. The world of digital marketing is constantly changing, and the demand for skilled professionals who can keep up with it is high. With the right education, skills, and attitude, you could be part of that exciting future!

Further Reading

Why Should You Pursue a Master’s in Digital Marketing? Short Description: Discover the advantages of obtaining a Master’s degree in Digital Marketing and how it can propel your career to new heights.

Bachelor of Business in Digital Marketing Short Description: Learn about the comprehensive Bachelor of Business program with a focus on Digital Marketing offered by MIT Australia.

What Can You Do With a Digital Marketing Degree? Short Description: Explore the various career paths and opportunities available to individuals with a degree in Digital Marketing.


What are the core benefits of pursuing a Master’s in Digital Marketing?

Obtaining a Master’s degree in Digital Marketing can provide advanced skills, in-depth industry knowledge, and better career prospects in the competitive digital landscape.

How does the Bachelor of Business in Digital Marketing program prepare students for the industry?

The program equips students with a comprehensive understanding of marketing principles, digital strategies, and the tools needed to succeed in today’s business world.

What industries and roles can a graduate with a Digital Marketing degree explore?

Digital Marketing graduates can venture into fields such as social media marketing, content strategy, search engine optimization, e-commerce, and digital advertising, among others.

Can a Digital Marketing degree be beneficial for entrepreneurship and freelancing?

Yes, having a strong foundation in Digital Marketing can be advantageous for entrepreneurs and freelancers who want to promote their own ventures or offer marketing services to clients.

How does a Digital Marketing degree keep up with the ever-evolving digital landscape?

Digital Marketing degree programs often incorporate industry trends and emerging technologies, ensuring graduates stay up-to-date with the latest developments in the field.