Why Do Businesses Need Digital Marketing? (Expert Overview)

In the last decade, digital marketing has changed the way businesses operate. From online advertising to social media and search engine optimization (SEO), businesses now have access to an unlimited amount of data that can help them tailor their marketing strategy to a specific audience.

While it’s true that traditional marketing still provides results when it comes to getting eyeballs on your brand or product, digital marketing offers a lot more than just eyeballs. With this type of marketing, you can track exactly who is buying your products and services as well as what types of content they respond best to.

You may think that this sounds overwhelming, but I promise it’s not! If you’ve been thinking about adding digital marketing elements to your current strategy then this article will provide some valuable insight into why you should start now!

The Importance of Digital Marketing – YouTube
1. Digital marketing experts are essential for business success.
2. They possess specialized skills in online marketing strategies.
3. Expertise in reaching and engaging target audiences is critical.
4. Businesses benefit from data-driven digital marketing tactics.
5. Digital marketing experts help optimize and measure ROI.

Customers Are Online

Digital marketing is a better way to reach your customers than advertising in traditional media. Customers are online, and they are searching for products and services that you could be providing them.

Digital marketing is not just for companies; it also works for government agencies, non-profits, educational institutions, and any other organization that wants to connect with its constituents or members.

Understanding the importance of digital marketing for business owners is crucial in today’s competitive landscape. Learn more about the benefits of leveraging digital strategies in our comprehensive guide on Why Digital Marketing is Important for Business Owners.

Digital Marketing Is Measurable

Digital marketing is different from traditional marketing in that it’s measurable. You can track the success of your digital campaigns, and ultimately measure the ROI of your website: how many people are visiting, how much time they spend on the site, what they’re searching for, how often they return to view new content, and so on.

Digital marketers use this information to optimize their websites and make decisions about which platforms are most effective at driving traffic or conversions. By analyzing these metrics (along with other data points), you can identify trends that help improve the performance of future campaigns.

Search Engine Traffic Is The Best Source Of Qualified Leads

Search engines are the most popular way to find products and services. With search engine traffic, you can reach a large audience in one fell swoop. It’s also possible to target specific groups of people who are looking for your type of product or service, whether they’re local or not.

If we take a look at recent statistics from Google, we can see that there has been an increase in both desktop and mobile searches for businesses within the past year:

Desktop: -1% decrease from July 2016-July 2017

Mobile: +15% increase from July 2016-July 2017

Digital Media Budgets Are Growing At 19% Each Year

Digital media budgets are growing at 19% each year and are expected to grow at 19% in 2020. This is the fastest-growing segment of the ad market, with spending on digital ads increasing by more than $22 billion this year alone. 

Advertisers have been quick to embrace new technologies like programmatic advertising, which enables them to target highly specific audiences based on their interests and behaviors across a variety of platforms.

Small businesses can significantly benefit from embracing digital marketing. Discover why it’s essential for their growth in our informative article on Why Digital Marketing is Important for Small Business.

Digital Marketing Promotes Higher Engagement

Digital marketing is more likely to be interactive and engaging. As a result, it’s the kind of content that people want to spend time with. Rather than passively watching or reading something, you can actively engage with digital marketing in ways that are more personalized and specific to you.

This can take many forms: You might get asked questions throughout the piece of content, or you may have options for how you want the piece to progress (for example, choosing what happens next in a story based on your preferences). 

In either case, you’ll always feel like your experience is tailored specifically for your needs by the company producing it and this sense of personalization will make you feel like their brand knows who you are and cares about what matters most to you as an individual customer.

It’s A Level Playing Field

Digital marketing is a level playing field. You no longer have to be a big-name brand to reach a global audience, because you can use social media and online advertising to get in front of your target audience.

It’s also cheaper than traditional forms of advertising, which means that small businesses can compete with larger companies on an equal footing (and potentially even gain the upper hand).

You Can Be Specific With Your Audience

If you’re a business owner, your goal is to sell more products and services. If you’re a marketer, your goal is to help businesses do that.

Digital marketing helps you meet those goals by providing an avenue for communicating with the right people at the right time in an effective way. It gives you insight into who your audience is so that you can tailor content specifically for them and make sure it resonates with them in a way that keeps them coming back for more. 

It also allows you to measure how much interest there is in certain products or services so that when it comes time to make sales or even before they occur you have a good idea of whether or not someone should buy from you.

Analyzing digital marketing analytics is a game-changer for businesses. Explore how data-driven insights can lead to better decisions in our detailed post on Why Are Digital Marketing Analytics Beneficial to Businesses.

Your Customers Are On Mobile Devices

Today, mobile devices are the most popular way to access the internet.

With mobile phones, tablets, and handheld devices accounting for more than half of all web traffic, marketers have to focus on these devices as well as on PCs. And that means you need to make sure your website is optimized for these smaller screens to reach them effectively.

Inbound Marketing Is Cheaper Than Outbound Marketing

Inbound marketing is the more cost-effective approach to promoting your business online. It’s cheaper than outbound marketing because it doesn’t require any advertising costs, such as buying ad space on websites or TV commercials. 

Instead, inbound marketing focuses on creating content that users want to read and share with others content like blog posts, infographics, and videos (to name a few).

In contrast to inbound marketing, outbound marketing involves spending money on advertising campaigns such as search engine optimization (SEO) or pay-per-click ads. 

These types of campaigns are effective at generating leads but they can be costly if they don’t convert into sales quickly enough.

You Can Reach A Global Audience

Localize your content: The internet is a global place, and you can use it to your advantage. If you want to market to customers in other countries, then you need to adapt your content accordingly. 

For example, if someone from the U.S. visits your website and sees that there are no English language options available (e.g., a page with information about how American businesses can utilize digital marketing), 

They may not be likely to stay on the site for very long or even return at all because they won’t feel welcomed by what they see as an unprofessional company that doesn’t care about them as a customer base or potential business partner.”

Customers Trust Other Customers

Customers trust other customers. The reason they do this is that they’re like them and share their interests, goals, or beliefs. Their experiences are similar to each other so they can relate to one another. 

This is especially true when it comes to buying things online because there’s no face-to-face interaction with the merchant; instead, you’re relying on reviews left by previous buyers of that product or service.

The future of digital marketing is dynamic and ever-evolving. Stay ahead of the curve by understanding the potential changes in our forward-looking article on How Will Digital Marketing Change in the Future.

Email Marketing For Ecommerce Provides The Highest Roi Of Any Digital Channel

Email marketing is one of the best ways to reach your customers. It’s quick and easy for both you and your customers, and it can be used to build relationships with them over time. 

By sending out exclusive offers or discounts for repeat customers only, you’ll build trust with the people who buy from you regularly and this will allow those same customers to spread the word about how great your brand is through word-of-mouth advertising. 

You should also consider building brand awareness by sending out regular newsletters with new product announcements or other news that might interest potential buyers in what they can expect from your business.

Conversion Rates Are Higher For Inbound Leads Than Outbound Leads

Inbound leads are more likely to convert.

When you call a customer and ask them to buy something, there’s always a chance that they say no. 

But when you provide value in the form of useful information or entertainment and then offer to solve their problem, there’s little room for rejection because they don’t feel like they are being sold. 

Inbound marketing also provides you with opportunities to engage with your audience on platforms where they already spend time (e.g., social media), rather than forcing them into an uncomfortable situation where you try and sell them something over the phone or via cold email which can make people defensive about whether your product is right for them or not.

Inbound leads are more likely to buy from companies who have invested in digital marketing campaigns than those who haven’t spent any money on these types of campaigns yet because companies who invest in digital marketing tend to have better products/services than those who do not invest heavily into research & development before launching products on the market place

Therefore it’s easier for these businesses’ products/services to stand out amongst competitors within their industry segment (because customers will see how much effort went into developing what was created).

Digital Marketing Gives You Better Insight Into Your Customer’s Needs

Digital marketing gives you better insight into your customer’s needs. It helps you understand what they want, need, are looking for, and more. This information will become valuable when it comes time to make decisions about offering products or services to your customers.

Content Marketing Increases Conversion Rates By 60%

Content marketing is a great way to engage with your customers. It helps you understand your customers better, build trust with them, and build a relationship with them.

The biggest benefit of content marketing is that it increases conversion rates by 60%.

Your Competition Is Already There

There’s no better time to get started with digital marketing than right now. Your competition is already there, and they’re using it to stay ahead of you. Wait until they’ve already built up their presence before you start. That’ll just put your business at a disadvantage.

If you don’t have a website, social media pages, and all the other things that come with digital marketing yet, there’s no time like now to jump on board and start building your online presence!

Crafting a comprehensive digital marketing report is essential for measuring success and optimizing strategies. Find out what elements should be included in our guide on What Should Be Included in a Digital Marketing Report.

You Need To Get In It To Win It

You need to get in it to win it. You can’t afford to be in it. If you’re not using digital marketing, you’re missing out on a huge opportunity. Digital marketing is the future of marketing and the only way for a business to reach its customers effectively in today’s marketplace.


We hope we’ve given you some things to think about as you plan your digital marketing strategy. If nothing else, we hope it’s reiterated just how important it is to have a social media presence and understand how customers are using the internet today. 

The competition is fierce out there but if you do your research and make sure that your business has all of its bases covered then there’s no reason why it shouldn’t be successful!

Further Reading

Digital Marketing Specialist Job Description: Explore the detailed job description of a digital marketing specialist, including their roles and responsibilities.

The Role of a Digital Marketing Specialist: Gain insights into the key role a digital marketing specialist plays in driving online marketing efforts.

Understanding Digital Marketing Job Descriptions: Learn about the various aspects and components included in digital marketing job descriptions.


What is the typical job description of a digital marketing specialist?

A digital marketing specialist is responsible for planning and executing online marketing strategies to increase brand visibility and generate leads.

What skills are essential for a successful digital marketing specialist?

A successful digital marketing specialist should possess skills in SEO, social media marketing, content creation, data analysis, and campaign optimization.

How does a digital marketing specialist contribute to business growth?

By leveraging digital channels, a specialist helps businesses reach their target audience, build brand awareness, and drive conversions, ultimately contributing to business growth.

What qualifications are typically required for a digital marketing specialist?

Most digital marketing specialist roles require a bachelor’s degree in marketing, communications, or a related field, along with relevant work experience in digital marketing.

What are the main responsibilities of a digital marketing specialist?

A digital marketing specialist is responsible for managing online advertising campaigns, monitoring performance metrics, conducting market research, and implementing SEO strategies, among other tasks.