Why An Inbound Marketing Agency Needs To Use Buffer

Inbound marketing is one of the hottest trends in the digital world, and it’s not going anywhere anytime soon. One of the best ways to use inbound marketing is by using social media.

And if an inbound marketing agency wants to use social media effectively, it needs to be using Buffer for all of its social media needs.

Working with Campaigns in Buffer – YouTube

Takeaways
Buffer can enhance an inbound marketing agency’s social media strategy by streamlining scheduling, collaboration, and content distribution.
The tool offers features like post scheduling, performance analytics, and team collaboration, optimizing social media management.
Automation and scheduling capabilities of Buffer can save time and maintain a consistent online presence for inbound marketing efforts.
Buffer’s integration with various platforms allows agencies to efficiently manage multiple social media accounts from a centralized dashboard.
With Buffer, agencies can strategically plan content distribution, engage with the audience, and track performance for improved results.

Table of Contents

Why Would An Inbound Marketing Agency Want To Use Buffer?

Buffer is a social media scheduling tool that allows you to schedule content ahead of time.

This is helpful for inbound marketing agencies who want to plan their content and make sure it goes live when they want it to, rather than having to post at the last minute if they’re feeling rushed or if something happens that prevents them from posting.

Buffer allows you to manage multiple social media accounts at once, so if you have an agency with several clients running different campaigns, you can use Buffer to help keep track of all their accounts and ensure everything stays consistent across them.

Building strong relationships is at the heart of inbound marketing success. Discover how the principles of People, Power, and Process shape effective strategies that resonate with your audience.

Buffer For Facebook

Creating posts for Facebook, including images and links to other pages and websites, is a snap when you use Buffer.

The process starts with the “Paste & Schedule” option. When you click it, the app will ask if you want to add your post as a draft or schedule it right away.

You can also choose to schedule posts using Buffer’s mobile app or through its browser extension or bookmarklet (i.e., an icon that appears in your browser bar).

To get started using Paste & Schedule on desktop:

Open up any webpage in your browser and paste information into your clipboard by highlighting text or selecting text then hitting Ctrl+V on Windows PCs or Command+V on Macs;
Create a new post by clicking either Paste & Schedule under Posts in the left-hand menu or just clicking “Paste & Schedule” from within an existing post;

Buffer For Twitter

With Buffer, you can schedule posts to Twitter based on several factors. You can set it up so that every time you tweet a post on your blog (or other social media platform), it will automatically go out to your Twitter account as well.

Or maybe you’d like to only push content from specific people or accounts if someone mentions your brand or company name in a tweet, Buffer will send their tweet out as well.

There are many other scheduling options available with Buffer that allow an agency to stay organized and make sure that their team is sending out consistent messages across multiple channels at once.

Stay ahead in the dynamic world of digital marketing with the right tools. Explore the Top Inbound Marketing Tools that can elevate your campaigns and help you reach your goals.

Here’s What You Need To Know About Using Buffer In 2018

Buffer is the best social media management tool on the market. Here’s what you need to know about using Buffer in 2018:

Facebook advertising is one of the most effective ways to reach your target audience and convert them into customers. But it takes expertise, time, and money and that’s where Buffer comes in.

Using a combination of automation tools, you can set up campaigns that are based on your target market and create ads based on their interests while also allowing you to analyze performance over time.

This will let you optimize your campaigns so they use resources as efficiently as possible while still reaching an active audience with relevant content regularly.

To get started using Facebook Ad Manager from within Buffer (there is no native integration), simply click “Settings” in the top right corner then select “Campaigns.”

From there, click “Create Campaign” and choose “Facebook Ads Manager” from the dropdown menu at the top left side of the screen under “Select Type Of Campaign You’d Like To Create.”

Buffer For Social Media Listening

Social media listening can be a powerful tool for inbound marketing agencies. With the right tools and processes, you can get a better understanding of your audience and how they’re interacting with your content. This will help you drive more qualified leads to your business.

In this post, we’ll cover:

Why social media listening is important for inbound marketing agencies
How to use Buffer’s listening reports and tools to listen to social media conversations about your brand across different platforms
Tips for using our new tool for monitoring conversations about any topic

Want to attract more customers and boost revenue? Dive into actionable insights and proven techniques with our guide on Inbound Strategies for Customer Growth to transform your marketing approach.

Buffer For Instagram

Buffer for Instagram is a tool that makes it easy to schedule your posts and track the performance of your campaigns. This can help you improve the quality of your content, giving you a ton more time to focus on something else.

While most social media management platforms will allow you to schedule posts in advance (here’s one way).

Buffer takes things one step further by making it simple to add new posts from anywhere on the web your blog posts, emails, or even Tweets, and then previewing how they’ll look before publishing them.

You can also use this tool if you want more control over what images are used with each post or need more detailed analytics data about results than other tools provide.

Buffer For LinkedIn

LinkedIn is a great place to share content that your audience can be engaged with regardless of whether or not it directly relates to your product or service.

This kind of content includes blog posts, articles from other sites, and other types of content that are relevant but may not directly benefit you.

You can also use LinkedIn as a way to share specific types of content related to your product or service.

For example, if you’re a freelance writer looking for clients, posting an article on how to write better web copy will give potential clients insight into what kind of work you do and why they should hire you!

Whatever type of content that an inbound marketer chooses to post on LinkedIn will always result in them receiving higher engagement rates than if they were simply posting the same thing on Facebook or Twitter.

That’s because the dynamic nature of LinkedIn makes it easier for users who aren’t familiar with whatever topic happens to be discussed at length within one post (e-books about social media marketing) than say someone who reads something similar off their feed every day (e-books about writing).

Buffer For Pinterest

Pinterest is the third-largest social network, with over 200 million monthly active users. It’s also a great place to find new customers.

Pinterest has one of the highest conversion rates of all social networks at 2.82% (Facebook is only 1.53%, while Twitter and Instagram are 0%).

That means that if you get someone to pin your content on their boards, you’re much more likely to convert them into a customer than if they had just interacted with another platform like Facebook or Twitter.

And even better: According to AdStage data from its 500+ clients with an average spend of $2 million per month each in ad spend, Pinterest has one of the highest average order values ($150) and frequencies (4 purchases per year).

Crafting an effective inbound marketing strategy requires a blueprint. Get started on the right path with the comprehensive insights shared in The Inbound Marketing Blueprint and watch your efforts yield results.

An Inbound Marketing Agency Needs To Use Buffer

Buffer is a social media scheduling tool that makes it easy to schedule posts on Twitter, Facebook, LinkedIn, and Google+. It’s easy to use and has a free plan that allows you to schedule up to 10 posts per profile.

Inbound marketing agencies can benefit from using Buffer as they can schedule their social media content in advance.

This means that they don’t have to worry about what time of day it is or when their audience will be online if they are trying to reach them through social media marketing.

By scheduling their posts in advance, an Inbound Marketing Agency can save time and focus on other aspects of the business such as implementing new strategies or managing clients.

Success in inbound marketing relies on a blend of key elements. Explore the essential components outlined in The 14 Vital Ingredients for Inbound Marketing Success and see how they come together to create impactful campaigns.

Conclusion

At the end of the day, Buffer is a tool that can be used to make your life easier. The key is finding ways to integrate social media into your workflow so it doesn’t feel like work.

And if you’re looking for an inbound marketing agency that uses Buffer, then we would love to talk with you!

FAQs

What is the core concept of inbound marketing?

Inbound marketing revolves around attracting and engaging potential customers through valuable content and experiences, fostering long-term relationships.

How does inbound marketing differ from traditional outbound methods?

Unlike outbound marketing, inbound focuses on drawing customers in by providing relevant and useful content, rather than pushing messages out to a broad audience.

What are some key inbound marketing strategies?

Inbound marketing strategies include content creation, SEO optimization, social media engagement, email nurturing, and building strong customer relationships.

How does inbound marketing contribute to lead generation?

Inbound marketing utilizes informative content and targeted campaigns to attract leads genuinely interested in your products or services, leading to higher quality leads.

What role does customer engagement play in inbound marketing?

Customer engagement is pivotal in inbound marketing, as it fosters trust and loyalty. By actively interacting with customers, businesses can understand their needs and tailor their approach accordingly.

Costantine Edward

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.