What Is A Freelancing Proposal?

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How to Write a Proposal for Freelance Work – YouTube
A freelancing proposal is a pitch document that outlines your skills, services, and the value you can provide to potential clients.
Crafting an effective freelance proposal is crucial to impress clients and secure freelance projects.
Include a clear introduction, project overview, services and pricing breakdown, timeline, and relevant work samples in your freelance proposal.
Personalize each proposal for the specific client and demonstrate your understanding of their needs.
A well-crafted and visually appealing proposal can significantly increase your chances of getting hired for freelance work.

Freelancing Can Take You Far, If You Get To Work Smart

If you’re like me, the thought of working for yourself is a little intimidating. After all, there are so many responsibilities that come with running your own business: marketing and sales, accounting and finance, and legal compliance. 

And then there are the dreaded administrative work managing employees can be as draining as it is rewarding.

The good news is that freelancing offers a way to keep your life simple while earning extra income on the side. With a freelance job portal like Upwork (or any other platform). 

You can find opportunities both in traditional fields like engineering and writing while also exploring less-common options like teaching English online or virtual assistant administration services (which I personally love).

Building a compelling freelance proposal is essential to attract clients and secure projects. Learn how to craft an effective proposal that keeps your clients hooked with our guide on creating a freelance proposal and stand out in the freelancing world.

A Freelancing Proposal Is An Essential Tool That Helps Freelance Professionals Generate New Business

A freelancing proposal is an essential tool that helps freelance professionals generate new business. Your proposal serves to clarify your value proposition, pitch services, and help you negotiate a rate with clients. It also provides clients with detailed information about the work you offer so they can decide if they want to hire you.

To understand why freelancers should use proposals and how they can be used effectively, let’s first take a look at how clients use them:

Clients often receive multiple proposals when asking for bids from potential vendors or contractors for their projects; therefore, it’s imperative that each proposal stands out from the rest by offering something unique and valuable that differentiates it from competitors’ offerings. If your price is higher than others, but none of these other factors are present in your document then there may be no good reason for choosing someone else over you!

It’s A Document That Presents Your Experience, Value Proposition, And The Work You’ll Do For A Client

Your freelancing proposal is the first impression you make on a potential client. It’s your opportunity to convince them why they should work with you, and it’s also a document that helps you get started without having to worry about the details of setting up an engagement or billing. As such, it presents your experience, value proposition, and the work that you’ll do for a client.

A freelancing proposal is used by freelance professionals as a tool for generating new business. It can be used by any freelancer in any industry (and even non-freelancers) at various stages of their careers: when starting out as an independent worker; when trying to grow their businesses; or when seeking out more clients from other industries outside their own specialties.

Freelance writing can be a rewarding career choice, but it requires a well-crafted proposal to land high-paying gigs. Discover the key elements of a successful freelance writing proposal in our comprehensive article on elements of a freelance writing proposal and elevate your writing business.

If You’re Serious About Freelancing, Your Freelancing Proposal Needs To Be Polished And Professional

If you’re serious about freelancing, your freelancing proposal needs to be polished and professional. If a potential client can’t tell from the first glance that your work is high-quality and well-thought-out, they aren’t going to give you the time of day.

Your proposal should be:

  • Well-written (you want everyone involved in the project to understand exactly what you are proposing)
  • Easy to read (if this is hard for someone with English as their first language, it will be even harder for those who don’t speak English at all!)
  • Easy to understand (don’t use jargon or complicated terms)
  • Your proposal needs to follow a logical structure and use clear, concise language that makes it easy to read.

When you’re writing a proposal, you want to make sure that your audience can easily understand what they’re reading. This means using clear, concise language and following a logical structure.

Here are some tips for making proposals easier to read:

Use headings and subheadings to break up the text. This helps readers know what parts of your proposal they should focus on in order to fully understand it.

Use bullet points where appropriate, since these are easy for readers’ eyes to follow when scanning through the text quickly.

Keep paragraphs short so that you don’t overwhelm people with too much information at once and keep sentences short too! It’s easier for people’s brains to process short sentences than long ones (see my article on this).

Use active voice when possible; this makes things clearer and more interesting (see my article about passive vs active voice).  Be careful not to overdo it though too many active verbs can sound clunky or even aggressive if used too often!  

Passive verbs are okay sometimes but try not to use them unless absolutely necessary because then your sentence might be confusing without any context clues like “He was bitten by his dog.”

You need to convince clients why they should work with you rather than other freelancers or even agencies.

A proposal is your chance to convince a client that you’re the perfect match for the project. If a potential client looks at your portfolio but doesn’t understand why they should work with you instead of another freelancer or an agency, then it will be hard for them to make a decision.

Here are some things to keep in mind when writing your proposal:

Show the client how your skills are valuable to them. Include examples of previous projects where similar skills were required and highlight how those projects helped solve their problems or reach their goals. This way, clients will see how their needs align with what you have offered in past projects.

Explain what makes working with you different from other options available on the market (your experience, process, methodology, etc.)

Hiring the right freelance PR or brand manager is crucial for your business success. Make informed decisions by asking the right questions. Check out our list of 13 essential questions to ask before hiring a freelance PR or brand manager to find the perfect fit for your company.

Be Specific And Provide Examples Of Your Past Successes

The next step is to be specific about what you’ll do for the client. What are the deliverables, and how will you achieve them? To answer this question, it’s important to have a portfolio of past work that demonstrates your abilities. If you don’t have a portfolio yet, now is the time to create one!

Here are some examples of things a freelancer might include in their proposal:

  • A list of references
  • Samples of past work (e.g., blog posts or social media content)
  • A list of past clients or projects
  • You want to show them how working with you will help them solve their problems or reach their goals.
  • As you write, you want to show them how working with you will help them solve their problems or reach their goals. For example:
  • Your skills can help them reach the goals they’ve set for themselves.
  • Your experience can help them meet the challenges that they’re facing in their business.
  • Your knowledge of a particular field will allow them to make better decisions on a day-to-day basis.

Your resources, like your network of contacts or access to particular tools and software, will allow for flexibility and efficiency in getting work done quickly and efficiently

  • Your proposal should show clients what value you bring in terms of knowledge, past experience, skills, and resources.

To determine what value you can add to a client, ask yourself the following questions:

  • What is the value of my experience and skills?
  • What is the value of my knowledge?
  • What is the value of my resources?

These are just a few examples. There are many others that are unique to you and your unique situation. When it comes down to this, it’s all about what makes sense for both parties involved in a project.

Show clients exactly what they can expect from your services, which steps you’ll take, and how long it will take in each stage of the project.

A proposal is a formal document outlining what the freelancer plans to do for the client, who they are and why they are qualified to do it. You should be able to show clients exactly what they can expect from your services, which steps you’ll take, and how long it will take in each stage of the project. 

Use this information to write up your proposal as if it were an email or letter that would be sent back and forth between you and your client before writing any code.

This should also include some background on yourself as well as any relevant experience that makes you uniquely qualified for this job (or helps convince people that they should hire you).

Include information on the duration of the project, how much time is required from the client, and when key milestones will be achieved.

Setting milestones for a project is an important part of project management. You can use milestones to measure your progress and give yourself and your clients some sense of where you stand in terms of meeting key deliverables.

You need to set milestones for yourself, your team, and your clients. The best way to ensure that these deliverables are met on time is by setting up delivery dates with measurable goals in mind, such as: “We will have the first draft of this document ready by February 22.”

The sooner you set these dates, the easier it will be when it comes time to review your progress against them.

If you’ve already laid out all the tasks required before beginning work on them (as we described above), then this step should be relatively straightforward because those tasks will likely take longer than most other steps toward completion and therefore provide good opportunities for measuring how much time has passed since a milestone was set until now (or vice versa).

The pursuit of financial success in freelancing requires identifying high-paying opportunities. Explore our illuminating article on What Jobs Pay the Most as a Freelancer? to discover the lucrative niches that can lead to a thriving freelancing career.

Propose Rates For Each Piece Of Work. Talk About Payment Terms As Well As Cancellation Policies

In the proposal, you should include your rates for each piece of work. If you’re new to freelancing, a good place to start is using the standard rate from sites like Upwork and Freelancer. 

If you have experience but are still new in this field, be sure that your rates are competitive with other freelancers in your area (or, if applicable, industry).

You may also want to discuss payment terms for large projects that aren’t completed at once. Some clients will want to pay half upfront, while others prefer partial payments throughout the project’s duration or via milestone goals being met. 

You can also discuss cancellation policies in this section what happens if they cancel before they’re done? What happens if they don’t pay or cancel?

A cover letter can make a significant impact when applying for freelance jobs on Upwork. Discover the reasons why you should include a compelling cover letter with your job applications in our article on 10 reasons to write a cover letter for your Upwork job and increase your chances of landing your dream projects.


In this article, we have covered the basics of freelance proposals. This is an essential skill that you need to master to get work from clients and for your business to run efficiently. If you are still feeling unsure about writing freelance proposals, don’t worry! We will be posting more articles on this topic soon so check back later for more information.

Further Reading

Understanding Freelancing Proposals: Learn about the ins and outs of freelancing proposals and how to craft an effective one to win clients.

Creating Freelance Proposals: A step-by-step guide on creating persuasive freelance proposals that impress potential clients and lead to more projects.

Writing Winning Proposals for Freelance Work: Discover the secrets to writing winning proposals that stand out from the competition and help you secure freelance projects.

Frequently Asked Questions

What Is A Freelancing Proposal?

A freelancing proposal is a document you send to a potential client to explain what your services are and how you’ll provide them. It’s also where you’ll outline the scope of work, timeline, budget, and other details about the project.

What Is A Freelancing Proposal?

A freelancing proposal is an outline of the services you’ll provide, as well as your rates for those services. When you send out a proposal, you’re asking to be hired by a client and offering them an idea of what it will cost them to work with you.

You should send out proposals when you’ve been asked for one by a prospective client, but you can also send out one on your initiative if there’s someone in particular that you’d like to work with.

What Is A Freelancing Proposal?

A freelancing proposal is a formal offer to work for someone, usually as a consultant or contractor. It should include everything from your skills and experience to a detailed description of the project you’re offering.

Why Do You Need One?

You want to make sure that you’re offering the right services to the right person at the right time. If you’ve never worked with someone before, having a proposal in place can help show them how valuable you are as an employee or contractor. 

It also helps reassure them that they’re making the right choice by hiring you and gives them confidence in your ability to perform within their organization.

What Is A Freelancing Proposal?

A freelancing proposal is a document that you send to potential clients before you start working with them. It explains what you do and why they need your services. It’s also a way for you to show off your expertise and experience, so it’s important to make sure your proposal is well-written.

What Should Be Included In The Freelancing Proposal?

The first thing you should include in your freelancing proposal is an introduction letter explaining who you are and why they should hire you. Make sure this section is compelling and easy to read since it’s usually the first thing people will read when they open up the document.

Next, explain how long it will take for them to see results from working with you, and how much work this entails on their end. You want them to know exactly what they’re getting into before they commit!

Finally, include any relevant information about prices or payment methods that might come up during contract negotiations later on down the road (if applicable).

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