Top 20 Web Design Ideas That Will Inspire You [Freelancing Tips]

Need some inspiration? Great! Today I am going to share with you 20  of the best web design ideas and resources that will help you search, build, and design your own winning website. With over 10 years of experience on multiple niche websites, I have learned all there is to know in this world of online business related to web design.

With unlimited ideas available, you wonder what to do next. If your workload increases and you can no longer keep up with the number of designs you need as a freelance web designer; then you are looking for any and every solution. This post will take you down the road to many different ideas in the hopes that your imagination can begin to flourish and bring these ideas together and make them work for you.

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Great web design ideas can be found from a variety of sources, including design blogs, online portfolios, and social media platforms like Dribbble and Behance.
To stay up-to-date on the latest web design trends, follow design blogs and social media accounts of designers and design agencies, attend industry events and conferences, and participate in online design communities.
When choosing a color palette for your website, consider the brand identity, the target audience, and the message you want to convey, and use color theory to guide your choices.
Best practices for web design include creating a user-friendly layout, optimizing for speed and responsiveness, using high-quality images and graphics, ensuring that the design aligns with the brand and message, and following accessibility guidelines.
Common mistakes to avoid in web design include cluttered layouts, poor navigation, slow loading times, non-responsive design, and not aligning the design with the brand and target audience.

1. Limitless Purple

A very simple website, Limitless Purple is anything but ordinary. A purple background that fades to black and white text that highlights the company’s slogan makes for a great combination. In addition, the font choice is nice and easy to read as well. The site has a nice feel, with a splash of purple here and there, but in such a way that it does not overwhelm you when viewing the site.

The images are relevant to what this company is about and go well with the design of their website. The menu layout on the left side of each page shows where you can navigate through the entire website easily. Utilizing white space properly in many areas throughout the website along with good color choices in other areas makes for an overall clean, modern design.

2. Creative Agency Team Interaction Concept

  • Highlight the company’s name at the top of the page. This is basic, but it’s a crucial component of connecting your website with your business.
  • Feature all of the service offerings you provide in a visually appealing way on your home page. Use bullet points for this list, as short and concise phrases make content easier to scan and read than long paragraphs. If you can group your services into related categories, that’s even better!
  • Display a portfolio of work that you’ve done for previous clients. Include both images and video if possible! It is especially important to include high-resolution photos for products or websites that you have designed. For example, if you do web design, be sure to include screen captures of any sites that you’ve built!
  • Showcase testimonials from happy clients. When people are looking at your site they’ll want to see what kind of experience other people have had with your company, so give them access to reviews right away!

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3. Digital Product Agencies Focus On The Product

One of the most common web design trends is to focus on the product. As a web designer, your aim is to showcase your product in the best possible way.

Here are some ideas for you:

  • Focus on your product. Showcase your product using a grid layout
  • Showcase your product using a carousel
  • Showcase your product in a slider
  • Showcase your product in a video

4. App Design Company Web Design

If you’re an app design company, and you want to do your job, then it’s only natural that the most important thing of all is that people can actually see your portfolio. With a modern grid layout and elegant fonts, you can emphasize your work to potential clients. The right background image will set the mood for a client’s dream app.

But don’t forget to include a brief introduction on your homepage showing what you do and why you are better than other companies. If you want people to trust your services, they need to know that you understand their needs.

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5. Creative Business Service

  • Grid layout. This one is a classic, and it still works! By formatting all your services in a grid, you can create a clean visual style while still allowing each service to be distinct from the next.
  • Creative layout. If you want to take a different route than the grid (and why not?), there are plenty of creative and unique ways to display your services. You could use icons and text, or even go with circular shapes instead of rectangles for that more visually striking look!
  • Simplicity in design and layout. A page about your business’s services needn’t be complicated—let the focus stay on what matters: your offerings! Keeping an eye on simplicity both in design and layout will help ensure that this happens.
  • Use of bright colors. If you want to catch someone’s eye, then use bright colors when describing your services! It’ll make them stand out more than just using black and white text alone could ever hope for—just make sure not too much color overwhelms people when they’re reading what you offer

6. Web App Design Companies Focus On Their Work

We all know that web app design companies focus on their work, so you have to help them understand your needs and goals. Before your conversation with them, make sure you are able to answer the following questions:

  • What is the problem your product will solve?
  • Who is the target audience?
  • What is the core value proposition?
  • Do you have any competitors? If so, who are they and what makes you different?
  • How will you promote your web app once it’s built?
  • How will you monetize your product (e.g. subscriptions)?

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7. Blue Creative Web Design Agency

  • Blue Creative Web Design Agency

When you first visit this website, you get a very strong and bold impression. The color combination of black, white, and blue is eye-catching, but it’s the blue in particular that stands out. This color is also used to highlight important sections of the website so that users know what they need to click on. It’s a good idea to use contrasting colors like this when creating your web design. It can make your audience feel like they are in control by guiding them through the site with visual cues.

Blue is also associated with trustworthiness and professionalism, making it a good choice for companies who want their customers to feel confident about doing business with them online.

8. Personal Portfolio Inspiration For Digital Agencies

Show off your work and build an impressive personal portfolio for a digital agency by following these simple tips:

  • Use 3D models. While most portfolios simply show you images of the work, some go above and beyond by showing off their projects in 3D models. This is a great way to highlight your work–especially if it’s a building project, as you can use the model for the people in charge of sales/marketing to show clients what the final product will look like.
  • Choose a clean color scheme. A common mistake new designers make when setting up their portfolios is choosing bright or clashing colors that take away from the project they’re showcasing. Instead, pick subtle colors that blend into the background so that all eyes are on your work instead of on the website design itself.
  • Highlight with graphics and images. Another way designers showcase their work using graphics and images is by highlighting them with interesting graphics–like floating shapes around them (as seen below). It adds visual interest without detracting from your designs themselves.–and also gives visitors something else to focus on besides just text-based content!

9. Blue And Black Website Mockup For A Product Design Agency

  • Darker colors are easier on the eyes, an important factor to consider when designing websites. This can be quite beneficial if you want to keep your visitors on your page for longer.
  • Darker colors are great for design. They provide a strong contrast, which allows you to highlight certain elements of your website. Just make sure that there is enough contrast between the text and the background so that your audience can easily read it.
  • Darker colors are great for branding because they create a more professional look and feel. And since most logos are already in the black range (or at least have some black in them), this color scheme makes sense for any business or brand identity project.

10. Product Focused Portfolio Website Layout

When you wish to focus on a single product, you should make it as relevant to your audience as possible. A large image will definitely help with this. If possible, use a simple design with a clean layout and a single color scheme. If you want, using a single font family and even just one typeface is an option too.

11. Blue And Purple Landing Page Designs With Video Background

Blue and purple landing page designs with video backgrounds are an endless source of inspiration for those who need to be renewed with fresh ideas. The world around us is full of beauty if you know where to look. 

Take a walk in nature, and watch your pets and the people around you. All these things allow you to see movements and interactions that can then be used in your projects. If all else fails, doodling or drawing out your ideas is a great way to get past blockades in the creative process.

When watching other people move or interact, look for patterns and order in how they go about their day-to-day business. Are they consistent? What do they do when they bump into something unexpected? How much time do they spend on an individual task? These questions will help you identify the best ways to make your own designs more user-friendly by addressing common user problems head-on rather than after the fact.

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12. Digital Marketing Agency Showcasing Their Services In A Grid Layout

A grid layout is a design that uses alternating columns of white space and content. This is a practical approach for presenting lots of information in an easily digestible format. The design below does a good job of showcasing the wide range of services offered by the company and highlighting the different value propositions.

Grids are easy to update and maintain, and they make it simple for users to find what they’re looking for. Content can be presented in any order, as there are no rules about which items go where on the page—though it helps if you group similar items together so that everything has a logical place within the overall structure. 

This makes grids particularly popular with mobile apps, where space constraints mean that most of them have limited room for copy anyway (and thus rely heavily on icons).

Take Facebook: each user’s newsfeed consists predominantly of images rather than text because they don’t need words to convey meaning—the photo itself takes up very little screen space but still communicates plenty about what happened at whatever event or location depicted within its frame; same goes for Instagram’s feed-style layout (which even includes comments from friends) rather than individual posts like Twitter does with tweets).

13. Let Images Do The Talking

In some cases, especially where photography is concerned, images can speak louder than words ever could! Don’t be afraid to use large, high-quality photographs on your website; they might just be what differentiates you from all the other websites out there.

14. Minimalist Web Design

You’ve probably heard this already—less is more. And minimalist web design is no exception. When you’re working with a client who wants to take their already established brand and move it online, minimalist web design is the perfect place to start.

This style of design works best when it’s paired with a brand that has a well-established presence—both online and in physical spaces. Because minimalist designs are so simple, they can easily feel generic or underwhelming if you don’t have a strong brand to back them up. But when you combine a strong brand with a visually compelling website, the result is something incredible: an experience that is instantly recognizable and incredibly impactful, all at once!

How to get there:

Start by looking at brands that already successfully use the minimalist design (think Apple or Google). What makes them stand out? What makes them memorable? Then ask yourself why you remember these things—is it because of some kind of visual or iconography? Or because the navigation is highly intuitive? If so, how can you incorporate those same elements into your own work?

15. Unique Navigation Menus

While it’s a tough task to come up with multiple types of navigation menus, it has been done successfully. It makes sense since the user experience is often enhanced by providing the right menu for what you want them to do. 

For example, if you want them to explore the site, why not give them something that allows them to do that? If you want to direct them to sales pages, then provide them with links that lead directly there. This can be done in many ways but the most common are top-down and side menus.

Sidebar Menus

One of the most popular types of navigation menus in the sidebar menu. These are usually on the left side of the page and have all of your categories listed out in a neat way. The reason this type works so well is that when people are browsing through websites, they tend to look at things from left to right first. When they see a sidebar menu, they will know exactly where to go if they need something specific from your website. 

What makes this style unique is that it serves as both a guide and an advertisement for your website because it takes up a lot of space on each page and includes everything about your site and products in one place. 

16. Optimal Backgrounds

You can get a lot of mileage out of your background when you think about the design of your website. You can use the background to create a mood or ambiance, or you can use it to create a subtle effect that pulls focus to the content on top of it.

If you want to use the background for mood, you can go dark and stormy, warm and cozy, light and airy, full of sunshine, or something else entirely. If you’re worried about how readable your text will be on top of a darker background, you can either put a box around your text so that it stands out more clearly or make sure that the contrast between the text and the background is really strong.

If you want to use the background for an effect instead, consider using an abstract image that is subtle enough not to interfere with the content but engaging enough to keep readers interested as they scroll down. You could also create a parallax effect using only your background (more on parallax later).

17. Creative Headers And Footers

The header is an important part of web design. It’s the first thing that your visitors will see when they open your website. You must have a creative and original header to make your visitors stay on the page. It’s also very important that you put some interesting things in the footer of your website. This way, the visitors will be intrigued to get to it and see what you have there for them.

18. Typography Focus

Typography is a powerful tool in web design. It can make your website stand out from the crowd and give it a unique look and feel that people will remember. This is one area where designers should never be afraid to experiment with different styles of typefaces or even fonts!

19. Mobile-Friendly Designs (Responsive Web Design)

Mobile-friendly websites are becoming more popular than ever before because they allow users to access content on their phones without having any issues like scrolling or zooming in order to see everything properly! These types of designs are great for companies who want a website that works well with their customers’ needs while also being easy to use across multiple devices.

20. Animate Everything

There’s something about animation that is just incredibly fun and exciting. It makes websites more interesting and fun to explore.

The aesthetic you get from animation is one that is very playful, which works well for websites that are intended to be fun or creative.

When you use animation on your website, you’re adding some excitement for the user that they won’t get from a typical static website.

It will make your users look around your site more and keep them there longer, which can be great for your bottom line.

Final Thought

On the surface, this article appears to offer little more than common sense. That is design ideas that should be shared. But we think the reasons why they’re presented here are far more important because they go beyond aesthetics alone; they are the basis of a new way of designing that focuses on usability and function first, form second. 

This is where the money will ultimately be made, rather than relying solely on how beautiful your site looks. It’s an approach that arguably makes you a better designer overall: more knowledgeable about how to please customers and easier to work with clients as well.

Further Reading

50 Website Ideas for Your Next Web Project: Need some inspiration for your next web design project? Check out this article for 50 website ideas that cover a wide range of niches and industries.

Inspiration for Designers: Dribbble Resources: Dribbble is a popular platform for designers to showcase their work and find inspiration. Their resources section offers a wealth of design inspiration, including web design examples, color palettes, and more.

25 Web Design Ideas and Inspiration for Your Next Site: This article provides a curated list of 25 websites that showcase great web design, from minimalist and clean to bold and colorful.

Frequently Asked Questions

Which Is The Best Web Design Software?

There are many web design software programs you can use to create a website, but we recommend WordPress. We also have a comparison of the best WordPress themes and templates to help you make your decision.

Can You Build A Website Without Knowing How To Code?

Yes! It’s entirely possible to build a website without coding. There are a number of visual editors available that allow you to add content by simply dragging and dropping elements into place.

Is It Better To Hire Someone To Build Your Website Or Do It Yourself?

Whether you want to hire someone or do it yourself will depend on what kind of site you’re looking for, how much time and effort you want to put in, and how big your budget is.

Can You Build A Website With Just HTML And CSS?

Yes! You can build websites using only HTML and CSS, but it takes time and dedication to learn these languages well enough so that they work together seamlessly

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