Things That Make Your Writing More Engaging

Writing is a tricky thing. Sometimes it flows out of you like magic, and other times it feels like an uphill battle. While the former is my favorite scenario, the latter happens more often than I’d like. 

When I’m struggling with something new, I always find inspiration in looking back at previous pieces that were easy to write. 

There’s something about analyzing what makes those pieces so engaging that helps me figure out how to make this particular project flow more smoothly as well. If you want to improve your writing by making it more engaging for readers and who doesn’t? it never hurts to learn from others’ successes too!

Learn how to make your writing more interesting and engaging
1. Use Compelling Dialogue: Crafting engaging dialogue brings characters to life and draws readers into the story.
2. Vivid Imagery: Descriptive language and vivid imagery create immersive experiences for readers.
3. Character Development: Relatable and well-developed characters resonate with readers, fostering emotional connections.
4. Varied Sentence Structure: Mixing sentence lengths and structures maintains reader interest and flow.
5. Effective Pacing: Balancing action, description, and introspection maintains a dynamic pace throughout the narrative.
6. Intriguing Beginnings: Start with a hook that sparks curiosity and compels readers to continue.
7. Conflict and Tension: Introduce conflicts and tensions that keep readers invested in the outcome.
8. Empathy and Emotion: Evoke emotions by tapping into universal experiences and feelings.
9. Show, Don’t Tell: Illustrate events and emotions through actions and details, engaging readers’ imagination.
10. Surprising Twists: Incorporating unexpected plot twists keeps readers engaged and eager to see what happens next.

Choose A Topic That Truly Interests You

When you write about something that interests you, it will come through in your writing. Your enthusiasm will be evident to your readers and they’ll have no problem following along. Remember that your readers are on the same team as you are they want what’s best for the reader!

When choosing a topic, consider dovetailing with the interests of your target audience. If you’re writing for a business blog or newsletter, think about what would be interesting to people who work within that industry. How can you appeal to their sense of curiosity? What sort of things do they talk about at lunchtime?

Enhancing your creative writing skills is a journey of continuous improvement. Explore our article on 17 Things I Can Do to Improve My Creative Writing Skills to discover actionable tips and techniques that can elevate your writing prowess.

Look At Well-Written Articles For Inspiration

The best way to improve your writing is by reading other people’s good writing. You can learn how to write well from the best publications in your niche, whether it’s The New York Times or a smaller blog like The Hustle. If you’re into finance, look at some of their articles and see what makes them great:

  • How do they format their articles?
  • How do they use images or videos?
  • Do they have quotes from experts? If so, how are these used effectively in the article without detracting from the author’s voice?

Start With A Hook

You should always begin your writing with a hook something that will grab the reader’s attention immediately and make them want to keep reading. This can be done in several ways, but I prefer to use quotes, statistics, or questions.

All three have been proven time and time again by countless writers and speakers as effective ways of grabbing people’s attention. For example: “There are more than six million websites out there that feature recipes!”

Keep Sentences Short And To The Point

Keep sentences short and to the point. When you write straightforwardly, your readers don’t need to pause and figure out what you’re saying. Instead of long compound-complex sentences that try to pack too much information into one sentence, use simple sentences (with no more than five or six words) that express one idea at a time. 

The following example shows how using linking words helps the reader follow the flow of ideas:

“My father was born in London.”

“I was born here in New York City.”

“We never met because he moved back to England when I was only three months old.”

Captivating readers with micro fiction requires finesse and precision. Learn how to craft micro fiction that truly resonates with your audience by checking out our insights in Tips for Writing Micro Fiction That Resonates with Your Audience.

Be Mindful Of Your Use Of Passive Voice

One of the most common mistakes writers make is using passive voice to make sentences sound more formal. But it’s not a good idea to use passive voice just because it sounds fancy or professional; in fact, using this voice excessively can create confusion for your readers!

In general, when writing in the active voice you should always use “I” as the subject and “we” as the object. The subject of a sentence does something; they act upon something else. 

In contrast, in passive sentences (which are formed by placing an auxiliary verb before be and then following it with an infinitive form), there is no explicit “doer” or actor just an action being performed on someone else. This structure gives off an impression of distance or detachment from events because there’s no one performing them; they just happen instead.”

Keep Paragraphs Short, Too

In addition to writing in complete sentences and avoiding the passive voice, you should also keep your paragraphs short. Paragraphs should be no more than four or five sentences at most, three or four better, two or three best. If you have a paragraph that’s one sentence long, that’s okay too you might even want to write a few like that throughout your essay.

These short paragraphs will make it easier for readers to follow along with your story and understand what you’re talking about without getting lost in the weeds of all those details you’re attempting to convey.

Use Conversational Language

One of the easiest ways to engage your readers is by using conversational language. This may seem obvious, but it’s easy to fall into the trap of using overly formal language. 

For example, instead of saying “I’m going to the store,” you might say “I intend to visit the store.” While this may be technically correct, it doesn’t sound natural or compelling when you say it aloud and thus won’t be any more engaging for your reader.

Instead of being so formal, try keeping things casual by using contractions when appropriate: “I’m gonna go buy some groceries” vs “I will be going out later today to purchase groceries.” You could also use the first person (“I”) instead of the third person (“she”). 

Likewise with the second person (“you”). Doing these simple things can help make what you’re writing sound more friendly and inviting!

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Break Up Blocks Of Text With Lists, Bullet Points, And Other Formatting

Lists, bullet points, and another formatting can help you turn a block of text into something that feels more engaging.

Use lists to break up long sections of information or complex ideas. For example, let’s say you’re writing an article about the six best ways to prepare for a job interview. 

Rather than list them all out in one paragraph (which would be very boring), try breaking up each item with bullets! It will make it much easier for readers to absorb all of this information without getting overwhelmed or bored by dense blocks of text.

Headings, subheadings, and images also work well because they divide up large chunks of text into smaller bits so that readers have shorter pieces to digest at once plus they add visual interest too!

Avoid Overly Technical Terms

Unless you’re writing to a highly technical audience, avoid using overly technical terms. Your readers will likely find them impenetrable and will quickly lose interest in your content if they have trouble understanding it. 

If you want to impress your reader with how much you know about your subject matter, there are better ways to do so.

One way to make sure that your writing is accessible is by comparing concepts or ideas from different fields to show their similarities and differences. Doing so allows readers to learn new things without feeling overwhelmed by unfamiliar terminology or concepts which makes for more engaging reading!

Use Clear, Vivid Language

Use concrete and specific language:

Avoid vague or abstract language. Instead of “The dog ran fast,” for example, say “The black lab sprinted.”

Mastering the art of writing dialogue can give your story an irresistible charm. Dive into our comprehensive guide on A Guide to Writing Dialogue That Sells Your Story to refine your dialogue-writing skills and make your narrative more engaging.

Choose Words That Are Specific To Your Topic

Use familiar words if you’re writing about something familiar; use unfamiliar ones if you’re writing about something unfamiliar. If your reader knows what an item is, they’ll have an easier time picturing it in their mind’s eye and this will also help them understand complex ideas. 

For example, if you’re talking about a car, it may be better to use “sedan” than “automotive conveyance.” (And don’t forget the nouns!)

Use Words With Strong Emotional Impact

Think about what appeals most strongly to people at large to find out which words they use more often than others and then use those! 

They’ll connect better with readers because they create an immediate connection between the two parties through shared experience; if there’s no common ground upon which communication can take place, then nothing gets said which means no one knows how awesome your work is! And that would just break my heart.

Make Sure It Has A Good Flow To It So Your Reader Can Easily Follow

Good flow is important. Readers should be able to easily follow your writing, and that means each paragraph needs to have a good amount of content, with no unnecessary fluff. The best way to achieve this is by keeping paragraphs short.

Keep lists and bullets short too they can be more useful when they’re briefer than the typical sentence. Use headings, and subheadings, and italicize key points for emphasis where you need them most (don’t overdo it or you’ll lose the reader). 

And if all else fails: bold text! Or underline! Something about those two options just makes readers feel like they’re getting somewhere and that’s what we want!

Avoid Wordiness, Repetition, And Cliches.

Wordiness and repetition are some of the most common mistakes in writing, and they’re easy to fix. If you find yourself using the same word over and over, try replacing it with synonyms or paraphrases. 

Avoid redundancy; if you say “I like ice cream,” don’t then add “I love ice cream.” Also look for unnecessary words for example, instead of saying “very hot weather,” use “hot weather.”

If you find yourself repeating phrases or ideas within a paragraph or section (or even chapter), consider whether there’s an easier way to avoid this repetition. You can also check for cliches: if you’ve used them before or have heard others use them in similar contexts, try finding alternatives that fit better with your style and tone.

Becoming a successful writer involves nurturing key traits that enhance your work. Discover the traits that can transform your writing journey by exploring 14 Traits of a Successful Writer: How to Improve Them and learn how to cultivate excellence in your craft.

Understand What Punctuation

Your writing will be much more engaging if you know the difference between a semicolon and colon, or between an em dash and en dash.

Commas are used to separate different clauses, phrases, or words in a sentence. For example, He had a long list of things he wanted to do before college started; however, he knew that there was no way he’d be able to fit them all into his schedule. 

The comma is also used in lists where each item has its clause separated by commas (e.g., I went grocery shopping at Whole Foods Market because they have great deals on produce).

Semicolons are used as replacements for conjunctions when joining two independent clauses together into one sentence. For example, It was hot outside today so I decided not to go anywhere far away from home.

However, I still managed to make it out of my house after all by going for a walk around 4 pm which turned out to be refreshing after being cooped up inside all day long!

The colon should only be used when introducing examples or explanations as part of longer sentences not as connectors like semi-colons do! A colon can also be used instead of “that” if introducing quotes or paraphrases without interrupting the flow of thought during speech/writing formats

Such as interviews where the speaker may need additional explanation before continuing with their original point/question asked by the interviewer rather than just simply answering directly without further elaboration about why this particular instance matters so much more than others 

Surrounding it within a larger context would just become confusing quickly unless formatted correctly first thing off the top of mind versus trying doing both tasks simultaneously (speaking while thinking ahead ahead ahead ahead) which rarely works well.

Understand The Difference Between Words That Sound Similar But Have Different Meanings (E.G., “Affect” Vs “Effect”)

The first thing to understand is the difference between words that sound similar but have different meanings. For example, “affect” as a verb means “to influence or act upon.” On the other hand, “effect” as a verb means “to bring about or accomplish.” Finally, effect as a noun refers to result or consequence; affect as a noun refers to emotion or feeling.

To Avoid Making These Mistakes

Add an asterisk next to words you’re not sure how to spell when using them in your writing (e.g., affect vs effect). This way, if someone spots the mistake later on and asks what happened, they’ll know it was intentional!

Have Someone Who Reads Well Proofread And Edit Your Writing

You must have someone who reads well proofread and edit your writing. You should have someone who reads well proofread and edit your writing before you publish it.

You must have someone who reads well proofread and edit your writing. You should have someone who reads well proofread and edit your writing before you publish it.


Writing is subjective, but there are some things that most people seem to agree on as being preferable. There’s no one right way to write, and there are plenty of talented writers who don’t follow these guidelines. But if you want your writing to be engaging and effective, it may be worth trying out some or all of these tips!

Further Reading

5 Tips to Making Your Writing More Exciting Short Description: Learn five effective strategies to infuse excitement into your writing and engage your readers.

Editing Tips from Jack Hart’s “Storycraft” Short Description: Explore essential editing techniques inspired by Jack Hart’s “Storycraft” to refine your writing and storytelling.

Clearer Writing: Avoiding Repetition Short Description: Improve the clarity and impact of your writing by understanding and avoiding common pitfalls of repetition.


How can I make my writing more engaging?

Enhancing writing engagement involves techniques such as crafting compelling dialogue, incorporating vivid imagery, and creating relatable characters.

What editing tips can I learn from “Storycraft” by Jack Hart?

“Storycraft” offers insights into refining narrative structure, character development, and style, providing valuable editing guidance for writers.

How do I avoid repetition in my writing?

To prevent repetition, focus on using varied vocabulary, eliminating unnecessary words, and maintaining a clear and concise writing style.

What strategies can I use to improve writing clarity?

Enhance clarity by organizing your ideas logically, using straightforward language, and providing clear transitions between paragraphs and sections.

What’s the significance of making writing more exciting?

Engaging writing captures readers’ attention, makes ideas memorable, and encourages them to continue reading, resulting in a more impactful communication.