Writing bio-friendly content is not only crucial for maintaining attention spans but also crucial for the environment! If you’ve ever wondered how to write more eco-friendly copy, this post is for you. In it, we’ll discuss how to write with fewer words and phrases that depend on fossil fuels, such as ‘sentence’ or ‘word’
We’ll look at why those words are bad for our planet and what replacements we can use instead. By the end of this post, you will be able to write better bio-friendly content while still achieving your goals!
Takeaways |
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1. Embrace Sustainable Practices: Incorporate eco-friendly approaches to content creation, considering the environmental impact of your writing process. |
2. Use Green Language: Opt for language that promotes eco-consciousness, inspiring readers to adopt environmentally friendly practices. |
3. Authenticity Matters: Avoid greenwashing and provide accurate information about eco-friendly products and practices, ensuring transparency. |
4. Engage with Sustainable Topics: Write about sustainability to attract environmentally conscious audiences and contribute to a positive societal impact. |
5. Inspire Action: Encourage readers to take part in sustainable actions through your content, empowering them to make a difference for the environment. |
Cut Out Unnecessary Words
The most effective way of writing in a way that maximizes bio-friendliness is to cut out unnecessary words. You should never use a word when you can say the same thing with fewer words, and you should always use a shorter word when there’s a longer one that means the same thing.
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Cut Out Unnecessary Words, But Don’t Go To Extremes
As you’re writing, think about the words that are not necessary. Do you need to use them? If so, try to find a more efficient way of expressing what you mean.
For example:
Instead of “I am a very good writer,” use “I write well.” Instead of “It was very hot yesterday,” use “Yesterday was hot.” Instead of saying “The customer is always right,” say “Customers deserve respect.”
Don’t Use A Long Word When A Short Word Will Do
Don’t use a long word when a short word will do.
If you’re writing content for the web, you may be tempted to show off your vocabulary by using fancy-sounding words. But if what you’re trying to say can be expressed in fewer words and simpler terms, it’s better not to waste time with unnecessary complexity.
Think of this as an extension of the “use short sentences” rule: it helps keep your reader’s attention focused on what matters rather than wasting time on extraneous language that can slow down their understanding of the message.
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Keep Your Writing Active (Aggressive)
In the active voice, the subject of a sentence is acting. For example: “I wrote this article.”
In the passive voice, the action is performed on someone by someone or something else. For example: “This article was written by me.”
The active voice is generally preferred because it emphasizes who did what in a sentence (and not just that something happened). However, when you want to emphasize how an action affects someone, use the passive voice instead.
Avoid The Passive Voice
The concept of “passive voice” is often misunderstood, even by expert writers. There are times when it’s appropriate to use the passive voice in your content like when you’re writing about someone who isn’t physically present or if you don’t know who was responsible for an event.
However, most of the time it’s best not to use this writing style because it can make your text sound dull and bureaucratic. For example:
- The company reported record revenue for Q4 2018 (passive)
- The company reported record revenue for Q4 2018 (active)
Make Sure You Have A Logical Flow To Your Content
One of the most important aspects of writing any type of content is to make sure you have a logical flow. The logic in your article should be simple and easy to follow just like a conversation. If you’re writing an article, it should read like someone talking with you while they explain something to you.
If this sounds familiar, then that’s good! Creating content with a logical flow is an essential skill for anyone who wants their work to be read by others (and not just robots).
Logical flow can help readers understand what was written in your post more easily by providing them with structure as they go through each paragraph. This is also helpful when writing SEO-friendly content because search engines will understand how all the words fit together better if there’s some sort of organization being used throughout the entire piece.
Use Logic To Construct Your Content
The best way to make sure content is bio-friendly is to use logic in your writing. Logic is a branch of philosophy concerned with valid inference and the structure of arguments. In other words, it’s about how you go from Point A (the beginning) to Point B (the end). But what does this mean for writing? Well, let’s look at some examples:
If you start with the conclusion first and then work backward from there, you can end up constructing an argument that doesn’t make sense if read in reverse order. For example:
Conclusion: The earth orbits around the sun once a year.
Evidence 1: The earth rotates on its axis once per day; therefore…
Evidence 2: The sun remains stationary while all other celestial bodies rotate around it; therefore…
Similarly, if you start with the evidence and then work backward from there, this might lead to counterintuitive or incomplete conclusions that don’t stand up well under scrutiny. For instance:
Conclusion: The earth orbits around the sun once a year; therefore…?
Evidence 1: I can see my shadow as it moves across my yard every day; therefore…?
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Imagine That You Are In Conversation With Your Audience
The best way to write content is as if you are in conversation with your audience. You want to write in a way that is easy to read, easy to understand, and easy to remember. You also want your readers to be able to share it easily with their friends and colleagues, so they can all benefit from the information you have written.
It’s important that your writing is accessible to everyone: the young millennials who grew up with smartphones in hand; the older generations who learned typography before computers even existed; or those people who simply don’t like reading online content on a screen at all.
The most bio-friendly way of writing content is by asking yourself these questions every time you sit down at the keyboard: How do I make my writing as engaging as possible? How can I make my ideas clear enough that someone will understand them? And how can I make sure my audience will remember what I wrote after they’ve finished reading it?
Basic Ideas Should Come First, And Details Later
When you’re writing, you’ll find that certain basic ideas come first. For example, if I say “I’m tired,” you’ll understand the general idea of what I mean without needing me to go into detail about the reason why. However, if I start by saying “I was tired because I had to get up at four o’clock this morning,” then that isn’t an explanation it’s a factoid.
“But wait!” you may be thinking. “What if a reader wants some background information before they can fully understand my article? Shouldn’t I give them everything they need?” Yes!
That would be great if we all lived in a world where everyone was exactly like us and read things in the same way we do but since no one does (and since even those who do may not understand something in quite the same way as others).
it’s important to remember that your readers are not likely going to follow along with every word of your masterpiece from the beginning until the end when they first encounter it online or on paper.
Instead of putting important details at the top of an article (where readers might only skim over them) and expecting them all to remember everything until later down below where all these facts matter most, try placing them near the end instead!
Remember That For Some Readers, English Is Their 2nd, 3rd, Or 4th Language
If you’re a native English speaker, it can be easy to forget that for some readers, English is their 2nd, 3rd, or 4th language. For example:
If you’re writing about an industry that uses technical concepts that are easily understood by native speakers of your language but not by non-native speakers (for example tech terms or jargon).
If you have content in multiple languages and need to make sure its tone and style work for both audiences (for example bilingual content).
If your audience includes people who speak other languages besides English.
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Always Check For Correct Spelling
- Always check for the correct spelling.
- Use spell check, or try Google and any other online dictionaries to check for the correct spelling.
- Use a thesaurus to find alternative words that you may have missed while writing the content.
Use a grammar checker to find out if there are any grammatical errors in the content, which can be corrected easily by using an online grammar tool or hiring professional proofreaders who will help you find mistakes in your written text and make necessary corrections before publishing it on your site/blog.
Writing Bio-Friendly Content Is Not Only Crucial For Maintaining Attention Spans But Also Crucial For The Environment!
The most bio-friendly way to write content is also the most effective.
Writing content that is not only easy to read, but also sustainable and eco-friendly can help you achieve both short and long-term goals. The benefits include:
- Increased reader engagement (see our guide on how to write better headlines)
- Improved SEO performance (especially if you use images)
- Higher conversion rates (because people will find what they’re looking for quickly)
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Conclusion
Let’s not lose sight of why we are writing, after all. It’s because we want to connect with our audience and share information with them in a way that will be easy to understand.
We want people to read our content and not just skim over it or ignore it entirely because they don’t have the patience for it! If you take these tips on board when constructing your next piece of writing, I promise you’ll see an improvement in how well people engage with what you have written.
Further Reading
How to Create an Eco-Friendly Content Strategy: Learn how to develop a content strategy that aligns with sustainable practices and reduces your ecological footprint.
How to Write About Sustainability: Discover effective techniques for crafting engaging and informative content on sustainability topics.
Sustainable Content Practices: The Eco-Friendly Content Writing: Dive deeper into eco-friendly content writing practices and explore the benefits of sustainability-focused content creation.
FAQs
How can I create content that supports eco-friendly initiatives?
To create content that supports eco-friendly initiatives, focus on topics related to sustainability, use eco-conscious language, and highlight eco-friendly practices and products.
What are some key elements of writing about sustainability?
When writing about sustainability, consider addressing the environmental impact of products or practices, promoting eco-conscious behaviors, and offering actionable tips for a greener lifestyle.
How can sustainable content writing benefit my business?
Sustainable content writing can enhance your brand reputation, attract environmentally conscious audiences, and contribute to a positive societal impact, leading to increased customer loyalty.
Are there specific guidelines for eco-friendly content writing?
Yes, eco-friendly content writing should avoid greenwashing and provide accurate information about eco-friendly products and practices, encouraging authenticity and transparency.
How can I engage readers in sustainable content?
Engage readers in sustainable content by presenting compelling stories, using data to support your claims, and encouraging them to participate in sustainable actions through your content.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.