When I was younger, there was only one way to grow a business: traditional marketing. The problem with this approach is that it’s a total pain in the butt.
You have to write down every single idea you’ll ever have, and then follow up with your employees and make sure they’re following through on all of those ideas at the same time (and if you’re leading a team, you probably aren’t writing those down).
Not only that but it also takes forever. You’ve got to build out your website, design your logo, and create flyers for your business not an easy task for someone who doesn’t know how to code or design.
And if you can’t figure out how to do any of that yourself? Well then good luck finding someone who will help! Traditional marketing just isn’t worth it anymore…
| Takeaways |
|---|
| 1. Embrace alternative marketing strategies that break away from traditional methods. |
| 2. Explore the power of digital platforms to reach a wider and more engaged audience. |
| 3. Consider influencer marketing as a way to boost brand visibility and credibility. |
| 4. Prioritize customer-centric approaches to foster meaningful connections. |
| 5. Harness the potential of psychological marketing to resonate with your target audience. |
Be Transparent
Transparent marketing is more than just being honest. It’s about being honest with yourself and your customers, too. People are going to know when you’ve made a mistake or missed the mark on something, so don’t be afraid to admit it and make things right!
When it comes to promoting your business or products, don’t hold back telling people what you think.
It can be difficult sometimes (especially if you’re worried about alienating some of your audience), but you must speak up when an issue arises that affects the lives of others.
If someone complains about something in the media or elsewhere online, don’t ignore them; address their concerns directly by addressing their concerns with facts and research rather than speculation or conjecture (which may lead them down a path where they feel more offended).
This shows other readers that you’re willing to take responsibility for any issues related to content published under your name.
plus it shows how much confidence they should have in anything else written by someone working at this company–making sure everyone feels confident buying from us again later on down the line!
Embracing the power of the digital age can significantly impact your business growth. Discover the art of using the internet to expand your reach and increase your customer base.
Don’t Be Afraid To Say No
In the world of marketing, it can be difficult to say no. There are many moving parts and new opportunities that pop up all the time, but if you don’t know how to handle them in a way that benefits your business, they can drag you down instead.
Here are some tips on how to say no without losing customers or friends:
Have a plan in place for when people ask you questions about things like social media ads or SEO services.
You’re not obligated to spend money on anything unless it makes sense for your business goals so if someone asks about these kinds of services and doesn’t seem interested in learning more about what’s involved with working with those companies, tell them so!
Be polite when doing this; just remind them why they came into contact with your company in the first place (if there wasn’t any other reason).
Don’t feel bad about turning down potential prospects who aren’t going to help grow your business!
If someone is only interested in having their product sold through Amazon instead of through Shopify stores because “it looks better” then that’s not worth pursuing at all…and probably means they’ll end up being an unreliable partner anyway!
Share Your Knowledge And Expertise
This is a simple way to grow your business by sharing your knowledge, expertise, and experience with others. It doesn’t have to be complicated or expensive.
You can start a blog, write an eBook or create a video series that educates people on whatever it is that you do best. Make sure it’s relevant to your business and easy to understand so they will be able to apply what they learn in real-life situations.
It also helps if you make sure it’s easy for them to share with their friends because word-of-mouth marketing can be one of the most powerful forms of advertising available today (especially on social media platforms).
Leveraging the influence of key individuals can revolutionize your business strategies. Learn how to grow your brand with influencer marketing and tap into new avenues of customer engagement.
Always Add Value
To grow your business by adding value, you need to add value. Now, I know this sounds obvious.
But here’s the thing: when you’re trying to build a business (or in any situation where people are paying attention to what you have to say), it can be tempting to get caught up in making sure everyone knows how great you are.
You want them to realize your greatness and then come flocking into the fold because they can’t live without it anymore!
But there’s a problem with this approach: it makes people feel uncomfortable and manipulated. No one likes being sold things they don’t want or need.
And if someone feels like their time is being wasted or that someone else is trying too hard at selling them something, they will be turned off from whatever point was being made even if that point was valid and useful!
So instead of focusing on yourself so much, focus on others by teaching them something useful about whatever topic interests them most and do so in a way that adds value for them (and for anyone else who might read along).
If possible, make sure that what you’re sharing helps other people achieve whatever goals they may have as well as yours;
otherwise, chances are high that some won’t even care enough about what they’re reading or listening to because it doesn’t directly apply to their endeavors.
Try A Webinar
Create a webinar. This can be as simple as a PowerPoint presentation, or you can use an online platform like WebinarJam.
Collect email addresses through a landing page. The goal is to gather names, emails, and phone numbers in exchange for an opt-in offer that’s delivered via email (and sometimes text message).
You’ll use this list later when it comes time to promote your business (more on this below).
Create lead magnets like ebooks and checklists that people download after they’ve opted-in; these will help build trust with prospects who don’t know you yet and provide ideas for future follow-up marketing campaigns.
LeadPages is great for creating lead magnets check out our guide here!
Use popups when someone lands on your site from social media or another website; this includes both popup boxes (which open when someone scrolls down the page) and overlays (which appear above all other content once clicked by the visitor).
These can help close sales quickly by prompting visitors who are already interested in what you’re selling at the right moment but to avoid annoying them into leaving before they do anything else on your site first!
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Try A Podcast
Podcasts are a great way to share your knowledge and expertise with your audience. You can create content that’s related to the products or services you provide, or you can make it more general by sharing information on a topic that’s personally interesting to you.
For example, if your business is a clothing store, then one podcast episode could be about how different pieces of clothing fit together in an outfit. Another could be about the history of denim jeans (or whatever type of pants you sell).
The point here is that podcasts allow you to make connections with people who are passionate about the same things as yourself and those connections are what build trust between businesses and their customers.
If customers feel like they know who runs the business behind their favorite sweater or pair of boots, then they’ll want to buy from them again and again!
Create An E-Book Or Whitepaper
Create an e-book or whitepaper. An e-book is a digital book that you can sell online, while a whitepaper is similar, but it’s also used to share information with clients and prospects.
Why would you create an e-book or whitepaper? These resources can help you build trust with your audience by providing them with valuable information on the topic of your business.
You can use these resources as lead magnets, which means they will be given away for free in exchange for contact information (like an email address).
What are the benefits of creating an e-book or whitepaper? They allow you to establish yourself as an expert on a particular subject matter.
Which in turn makes people more likely to do business with you because they believe that they can trust what you say due to your expertise on the subject matter at hand.”
Try Public Speaking
Public speaking is one of the best ways to get your message out there, as well as learn from the audience. You can use public speaking to build your brand, and also for marketing purposes.
It’s a great way for you to become known in your industry because people will associate you with a certain topic or theme that they liked from one of your speeches.
Think about it: when people see a speech they like, they’re more likely to remember who gave it than just some random person on stage talking about something else entirely!
If you want to talk more specifically about how public speaking can grow your business (and not just make people laugh), check out this article below:
Create An Email Newsletter
You should start an email newsletter.
Email newsletters are a great way to stay in touch with your customers, and they’re a fantastic way to get people to come back to your site.
It’s also an easy way for you to collect information about them (like their names, email addresses, and phone numbers) so that you can grow your business by targeting those individuals later on down the line.
The tools needed for setting up an email newsletter aren’t complicated at all: All you need is a software program called MailChimp or something similar that allows you to send out mass emails efficiently and easily which means less time spent managing your mailing list manually!
Once you have access to this type of service, you must use it correctly. Here are some tips: Make sure that the content of each message is relevant and interesting;
Include helpful links so that recipients know where they need to go next; keep things short but sweet; make sure there isn’t too much text on the screen at one time (this makes reading very difficult); avoid using bright colors unless necessary!
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Add Your Personality To Every Interaction You Have With Your Customers
Be responsive, quick to respond, and don’t leave people hanging when they reach out to you!
Also, if someone asks a question on social media or in person and you don’t know the answer offhand, try your best to find out for them instead of leaving them hanging with no reply at all (and then hopefully follow up soon).
That’s what you would want from someone else if it were reversed! Your customers are real people who need help sometimes too don’t forget that they’re human beings just like yourself!
If there’s something wrong with an order or service that was delivered by a delivery driver (or even by yourself).
Fix it right away so no one feels taken advantage of even if it’s not 100% your fault because maybe someone else caused part of the problem through their actions/choices–it doesn’t matter;
Just make sure everything is good before moving forward because otherwise people may feel cheated somehow which isn’t fair so make sure everything works perfectly every time so nobody has any complaints about anything at all being wrong anywhere ever again!
Create A Community Around Your Brand Or Products On Social Media
Your customers are on social media, so make sure you’re there too. Social media is the best way to create a community around your brand or products, which helps attract new customers and build loyalty with existing ones.
While traditional marketing can help grow your business, it doesn’t have the same personal touch that social media can provide.
Use social media to connect with your customers and respond quickly when they need help or have questions.
People will share their experiences with your company with their friends, so you must be transparent online and this means responding quickly when someone has an issue or complaint about something in-store (or even just bad customer service).
Share What You Know Online
Share what you know. This is the most important part of marketing and it’s also the easiest one to do well. Sharing your knowledge and expertise online will help you connect with customers, build trust, and establish yourself as an authority in your field.
There are many ways to share information online:
Blogging – Posting regularly on a blog is a great way to show that you’re a subject matter expert (SME). It’s also an excellent way to engage with people who might be interested in learning more about what you do.
Email newsletters – Email newsletters allow subscribers to receive content directly from the source rather than through aggregators like social media or search engines.
Having direct access means higher engagement levels for both parties involved since there’s less chance of getting lost in the noise when sending out emails versus other forms of digital marketing platforms where there may be thousands competing for attention!
Rethink The Competition By Cooperating And Making Friends
The key to standing out from the crowd is to cooperate and make friends with other businesses.
When you cooperate with your competition, you’ll get an opportunity to build a relationship with them.
You can use the relationship to promote each other’s products or services, share leads, or even cross-promote products and services that aren’t directly related (like offering discounts on airfare if they book through your website).
The more you work together as a team rather than separate entities trying to beat each other at every turn, the easier it will be for both of you in the long run.
Enhancing your online visibility through strategic hashtag usage can drive traffic to your website. Find out the best Instagram hashtags to amplify your online presence and attract more visitors to your digital platform.
Be The First To Admit When You Mess Up And Apologize Quickly And Publicly
Be honest and open. Don’t try to hide your mistakes or make excuses, because no one will believe you anyway. The best thing you can do is admit when you’ve messed up, apologies quickly and publicly.
Don’t make yourself look better by blaming others for the problem. The truth about most problems is that they’re often caused by a lack of communication between different departments or people within a company;
If this is the case, you’ll only create more confusion and distrust if you try to explain away what happened by claiming it was someone else’s fault.
Don’t try to explain away what happened as part of some larger plan for success in the future; instead.
Focus on showing how sorry you are for what has occurred and offering restitution where possible (for example: “I’m sorry that we had such long shipping times last month; I’ll be sure my team knows how important speed is moving forward so we can avoid similar issues in future”).
Make Things Easy For People To Share Their Experiences
When you make it easy for people to share their experiences, they’re more likely to do so.
People want to be heard and seen. They want their opinions and knowledge valued by others. They want the world to know what they have learned through the years of trial-and-error experience.
And they want everyone else in their community (or at least their friends) to understand what makes them unique.
They also want other people in that same community who are going through similar experiences, because it helps provide a feeling of connection and comfort when someone understands how you feel about something because they’ve been there too!
These are all reasons why sharing stories has become so popular on social media platforms like Instagram Stories and Snapchat recently where users can digitally meet up with one another virtually by sharing their life experiences over time using video clips recorded through smartphones.
Instead of text messages sent back forth from computer screens or paper documents mailed between offices across large distances between states across America/worldwide!
Have A Strong Point Of View That’s Based On Research And Facts
Here are some tips for developing a strong point of view that’s based on research and facts:
Be passionate about your point of view. Have a genuine, thoughtful belief in what you’re saying and believe it with every fiber of your being. When you’re authentic and honest with yourself, it shows through in everything you do and the world will respond accordingly!
Be consistent across all mediums (social media, email copywriting, etc.). If there’s one thing I’ve learned from my years working at marketing agencies and in-house at tech companies that’s worth sharing with anyone who wants to grow their business by ditching traditional marketing techniques as quickly as possible (which is going to be most people reading this post), it’s this:
Consistency pays off big time when building trust with clients (and potential clients) online or offline through traditional or digital channels such as social media platforms.
Or email campaigns sent out periodically throughout the year aimed at keeping customers engaged between major events like conventions where they might meet face-to-face briefly before heading back home again after getting all excited about something cool happening soon!
Conclusion
I hope this article has given you some good ideas as to how you can grow your business by moving away from traditional marketing.
For me, the key takeaway is to focus on relationships and make sure that every interaction you have with a customer or potential customer is meaningful.
Further Reading
Here are some additional resources to help you explore further strategies for growing your business:
How Traditional Marketing Can Help You Acquire and Retain Customers
Discover how traditional marketing methods can still play a crucial role in acquiring and retaining customers in a digitally driven world.
Accelerate Growth: How to Grow Your Small Business
Get insights into effective strategies that can accelerate the growth of your small business, covering various aspects of expansion.
Dive into practical tips and techniques that can help you navigate the challenges of business growth and achieve success.
FAQs
How can traditional marketing methods contribute to customer acquisition and retention?
Traditional marketing methods, such as direct mail and print advertising, can still play a valuable role in reaching a broad audience and establishing brand recognition. By targeting specific demographics and employing consistent messaging, these methods can help acquire new customers and maintain relationships with existing ones.
What strategies can I implement to accelerate the growth of my small business?
To accelerate small business growth, consider diversifying your product or service offerings, optimizing your online presence, leveraging partnerships, and exploring new market opportunities. Continuously analyzing and adapting your strategies can help you stay competitive and thrive.
What are some practical tips for growing a business effectively?
Growing a business requires a well-rounded approach. Focus on building a strong brand identity, nurturing customer relationships, monitoring industry trends, and investing in employee development. These strategies can contribute to sustainable growth and long-term success.
How can I leverage technology to support business growth?
Technology can streamline processes, enhance customer experiences, and provide valuable insights. Implementing customer relationship management (CRM) systems, utilizing data analytics, and embracing e-commerce solutions can help you scale your business efficiently.
What role does customer feedback play in business growth?
Customer feedback is invaluable for understanding pain points, identifying opportunities for improvement, and enhancing overall customer satisfaction. Regularly collecting and analyzing feedback can guide product/service enhancements and contribute to the expansion of your business.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.