The Best Advice on B2B Marketing I Received Early On In My Career

I don’t remember the first time I heard this advice, but it stuck with me. As a newbie to the world of marketing, you can easily get absorbed in your projects and forget about others. 

when you’re working in a team setting, it’s important to be open-minded and consider what other departments are doing. 

A good example of this is when we were working on a new product launch, and our email marketing department wanted to start promoting it months before we wanted to officially announce it but they needed content from us to do so. 

We all ended up having a meeting where we talked through what was going on and how we could work together to make sure everyone had enough materials for their projects without spoiling any surprises.

How To Get More Leads For B2B Businesses – YouTube
Key Takeaways
1. Prioritize Target Audience: Focus on understanding your target B2B audience’s pain points and needs to create tailored and impactful marketing strategies.
2. Build Trust: Establish trust with potential clients through transparent communication and delivering on promises, fostering long-term B2B relationships.
3. Content Strategy: Develop a robust content marketing strategy to showcase expertise, provide value, and position your brand as a thought leader in the industry.
4. Metrics that Matter: While tracking clicks and impressions is important, prioritize metrics like lead quality, conversion rates, and ROI to measure campaign success.
5. Embrace Data: Leverage data-driven insights to refine your B2B marketing approaches, identifying what works and adapting strategies accordingly.

The Power Of No

This is the most important thing you can do to be a good marketer and leader: say no.

Be firm and clear. Your decision should not be open to interpretation or debate, and it should be communicated clearly and directly to whoever is asking for your help. You don’t have time for this, so just say “no.”

Be polite and respectful. You are the expert here (at least in your company or industry), so don’t act like someone who doesn’t know what they’re doing even if that’s true! It’ll only make things worse later on when people realize you’re an expert at saying “No.”

Be honest about why you’re saying no, even though there may be other ways around it that would work better for them instead of for yourself or your company (which might seem less exciting than something else). 

This will build trust over time instead of burning bridges because someone feels used by what happened earlier on down the road when they needed something from me but I couldn’t deliver. After all, I wasn’t ready yet…

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Focus On One Thing – And Do It Well

In my early years as a marketer, I was told to focus on one thing and do it better than anyone else. Then, once you’ve mastered the art of focusing on one thing, you should focus on doing that same thing better than ever before. 

After that point, your attention should be focused on doing whatever it is even better than you could have imagined possible. The end goal is always to make your product or service so great that people will think about how amazing it would be if only they had some too!

Embrace Your Inner Nerd

The best advice I received early on in my career was to embrace my inner nerd. It was something that was always there, but I wasn’t always sure how to harness it or make it work for me. 

Then one day, someone told me that being a nerd is cool now and that being interested in everything can be a great asset as long as you’re not boring about it. 

The truth is, everyone has an inner nerd (and if they don’t, they should). It’s just a matter of figuring out how best to use it to your advantage and the sooner you do this the better off you’ll be!

Be Polite, Be Humble, Be Patient…And Be A Prince (Or Princess)

  • Be Polite
  • Be Humble
  • Be Patient…and Be a Prince (or Princess)

Being polite doesn’t mean you should be a pushover; just that you keep your composure in the face of provocation and don’t let yourself get too worked up over anything. 

It’s also important to remember that there are always two sides to every story, so instead of taking things at face value, try to see what the other person is thinking or feeling.

Humility can take many forms: not being condescending when others ask questions or need help; showing appreciation for small gestures others do on your behalf; thanking people who work with you regularly; and so on. 

Patience goes hand-in-hand with humility because it means being willing to wait for things that aren’t immediately in sight whether those are results of efforts made toward achieving a goal or getting used to new routines brought about by organizational changes. 

You’ll find many instances where patience is required throughout your career journey anyway, so developing this quality now will help out down the road!

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Learn How To Interview

This is one of the most important pieces of advice I’ve ever received.

Before we go any further, let’s talk about what an interview is not. An interview is not a time to show off your knowledge or try to prove how smart you are with obscure facts and statistics. An interview is not a chance for you to plug all your achievements or talk at length about yourself. 

An interview is not a chance for you to get off on some grandiose monologue about how amazing your company and product are (though I’m sure this has happened).

Get Comfortable With Being Wrong

If you’re not comfortable being wrong, you’ll never be able to learn.

There will always be people who are smarter than you, who know more than you, and who can teach you things that will help your career. 

The sooner you get comfortable with the idea that someone might be able to show up with something new and useful for your team or company, the better off your business will be.

To get there, think about how many times in the past week or month that someone has corrected something about which they were correct and which was incorrect according to what had been previously accepted as “fact” in your organization. 

That person is probably smarter than me (and if not now then soon). 

So if I’m going to be successful at my job it’s important for me not only to accept but relish this opportunity for growth which means asking questions first so I’m sure I understand what needs fixing before making any changes!

Never Stop Learning

The most important thing I’ve learned about marketing is that it’s never too late to learn.

I’ve found that learning from others, even when they’re not directly related to my field, can lead to great ideas and insights. For example, there are many similarities between marketing and software development both in how they operate and how they’re done well. 

So it was helpful for me to read books like The Art of SEO by Rand Fishkin or The Lean Startup by Eric Ries. 

These books provided ideas on how I could improve our team’s approach and processes at work, but also gave me new perspectives on life itself: how we think about things; why we do what we do; what makes us happy; etc.

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The Best Ideas Are The Hard Ones To Get Off The Ground

The best ideas are the ones that are hard to get off the ground. This can be a challenge because they’re often different and controversial. 

Asking questions that others aren’t asking is scary and it’s important to know how to frame them correctly so you don’t accidentally offend anyone or create unnecessary drama.

You need to ask questions that others aren’t asking because you want your content marketing strategy to be unique, not just another cookie-cutter blog post about X, Y, or Z topics. 

When developing a new piece of content for marketing purposes, ask yourself: “Why does everyone else write about this? And is there a way I could do it differently?”

When In Doubt, Lead With Your Gut

That’s the advice I’ve gotten from multiple B2B marketing veterans who have been in the industry for years, and it’s also something that comes up often when talking about how to make important decisions that affect companies and careers.

I’ve found this advice to be true more often than not but don’t take my word for it! Gut feelings are a powerful tool for making decisions because they’re based on intuition, which is built upon our previous experiences with similar situations. 

However, there are times when your instincts are off or you simply don’t have enough experience working with a particular type of problem yet (e.g., if you just started working at an agency). 

So before acting on anything without thinking it through first (or going straight to Google), consider these tips:

Understand why you’re feeling what you’re feeling and whether those feelings are right at all! If someone tells me they trust their gut when making important business decisions.

Nine times out of ten they’ll come back with an answer I can explain using logic instead of emotion-based reasoning like “it felt right.” 

That’s usually because they’ve been misinformed by other people or internalized some false assumptions themselves; 

Now their mind has convinced them their decision was correct so that everything fits together nicely into what seems like a cohesive narrative line despite being wrong on paper. Don’t trust any one source 100%. 

I always tell people who ask for advice about how best not only to write articles but also how many words should go into each sentence…

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Make It Easy To Be Awesome

The best advice I ever got about B2B marketing was to make it easy for people to do their jobs. I’m talking about making it easy for the sales team, who probably knows less than you do about how marketing works; 

Making it easy for the customer service reps at each account who are getting bombarded with questions from customers and prospects alike; making it easy for anyone responsible for delivering value through your company’s website or blog posts.

Make it easy for people to do what they need to do, but also make sure they can do what they want as well (or better yet, just add those things in automatically). 

But above all else: Make sure the experience is seamless across all touchpoints to create a positive brand impression that will have customers returning time after time without feeling like they’re being sold anything at all!

If It Feels Like You Need To Justify What You’re Doing

If it feels like you need to justify what you’re doing, that means you’re doing something right. The best ideas are the hardest ones to get off the ground, so if an idea isn’t challenging to communicate, then chances are it won’t have any impact on your business.

Never stop learning and developing yourself as a marketer. You don’t want to be someone who only does what’s comfortable or easy; if that were true, everyone would do marketing by reading blogs and copying existing campaigns.

Be polite (but not too polite), humble (but not too humble), patient (but not too patient)…and be a prince or princess!

Don’t Take It Personally. Business Is Business

Don’t Take It Personally

Business is business, and so much of it is a numbers game. The more you can learn about your market and audience, the better you’ll be at getting their attention.

As I mentioned before, there are tons of resources out there that can help you understand what’s working right now in B2B marketing and what isn’t. 

So don’t stress if your first campaign doesn’t get great results; keep trying different things until something sticks with your target audience!

Be Nice To Everyone

You never know when someone might come in handy later on! It’s also important to build relationships with colleagues inside and outside of marketing as well because they may have valuable insights into how best to approach certain situations or handle certain customers/clients/partnerships (or even products).

Be Nice To Everyone On The Team And Give Them Credit Where Credit Is Due

Be Nice To Everyone

I know this sounds cliche and obvious, but I’ve seen so many people who are not nice. They’re mean, they’re aloof, and they don’t care about the other person’s feelings at all. It’s all about what they want which is usually money or power or whatever else they can get out of the deal. 

But being nice goes a long way towards building relationships and forming trust between you and everyone on your team. It’s also good for morale and productivity!

Give Credit Where Credit Is Due

If someone does something amazing for you (or your company), be sure to give them credit for their work by saying something like “Thank you so much for this incredible report” or “Awesome job on that new website.” 

This will help build goodwill among those around you and make them feel appreciated by management/yourself as well as motivated to continue doing great things!

Understanding the psychology of humor in B2C marketing can lead to engaging and memorable campaigns. Explore the depths of this topic with our exploration of the psychology of being funny in B2C marketing, revealing insights into creating content that resonates with your audience.

Ask Questions That Others Won’t Ask And Are Afraid To Ask

It’s always better to ask a question that someone else won’t ask.

You should also be asking questions that are hard to answer because it shows you’re thinking about the problem and not just laying out a plan without understanding why things are happening. 

You want your customer or prospect to say, “Oh yeah! Of course, that makes sense.” When they do that, it’s like hitting gold for you as a marketer—you know you’ve got something good on your hands!

And remember: if asking hard questions makes people uncomfortable, keep in mind why this is important for them and what the benefits of answering those questions will be over time (e.g., saving money on resources).


B2B marketing is a growing field that presents unique challenges and opportunities. To be successful, you have to be willing to learn as much as you can and make mistakes along the way. 

And remember that there’s no such thing as one-size-fits-all advice what works for some won’t work for others, so find what works best for you!

Further Reading

Here are some additional resources for further exploring B2B marketing strategies:

Terminus: Advice to B2B Marketers

Description: Discover valuable insights and advice tailored specifically to B2B marketers, helping you navigate the unique challenges and opportunities of the business-to-business landscape.

HubSpot Blog: B2B Marketing

Description: HubSpot’s comprehensive blog offers a wide range of B2B marketing insights, from best practices to industry trends, providing a well-rounded perspective on effective B2B strategies.

Hinge Marketing: 10 Essential B2B Marketing Strategies

Description: Uncover ten essential B2B marketing strategies designed to drive growth for professional services firms. This resource offers actionable advice to help you enhance your B2B marketing efforts.


What are the key challenges faced in B2B marketing?

B2B marketing often involves longer sales cycles and complex decision-making processes. Understanding your target audience’s pain points and addressing their specific needs can help overcome these challenges.

How can B2B marketers effectively target their audience?

Effective B2B targeting requires thorough market research and a deep understanding of your ideal customer profile. Tailoring your messaging to resonate with their needs and goals can help capture their attention.

What role does content marketing play in B2B strategies?

Content marketing is crucial in B2B strategies as it educates potential buyers, establishes thought leadership, and builds trust. Providing valuable, informative content can position your brand as an industry authority.

How can B2B marketers measure the success of their campaigns?

Measuring B2B campaign success goes beyond metrics like clicks and impressions. It involves tracking metrics such as lead quality, conversion rates, customer lifetime value, and return on investment (ROI).

What’s the significance of building strong B2B relationships?

Building strong B2B relationships fosters trust and loyalty, leading to long-term partnerships and repeat business. Personalized communication, exceptional customer service, and delivering on promises are key factors in relationship-building.