Research Tips For Market Basket Analysis And Misleading Data
A curated list of research tips and resources to help you better understand market basket analysis and misleading data.
Marketing Research
Top 18 Google Keyword Planner Search Volume Metrics You Should Know
The Google Keyword Planner search volume metrics are the most important ones for you to know. We have the top 18 right here.
10 Interesting Facts The World’s Most Loved Brands Can Teach You About Marketing Research
We all know that some brands are better than others, but what makes them so instantly recognizable?
How Politics Has Become A Marketing Research Experiment
The marketing research world has changed. Instead of using focus groups and surveys, politicians now use polls and data mining to find voters who match their ideal supporter
Why NPS Sucks As A Measure For Marketing And How To Fix It
The Net Promoter Score (NPS) is a simple way to measure customer loyalty. It’s so simple that it’s also easy to misuse.