How Politics Has Become A Marketing Research Experiment

Marketing is a tricky business, and it’s one that most politicians have gotten very good at. If you’ve ever been blindsided by a clever campaign strategy or an ad that really struck a chord with you while watching the news.

It was likely because the political strategists involved had conducted extensive research using data-driven decision-making. Here are some of the key things I’ve learned about effective marketing by watching (and analyzing) some of our greatest politicians in action:

How to Conduct Marketing Research with Quasi Experiments
Political dynamics impact marketing research strategies.
Understanding political trends can inform consumer behavior.
Political events offer insights into diverse consumer segments.
Ethical considerations are crucial when using political themes.
Successful marketing adapts to evolving political landscapes.

The First Step To Winning An Election Is To Pick A Candidate In Secret (Before Anyone Else Has Had A Chance To Object)

The first step to winning an election is to pick a candidate in secret (before anyone else has had a chance to object). You can’t just nominate some random person and expect them to win, though. You have to have a good candidate who voters will like. But what does “good” mean?

Good candidates are those with strong leadership skills, so that they can lead your country if elected as president

Good candidates also know how important it is for politicians not only to talk about issues but also to listen carefully when people tell them what they think about those issues

Finally, good candidates can balance their personal lives with political duties

Understanding the fundamentals of marketing research is crucial for making informed decisions. Learn about the step-by-step process in our comprehensive guide on what marketing research is.

Once You Have Your Candidate, It’s Time To Leapfrog The Opposition

Once you’ve got your candidate, it’s time to leapfrog the opposition. Your opponent will have their strengths and weaknesses; be prepared to take advantage of any opportunities that come your way. You don’t want them getting ahead of you. 

Also, don’t let your opponent get away with anything make sure they’re being held accountable for everything they say or do during the campaign season!

If you follow these steps closely, there’s no doubt in my mind that we can make politics great again by 2020.

Never Let A Good Crisis Go To Waste

You know the saying, “Never let a good crisis go to waste?” Well, this seasoned advertising veteran will tell you that when it comes to public relations, there’s no such thing as a crisis. 

There are only opportunities to test your marketing strategy and then repeat it until you get it right.

In other words: Crisis management is just another form of marketing research! And if you think about it that way, then why not use every opportunity possible to gather data and learn what works?

Approaching market research with skepticism ensures you’re getting accurate insights. Dive into the importance of skepticism in our article on conducting market research with skepticism.

Physical Appearance Matters. But If You Can’t Find The Right Candidate, Make Sure He Or She Has A Good Face And Voice For Television

To a certain extent, we’ve known for years that physical appearance matters to politicians. After all, candidates have been dressing up in their Sunday best and making sure their hair is always in place since the days of Lincoln. 

But what’s more interesting is how much candidates’ appearances can affect the outcome of elections.

The story goes something like this: A candidate wins over an audience because of his or her appearance in TV ads either through attractive physical characteristics (a handsome face or nice smile) or visual cues suggesting competence (an expensive suit). 

Then this person gets elected president because Americans are suckers for pretty faces and nice suits.

Is it any wonder that companies are beginning to follow suit? Just look at the marketing campaigns for brands like Apple and Coca-Cola; they feature images of beautiful people drinking and holding their phones while making V signs with one hand.

While they wave to us with another and all us regular joes can do is stare longingly into those eyes before watching them disappear as quickly as they arrived on our computer/TV screens. 

As consumers, we’ve become accustomed to seeing celebrities or models at our product launches; now we’re seeing CEOs talk about new releases while sporting garish ties made out of plastic bottles instead of silk ones made out of silkworms cocoons.

It doesn’t stop there either! Companies increasingly rely on attractive spokespeople rather than experts when pitching products online; 

After all, someone who has done extensive research on why your company’s new product line is better than its competitors might not look nearly as good as someone who would be happy just getting paid $100K per year regardless whether your company succeeds or fails later down the road.

All told: If you’re looking for someone whose face looks good on camera without talking much about themselves then you’ll want someone

Social media platforms offer a wealth of data for insightful marketing research. Discover strategies to leverage social media in our guide to using social media for marketing research.

Just Like For Any Product, Building A Good Brand For Your Candidate Is Crucial

If you’re a marketing researcher, this is probably not new to you. Building a good brand for your candidate is crucial because no matter how well they perform in debates or town halls, it’s all for naught if people don’t like them. 

If a potential voter says that they don’t think of your candidate as trustworthy or likable, then they’ll never vote for them no matter what.

As it turns out, politics has become almost like an experiment: the candidates are being studied and tested on their ability to appeal to voters’ emotions through branding techniques like logos, slogans, and taglines. 

But branding isn’t just about logos: it’s also about color schemes (which can have different meanings depending on who uses them).

Keywords are used in speeches and ads (again with different meanings depending on who uses them), even clothing choices (such as wearing red ties).

Tap Into People’s Emotions

You can use this to your advantage by understanding the emotions that drive people to action. Emotions are powerful and they’re what drive people to take action, buy products, and vote.

The best way to tap into these emotions is through storytelling. When you tell a story, it helps people connect with you on an emotional level because they can relate to it more easily than just hearing facts or figures in isolation.

People also tend to be loyal when they feel like they’re part of something bigger than themselves; 

This is another reason why storytelling is important when it comes time for politicians and marketers alike – because we are all human beings who have feelings (even if we don’t always act that way).

Study Social Media Closely, And Learn From What Works

Social media is the perfect place to learn what exactly people want and how they want it. If you follow the right accounts, you’ll be able to calibrate your candidate or campaign’s message so that it matches up with what people are looking for.

With social media, there are a lot of ways to do this:

Follow popular accounts in politics, news, and other areas that reflect the values of your audience. (You can use tools like CrowdTangle or SocialBro.)

Pay close attention when you see posts that get lots of engagement on these platforms what works? What doesn’t? How can you use those insights to shape your messaging?

Monitor hashtags related to current events these will give you an indication as to what issues people care about most at any given time; then, adapt accordingly!

Embracing innovative tools can lead to groundbreaking insights in marketing research. Explore the importance of tool adoption in our article on not restricting marketers from using tools.

Know Your Demographics, But Don’t Forget About Human Nature

To be successful, you need to know your audience. You also need to know yourself, your strengths, and your weaknesses. Know the competition as well. 

Look at what they’re doing and how they’re doing it and make sure that you’re delivering on your promises in a way that makes sense for the people who will buy from you.

Your market is important too what’s happening right now? What are people buying? Why? What else could they want or need? How can you provide it for them?

Know your product does it work well enough for its price point? D

does it have an upsell or add-on opportunity for customers who might want more features/benefits down the line (like additional software modules)? Is this something people would pay money for rather than just “free” stuff online?”

Then there’s branding: Who are we trying to be as a company? How do we present ourselves so others perceive us as trustworthy partners in their success journey…or even just someone worth talking about over lunch.

Expect The Unexpected And Be Ready To Adapt Quickly

When we think about how campaigns are run, many of us tend to think in terms of strategy.

But if you want to be a successful consumer research professional and help create successful campaigns, this is not enough. You also need to be prepared for anything. You should expect the unexpected and always be ready to adapt quickly!

If you’re working on a political campaign or planning an event or even just running a survey with your team, expect things not to go according to it your plan A or B…or even C or D! 

If a client rejects an idea after months of hard work that’s way outside their comfort zone (which can happen), don’t panic.

Be confident in yourself as well as your plan C & D because they’re already there waiting just in case something happens unexpectedly during the campaign process (or survey process).

Use Every Resource You Have At Your Disposal, Especially When Attacking

When it comes to the political sphere, there are several important things to remember. One of these is that if you want to win an election, you have to go on the attack. This means that your party should be prepared for a fight, and have all its resources at its disposal.

This is not something that most politicians are willing or able to do because they don’t have enough experience in marketing research experiments or direct-mail campaigns. 

However, by using some simple tools like surveys and focus groups (which we’ll talk about later), your party can become more adept at finding flaws in their opponents’ platforms and find ways around those issues so voters can see them as weak points!

Get Your Supporters To Play Nice With Each Other On Social Media If You Want Them To Do The Same Thing In Real Life

Social media is a great place to get your supporters to play nice with each other in real life. It’s also a great place to get your supporters to play nice with each other on social media.

Politicians can use social media as part of their campaign’s marketing strategy, which involves promoting their candidate’s brand and getting people fired up about political issues (in this case, making sure that the country keeps going in the direction that the politician wants). 

Many political campaigns have failed because they didn’t take advantage of social media; here are some examples:

  • In 2018, Donald Trump did not post any tweets during his State of the Union address and he didn’t attend either! He was too busy watching Fox News instead.
  • In 2012, Tim Kaine tweeted about everything except for his opponent Mitt Romney’s speech at the Republican National Convention he even live-tweeted during it!

Don’t Forget About The Kids; They Are Your Future Voters And Consumers!

You might be thinking: “Hey, I’m not a kid anymore.” And that’s true, but your kids are. If you want to win over their hearts and minds, they’ll need something to look up to and it shouldn’t be the politicians who were voted out of office in the last election. 

In fact, according to data gathered by the Center for Child Well-Being at West Virginia University, kids are more likely to have higher self-esteem if they feel like their parents support them in their efforts and interests.

So if you want your children and therefore yourself to have better self-esteem in the future with more stable mental health (which will also help them do well in school).

Then why not start now by showing them what it means when someone says that they’re going out there every day on behalf of those who can’t speak for themselves?

Cross-Promote Between Candidates If Possible You Never Know When You’ll Need Their Help Down The Road

One of the most important points to remember when evaluating a cross-promotional candidate is that you never know where help may come from down the road. 

If you’re running a universal campaign, you’ll likely need to enlist candidates who have similar values but different demographics, so if someone seems like they could be useful later on, don’t hesitate to give them your support.

There are also some risks associated with cross-promoting with multiple candidates. For example: if one candidate loses out in an election because they didn’t get enough support from other campaigns while another ends up winning.

They might feel bitter towards their former supporters and refuse to endorse or collaborate with them ever again. 

Or maybe a group of politicians who all endorsed each other will turn out their party members for not endorsing everyone else as well? 

We mere mortals (and even seasoned political scientists) can’t predict how these kinds of deals will play out over time but we can guarantee that no matter what happens next year at election time there will be plenty more drama than usual!

Deciphering the effectiveness of advertising campaigns is crucial for optimizing strategies. Learn how to discern the impact of advertising in our guide on distinguishing effective from ineffective advertising.

Politicians Are Getting So Good At Marketing Their Brands, Who Needs Products Anymore?

You may have heard of the marketing concept of branding, where a product or organization is no longer defined by its physical features but rather a set of associations in customers’ minds. 

This idea has become so widespread that it’s now common for people to think about these associations when they encounter new products, even if they haven’t seen or used them before.

How does this happen? How do brands achieve this? The answer lies in marketing strategies and advertising campaigns. 

Politicians are learning from these tactics, applying the same principles to their brands through hiring professional consultants and advisors who advise them on how best to create and maintain their brand identity (also known as “political branding”). 


I think it’s clear from all this that politics isn’t just about issues or policies anymore. It’s become a marketing research experiment. Candidates are like products, and we, their consumers; the media are like billboards for advertising those products; 

Social networks like Facebook and Twitter serve as platforms where people can express their opinions on those products, and political consultants study trends in consumer behavior so they can better sell us on their candidate of choice. 

If you’re looking for something to blame for our current state of affairs, start with marketing, not politicians themselves. 

They’re just doing what they’ve been taught to do by big business: use every resource at your disposal to make sure your product gets sold over everybody else’s (which is why there will never be any real change until we stop letting corporations write the rules).

Further Reading

Here are some additional resources for further exploration:

The Role of Political Marketing in Shaping Consumer Behavior Description: This research examines the influence of political marketing on consumer behavior. Discover insights into how political strategies impact the choices consumers make. Read more.

Understanding the Interplay Between Politics and Consumer Choices Description: This article delves into the complex relationship between political factors and consumer decision-making. Explore the intricate connections between politics and consumption behavior. Read more.

How Politics Shapes Consumer Behavior: Insights from the Experts Description: Gain valuable insights from experts on the ways political events and ideologies influence consumer behavior. Discover the multifaceted impact of politics on consumer choices. Read more.


Here are some frequently asked questions about the interplay between politics and consumer behavior:

How does political ideology affect consumer preferences?

Political ideologies can shape an individual’s values and beliefs, which in turn impact their consumption choices. People often align their purchases with brands or products that resonate with their political views.

Can political events influence buying decisions?

Yes, major political events such as elections, policy changes, or geopolitical developments can create uncertainty or excitement, leading consumers to adjust their spending patterns based on perceived outcomes.

Are there specific industries more susceptible to political influences?

Industries related to healthcare, energy, environmental policies, and social issues are often more susceptible to political influences due to regulations, government incentives, and public sentiment.

How can businesses leverage political trends for marketing?

Businesses can strategically align their marketing messages with prevalent political trends to connect with consumers who share similar values. However, this approach requires careful consideration to avoid alienating other customer segments.

Are there ethical considerations when using political themes in marketing?

Yes, ethical concerns arise when businesses exploit political issues solely for profit. Transparency, authenticity, and alignment with genuine values are essential to maintain a positive brand image.

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