Over The Shoulder SEO Tips For Driving Traffic To Your Website

SEO has always been a bit of a mystery. Even now that Google Analytics is a household term, it’s tough to understand what kind of SEO will actually drive traffic to your website or blog. And that’s because SEO is still an enigma. 

Thankfully, the experts at this site have shared some of their best tips for driving traffic through search engine optimization (SEO). 

These are simple, beginner-friendly tips for getting real results from your search engine optimization efforts without going down rabbit holes. You’d be surprised by how much you can boost your traffic just by following these simple suggestions.

How to Increase Organic Traffic to Your Website in 10 Steps
Key Takeaways
Implement on-page SEO strategies for improved visibility.
Focus on creating high-quality, engaging content that resonates with your target audience.
Utilize relevant keywords to optimize your website’s search engine ranking.
Build authoritative backlinks to enhance your website’s credibility.
Consider user experience and site speed to keep visitors engaged.
Leverage social media and other promotional channels to drive traffic.
Regularly analyze and adapt your SEO tactics based on data and trends.
Keep up-to-date with SEO best practices to stay competitive.

Start Here With The Google Search Console

The Google Search Console is a free tool to help you optimize your website for search. It’s a great place to see what keywords are driving traffic to your site, and where your site is ranking in Google search results.

The Search Console includes:

  • Segment reports that show how many people saw your site after clicking on a Google organic listing or ad
  • User signals report that shows how well users interact with your website (for example, whether they click on internal links)

If you’re just starting out in the world of SEO, our comprehensive guide on search engine optimization will walk you through the basics, helping you lay a strong foundation for improving your website’s visibility and traffic.

40 Percent Of Search Traffic Does Not Click Through To A Website

The reason why this is important is because the traffic that does not click through to your website has a lot of potential, but it’s being missed. 

And if you’re not getting traffic to your website (and have no idea where it’s coming from or how much), then that means you’re missing out on some big opportunities as well.

The importance of getting traffic to your website is obvious: people don’t buy anything online unless they are directed there by an ad or another form of marketing. 

So if you’re missing out on even one sale because someone doesn’t bother clicking through onto your site, then that could be costing you thousands of dollars in lost revenue each month!

The impact of not getting traffic to your website can also be devastating; it may mean fewer sales and less income for yourself or business overall.

Two Words. Evergreen Content

Evergreen content is content that will stay relevant for a long time. It’s often used to describe articles that are not time-sensitive and can be searched for and referenced at any point in the future. 

This is important because it means you don’t have to worry about updating the information, or your website ranking on Google will suffer from outdated information.

Entrepreneurs looking to boost their online presence should take note of these essential SEO tips, covering everything from keyword optimization to content strategies that can help you climb up the search engine ranks.

Content Should Be Around 2,000 Word Minimum Count

 2,000 words is the ideal length for a blog post. When you’re creating your content, aim for this word count as it will allow you to cover all of the main points in one post and leave readers wanting more!

Don’t forget that it’s also possible to have multiple pages on your website with different lengths of content on them. For example: Your homepage might have some short paragraphs that are only 1k words long while another page may be 5k words long!

Optimize Images With Alt Tags

The alt (alternative text) tag is a useful tool for those who use screen readers. Simply put, it’s a short description of an image that can be read aloud to people who are visually impaired by the device or program they’re using to access the internet.

For example: “Here’s my dog! He looks so cute!” will get you nowhere with your page’s search engine optimization (SEO). Instead, try something like “This puppy will melt your heart as soon as you see his sweet face and floppy ears.”

Now that we’ve covered why alt tags matter and how they should be written, let’s dive into some specific best practices when optimizing images on your website:

Optimize Title Tag And Meta Description

  • Title tags should be between 55 and 60 characters
  • Meta descriptions should be between 150 and 160 characters

It’s important to optimize your title tags, which are the titles that appear in Google search results. Your meta description is another place where you can use long-tail keywords that aren’t being used as often by other sites. 

These two elements should also contain your target keyword or phrase at least once for them to be effective. 

The goal of these two elements is to entice users who are searching for something specific on Google, like “how do I get rid of rats?” or “where can I buy cheap yoga clothes?” into clicking through their search results and landing on your website (or blog).

For those in the tourism industry aiming to establish themselves as experts, our guide on building an expert authority website through effective SEO strategies offers a roadmap to success within just three months.

Think About Pagination, Breadcrumbs, And Site Architecture For SEO

Pagination, breadcrumbs, and site architecture are key for SEO. Pagination is when a web page has multiple pages of results that you can click to see more results. If a search engine finds your paginated pages, it will show only a certain number of them in the search results. 

So, if you have 10 pages of content on your website with 100 words on each page and those pages appear in Google’s index, then Google will only show 5 links to your website on their search engine result page (SERP).

Breadcrumbs are the words or phrases that appear as links below an active link on a web page showing you where on the site that active link takes you. 

Search engines use these breadcrumbs to understand how deep they should crawl within your site during indexing.

So they know what content should be displayed at which spot within the SERP given each keyword query entered into Google or Bing by users searching for information related to topic areas covered by your content

Get Your Content Published On A High-Authority Blog Or Website

  • You can submit your content to a high-authority blog or website.
  • You can also submit your content to a blog or website that is relevant to your content.

Here are some tips for choosing the right publications:

Think about the topic of the blog or website you’re submitting to. Does it cover something related? If so, that’s great! That shows that they have an interest in this type of content, and will likely be interested in yours as well.

Think about the niche of the blog or website you’re submitting to. Is it something similar? Again, this sends a signal that they’ll like what you’ve written because it fits their audience preferences perfectly!

Take Advantage Of The Opportunity To Get Your Content Published On An Industry Podcast

Podcasts are a great way to drive traffic to your website. They can be as simple as talking about the industry or a specific topic, or as complex as conducting interviews with experts in the field and then publishing them on your website. 

Podcasts can also be very informal, like going into an interview with no plan and just letting things happen naturally.

The opportunity to get your content published on an industry podcast is one of those things that doesn’t come around often, but when it does you should take advantage of it right away! Here’s how:

  • Find out if your podcast host has any special requirements when it comes to submitting content (for example, do they want written articles instead of audio files?)
  • Make sure that you have all of the necessary tools needed for recording yourself (audio recorder or phone call recorder)

Curious about how to significantly boost your website’s PageRank? Discover the journey and strategies behind my 350% PageRank increase in just 6 months and learn how to implement similar tactics.

Guest Post In Relevant Spaces With High Authority Sites, But Don’t Spam Comments!

Guest posting is an excellent way to build your brand and get traffic to your website. It’s important, however, that you don’t go about guest posting in the wrong way.

For example, you may be tempted to use black hat SEO methods like commenting on other blogs with spam links or even writing entire posts yourself (known as “scrape posts”). 

These practices are easy but they can also get you banned from sites, which means no more traffic coming from those sites! 

Instead of relying on these tactics for building links, let’s take a look at some ways that will work for getting your content published and generating backlinks for years to come:

Internal Links Are Key Driving Traffic To Older Posts That Still Rank Well

Internal links are a key way to drive traffic to older posts that still rank well. So if you want your site to rank better, keep up on your internal linking.

Internal links are also important for user experience. They help users get around your site quickly and easily, and they make it easier for visitors to find the stuff they’re looking for without having to search through pages of content.

Looking for a condensed source of top-notch SEO advice? Dive into our post on the best SEO advice you’ll ever find, designed to provide you with actionable insights that can make a real impact on your website’s performance.


The above information is an overview of how websites rank on Google’s search result pages. Many other factors go into the ranking process, but if you follow these tips, you should see your site start to rank well and drive traffic to your website or blog.

Further Reading

Explore these additional resources for more insights on SEO and website optimization:

Best SEO Tips for a Fast-Loading Website: Discover effective strategies to optimize your website’s loading speed while enhancing its search engine visibility.

Actionable SEO Tips for Improved Rankings: Learn actionable techniques that can lead to better search engine rankings and increased organic traffic.

10 Advanced SEO Tactics to Drive More Traffic: Dive into advanced SEO tactics that can help you drive significant traffic to your website through strategic optimization.


What are some key tips for improving website loading speed?

Enhancing website loading speed involves techniques like optimizing images, leveraging browser caching, and using content delivery networks (CDNs) to distribute content more efficiently.

How can I implement actionable SEO tips to boost my website’s rankings?

By focusing on high-quality content creation, optimizing on-page elements like meta tags, and building authoritative backlinks, you can implement actionable SEO tips that positively impact your rankings.

What are advanced SEO tactics to increase website traffic?

Advanced SEO tactics include schema markup implementation, strategic internal linking, optimizing for featured snippets, utilizing long-tail keywords, and conducting in-depth competitor analysis.

How can I ensure my website attracts organic traffic through SEO?

To attract organic traffic, focus on keyword research, creating valuable content, ensuring mobile responsiveness, optimizing for user experience, and regularly updating and improving your website’s content.

What role do backlinks play in SEO and driving traffic to a website?

Backlinks, especially from authoritative and relevant sources, serve as trust signals to search engines and can significantly impact a website’s search engine rankings and referral traffic.