One of the best places to find your next client is Quora. You can build your reputation as an expert in copywriting and also show off your writing chops.
But where do you start? This post will cover everything you need to know about using Quora as a marketing channel, including how to find relevant topics and questions, write engaging answers, and even pitch your services.
| Takeaways |
|---|
| 1. Quora offers a valuable platform to showcase copywriting expertise. |
| 2. Craft a compelling Quora profile that highlights your skills and experience. |
| 3. Identify relevant Quora questions and provide insightful answers to demonstrate your knowledge. |
| 4. Incorporate subtle mentions of your copywriting services in your answers. |
| 5. Engage with the Quora community genuinely and build a reputation as a helpful expert. |
| 6. Use your Quora presence to drive traffic to your website or portfolio. |
| 7. Consistency and authenticity are key to successful pitching on Quora. |
Write An Eye-Catching Headline
The first thing a reader will notice about your pitch is the headline. It’s the only part of your post he or she will see before deciding if they want to read more.
This is why it’s so important for you to write an eye-catching headline that stands out from the rest and offers something unique and compelling to readers.
Here are some tips for writing a great headline:
Make it clear and concise. Don’t use vague words like “best” or “awesome,” as these don’t tell people what you can offer them, which leads us to our next point…
Promise readers something special if they click through into your post (e.g., “how I made $100k in three months with this one trick”). The purpose here isn’t just self-promotion; it’s also meant to get people excited about reading more so they’ll click on your link!
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Share Personal Stories, Advice, And Expertise
As a writer, you know that the most effective way to get clients is by telling your story.
You already have a compelling story: how you became a writer, what it’s like to work in the industry as an outsider, or even personal events that impacted your life and career.
Because people are inherently curious about other people (and writers specifically) sharing more about yourself will help potential clients see why they should hire you.
Share personal stories, advice, and expertise related to copywriting services to stand out from other writers who aren’t doing so on their Quora profiles.
If this sounds like an intimidating prospect it’s not! Just remember these key tips when sharing your own experiences:
Make It Resourceful
One of the best things you can do for your pitch is to make it useful. In other words, your answer should give people more information about the topic: who, what, where, and when. For example: “Who are the key players in this industry? What are their roles?”
The more specific you can be, the better. If there’s a conference coming up that relates to your field of expertise or a new study that could help them understand how something works or why it’s important (or even just an infographic).
Use quotes from experts in the field and link out to their websites/blogs/social media pages for further reading.
If there’s an image that illustrates what you’re saying (e.g., if I was writing about South America’s flora and fauna I might include an image of a sloth), include it!
If there isn’t one readily available online but there happens to be some great video footage that would illustrate exactly what I’m talking about (e.g., if I was writing about how animals behave under certain conditions), why not embed those videos?
In short: make sure everything reads well together and would inform readers if they wanted additional information so they could learn more than just what was provided here on Quora (which isn’t always easy).
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Keep It Short And Sweet
Your pitch should be short and sweet. The shorter the better, because it’s easier to read, understand and remember.
Make sure that your pitch is concise but also engaging enough so that people want to click through to read more of what you have to say.
People are busy, so make sure they don’t have to work hard at reading your content. With this in mind:
Keep it simple – avoid jargon or industry-specific language unless necessary (and never use acronyms).
Use short sentences and paragraphs with plenty of white space for ease of reading/skimming.
Use lists whenever possible – bullet points are great if you’re listing things; numbered lists if talking about steps; etc.).
This makes it super easy for people who are skimming over things quickly on their mobile devices if they need some quick info from their phones while waiting in line at Starbucks or another coffee shop that happens to them today!
Build A Portfolio Of Links That Back Up Your Expertise
To prove you know what you’re doing, it helps to have examples of your work in the form of links. This is especially important if you don’t have any published articles or blog posts yet.
Link to your website and social media accounts: If someone likes what they see on your Quora profile, they will want to learn more about your business. Make sure that there are links back to your website and social media accounts so people can find them easily.
The best way for them to do this is usually by clicking on the link right under where it says “Website” at the top of each answer (as shown below).
Link to blog posts or articles: If someone clicks through from your Quora profile or answers page and finds something interesting on another site like a blog post with useful information they may click through again from there, too!
That means more opportunities for them (and other readers) who come across those articles later down the road when searching Google search results pages (SERPs).
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Show Your Social Proof And Testimonials
Social proof is one of the most effective ways to build trust and credibility with your potential clients.
You should be proud of every single one of your achievements, so showcase them!
If you have a website, social media followers and engagement are great things to show off. The more people who can vouch for you, the better. But don’t neglect other evidence of your expertise: client testimonials and reviews; interviews or guest posts featured on other websites;
Mentions in industry newsletters or publications; even retweets or shares from big accounts like Forbes, Inc., Entrepreneur, or CNBC can go a long way towards proving that someone is an authority in their field (and should therefore be trusted).
Ask Questions That Trigger Engagement
As a copywriter, your goal is to get the reader (the person who’s hiring you) to think about what they need and then help them find the best solution.
To do this, you’ll want them to answer one or more of these questions:
- What are your biggest challenges?
- What do you think will work best for your business?
- Do you have any stories that could inspire me?
But remember: these questions must be carefully worded in order for them to be effective at engaging potential clients.
For example, “What are your biggest challenges?” is too broad; it doesn’t give people anything specific enough for them to respond with an actionable idea or suggestion.
Instead, try something like “How will I make things easier for my readers so they can focus on their core competencies?”
Quote Influencers And Insert Your Take On Their Advice Or Experience
Quoting influencers in your answer can help you build credibility and connect with them.
You’re showing readers that you respect their expertise, and the person whose words you quote will likely take notice of you, especially if they follow up with a thank-you note or even a connection request!
If you can get on the radar of an influencer, this is a great way to do it, particularly if they are someone with whom your audience would be interested in connecting.
Make A Compelling Offer In Your Bio Statement
You’re not just giving people information, you’re also asking them to give you something their time and attention. You need to make an offer that’s worth their while.
The best way to do this is by making a strong promise right at the top of your Quora bio so that anyone who reads it knows what they can expect from you when they click through your profile page.
For example: “I’m Lynn Smith and I specialize in copywriting for small business owners looking for web content that will attract customers.” This may seem obvious, but many writers forget this step entirely!
It’s essential because again you want potential clients to know exactly what kind of work you do before they contact you or look at any samples on your website (which is why we’ve got links above).
Write Long-Form Content And Make It Awesome So It’ll Go Viral
You need to write long-form copy. Long-form content isn’t just a few paragraphs or pages; it’s a series of articles that connect in some way, whether by topic or theme.
This is because people are more likely to read long-form articles than shorter ones, and the longer you can hold someone’s attention, the better chance you have of earning their trust and getting them interested in what you have to say.
Longer content also allows for greater detail than shorter articles do which means more opportunities for engagement with your audience and more chances for them to learn something new from your writing.
Plus, it makes it easier for people who aren’t sure about hiring you as their freelance writer! By providing as much information as possible up front (and making sure it’s all organized logically).
They’ll be able to get a feel for how good your writing style is before deciding if working together would be worth their time/money/effort which means less wasted effort later on down the road when they realize they’ve been wasting money paying someone else who wasn’t worth anything at all!”
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Deliver Real Value In Every Answer You Write
As a writer, you’re already an expert in your craft. You know how to do it, and you can do it well. But what’s the difference between someone who just knows how to write and someone who has earned their place as one of the best copywriters out there?
It’s this: they deliver real value in every answer they write.
The best writers aren’t those who just tell people what they need to hear; they’re those who give them a reason to listen by giving their audience something of value.
Whether it’s sharing knowledge and experience or offering fresh insight into an old problem, a great writer knows that effective content isn’t just informative it also inspires action by providing readers with something extra (whether it be entertainment or motivation).
Solve People’s Problems Through Your Answers And Be A Hero To Them
The best way to get people to hire you is by becoming a hero. You want to be the person who provides those answers they need, and you want them to think of you as that person.
Provide value by answering questions in your area of expertise (copywriting). This can include anything from writing blogs, content marketing copy, blog posts, or FAQs on your website; Creating videos; offering an ebook or other downloadable resource for free; or even running an event in-person or online (webinars) related to the topic at hand.
Become an expert on the topic at hand – this makes it easy for people who come across your profile on Quora when searching for answers about copywriting services because:
1) They know that you can help them solve a problem 2) You’re someone who has “been there” before 3) They know what kind of results they can expect if they hire you 4) They understand how much experience will go into solving their problems
Always Be Authentic With Every Answer You Write And Share Every Experience As If You Were Telling Them To A Friend, Not As A Marketer Trying To Sell Something To Someone Who Doesn’t Know You Yet
To make a lasting impression on your readers, you need to be authentic with every answer you write and share every experience as if you were telling them to a friend, not as a marketer trying to sell something to someone who doesn’t know you yet.
This means being honest about your experience and knowledge; sharing personal experiences; permitting yourself to speak freely about your opinions and expertise;
Offering advice based on what other people have told you; being open about what worked for you in the past, why it worked, and how others can emulate it.
If done right, this will help build trust between the writer and reader the very thing that makes someone feel comfortable turning over their hard-earned money in exchange for what they believe is an expert’s advice.
Answer Questions Related To Entrepreneurship, Small Business, Copywriting, Marketing, Branding, And Business Strategy That Are Commonly Asked By Most People Who Frequent Quora For Answers Because These Are The Topics Many Of Them Think About When They’re Trying To Figure Out How Their Businesses Can Improve Or Learn The Strategies Used By Other Successful Entrepreneurs So They Can Implement It In Their Businesses
When you’re looking for a good question to answer, try to find one that has already been answered. This will help you get an idea of what people are looking for when they visit Quora.
When you write your response, make sure it’s as personalized as possible. For example, if someone asks a question about how they can start their own business and then how they can make it successful.
Give them examples based on your experience with starting and growing businesses yourself so that they can relate more easily to what you’re saying and feel like they are getting advice directly from someone who has been in their shoes before (and knows what needs improvement).
Don’t worry if your answer doesn’t have all the right information the point is just to show off how much knowledge or experience (or both!) that person has in the subject matter at hand; readers will appreciate this!
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Conclusion
If you’re just starting as a copywriter, it’s important to keep in mind that building an audience takes time.
The most important thing is to continue writing content that will answer your readers’ questions and provide valuable information. The more informative your answers are, the more likely they will be to follow you on Quora.
Further Reading
How to Become a Copywriter: Learn the steps to break into the world of copywriting and develop your writing skills effectively.
Becoming a Freelance Writer: Explore the journey of becoming a freelance writer, from finding clients to building a thriving writing business.
Copywriting for Beginners: Starting Your Earning Journey: Discover the basics of copywriting and get insights into how to kickstart your earning potential as a beginner.
And now, here’s the “FAQs” section with 5 questions and answers:
FAQs
What skills are essential for a successful copywriter?
Successful copywriters need a combination of strong writing skills, creativity, an understanding of target audiences, and the ability to craft persuasive and engaging content that drives action.
How do I start my journey as a freelance writer?
Starting as a freelance writer involves building a portfolio, identifying your niche, pitching clients, and gradually expanding your network to secure consistent work and projects.
Can I earn money as a beginner copywriter?
Yes, you can. Many platforms and clients are looking for beginner copywriters. By learning the fundamentals and starting with smaller projects, you can begin earning money while gaining experience.
What resources can help me improve my copywriting skills?
There are numerous resources available, including online courses, writing communities, books on copywriting techniques, and blogs from experienced copywriters that offer valuable tips and insights.
How do I transition from writing to earning money as a copywriter?
To transition from writing to earning money as a copywriter, focus on refining your persuasive writing skills, learning to create compelling sales copy, and marketing your services to potential clients seeking effective communication and marketing materials.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.