How To Land Your Dream Job As A Digital Marketing Specialist

The digital marketing world is growing at an astonishing rate. According to one estimate, the number of digital marketing jobs will increase by 33% in 2020. That means that if you’re looking for a job as a digital marketing specialist, there are plenty of opportunities out there! 

However, landing your dream job can be stressful and difficult if you don’t know what to do. Here’s how you can walk into your next interview feeling confident about landing that offer letter:

Design Your Digital Marketing Career Path

For your career to look great, you have to know what you want out of it and have a plan for achieving those things.

You should know the skills you need to get where you want to go, as well as which companies would be a good fit for those skills. 

For example: if your interests are in content marketing (like writing blog posts), then ask yourself what companies might need blog posts written by someone like you. 

As another example: if your interests are in SEO (optimizing web pages so they appear higher in search results), then consider what companies might be looking for someone with this expertise.

You should also consider which people or teams within the company would be a good fit for working with them on their digital strategy and execution. 

For example: if one company has an amazing video team that creates viral videos every week but no one knows how to optimize these videos on YouTube or Facebook; 

Perhaps joining this team could help bring more value from existing video work by optimizing it across social channels.

Build Your Brand

When you’re looking to land your dream job, you must take the time to define your brand. 

Your brand is what makes you unique and different from every other person who’s looking for work in your industry. To create a strong personal brand, ask yourself these questions:

  • What are my strengths?
  • What are my weaknesses?
  • Who is my target audience?
  • What skills do I have that make me an ideal candidate for this position?

What accomplishments do I have that relate directly to this position or the company’s needs? (If there aren’t any relevant ones, think about what kind of accomplishments would be valuable in this role.)

What goals do I want to achieve at this company and how can they benefit from my experience and expertise within the field of digital marketing/social media management/whatever else it is that interests me most right now!

Update Your Skills

Even if you’re an expert in search engine optimization and conversion rate optimization, there are always new developments to be aware of. 

For example, Google is constantly refining its algorithms and it’s important to keep up with these changes so that your content remains relevant.

To stay up-to-date with the latest trends in digital marketing, attend industry conferences, and read industry blogs. You can also watch webinars on topics related to digital marketing or check out podcasts on iTunes. 

There are many free resources available online that will help you learn about current trends in digital marketing but keep in mind that not all information is created equal! Be sure to use credible sources like those listed below:

  • HubSpot: 
  • Moz:  
  • Kissmetrics:  

Create A Killer Resume

When it comes to creating your resume, the first step is to make sure you’re using the right keywords from the job description. This will help them find you during their search, even if they aren’t exactly looking for someone with your exact skill set. 

They may not know what they want, but they’ll know what they need and that’s why you must use the same words and phrases in your resume as those listed in their posting!

If you don’t have a lot of experience yet (or none at all), then don’t worry: there are plenty of ways to land an entry-level job without having worked anywhere else before! 

One way would be through internships – these positions give people an opportunity to try out different roles while still earning money. 

Another option could be volunteering; many businesses prefer hiring those who have already volunteered because some companies view this kind of commitment as proof that someone has initiative when it comes down to hard work.

Improve Your Online Presence And Job Search

To land your dream job, you need to invest time and effort into improving your online presence. These are some of the most effective methods for accomplishing this:

LinkedIn – Create a professional profile that highlights your skills and accomplishments. Include a detailed resume and link to it from your profile page. 

Follow companies in your industry or those which you’d like to work for, as well as recruiters who specialize in the same market as you do (e.g., if you want to work in digital marketing, follow agencies that specialize in this field). 

Every week or so, update these profiles with new information about yourself; make sure that every piece of content is relevant! 

If anything is missing from each piece of content for example, if there are grammatical errors scattered throughout an article revisit it.

Until everything is perfect before trying again on another site such as Medium or LinkedIn Pulse where they host regular content creators who want others’ input into their work.”

Prepare For A Phone Interview

Before you go in for your telephone interview, make sure that you are prepared to talk about yourself and what makes you the best candidate for the job. The list below includes things that we think should be top of mind for anyone going into a phone interview:

  • Know the company (and role) well.
  • Have questions ready to ask about the company and role.
  • Be prepared to talk about your experience, skills, and strengths.
  • Be prepared to talk about your weaknesses.
  • Be enthusiastic!

Practice For The In-Person Interview

The interview is a critical part of the job application process and landing your dream job as a digital marketing specialist, so you must be prepared. You’ll have to answer questions about your work history, skills, strengths and weaknesses, and more. 

Make sure you’ve practiced all the answers to these questions so that when it comes time for your in-person interview, you can answer them confidently! Here are some ways to practice:

Practice answering questions by yourself. It’s helpful to write down exactly what the interviewer will ask before going into an interview situation so that you know how best to respond without sounding like a robot or having trouble thinking on your feet. 

This way when they ask an unexpected question (and they always do), at least there won’t be any awkward silence while everyone waits for an answer.

Practice answering questions out loud in front of a mirror or friend if possible. If not possible then go over them mentally until they feel natural coming off of your tongue even if this takes some time!

  • Review Questions and Answers
  • How can you prepare for a phone interview?
  • What should you do before your in-person interview?
  • What questions should you ask at the end of your in-person interview?
  • How can you prepare for a second interview?
  • What questions should you ask during your second interview that may not have been asked during the first one (or even this one)?
  • How can you prepare for the third interview, if applicable? You’ve finally made it to the final round! Great job! Now, what do I need to know before they offer me the job?

Research The Company In Advance

The first step in landing your dream job as a digital marketing specialist is research. Before you even start writing your cover letter, you should do the necessary research on the company and its competitors. 

To find out everything you need to know about this particular employer, start by checking out their website. If they have one, that is! 

Then check out their social media pages and see if they have any blogs or podcasts related to what they’re doing right now.

Next up: Who are their competitors? You want to make sure that you are aware of who else is doing what this company does so you can be prepared for an interview question such as “Who are our biggest rivals?” 

The best way to do this? Go straight through Google Images until something catches your eye (like an article from Forbes). 

This will give you some ideas about what kind of content works well with these firms and how it differs from other businesses offering similar services/products/etcetera

Follow Up After The Interview Ends

After the interview ends, it’s important to follow up with a thank you note. It doesn’t have to be anything fancy. Just write a short note and send it via email or snail mail. You can also ask when you can expect to hear back from them about your application and/or job offer. 

This is a good way for you to stay top-of-mind for them! If you want this job (and I hope that’s the case), then they must know how much enthusiasm you have for the position.

If possible, follow up with them in person or on the phone after sending your thank you letter/email/note card to reiterate why YOU are the best candidate for this role at their company and why YOU can’t wait to start working there!


With all that in mind, you can be confident about landing your dream job as a digital marketing specialist. While it’s important to be prepared for anything an interview might throw at you, the best way to land an interview is through networking and getting your name out there. 

Make sure that you have a great resume, LinkedIn profile, and some other online presence so potential employers know who they’re hiring before they even meet with you face-to-face!