How To Land Your Dream Job As A Copywriter

Let’s be honest: landing a dream job is never easy. You have to have the right skills, experience, and education, but those aren’t enough. 

A great resume will help you stand out from other candidates and get you an interview with your dream company. Copywriters can learn how to write their own resumes by following the tips below:

HOW TO: Start a Copywriting Business – YouTube
Takeaways
Developing strong writing skills is crucial for success as a copywriter.
Building a portfolio of diverse and compelling copywriting samples can help showcase your abilities.
Networking with professionals in the industry can lead to valuable opportunities and connections.
Continuous learning and staying updated on marketing trends and techniques is essential.
Positioning yourself as a specialist in a specific niche can help you stand out in the competitive copywriting market.
Effective communication and collaboration with clients and team members are key to delivering successful copy.
Developing a strong understanding of target audiences and their needs is essential for creating persuasive copy.
Consistency and attention to detail are important qualities for producing high-quality and error-free copy.
Being open to feedback and continuously refining your writing skills can lead to growth and improvement.
Stay up-to-date with industry tools and technology to enhance your efficiency and effectiveness as a copywriter.

Start With The Dream Job Objective

  • Set a deadline.
  • Write down your objective in detail. Please note that it is not enough to just write down, “I want to be a copywriter” and leave it at that! 

You need to write out exactly what you mean by a copywriter. Do you want to work for an agency or on your own? Are there any particular clients you would like to work with? What type of writing would you like to do? 

If this seems overwhelming, take some time alone in your room and really think about what it is specifically that makes up your dream job as a copywriter and then write it down!

Once you have written out exactly what kind of copywriter job would make up the perfect career for yourself, post this list on a bulletin board somewhere where everyone can see it (or even better hang it up in both places!). 

This will serve as motivation for when things get tough later on in the process; just look at all those goals sitting there waiting patiently for them all!

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Write The Perfect Resume

Create A Resume

If you’re just starting in any career, it’s important to have a resume that highlights your skills and experience. The first thing potential employers will see when they look at your resume is what types of work you’ve done and where you’ve worked. 

If there are no gaps in employment history, that’s great; if there are gaps in employment history (and even if there aren’t), make sure that these are explained away as positive experiences even if it’s difficult to do so!

Use The Right Keywords And Key Phrases

Keywords are a must. When you’re applying for jobs, it’s important to think about the words that employers search for when they’re looking for candidates. In the copywriting field, the most popular keywords are: “copywriter,” “writing,” and “content.”

You want to use these key phrases in your resume and cover letter as well. If an employer searches for a “copywriter,” they’re likely going to find your resume if it includes those words somewhere in it!

Show Your Education

Your education is an important part of your background, and prospective employers will want to see it. If you have a copywriting degree, mention it. If you studied marketing with a minor in advertising, that’s great too. 

Whatever your experience level whether you’re just entering the workforce or are looking for a new position after years at one company showing your education shows prospective employers that you have the skills they need and that they can trust you with their business.

Show Your Experience

If you’ve been a copywriter for years, then your experience should show. If you’re new to the field but have experience working in other creative fields, then that’s great too! The key is to share your knowledge and skills with whoever reads your resume or cover letter.

If you’re applying for a job as a copywriter, it doesn’t matter if you’ve been doing it for 20 years or just one your work should demonstrate what makes you qualified and why an employer would want to hire someone like yourself over anyone else applying for the same job. 

When writing about past jobs, make sure to include those where relevant (like freelance gigs), not just full-time positions at established companies; this will help convey how well-rounded your background is and how much potential there is for growth within the company itself.

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Dedicate One Page To Your Skills And Abilities

When listing your skills and abilities, start with the most important one first. You can include more than one skill if you have it, but do not go beyond three. 

This section should be no longer than one page; it’s tempting to write about every single thing that makes you an excellent candidate for the job (and you are!), but keep it short and sweet.

Include a relevant skill from each category:

  • Computer skills (such as Microsoft Office Suite, and Photoshop)
  • Communication skills (including writing and public speaking)
  • Problem-solving skills (ability to analyze data/information)
  • Interpersonal skills (ability to work on a team or independently)

Make A Professional Summary Section

A professional summary is the first thing potential employers will see when they scan through your resume. 

This section should be no more than one or two paragraphs long and should highlight the most relevant achievements from your work history, as well as any skills you have that are relevant to the job.

The key here is to focus on what makes you stand out from other applicants. For example, if you’re applying for a copywriting position at an event planning company, think about what makes you special compared to other applicants it could be anything from:

  • Your experience writing press releases for events in different industries
  • Your ability to create compelling landing pages for websites and blogs (which would show up if someone Googles “how can I hire a copywriter?”)

Don’t Forget About Personal Attributes

Personal attributes, whether it’s a sense of humor or good leadership skills, can be just as important to hiring managers as experience. If you have these qualities, don’t be shy about talking them up in your resume and cover letter. 

If you do not mention any personal attributes on your resume or in an interview (besides “I want this job!”), hiring managers will think that you lack initiative and self-awareness.

So how do you show off your best qualities? Let’s break it down:

  • Resume – You can add a section called Personal Attributes after the Education section. Don’t get too wordy here; just mention a few things that make you awesome!
  • Interview – If asked what makes you unique or different from other candidates for this position, share an example of when one of those traits came into play at work or school (if applicable).
  • Cover Letter – Be sure to include an example at the beginning of the document where it says “See Attached.”

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Mention Your Awards, If There Are Any

If you have won awards that are relevant to the job, be sure to include them. 

This can be especially helpful if you’re applying for a position at an agency or company where award-winning work is expected, but it can also be useful when applying for any type of writing position.

You should also mention any awards that you are currently nominated for and have been nominated for in the past. 

It’s helpful if this makes sense for example if you’ve been nominated for an award by your boss or teacher and it’s appropriate for this job application (e.g., “I was recently nominated as one of the top copywriters in my class.” 

Or “I’ve been working with [agency] on a project they submitted to [award], and I’m honored they consider me good enough to submit alongside them”). If there isn’t an existing context where it makes sense to mention such honors, then don’t bring up these awards unless asked! 

The same goes with non-award-related accomplishments: shared client work, merit badges earned through volunteering at summer camp…

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Add A Few References

The final section of your resume is where you can add a few references. If you have any, put them here. If not, don’t worry about it you can still leave this section empty.

When it comes to references, ask yourself: does your reference know what a copywriter is and what they do? Do they know how good you are at writing? Also, make sure that if these people are going to be vouching for you as a candidate, they’re going to say good things about you!

Put All These Suggestions Together And You’ll Get The Best Copywriter Resume Possible!

Once you have your resume in order, it’s time to get it out there.

Send your copywriter resume to jobs@companies.com or post it on the company’s website, but don’t go overboard with the emails you don’t want to be seen as annoying and desperate. 

If a few weeks go by and you haven’t heard anything back, follow up with a polite email asking if they received it. It’s always good practice to keep an eye out for job openings on LinkedIn too! 

Job boards like Indeed are also great resources for finding freelance writing jobs and internships at companies that interest you.

Don’t forget about networking either; meeting people in person can be one of the best ways to get noticed by employers looking for talent!

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Conclusion

If you want to land your dream job as a copywriter, you have to do your research. 

You need to know what is expected from the perfect resume, and how to use keywords and key phrases in the right way so that recruiters will notice them when searching for candidates on job boards like Indeed or Monster.com. 

You also need some basic knowledge about resumes in general, because there are some common mistakes which can ruin even a great CV!

Further Reading

Here are some additional resources to explore:

How to Become a Copywriter: Discover the essential steps and skills required to pursue a career in copywriting. Learn about the industry, writing techniques, and how to market yourself as a copywriter.

How to Stand Out from Your Copywriting Competition: Uncover strategies and tactics to differentiate yourself from other copywriters in a competitive market. Find out how to showcase your unique value and build a successful copywriting business.

Copywriting Jobs: How to Find and Succeed in Them: Explore different avenues for finding copywriting jobs and learn how to excel in your career. Gain insights into job search strategies, portfolio development, and tips for securing copywriting opportunities.

FAQs

Here are some frequently asked questions about copywriting:

What skills do I need to become a copywriter?

To become a successful copywriter, you should have strong writing skills, creativity, an understanding of marketing principles, and the ability to adapt your writing style for different audiences.

How can I improve my copywriting abilities?

Improving your copywriting abilities involves continuous practice and learning. Read books and articles on copywriting, study successful copywriting examples, and actively seek feedback on your work. Joining copywriting communities or taking courses can also be beneficial.

How do I find clients as a copywriter?

To find clients as a copywriter, you can leverage online platforms, such as freelance marketplaces or job boards, create a professional website to showcase your portfolio and services, network with industry professionals, or reach out directly to potential clients.

What industries can I work in as a copywriter?

Copywriters can work in various industries, including advertising, marketing agencies, publishing, e-commerce, technology, healthcare, and more. Identifying industries that align with your interests and skills can help you target specific opportunities.

How much can I earn as a copywriter?

The earning potential as a copywriter can vary depending on factors such as experience, location, industry, and the type of work you do. Freelance copywriters often charge per project or by hourly rates, while in-house or agency copywriters may receive a salary or a combination of salary and bonuses.