Whether you’re a small business owner, an e-commerce entrepreneur, or an independent blogger, getting noticed is key to your success.
By making sure that readers can find your blog easily and enjoy what they read when they get there, you’ll start to build up a loyal following of people who are interested in buying from you or recommending your content to others.
Follow the tips below for generating buzz around your business through blogs.
| Takeaways |
|---|
| 1. Utilize blogging to enhance business visibility. |
| 2. Engage with your audience through valuable content. |
| 3. Optimize blog posts for search engine visibility (SEO). |
| 4. Leverage social media for blog promotion. |
| 5. Establish expertise and authority through blogging. |
| 6. Foster connections with influencers for wider reach. |
| 7. Use visual content to enhance the blog’s impact. |
| 8. Incorporate clear calls to action (CTAs) in your posts. |
| 9. Measure and analyze blog performance for continuous improvement. |
| 10. Consistency in blogging contributes to long-term success. |
The World Of Blogging Is Becoming Increasingly Competitive
The number of blogs is increasing at a rapid rate. There are now over 1 million blogs on the internet.
The number of bloggers is rising as well. A study by WeblogToolbar found that there are over 210 million active bloggers in the world today!
The number of readers is also growing rapidly; it’s estimated that more than half the world’s population has read some kind of online content in the last six months alone!
For example, Facebook reports having 1 billion active users per month who view over 7 billion pieces of content each day that’s an average of 22 articles per user every single day!
As this statistic shows us, we’re about to enter another golden age for digital media and social networks like Facebook will continue to dominate our lives even further until they become something almost unrecognizable from what they were just 5 years ago (and I’m sure those changes will happen even faster).
If you want your business noticed, then you need more people reading about it than ever before – which means using social media advertising campaigns like those offered by companies such as AdWords or Facebook Ads Manager.
Enhancing your online presence involves more than just posting. Discover some effective strategies to maximize your social media impact. Learn about the essential “Things You Should Be Doing With Your Social Media Accounts” to truly engage your audience.
Write Blog Posts That Promise Real Value To Your Readers
It’s important to write blog posts that promise real value to your readers.
What is the real value? How can you write a blog post that promises real value to your readers?
First, think about the keywords and phrases that people would use when they search for what you have to say.
Include those keywords in engaging titles, throughout the content of your blog post, and in meta descriptions. If possible, include an image or video as well. But don’t forget: just because it’s there doesn’t mean you have to use it!
Create Content That You Would Want To Read Yourself
What should you write about? The answer is simple: anything that interests you!
As a blogger, it’s easy to forget that your readers are people too. They have jobs and families and live outside of reading blogs. When they visit your site, they’re looking for something specific—so make sure it’s what they’re looking for!
If you’re passionate about something, chances are someone else will be too. If you know a lot about something and can help people with their problems, even better!
You don’t need to be an expert on every single topic out there in fact, it’s probably better if you aren’t an expert on everything because then people may see that as a weakness and not trust the information or advice in your posts (and no one wants that).
But if there are some topics where you feel like an expert at least sometimes (or just want to become one), then those should be included in your blog rotation.
Social media holds immense potential for business growth. Dive into our comprehensive guide on “The Ultimate Guide to Leveraging Social Media” and explore strategies to harness the power of various platforms and expand your brand’s reach.
Use Engaging Titles That Also Include Relevant Keywords
When creating a title for your blog post, it’s important to include relevant keywords and make sure the title is catchy.
To ensure that your blog post has an engaging headline and description, here are some things you should do:
Use keywords in the title. This will help the search engines find your article when people search for specific topics or products related to it. However, don’t overdo this; aim for four or five keywords per title.
Use a short but descriptive title (no more than 80 characters). This makes it easier for readers to understand what type of content they can expect from reading the article without having to read through an entire paragraph of text just yet!
It also ensures that this information appears at the top of Google results when someone searches for something similar (even if other websites on the topic have longer titles).
Use Keywords And Phrases Throughout Your Content, But Only In A Natural Way
It’s important to use keywords and phrases throughout your content, but only in a natural way. You should be able to read the post without a keyword being used too often or out of place.
If you can’t read it naturally, it’ll feel forced and that will make readers bounce right back out as fast as they came in.
To find inspiration for which keywords and phrases are most appropriate for your business (and location), Google “keyword research tools” and pick the one that seems best suited to your needs.
These tools will give you an idea of what people are searching for on Google and other search engines like Bing and Yahoo! when looking for businesses like yours or related businesses in your area.
For example, if we’re trying to write about what makes our company unique in Salt Lake City, Utah (where I live), we might type “SLC small business marketing” into one of these keyword research tools to get some ideas:
Incorporate Image And Video Content To Break Up Long Chunks Of Text
The goal of any blog post is to provide useful information, right? But how do you make sure that it looks good as well? It’s all about incorporating different types of content into your writing.
You can use images and videos to break up long chunks of text, illustrate points you’re making, and make your blog more interesting for readers.
As an example, if you’re talking about the importance of having a great idea when starting a business, consider including an image that shows this concept visually like the image below:
Invite Guest Bloggers To Submit Content For Your Blog
Inviting guest bloggers to submit content for your blog can help you reach new audiences and bring a different perspective to your blog.
The idea here is that if someone reads an article on your site, they’re more likely to follow you on social media and visit again.
The more they engage with your content, the more they build trust in you as an authority. This is especially important if you’re trying to build an email list or sell products online (which I highly recommend).
Capturing your audience’s attention requires crafting content that resonates. Discover tips and techniques for crafting content that goes viral on social media in our guide on “How to Create Buzzworthy Content on Social Media.”
Ensure That Your Website Loads Quickly And Is Easy To Navigate
This is probably the most important part of getting your business noticed online, and it’s not just because a slow site will put people off. The fact is, Google will penalize you if your site takes too long to load.
It also doesn’t help when visitors bounce from your site simply because they couldn’t find what they needed or thought the layout was confusing (or both). To ensure that this doesn’t happen to you, here are some tips:
Choose a good web host. Websites are heavy files, so having a reliable hosting service is essential for smooth performance on any platform especially one like WordPress which can be very resource-intensive at times.
There are many different types of hosting services out there; some have elaborate features while others stick to basics such as security checks and regular backups.
All things considered, though I would recommend using someone like GoDaddy because their prices are fair and customer support has always been helpful when I’ve needed help troubleshooting problems with my websites in the past (although this could just be personal preference).
Use responsive design so users can access content seamlessly across devices without having to scroll horizontally between pages on smaller screens like smartphones or tablets (which tend not to have keyboards). This makes navigating easier than ever before!
Choose A Focus
What do you want to focus on?
Niche: choose a topic your readers will relate to. If you’re interested in fashion, for example, look for ways to write about that interest.
Topic: discover and explore topics of interest within the niche. For example, if you are passionate about food and cooking and have experience in the field you could write about a bunch of different topics related to cooking and food preparation: recipe ideas;
How-tos (such as how to peel an apple); kitchen safety tips; articles or reviews on new products/tools that can enhance one’s experience in the kitchen; etc. You get the idea!
Audience: who is this blog post intended for? Who will read it?
This is important because it helps with SEO (search engine optimization) when writing blog posts if they cater to a specific reader demographic such as old people or children under 10 years old (you get what I mean).
When writing content with an audience in mind, think about their needs when reading through certain types of content such as easy-to-read language versus more complex words used by academics only understood by those who understand them already (or know someone else who does).
Submit Your Blog Posts To Social Bookmarking Sites Like Stumbleupon
Submit your blog posts to social bookmarking sites like StumbleUpon, Reddit, Digg, and Delicious.
Social bookmarking websites are a great way to get more exposure to your content. Each site has its audience of users and many are very specific in their interests (like technology or gaming).
These sites work by allowing users to post links that other people can then vote up or down depending on whether they agree with them or not. This helps give you an idea of what type of content might appeal best to the community at large based on what others find interesting.
Set Up Profiles On Social Media Sites Such As Facebook, Twitter And Google+
Social media is a great way to connect with your audience and share your blog posts. When you post something on social media, your followers will be notified about it and may want to read what you wrote.
This means that as long as you keep posting regularly, people are more likely to stay interested in what you have to say!
There are many different types of social media sites out there but here are a few examples:
Negative feedback on social media can be turned into an opportunity for growth. Explore our insights on “How to Respond to Negative Social Media Feedback and Recover Gracefully” to learn how to handle criticism with professionalism and regain customer trust.
Facebook – Twitter – Google+ – Pinterest
You can also use these platforms for interacting with other bloggers and publishers by commenting on their content or sharing their links on your profile pages.
If someone mentions one of your posts (or makes any kind of reference), then they’re essentially endorsing it a powerful endorsement indeed!
Connect With Your Community
Connect with your community by sharing posts on social media. If you’re not familiar with the basics of posting on social media, or if there are reasons why you don’t want to post on these sites, skip over this section.
There are plenty of great tools out there that make it easy for anyone (even non-marketers) to start posting on Facebook and Twitter. You can schedule posts in advance so that they go up automatically at certain times during the day (or night).
We recommend using Hootsuite or Buffer for scheduling your content, but if you want a free tool that lets users share content from any page or blog post directly onto their Facebook pages, try Social Warfare instead.
And finally, don’t forget about Google+. While its user base is estimated at around 10% as compared to Facebook’s 1 billion users and Twitter’s 500 million+, it still has its place as an excellent platform for connecting with other bloggers and brands in your industry
Pick A Niche
You need to pick a niche that you’re passionate about and can write about for a long time. This is where you start to develop your blog’s identity, and also where we get into the nitty gritty of why people read blogs. There are three main reasons why people read blogs:
- They want information on a specific topic
- They want entertainment from reading your writing style (or the fact that you use gifs)
- They are interested in the topic and believe it will help them with their lives or careers
Interact With Other Bloggers And Brands
There are many ways to connect with other bloggers, and you must do so in a way that feels authentic. The best way to get started is by simply reaching out with an email or comment on their blog post.
If you see someone sharing content from your blog, consider thanking them for the share and asking if they’d be interested in collaborating on some type of project together.
You could also ask if they’d share one of your articles on their social media accounts, but remember that this is where things get complicated quickly: keep you ask simple!
Network In Real Life
In today’s world, it can be easy to feel like brands compete with each other. This is especially true if you’re running a small business and trying to get your name out there.
You want people to know who you are and what you do, but it can be hard when there are so many other options out there vying for their attention.
However, networking isn’t something that only happens online or at events that require travel; it’s also something you can do locally! If you’re in the Boston area, for example:
- Join a local association (e.g., BNI)
- Join a local meetup group (e.g., Women Who Code)
- Get to know people in your industry (e.g., attend marketing conferences)
You may find that these groups offer opportunities for meeting new people and making connections that will help grow your business!
Know your stats
The first thing you need to do is set up a basic analytics tool like Google Analytics. This will give you all the information on how many people are coming to your website, and what they’re doing when they get there.
Where they’re coming from and other useful facts that can help you improve your content and make sure it’s reaching the right audience.
When setting up an analytics account, choose a plan that allows for at least 30 days’ worth of data history as this is when keyword tracking typically becomes available.
However, depending on the size of your business or blog (and therefore how much traffic it has), paying for more than one month of data may be worth it too–especially if someone else in your company needs access as well.
Be An Active Social Media User
It’s no secret that social media plays an important role in your business, but it can be difficult to determine which platforms are worth investing time in. Here are a few tips for making the most of each platform:
Twitter – Use this platform to connect with your audience and stay up-to-date on industry news. It’s also a great place to share content from other sources (such as relevant industry leaders or influencers), as well as promote your articles and blog posts.
Facebook – This is one of the most popular social media sites for businesses, so it’s important not only to establish yourself here but also to maintain an active presence by posting consistently and engaging with fans when they engage with you first!
LinkedIn – This is another great way to build relationships while staying connected within your industry circles, so make sure that all of your profiles reflect the kind of person who would want work experience at [Your Company Name].
Accelerating your business growth demands effective marketing strategies. Uncover a plethora of tactics in our guide on “18 Marketing Strategies to Build Your Business Fast” that can propel your business forward and help you reach new heights.
Conclusion
This list is by no means exhaustive, but it should help you get started on your journey to creating a successful blog. If you are still struggling with the idea of what type of content to create or how often to post, one final piece of advice is to just have fun!
The more you enjoy blogging, the easier it will be for you and your readers to see that passion reflected in your work.
Further Reading
How to Blog to Promote Your Business Short Description: Learn effective strategies for leveraging blogging to boost your business’s visibility and reach.
Promote Your Business Through Blogging Short Description: Discover the power of business blogging and how it can serve as a valuable promotional tool.
Getting Your Blog Noticed: A Comprehensive Guide Short Description: Find out how to stand out in the crowded blogging landscape and get your blog the attention it deserves.
Now, for the FAQs section:
FAQs
How to Blog to Promote Your Business
How can blogging benefit my business’s promotion?
Blogging allows you to showcase your expertise, engage with your audience, and improve your online visibility, ultimately leading to better promotion of your business.
What are some key blogging strategies for business promotion?
Effective strategies include creating valuable content, optimizing for SEO, using relevant visuals, and promoting your blog through social media and email marketing.
Promote Your Business Through Blogging
How can blogging contribute to business growth?
Blogging helps establish your authority, attract potential customers, and foster deeper connections with your target audience, all of which contribute to business growth.
What are some best practices for successful business blogging?
Consistency, relevance, and understanding your audience’s needs are crucial. Incorporating keywords, using clear CTAs, and measuring performance are also essential practices.
Getting Your Blog Noticed: A Comprehensive Guide
How can I make my blog stand out among the competition?
Crafting high-quality content, optimizing for search engines, building relationships with influencers, and leveraging social media are effective ways to gain visibility.
What role does content promotion play in getting my blog noticed?
Promotion is as important as content creation. Utilizing outreach, guest posting, influencer collaboration, and social sharing can significantly enhance your blog’s visibility.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.