How To Choose A Logo Designer, 15 Tips And Resources

If you’re looking to create a logo for your business, it’s important to make sure that you find the right designer. But how do you know who will give you the best results? In this article, we’ll share 15 tips for choosing a logo designer and provide links to helpful resources.

In addition to these tips, we’ve also created an infographic with additional information about finding a great logo designer:

Logo design tips and advice – Reviewing your logo designs
1. Understand Your Brand Identity
2. Review the Designer’s Portfolio
3. Consider Design Style Compatibility
4. Evaluate Communication Skills
5. Check for Experience in Logo Design
6. Request Client References
7. Discuss Pricing and Budget
8. Assess Creative Problem-Solving
9. Collaborate on Design Process
10. Ensure Versatility of Logo

1. Have A Vision For Your Logo

The first thing you should do is to have a vision for your logo. If you’re not sure what you want, it will be nearly impossible for any designer to create something that fits your needs.

In order to have this vision, it’s important to understand who you are, what you do, and why people should care about that. If we don’t know what we want or need in our business and client relationship with the designer then they won’t be able to create something that works effectively with our brand identity.

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2. Make Sure To Ask For A Style Guide

A style guide is a document that will help you use your brand logo consistently. It should include information about the logo, colors, and fonts. The style guide should be a simple document with clear instructions on how to use the logo in different situations.

The best way to make sure you’re getting what you need from your designer is by making sure they give you one!

3. Ask For Revisions

This is not the time to be shy. The designer should give you at least two revisions, but there’s no reason to limit yourself to that. 

If you think you need more revisions, ask for them you may find that it’s actually a much faster process than your original assumption. Just because a designer offers only two rounds of revisions doesn’t mean they won’t do more if needed (and in fact many do).

All too often, clients get afraid to ask for changes because they’re worried about hurting the designer’s feelings or being perceived as difficult but don’t let those fears hold you back! Speak up and tell them what you don’t like about their work; most designers are open to making adjustments based on client input during this phase of the process

4. Pay Attention To Your Timeline

If you’re not sure what kind of timeline you’re operating on and how long it will take for a logo to be completed, that should be the first question you ask. Ask the designer how many revisions and changes are included in their rate. 

Make sure everyone is clear about when things need to happen. If your business is launching a new product or service, for example, and a logo must be ready by 9 am on launch day or even better if it can be ready by 10 pm the night before that’s something that needs to be made very clear in advance!

If your deadlines aren’t being met or if there seems to be confusion around what needs doing next, that could mean trouble down the road (and possibly big delays).

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5. Consider Where You Are Going To Use The Logo

If you want to make sure your logo has longevity, it’s important to think about where it will be used. Many designers will charge extra for an extended license, which allows you to use the logo in any way and in any size, as long as it stays within the same industry. But some logos are created with specific restrictions in mind:

For example, if your business card is going to be printed on paper and mailed out, a vector-based design might require too much resolution for this purpose it would take up too much space on the card itself! 

(The same goes for social media branding.) If this is the case for your brand, consider hiring a designer who specializes in non-editable logos or those who can create multiple versions of the same design based on the application at hand.

6. Find Someone Who Can Design A Custom Logo

Custom logo design is one of the most important elements of a brand identity, and one that you should not skimp on. A custom logo is created specifically for your business, using your color palette and unique branding goals in mind. 

It’s also not something you can find by searching the web or downloading from a template website a custom logo must be designed by an experienced designer.

A custom logo will be different from anything else out there on the market; it should feel as though it was created just for you. 

The best way to get this effect is by hiring someone who understands your business’s needs, goals, and target audience so they can create something that fits seamlessly into your overall brand strategy.

7. Don’t Worry If It Takes Time To Find The Right Designer

Don’t worry if it takes time to find the right designer. You want a designer who will be able to understand your brand and what you want from them, so it is worth taking the time to find one.

Don’t be afraid to ask questions about their process and what they charge for different services. If you don’t feel comfortable asking these questions, then that is probably an indicator that the designer isn’t a good fit for you anyway. Also, don’t be afraid to try out more than one designer before settling on one!

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8. Don’t Get Hung Up On Trends Or What Other Companies Have Used In Their Logo Design

Logo design is not a one-size-fits-all approach. Just because another company has made the same choices as you, doesn’t mean it’s the right choice for you. The most important thing to remember is that your logo should be tailored to your company’s mission, product, and services.

A good designer will ask for feedback throughout the process

A great logo designer will make sure you’re satisfied with each step of their process and won’t just throw something together only to be told by you later that wasn’t what you wanted after all. 

If a designer asks for feedback at every stage of development but seems unwilling or unable to incorporate any changes requested or worse yet ignores them altogether. 

Then this is not someone who cares about creating an excellent product for you as much as they care about getting paid (and maybe saying “no comment” when questioned about how poorly their work was received).

9. Think About Colors Very Carefully

Colors are important in logo design, so choose them carefully. Colors can have a big impact on how customers perceive your brand and they can trigger emotions. When deciding on color schemes for your logo, keep in mind that it’s not enough to simply pick colors you like (unless those colors are already associated with your company). 

There’s also psychology involved: colors carry meanings that may not be apparent to us at first glance. For example, red is associated with passion and energy a perfect choice for a sports team or an exercise studio! 

It’s also the color most closely associated with fire, which could give off negative connotations if you’re trying to sell something more sedate than heat therapy equipment.

For more information about how colors affect people emotionally and psychologically visit this site: https://www.colourlovers/articles/the-psychology-of-colours

10. Look At Their Portfolio And Get References If Possible

Once you’ve narrowed down your search to a handful of designers, it’s time to look at their portfolios. Look for the types of logos that they’ve done before and find ones that are similar to what you want. 

This will give you an idea of how talented they are, especially since most designers have clients who ask for specific things. If they can successfully create logos in multiple styles, then they’re probably worth hiring.

Also, make sure that each designer has a portfolio with examples of their work. You should be able to see past projects where they took on different clients’ requests and created something beautiful out of them.

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11. Be Clear About What You Are Looking For And Don’t Be Afraid To Ask Questions

Now that you have chosen a logo designer, it is time to ask questions.

What are your design capabilities? How will you work with me during the process? What kind of feedback can I expect from you and when will I receive it? These are just some of the questions that need answers before the project begins.

Don’t be afraid to ask these things! It’s important to make sure both parties understand what they are getting into and have an open line of communication throughout the process.

12. Try To Find A Local Agency Or Freelancer That Specializes In Logo Design

You should also try to find a local agency or freelancer that specializes in logo design. These types of companies usually have their own employees and can afford to be more selective about which projects they take on, as it’s not always easy for them to find work. 

This means you will probably get better results from a professional who has been doing this full-time for years than from someone who only does logos on the side, as well as potentially saving yourself money because they have lower overhead costs than larger companies (like those listed above).

However, there are some drawbacks to working with someone who is just starting out: they might not yet be experienced enough at the craft of logo design; 

They might lack the right clients to make sure your project gets done correctly, and it may be harder for them to meet deadlines if they don’t have much experience under their belt yet (they could even end up running into problems down the road).

13. Make Sure The Designer Uses Vector Graphics

Make sure the designer uses vector graphics. This is a must-have in any logo design because it allows you to scale the logo without losing quality or fidelity. What does this mean? Vector graphics are created with mathematical formulas instead of pixels, so they can be resized without losing resolution or introducing jagged edges. 

They also typically look sharper than bitmap images (the kind you find in photos), so when printed on business cards and brochures, they’ll look crisp and professional. 

Vector graphics are also ideal for web projects because they’re easy to scale up or down, which makes them compatible with virtually all devices from desktop computers to smartphones and most screen resolutions.

You might wonder: if vector-based logos are scalable and reusable across many mediums (print/website/animation), why would anyone choose something less versatile? 

Well, there’s one reason: cost! Bitmap images tend to cost significantly more than their vector counterparts; however, it’s worth noting that some designers charge by the project rather than hourly rates so it may not matter as much if your budget is tight!

14. Make Sure The Final Product Is Yours And That You Own The Rights To Your Logo

Know whether you want a vector or rasterized logo. A vector file can be edited at any time, but it’s more expensive than rasterizing and only good for one size. A rasterized file has limited editing options, but it costs less and looks better when enlarged or shrunken down on various materials such as business cards, signs, etc.

Get samples from previous work before hiring a new designer! If they don’t have any samples online (or they’ve been out of business for several years), then this could be an indicator that they are not as experienced as other designers who do advertise their work publicly on social media accounts or via email campaigns.

Making informed decisions in design often involves leveraging insights from market research. Explore our article on how to make a good decision using marketing research to understand how research can enhance your design choices and strategies.

15. Take Advantage Of Every Opportunity For Feedback You Can Get During The Design Process

If you want to get the most out of your logo design experience, it’s important that you take advantage of every opportunity for feedback you can get during the process.

Feedback is essentially a critique of your design that’s focused on helping you improve it. The goal is not to tear down or criticize what you’ve done it’s to give constructive criticism so that together, you and your designer can come up with something better than what either of you originally created.

Getting feedback from others isn’t easy because most people don’t like giving negative feedback (it’s human nature) and sometimes they don’t know how! But it’s worth asking around until someone agrees to give their honest opinion about what works and doesn’t work about your logo idea(s). 

It could be a friend or family member who’s willing to give advice on improving design skills; maybe there are some designers at work whose opinions would be helpful? Or maybe there are other people in your industry who also need help designing their own logos? If all else fails, try posting anonymously on Reddit or Quora: 

These sites allow users from all over the world to share their experiences openly and even though many times these posts won’t have any direct advice for yours specifically, reading through them will still give valuable insights into how different industries perceive themselves as well as how others perceive them too!


In conclusion, there are many ways to find the right logo designer for your project. As you review your options and decide on a final candidate for hire, keep in mind that it’s important to find someone who will work seamlessly with you and help you achieve your business goals.

Further Reading

Good Logo Design Tips: Learn valuable insights and tips for creating impactful logos that resonate with your target audience.

Choosing a Logo Designer: Discover how to select the right logo designer for your project and ensure a successful collaboration.

Pro Guide to Logo Design: Dive into a comprehensive guide that walks you through the process of designing effective logos.

Frequently Asked Questions

How Much Should I Pay For A Logo?

A logo designer can charge anywhere from $50 to $10,000 or more for their work. The exact price will depend on the company’s size, experience, and other factors. However, if you want to save money while getting high-quality work, consider using a freelancer who specializes in logos.

How Long Does It Take To Design A Logo?

This depends entirely on your needs and goals. A simple one-color logo could take as little as two hours while more complex designs may take weeks or months of revisions with your designer before they’re ready for use.

Why Is It Important To Be Original When Designing A Logo?

It’s important because every company has different branding standards even if they sell the same products or services and having an original look makes yours stand out from competitors. 

Originality is also necessary for protection against copyright infringement claims, so make sure that any artwork used in your design isn’t available under the public domain or other open license agreements (such as those offered by stock photo sites).

What Is A Logo Style Guide?

A logo style guide is a document that explains how you want your logo to be interpreted by viewers. It’s what happens when you have something in mind and share it with others in order to get their feedback. 

You may have one or more versions of the same thing, but it’s really just another way of saying “here are my ideas on what my business should look like.” The important part about creating a style guide is that it helps everyone involved understand exactly what kind of brand identity you want for yourself.

Should I Hire A Professional Logo Designer Or Try To Design My Own Logo?

The short answer: don’t try this at home! Unless you’re trained as an artist, or have years of experience designing logos professionally (which most people don’t), then we recommend hiring someone who knows what they’re doing when it comes down to identifying good designs from bad ones – because let’s face it – we’ve all seen our fair share of ugly ones out there…

What Should I Ask My Designer?

The best way to ensure you get the service you need is to ask questions and clarify details before beginning a project. Here are some common things designers are asked:

How Much Should I Pay For A Logo?

While there is no hard-and-fast rule on how much it costs to hire a graphic designer, there’s no question that the more involved your project is, the higher your bill will be. Building an entire brand from scratch can cost tens of thousands of dollars; minor tweaks will likely be less than $100. 

It’s always better to hire someone who charges by the hour rather than by the project or per word in their portfolio (which may skew their rates). You should also consider whether they charge extra for revisions after they’ve completed work on your first version(s). 

Finally, when working with freelance designers who use online platforms like 99designs or Threadless or other crowdsourcing sites where multiple artists submit ideas anonymously based solely on what they see at first glance rather than meeting face-to-face with each one individually you don’t have any idea. 

Whether those designers have experience working with other clients in similar ways as yours requires (e.g., branding/marketing firms versus small businesses) so always keep these things in mind when selecting someone new.

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