How To Become A Freelancer In Fashion & Sell Clothes Online

As a freelancer, you have more control over your work and life. You get to work when you want to work, where you want to work. This can be an amazing lifestyle choice for many people  but it can also be a challenge when it comes to figuring out how to make money as a freelancer. 

You’ll have to learn how to market yourself, manage your time, find clients and get them interested in working with you. 

It can seem like an impossible task! I’m here today to tell you that this doesn’t have to be the case: becoming a freelance fashion designer is easier than ever before and there are plenty of opportunities for people with all different levels of experience.

I’ve been working in the industry for over 20 years now so I know what it takes (and what some designers might need help on). 

The first thing that anyone should do before they start their own business or become self-employed is figured out who their target audience will be and then tailor their product offering accordingly – there’s no point trying to sell summer dresses if all your customers live in Alaska!

If this sounds like something worth pursuing then read on; we’re going into detail below…

How to Get Freelance Fashion Design Jobs on Upwork
1. Identify your niche in the fashion industry.
2. Build a strong portfolio showcasing your work.
3. Create an online presence through a website or platform.
4. Network with fashion industry professionals and clients.
5. Utilize social media to promote your fashion business.
6. Offer high-quality products and excellent customer service.
7. Stay updated with the latest fashion trends and styles.
8. Consider selling on established online marketplaces.
9. Attend fashion events and trade shows for exposure.
10. Keep track of your finances and business performance.

Table of Contents


If you’re starting a clothing business, there are a few things you need to know about. First, it’s important to have self-belief. You can’t expect anyone else to believe in your abilities if you don’t believe in yourself first! 

Be confident in your abilities and what you’re doing because that will show through to your customers. 

Don’t be afraid of making mistakes along the way either; everyone does! But learn from them and keep going because success is waiting for those who persevere through the hard times.

You should also have confidence in your work. It may not seem like much now but once people start buying from your store or following on Instagram, they’ll see how talented it is! 

If people see other people wearing something similar to yours then they might want one too! Tell them that this was made by someone just like themselves who taught her skills over time by working hard each day at home with no big factories behind them. 

Just passion and that makes it even better than anything else out there right now (because it does).

Also be confident in what kind of message this brand represents: one where everyone can feel good while looking good because nothing feels better than getting compliments when wearing something nice. 

Especially when someone says thanks for helping make clothes available again after so many years without them being available due to of fear being judged negatively by others.

Showcasing your work is crucial for success in the freelance fashion industry. Learn how to create a modern portfolio that impresses potential clients and sets you apart from the competition.

Research What Your Target Audience Is Looking For

Who Is Your Target Audience?

The first thing you need to do is find out who your target audience is. If you’re an experienced fashion designer, then this may not be an issue for you. 

However, if this is something that you’ve never done before, you must research the type of clothes that people want to buy and wear in their everyday lives. 

One way to do this is by looking at other clothing companies or brands online and seeing what they sell or who they cater to (for example Urban Outfitters caters mostly to adults aged 18-25).

Build An Aesthetic And Brand For Your Business

Once you have an idea for the type of brand you want to create, it’s time to figure out how that will look and feel on various platforms. To do this, consider building a visual identity for your business. 

This includes defining what your logo looks like and how it will be represented; coming up with a color palette and font that represent your aesthetic; 

Create a visual tone of voice that helps define who you are as a brand (business), and turn these into messaging guidelines so everyone on your team can use them consistently.

In addition to this, there are many different ways in which brands can tell their stories ranging from blogs and social media feeds to advertisements in print or online publications which often involve working with creative teams at agencies outside of our businesses (like when we worked with Red Antler). 

This is just one example among many other types of projects where we could collaborate with different people who share our passion for design while also having fun!

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Connect With Others In The Fashion Industry

The best way to get a head start on learning and growing is by connecting with others in the fashion industry. You can do this online, in real life, or both!

Connecting online: There are many great resources for meeting other fashionistas online. One of my favorites is Instagram. On Instagram, you can follow influencers who inspire you and then connect with them directly through comments on posts or messages (called DMs). 

If you’re just starting as a freelancer or entrepreneur, I recommend following people who are more experienced than you because they’ll be able to give advice based on their own experiences. 

You can also use Facebook groups and LinkedIn groups to connect with other freelancers and entrepreneurs who share your interests in fashion design business strategy etc.

Think About What Makes Your Brand Unique

Being a freelancer is not easy. You will need to build up your brand to succeed as a freelance fashion designer.

To do this, you should first think about what makes your brand unique. What makes your clothes stand out from the crowd? Is it their personality or story? Are they made with quality materials and have distinctive patterns? Or are they simply affordable for everyone?

Whatever makes your clothing stand out from the crowd is what makes your brand unique and allows people to easily identify it on social media platforms like Instagram or Pinterest. 

Because they know exactly what kind of style they’re looking at when they see a photo of one of your products being worn by someone else on those platforms too!

Ensure Quality Design & Fit Of Your Clothes

As a clothing designer, the fashion world is one of your most important customers. It’s easy to get carried away by trends and forget that the primary reason people buy clothes is that they fit well and look good. 

If your pieces don’t live up to this expectation, then you won’t sell many units and that would be a shame for both you and your customers.

Good design can mean different things depending on who you ask, but in general, it should have a clear purpose: it should be proportioned correctly so that it looks flattering (or at least not unflattering), and it should use colors that complement each other (or at least don’t clash). 

And it should make use of details like buttons or pockets where appropriate. Good design also helps ensure quality construction so your garments will last longer than cheap ones made with inferior materials or stitching techniques.

Quality material is another key factor when designing clothing items you might think this goes without saying. 

But many designers fail to invest enough time into researching what kinds of materials work best depending on what type of garment they’re making (for example silk vs wool). 

Regardless of what kind(s) of fabric(s) go into making your product line through – quality fabrics will always result in better-looking clothes! 

And if nothing else–if someone buys from their favorite brands once because their item looked nice–then chances are good that person will come back again…and again…and again!

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Know Your Product And Your Audience Inside Out

The first step to being a successful fashion designer is to know your product and the industry around it.

You need to have an understanding of what’s happening in fashion, who your target audience is, what they want from clothes and which brands they like. 

You also need to be aware of the supply chain – where your materials come from, how much they cost and how you can get hold of them.

You must understand all these things because without them it will be very difficult for you to make money from selling clothes online.

Nail Your Social Media And Influencer Marketing Game

Social media is an invaluable source of learning, inspiration, and support for a successful business. You can use it as a way to build your community, drive traffic to your website, increase brand awareness and increase sales.

Social media is also invaluable in building relationships with other people who work in fashion and can help you grow your business. 

For example, if there is someone who has 1 million followers on Instagram, they might be willing to post about one of your products or give you a shoutout if they like what you do enough. That’s powerful!

Be Authentic In Your Marketing Campaigns

As you are setting out to create a brand, you must stay true to yourself. Do not try to be something that you’re not. This is an easy pitfall for many first-time entrepreneurs who may be drawn in by the idea of success and glamour. 

The truth is that creating your own business means working hard and getting some blood on your hands along the way! 

Don’t let yourself get caught up in silly notions of what products or services should do for clients instead focus on providing them with real value and authentic products/services that will benefit both parties involved in the transaction.

If there’s one thing we want our clients (and everyone) to know about us at Fashionable, it’s this: We believe strongly in serving others well through creativity, quality workmanship, and honesty!

Encourage User-Generated Content (UGC)

A good way to create content for your brand is by encouraging user-generated content. User-generated content (UGC) refers to media that’s been created by users rather than an official source, like a blog or magazine. 

This can include photos, videos, articles, and other types of creative work.

For example, if you have a clothing line focused on vintage clothes inspired by the 1950s and 1960s as we do at The Fashionable Blogger. 

You could ask your followers on Instagram whether they have any old denim jeans that they could donate to a charity fundraiser in exchange for free shipping on their next purchase. 

You could also ask them what their favorite era was during this period and see if they have any stories or memories associated with it (and maybe even share them in an article). 

You’ll be able to connect with people who love your brand and build trust within the community you’ve built around it!

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Offer Something Different To The Market

You’ll find that most products are similar to each other in the market, so make sure your product is unique enough to stand out. Think of a product or service that has not been created before or at least hasn’t been done well by someone else. 

For example, if you have expertise around making and selling stylish hats for dogs, then this could be your niche! As long as there isn’t already someone out there doing it better than you, then go ahead and give it a try!

If you want to sell clothes online right now you need something different than what’s already out there. 

If everyone was selling the same thing as every other person on Amazon or Etsy, then no one would buy anything because they can just go online instead! People don’t usually care about uniqueness until after they’ve bought something from us (that’s when we earn our sales).

Find And Hire The Right People To Work With You

Finding the right people to work with you is important because you want to work with people who share your values and have the skills and attitude you need.

Here are a few things to consider:

Choose people who share your vision and values. They’re going to be spending all day every day on this project (and potentially many more) with you, so they must have got the right attitude towards what they’re doing. 

If they don’t care about the impact their work has on others, then they’ll probably just be dragging down morale when they drag down productivity.

Make sure they have all the skills required for their role in the company (or at least enough). 

This might seem obvious how can anyone expect me to build an app without knowing how? but it’s easy enough for someone who knows how much coding languages cost per hour or how long it takes programmers at different skill levels will take them to write code for different tasks.

This also means that if someone needs some training on something new before working on a specific project, then hire someone else instead who already has those skills and won’t need any extra training time before starting work; 

Otherwise, everyone will end up waiting around while one person slowly catches up on everything he missed out over time spent learning new things!

Build A Community Around You, Not Just Consumers

It’s not enough to have consumers. You need a community.

A community is made up of people, who are interested in something or someone, and they want to be involved with that thing or person in some way (be it by consuming their products or content, interacting with them on social media, etc.). 

You should have some sort of mailing list or newsletter where you can send updates about the latest things happening with your brand; this will help you build a community around your brand that feels connected and invested in what you do.

But maybe you don’t have time for newsletters because there are so many other things going on at once? Well then maybe it’s time to take a step back from everything else and focus more on building relationships with people instead of trying to sell as much stuff as possible all day long!

For someone else’s work – whether it’s fashion illustrations or music videos – to be appreciated by others outside its creator(s) circle/network first requires an introduction through mutual friends who share similar interests (like mine). 

By doing this we create smaller communities within larger ones while simultaneously expanding our network through new friendships formed through shared passions; 

These types of friendships will help us later when we’re ready to start selling clothes online since those same shared passions will make customers more likely to come back again too!

Create An Online Shop & Sell Clothes Online Via Ecommerce Platforms

You can also set up your eCommerce website and sell clothes online. To do so, you will need to choose a good eCommerce platform and get the necessary tools to create an online shop.

What Is Ecommerce?

Ecommerce is buying and selling products or services through websites or mobile apps instead of physical retail locations. 

You can create an eCommerce site with just about any product that you’re selling from books to food items to clothing items but if you want people (or robots) like Googlebot who crawl webpages for search results, then it should be optimized for SEO.

Start With An Inventory Management System

You’ll need an inventory management system if you’re going to sell clothes online. This is a tool that helps you track the number of products you have in stock so that when someone makes a purchase, they can be sure that the item will be available for them to pick up or have delivered.

A good inventory management system will also help you keep track of your inventory so that when customers are shopping online, they can see what’s currently available and what’s not.

Use A WMS When Selling Clothes Online For Order Fulfillment & Stocking Control

A WMS is a warehouse management system. It allows you to easily track and manage your inventory, be it in-house or outsourced. 

For example, if you’re using a WMS to manage all of your stock at an online shop like Shopify, you can use the same software to handle everything from data entry, to purchase orders and shipping labels.

A WMS is an important tool for anyone selling clothes online because it makes sure that nothing goes missing along the way whether it’s making sure products don’t get lost in transit or avoiding theft by employees or customers alike. 

A good one will also help keep track of where things are going so that there’s no confusion about where something needs to go next (for example: Did someone call about this dress? Who should I send it to?).

It’s also crucial for managing stock levels; as well as managing reorders automatically based on previous sales data which means less time spent doing tedious manual work!

Choose The Right Shipping Partner For Selling Clothes Online

Why You Need A Shipping Partner

Shipping is one of the most important parts of your business. It’s what allows you to get your product into the hands of customers. When it comes to shipping, you have two options: hire someone to do this for you or learn how to do it yourself.

How To Choose A Good Shipping Partner

Think about your long-term goals when choosing a shipping partner this will help determine what kind of service provider is best for your business. If you plan on growing rapidly and want access to multiple shipping partners in different countries (e.g., Australia). 

Consider partnering with an established company that offers international services from the outset rather than building out those capabilities over time through another organization. 

On the other hand, if growth isn’t an immediate concern but flexibility and control are important factors for making sure that everything goes smoothly during peak periods (e.g., holiday shopping). 

Consider starting small by working with an independent contractor who can provide only domestic services before expanding into international markets as needed later down the line when there’s more demand for such capabilities within their network/network structure/alliance systems. 

What To Look For In A Good Shipping Partner?

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Pick An Order Management System (OMS) That Works For Your Business Model

If you’re new to eCommerce, an order management system is a software solution that provides a central hub for storing all of your order data and helping you manage inventory, shipping, and customer service.

An OMS can help automate some tasks in your business, such as processing payments from customers or automatically fulfilling orders based on what’s currently in stock.

Picking an OMS can feel overwhelming because there are so many options out there and the type of OMS that works best for one person may not be the best choice for another.

Set Up A Fashion Blog To Help Grow Your Brand Online

Another important aspect of becoming a fashion blogger is to set up a blog on your website. Blogging allows you to show off your creativity, share your thoughts and ideas with readers, and write content that can help grow your brand online.

To set up a blog:

  • Go to WordPress and choose “Create A Free Site” or Google “free blog hosting” which will take you to sites where you can create an account for free, such as Tumblr or Blogspot.
  • Once you’ve created an account, it should ask if you want to get started creating your first post now or later select “later” so we can finish setting everything else up first! 

(If it doesn’t offer this option but asks instead whether there’s anything else they should know about before continuing with the sign-up process then select no.)

Write Guest Posts On Relevant Blogs To Get More Exposure For Your Brand & Become A Freelancer In Fashion Online

If you have an online store or blog, then writing guest posts can be a great way to get more exposure. It’s also an opportunity to share your knowledge and expertise with other people as well as potential customers.

Writing guest posts is very similar to writing for yourself because you write about what you know, but it’s different because it allows you to reach out to more people by allowing other blogs and websites spread the word about your brand or business.


If this seems like a lot of work, it is. However, by taking the time to do your research and get the full picture of where you fit into this industry and how to grow your business, you can start taking steps forward. 

You want to make sure that your brand is memorable for all the right reasons in an overcrowded market. This takes dedication, but once you’ve nailed down what makes you unique and how to communicate that with clarity to others you will be on your way!

Further Reading

How to Start a Freelance Fashion Business: A comprehensive guide on launching your own successful freelance fashion venture, covering everything from branding to client acquisition.

Freelance Fashion Stylist: Sector Advice: Valuable insights and tips for aspiring freelance fashion stylists looking to break into the industry and build a thriving career.

How to Be a Freelance Fashion Designer and Work Online: Learn how to establish yourself as a freelance fashion designer and harness the power of online platforms to reach a global audience.


How can I get started as a freelance fashion entrepreneur?

Embark on your freelance fashion journey by identifying your niche, building a strong portfolio, and networking with industry professionals.

What skills do I need to become a successful freelance fashion stylist?

Being a successful fashion stylist requires a keen eye for trends, excellent communication, and the ability to understand and meet clients’ needs.

Is it possible to work as a freelance fashion designer online?

Yes, freelancing as a fashion designer online is not only possible but increasingly common. Online platforms and marketplaces offer opportunities to showcase and sell your designs.

How can I attract clients to my freelance fashion business?

Effective marketing, a professional online presence, and word-of-mouth referrals are key to attracting clients to your freelance fashion business.

What are some common challenges faced by freelance fashion entrepreneurs?

Freelance fashion entrepreneurs may face challenges such as inconsistent income, competition, and the need to balance creative work with business responsibilities. Developing effective time management and marketing strategies can help overcome these hurdles.

How Do I Become A Freelancer In Fashion?

Getting started as a freelancer is easy. First, you’ll need to sign up for an account at [company name]. Once your account is set up, you can start uploading photos of your clothing designs and creating listings for your items. 

You can also start promoting your brand and products on social media sites like Facebook and Twitter. By building up your customer base through social media and interacting with potential customers, it will be easier for you to sell more clothes online!

What Am I Going To Need To Do This?

You’ll need a computer or mobile phone with internet access so that you can upload photos of your clothing designs and create listings for them on [company name]. 

You’ll also want to build up an audience on social media sites like Facebook and Twitter to market yourself as a brand and sell clothes online!

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