The digital marketing industry in Australia is one of the most diverse and competitive. There are so many digital marketing agencies out there, that it’s hard to know where to start! In this post, we’ll look at some of the basic information about how many digital marketing agencies there are in Australia and what they offer.
| Takeaways |
|---|
| 1. The digital marketing agency landscape in Australia is diverse and competitive. |
| 2. There is a substantial number of digital marketing agencies operating in the country. |
| 3. The growth of digital marketing has led to an increase in agency numbers. |
| 4. Understanding the market size and trends can help businesses make informed decisions. |
| 5. Choosing the right agency requires research and consideration of their expertise and services. |
| 6. Digital marketing agencies play a crucial role in helping businesses thrive online. |
1. The Exact Number Of Digital Marketing Agencies In Australia Is Unknown
While the exact number of digital marketing agencies in Australia is unknown, there are many. This is because the industry has been growing consistently since 1999 and shows no signs of slowing down.
While you may think that most of these agencies offer similar services, that’s not always the case. Some agencies focus on SEO while others offer PPC campaigns and social media management.
Building a successful digital marketing agency in the US requires dedication and a strategic approach. Check out our guide on How Many Digital Marketing Agencies Are There in the US? to discover the insights and trends in the competitive landscape.
2. Google Cannot Even Give Several How Many Digital Marketing Agencies There Are In Australia!
It is no surprise that a search engine would not be able to give you an accurate number. Even Google cannot even give several how many digital marketing agencies there are in Australia!
A spokesperson for Google told us that the reason for this was that “no one person or organization can know how many businesses exist at any given time.”
3. But It’s Around 12,000 That’s What Semrush Estimates
Have you ever wondered how many digital marketing agencies there are in Australia? Or even more broadly, how many digital marketing agencies there are around the world? Well, SEMrush is a great tool for finding out.
Using the SEMrush database we can see that they estimate there to be around 12,000 – that’s what they tell us anyway! So if you’re looking for a new job or just want to know who your competition is then this list should give you some ideas.
4. That Number Covers SEO, SEM, And PPC Agencies
It’s important to note that this number doesn’t include SEO, SEM, and PPC agencies. SEO is the process of optimizing your website to rank higher in Google search results. SEM stands for Search Engine Marketing, which is simply promoting your website through paid advertising.
PPC stands for ‘pay per click which refers to advertising on search platforms like Google AdWords or Bing Ads.
There are many digital marketing companies in Australia offering these services but it pays to make sure you hire the right one!
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5. It Doesn’t Count The Massive Number Of Freelance Digital Marketers Either
There are many freelance digital marketers in Australia, but they are not counted as part of this figure.
Freelancers can be a good option if you’re on a budget and want to create an effective marketing campaign for your business.
However, you must do some research into their background before hiring them, so that you know what kind of work experience they have and how long they’ve been in the industry.
You’ll also want to make sure that they’re registered with the ACCC or ASIC (Australian Competition & Consumer Commission or Australian Securities & Investments Commission) as well as having an ABN (Australian Business Number).
6. There Are Around 10 Times More Digital Marketing Agencies Than There Were 7 Years Ago
You may be wondering just how many digital marketing agencies are there. So were we, so we did some digging.
The numbers don’t lie: over the past 7 years, the number of digital marketing agencies has increased by 10x! This is a good thing because it means that there are more businesses out there investing in their marketing strategies and taking advantage of new technologies like social media, which weren’t around in 2010.
Another interesting fact is that Australia’s digital marketing industry has grown by 50% since 2015 and this growth isn’t slowing down anytime soon as more companies move online to connect with consumers:
7. Paid Advertising And Seo Drive Most Digital Marketing Agencies’ Business
Paid advertising and SEO drive most digital marketing agencies’ businesses.
Paid advertising (or PPC) is sometimes described as a form of online marketing that consists of promoting products or services on search engines like Google, Bing, and Yahoo! to help with increasing visibility for a keyword search.
SEO is the process of getting your website to rank higher in search engines because it has relevant content, uses keywords appropriately and it converts users into leads or customers – which is why SEO has been called ‘the long game.
In the ever-evolving landscape of marketing, understanding how digital marketing works in the USA can provide valuable insights into reaching diverse audiences and maximizing your business’s online presence.
8. Digital Marketing Agencies In Australia Come In All Shapes And Sizes
From two-person operations to companies with hundreds of staff members (including international branches).
There are many digital agencies in Australia, but it’s important to know what you need before you start looking. You might be tempted to go with a larger company with more resources, but that doesn’t always mean they can do a better job than a boutique agency.
The truth is: Smaller is better when you’re looking for a custom project. With more time allocated to your account and fewer clients, smaller agencies can offer the personal touch that bigger ones can’t. Plus, their prices are often more affordable as well!
9. The Top Performing Digital Marketing Agency
Employs over 250 people within Australia alone and specializes in SEO (search engine optimization) & PPC (pay per click)
The top-performing digital marketing agency employs over 250 people within Australia alone and specializes in SEO (Search Engine Optimisation) & PPC (Pay Per Click).
Their core business model is based on client acquisition, where clients are initially attracted through their SEO expertise and then offered PPC campaigns once they have been identified as a high-quality leads.
They have achieved impressive results by consistently delivering clients who are ready to purchase a product or service at the end of their sales funnel.
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10. In Terms Of Pure Numbers
There are over 50,000 businesses registered as web design & development agencies in Australia (those may or may not have an online presence though!).
In terms of pure numbers, there are over 50,000 businesses registered as web design & development agencies in Australia (those may or may not have an online presence though!). This is a very large number.
And then there are many more that don’t exist at all. The Australian Small Business Association estimates that about 40% of small businesses don’t register for GST in their first year and this increases to 60% after five years.
Many business owners don’t want to spend money on marketing but do want to be found by customers when they search for services locally via Google or another search engine provider such as Bing or DuckDuckGo.
11. Smaller Is Better When You’re Looking For A Digital Agency To Do You A Custom Project Though
Boutique agencies will allocate more time to your account while still having all the skills larger agencies can offer but at a more affordable price tag!
Boutique agencies will allocate more time to your account while still having all the skills larger agencies can offer but at a more affordable price tag!
Smaller is better when you’re looking for a digital agency to do you a custom project though! boutique agencies will allocate more time to your account while still having all the skills larger agencies can offer, but at a more affordable price tag!
A unique offering of boutique-style service and personalized attention provides a much better experience for customers as they can build rapport with their assigned project manager from day one. This means that as problems arise during the execution of each task, there’s someone on deck who understands exactly what needs doing and how best for them to do it!
Small businesses have faced unique challenges during the pandemic, and digital marketing can be a lifeline. Explore our article on How Digital Marketing Can Help Small Businesses During a Pandemic to discover strategies for growth and resilience in uncertain times.
Conclusion
There you have it, the 11 things you need to know about digital marketing agencies in Australia. If you’re thinking of hiring one, or already have one on board and want to know more about them, then this article should be a good starting point!
Further Reading
IBISWorld – Advertising Agencies in Australia: Find data and insights on the number of advertising agencies in Australia.
DesignRush – Top Digital Marketing Agencies in Australia: Discover the top digital marketing agencies in Australia, their expertise, and portfolio.
Influencer Marketing Hub – Digital Marketing Agency in Australia: Explore the landscape of digital marketing agencies in Australia and their impact on the industry.
FAQs
What services do digital marketing agencies offer?
Digital marketing agencies offer a wide range of services, including search engine optimization (SEO), social media marketing, content creation, email marketing, pay-per-click (PPC) advertising, and web design.
How do I choose the right digital marketing agency for my business?
When choosing a digital marketing agency, consider factors such as their industry expertise, portfolio of past work, client reviews, pricing, and the specific services they offer that align with your business goals.
What is the typical cost of hiring a digital marketing agency in Australia?
The cost of hiring a digital marketing agency in Australia can vary depending on the scope of services required, the agency’s reputation, and the size of your business. It’s best to request quotes and compare pricing before making a decision.
Can a digital marketing agency help my small business?
Yes, digital marketing agencies can significantly benefit small businesses by enhancing online visibility, attracting new customers, and improving overall marketing strategies to compete in the digital landscape.
How long does it take to see results from digital marketing efforts?
The time it takes to see results from digital marketing efforts can vary based on factors like the type of campaigns, competition, industry, and budget. Generally, some results may be visible within a few weeks, while others may take several months to show substantial impact.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.