How Many Small Businesses Use Digital Marketing

Not all businesses are ready to use digital marketing. Some of them might be too small, or they may not have enough money to invest right now. 

However, that doesn’t mean that you can’t start using digital marketing yourself and making sure your business is ready for it when the time comes. In this article, we’ll look at how many small businesses use digital marketing and how you can make sure yours isn’t left behind!

Why Digital Marketing Is Important For Small Businesses
Digital marketing is widely adopted by small businesses.
A significant number of small businesses use digital marketing to grow their brand and reach their target audience.
Small businesses are increasing their digital marketing spending to stay competitive in the market.
Digital marketing offers several benefits, including improved visibility, increased website traffic, and higher conversions.
Understanding digital marketing statistics helps businesses make informed decisions and optimize their strategies.

Table of Contents

Digital Marketing Is Essential For All Businesses, Even Small Ones

Digital marketing is essential for all businesses, even small ones. Digital marketing offers a great way to reach people who are not physically in your store. It also offers a great way to engage with customers who may not be physically in your store.

For example, when you’re running an ad on Facebook or Instagram, you can see how many people see it and how many people click on it. This allows you to understand how well your ads are working at reaching new customers and getting them into your store (or buying online).

Digital marketing is a powerful tool for boosting the growth of small businesses. Learn how digital marketing helps small businesses thrive in today’s competitive landscape.

Tips For You To Use To Make Sure Your Digital Marketing Is Successful

Set Goals And Regularly Review Them

Set goals that are achievable and realistic.

Establish a deadline for when you want to achieve your goals.

Review your progress regularly to see how well you’re doing, and if you’re not on track, adjust accordingly so that you don’t get discouraged or give up entirely!

Celebrate success every step of the way!

Take A Look At What Competitors Are Doing

When you’re trying to decide what digital marketing strategies to use for your small business, take a look at what competitors are doing. You can find out which marketing channels they’re using and how successful those campaigns have been. 

Then, compare your business to theirs. How is it different from theirs? Are there any areas where you might be able to improve or expand on their ideas? What can you learn from them that would help make your digital marketing campaign more effective?

Are you looking to expand your business? Learn how digital marketing can help to grow your business by reaching a wider audience and increasing your online visibility.

Have Regular Contact With Your Audience

When you first get started with your digital marketing campaign, it may be tempting to just blast out a bunch of emails or social media posts. This is fine at first but it’s important to remember that the real goal is not just to send out content but also to have regular contact with your audience.

If You’re Going To Do This, Think About How The Following Methods Can Help


Social Media Posts

Phone Calls

Text Messages

In-Person Meetings (like trade shows)

Make sure your website is fully optimized for mobile and desktop.

Make sure your website is fully optimized for mobile and desktop.

If you don’t have a responsive website, or if the speed of your site is slow, then it can be difficult for users to navigate. If they find it frustrating to use and they can’t find what they want quickly, then they’re likely to abandon their search and go elsewhere.

Make Sure Your Website Is Fast

Your site must load in under 3 seconds on all devices – this is a real problem because most websites take too long (even if they’re not slow) so we wrote an article about how you can make yours faster!

Use Social Media To Engage Your Audience

Once you have a solid grasp of your audience, it’s time to start using social media. There are so many different ways that you can use social media to engage your audience and make them feel like they are part of your business. 

You should be able to keep up with the latest trends and ideas, as well as post relevant information that will appeal to your customers. Social media also allows them to see what is happening in your life or business, which can help build trust between the two parties.

You should always be aware of how much time and energy it takes before you start posting on different platforms like Facebook or Instagram every day. If there is no interest shown by possible customers then it would be pointless trying hard when there are plenty of other people out there who might benefit from this service without even knowing about it yet!

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Make Sure You Have A Fast Turnaround Time When Answering Enquiries On Social Media

To ensure that you are getting the most out of your digital marketing efforts, it is important to make sure you have a fast turnaround time when answering inquiries on social media. 

The quicker you respond and provide assistance, the more likely they will be to become customers. In addition, it is important to let people know when they can expect a response from you for them not to feel frustrated or annoyed that their query has gone unanswered.

In regards to how you should reply, there are two things at play: how chatty should your response be? And what kind of tone should be used?

The answer will depend on whether the person who made contact with your business was doing so in an informal way (for example via direct message) or more formally through a public post or comment on one of your posts/images. 

The main rule here is not necessarily how much ‘chatting’ goes on but simply being polite about it this means thanking people for making contact with us and being helpful by offering solutions whenever possible – but also keeping any conversation brief and friendly as we don’t want potential customers thinking that we are trying too hard!

Have A Clear Message About What Your Brand Does And Does Not Do

If you don’t have a clear message about what your brand does and does not do, then you’re going to have a very hard time getting people to understand it.

That’s why it’s so important for you to make sure that the way your company presents itself is consistent with its messaging. Your branding has to be trustworthy; people need to know that they can trust the information coming from your company without having any reason not to. 

If there are inconsistencies in what you say or how you present yourself, customers will likely see through this facade and lose faith in whatever it is that makes them choose one business over another (if anything).

The same goes for values and beliefs: if these aren’t clearly defined and communicated with every interaction between customer and company in other words, if they’re inconsistent then customers will start wondering where their loyalty lies: with the brand? Or with themselves?

Use Facebook Pay-Per-Click Adverts.

Facebook adverts are a quick and easy way to get your business in front of new customers. You can create ads that target specific audiences and use them to drive traffic to your website or blog, for example.

To Set Up A Facebook Advert, Start By Selecting The Type Of Advert You Want To Run

Product ads – these will show off the products and services you offer directly on Facebook itself. These work best if you have highly visual items (like clothing) or items that people need help with (like how-to guides).

Video ads – these are great when you’ve got something interesting or unique that’s worth sharing visually with potential clients, like an animation or documentary video about your company’s history. You could also use it as an opportunity to introduce brand new products and services, with an exciting video demonstration included in the ad itself!

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Use Google Adwords Pay-Per-Click Adverts

One of the most effective digital marketing tools you can use is Google Adwords. This is a service that allows you to set up pay-per-click adverts on Google search results pages, and it’s free to sign up for.

To get started with Adwords, create an account and start creating your advert by choosing an advert type (like text or display) and the locations where you want your ad to show up. You’ll also need to set a budget so you don’t spend more than what’s affordable for your business needs. 

Once this is done, choose which keywords would be best for reaching out directly to potential customers, for example, if someone was searching “small business marketing services,” they might be interested in seeing an advert from yours!

Google Adwords also offers conversion tracking so that companies can see how many people are clicking through their ads and visiting their website after seeing them online; 

This information helps determine which types of campaigns are working best so that marketers aren’t wasting time or money on ineffective methods like banner ads instead of sponsored links or contextual targeting options like “keyword” entries (which display advertisements based on what users search).

Use Re-Marketing Adverts On Google, Twitter, And Facebook

In this case, you’re targeting people who have already shown interest in your business. Therefore, it’s quite likely they’ll be interested in what you have to offer and may even buy from you again.

You can use re-marketing adverts on Google, Facebook, and Twitter to show your ads to users who visit your website or app before leaving. This will increase the chances of them seeing your advert multiple times and hopefully clicking on it!

Target Influencers And Engage Them With Your Business’s Work

Influencers can be anyone in a relevant industry who has a large following on social media. They can be bloggers, journalists, and other professionals or organizations with large followings.

Influencer marketing is the process of using influencers to get your products or services in front of their target audiences. In turn, they will promote you to their followers on social media platforms like Facebook and Instagram. 

Influencers know what works because they’ve seen it all before and there’s no better advocate for your business than someone who knows its inner workings intimately!

When looking for influencers, it’s important to look for those who are already talking about topics that relate directly back to your brand message (and not just random people off the street). 

You want someone who has experience related specifically to what you’re selling so that they can write helpful articles/posts rather than just generic ones written by anyone else who might have come up with off-the-cuff without really knowing anything about what they’re talking about here!

Create A Profile On Linkedin As Well As Setting Up A Company Page On There Too

In addition to creating a profile on LinkedIn, create a company page as well. This gives you another platform for business networking and growing your network of connections.

LinkedIn is a great platform for business marketing, development, reputation management, and sales.

Create dynamic videos to post on YouTube and then link them back to your website or blog posts.

Make A Video

If you’re not into being in front of the camera, there are ways to get around this. If you have an employee with some on-camera experience, they can make videos for your company. If not, there are still many other options available. 

You can create simple videos using your phone or webcam and post them online through services like YouTube. This gives people access to the content without having to sit through a long sales pitch or boring presentation. 

Instead, they’ll be able to see exactly what it is that you do as well as engage with your brand right away by leaving comments under each video or liking them if they enjoyed it enough!

Use Hashtags That Are Popular And Relevant To Entice More People Into Reading Your Content

Hashtags can be a powerful tool for getting attention, but they’re also one of the most misunderstood features of social media. A hashtag is a word or phrase that begins with the # symbol, and it allows you to categorize your content into designated groups. 

These groups are called “trending” topics on Twitter, or “topics” on Instagram and Facebook. Using hashtags effectively means knowing which ones are most relevant to your business or brand, and using those hashtags consistently across all your social platforms so people can find you easily when they search for them.

Wondering how to make your business stand out from the competition? Learn how digital marketing is adding value to businesses by enhancing customer experiences and driving growth.

Create Regular Blog Posts That Are High Quality, Informative, And Full Of Useful Information That Is Also Easy To Read Online

Create regular blog posts that are high quality, informative, and full of useful information that is also easy to read online.

Write content that is easy to read on mobile and desktop. Many people are reading blogs online via their phones, so make sure your text is large enough for them to see without squinting.

Make sure your blog posts are informative, interesting, and useful. If people don’t find what you write valuable, they won’t click “share” when they come across it in their social media feeds or refer other people to it. Make sure you’re giving visitors something they want!


If you’ve got a small business and are looking to grow it, then digital marketing can help you do just that. It doesn’t matter what industry or niche your business is in; digital marketing can be used for all of them. So if you haven’t started using digital marketing yet then now is the time! We hope these tips have been useful in helping you to get started on this journey.

Further Reading

Digital Marketing Statistics Learn about the latest trends and statistics in the digital marketing industry.

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019 Discover how small businesses are investing more in digital marketing to boost their growth.

Marketing Statistics for Small Business Get insights into marketing statistics tailored specifically for small businesses.


How effective is digital marketing for small businesses?

Digital marketing can be highly effective for small businesses as it offers targeted reach, measurable results, and cost-effective advertising.

What are the benefits of increasing digital marketing spending?

Increasing digital marketing spending can lead to improved brand visibility, increased website traffic, and higher conversion rates.

How do digital marketing statistics help businesses in decision-making?

Digital marketing statistics provide valuable insights into consumer behavior, market trends, and competitor analysis, helping businesses make informed decisions.

How can small businesses optimize their digital marketing strategies?

Small businesses can optimize their digital marketing strategies by focusing on their target audience, creating engaging content, and leveraging social media platforms.

Is it necessary for small businesses to invest in digital marketing?

In today’s competitive landscape, investing in digital marketing is essential for small businesses to stay relevant, reach their target audience, and achieve growth.