How I Went From Job To Freelance SEO Optimization

I used to work at a typical 9-to-5 job. I had a boss, a cubicle, and a salary. It wasn’t bad, but it also wasn’t great. 

There were some days that I enjoyed going to work I have fun remembering the office dogs we were allowed to bring in but there were others where I didn’t want to deal with the commute or my co-workers’ personalities. 

Plus, it was hard finding time for my side business around my regular job’s schedule. Something had to give, and eventually, it did: 

After years of dreaming about freelancing full-time, I made it happen. If you’ve been thinking about leaping from your job into freelancing full-time (or even just part-time), here are some tips for how you can make this transition happen!

Takeaways
Transitioning from a job to freelance SEO optimization is possible with the right strategies and mindset.
Building a strong portfolio showcasing your SEO skills and experience is essential for attracting clients.
Networking and actively seeking freelance opportunities can help in establishing yourself as an SEO freelancer.
Continuous learning and staying updated with the latest SEO trends are crucial for success in the field.
Balancing time and workload effectively is important to maintain productivity and deliver high-quality results.
Freelancing requires self-discipline, motivation, and the ability to handle client relationships independently.
Pricing your services appropriately based on your skills, experience, and market demand is key to financial success.
Leveraging online platforms and marketing techniques can help in finding and attracting clients for SEO projects.
Maintaining a strong online presence through a professional website and social media can enhance your visibility and credibility.
Seeking feedback from clients and continuously improving your SEO skills can lead to long-term success as a freelancer.

What Is SEO?

SEO stands for “search engine optimization” and is the process of optimizing your website so that it ranks higher in organic search results. 

The concept of SEO has been around since the early days of the internet, however, it has taken off in recent years as more people use search engines to find products and services.

SEO is no longer just about getting your page ranked on Google or Bing; it’s about making sure you have a strong digital presence across all major channels (Facebook, Twitter, Instagram, etc.) by focusing on engagement with users. 

This means creating content that is useful and relevant to them which will generate more traffic to your site through social media sharing and links back from other websites.

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Looking For A Job In Marketing Or Digital Marketing?

If you’re looking for a job in marketing or digital marketing, there are a lot of things to consider. Do you have the right skills? Where are the jobs? How do you prepare for an interview? What should your first day look like? This article will help answer those questions and more!

What skills do I need to be successful in my first job as an SEO Optimization Specialist? The most important skill any SEO specialist needs is experience. 

It’s how they get better at what they do, and with enough practice, it can lead to becoming extremely good at their job. Many young people start by becoming SEO specialists because they want something fun and exciting. 

But if this doesn’t interest you specifically (or if you don’t have any experience), starting with something else might be better suited for your needs instead!

How can I find jobs that fit my skill set as an SEO Specialist? There are lots of places where employers post their openings online; some examples include: LinkedIn Twitter Craigslist Indeed Glassdoor Monster Indeed

How To Differentiate Yourself From Other Candidates?

While you can’t create a resume that stands out from all other resumes, you can differentiate yourself from other candidates. While there are many ways to do this, here are some quick tips:

Use your personal experience. This is one of the easiest ways to show that you have what it takes to be successful in the SEO industry.

 If you have an interesting story about how working on a website helped improve its traffic or increase conversions, share it! That kind of experience will give interviewers confidence in hiring you as their new SEO analyst.

Show knowledge about the industry and company culture. Make sure that every minute detail about why this job is perfect for you is included in your resume and cover letter. 

From understanding how Google works as well as how search engine optimization (SEO) works within marketing strategies at large companies like Amazon or Walmart; 

Knowing where each department sits within this big organization so if there’s ever any confusion during work hours then no one will be able to say “Well I’m not sure who does what.”

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Improve Customer Insights & Get These Secret Questions Asked By Companies

Improve customer insights

You’ve probably heard that the best way to improve your SEO is to start by analyzing your target audience, their needs, and your competitors. But what happens when you don’t know where to begin? This can be especially difficult for startups with limited resources.

A great way to get started is by speaking with customers on a one-on-one basis to gain some insight into their views of the company itself and its products (or services). 

To make this process more efficient, I recommend creating a questionnaire that covers all the essential questions: What are your favorite products of ours? 

How do you use them? What do you like about them? What do you dislike about them? How would you improve them if given an opportunity? And finally, what do you think about our brand overall?

How To Find Keywords?

Once you’ve figured out what you want to rank for, it’s time to find out what people are searching for. There are several ways to do this:

Google Keyword Planner. Use this tool by itself or together with other tools. It’s free and easy to use!

Google Trends. This allows you to see which searches have risen or fallen in popularity over time.

AdWords. You can use this tool if you’re looking for something specific like “how long does it take” or “how much does.” 

You can also look at keyword ideas based on search volume alone (and vice versa) if they’re not relevant enough yet but remember: until they matter when someone types them in, they won’t be useful here either!

Analytics. This is one way that many SEOs go about finding keywords because it provides tons of helpful data without having any extra fees associated with using their services (like those from SEMRush). 

However, there may be some limitations depending on which version(s) of this product your business uses; make sure that whatever version(s) exist within your organization work well enough before investing too heavily in using them exclusively!

How To Determine The Value Of Keywords?

The next step is to determine the value of your keywords.

To do this, you need to look at four different metrics: Average CPC (cost per click), average CTR (click-through rate), average position, and average monthly searches.

The process of finding these numbers can be automated using software like SEMrush or Moz’s Keyword Difficulty Tool. These tools allow you to quickly see the popularity and competitiveness of a given keyword so you can decide whether or not it’s worth pursuing. 

For example, if it turns out that “SEO optimization” gets 100 clicks per month but costs $4 per click on Google Ads meaning you’d have to spend $400 just for someone to click on your ad it probably isn’t worth investing in this particular keyword right now!

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How To Write Content Naturally Optimized With Keywords?

The first step is to write content that is relevant to your target audience. The reason for this is that if you don’t write about what interests them, they won’t read it, and therefore won’t link back to your website.

Next, make sure that the content you are writing is easy to read as well as understand. Your readers should be able to absorb the information quickly and easily. 

If they struggle with reading through what you have written then chances are they won’t stay on your site long enough for Google’s bots to crawl through it all and pick out keywords which means no SEO optimization results!

How To Implement Keywords On A Web Page?

When it comes to implementing keywords on a web page, there are a few things you should be doing.

Make sure your title tag has keywords in it. The title tag is the text that shows up in search results as well as in the browser tab when someone clicks on a link from Google Search or another site. 

It’s also one of the first things people see when they land on your page. So what’s so important about them?

Make sure your meta description has keywords in it. The meta description is the text that shows up under your title tags in search results; 

It gives Google and other search engines an overview of what each page is all about, so they know whether or not to include it in their index or not (and therefore whether or not to show up at all). 

A good way to think of this element is like something you would put into an advertisement for what’s inside something else it doesn’t matter how well-written or engaging an ad campaign might be if no one knows what product exists behind them!

Unlimited Sources Of Online Information. Keep Your Mind Fresh!

You might be thinking, “What the heck is this guy talking about?” Well, let me explain.

One way to stay on top of the latest trends in SEO optimization and internet marketing is by using Google Alerts. You can set up email alerts that will notify you of any new search results that match a certain keyword or phrase. 

This can be helpful if you have a client who wants to keep an eye on their competition’s website performance, or if they want to stay up-to-date with industry news so they know how their site stacks up against its competition in terms of web traffic and rankings. 

I use Google Alerts when working on a new project for one of my clients; it helps me get into the mindset of what sorts of keywords are going to be important in optimizing their website for search engines such as Google, Yahoo!, Bing, and others alike!

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Google Analytics

Google Analytics is a free tool that lets you track your website traffic, analyze your data, and measure your marketing campaigns. You can use Google Analytics to see how people are using your site where they come from, which pages they visit and how long they stay on each page.

To begin using Google Analytics for SEO optimization:

Create an account at https://www.google.com/analytics/. Then click “Get Tracking ID.” Google will send you a tracking code to paste into the source code of each page on your web property (the part of your site that’s not visible to users). 

You can also set up goals in Google Analytics so you know exactly when a goal has been met like when someone completes a purchase online (if this applies). 

This helps determine if there is any need for keyword research because it shows which words are being searched most frequently by potential customers looking for products or services similar to yours (or better yet – yours!)

Google Search Console

Now that you’ve got a handle on the basics and are ready to start optimizing your website, it’s time to dive into Google Search Console (formerly known as Google Webmaster Tools).

Google Search Console is a free tool created by Google that allows you to view statistics about how people are finding your site. 

You’ll see what keywords people are searching for, where they come from, and how long they stay on the site all great information when trying to figure out what keywords you should be targeting to generate more traffic.

Also unlike Google Analytics, which shows some of these same stats but doesn’t offer a lot of insight into what’s going on behind the scenes, Search Console has been optimized specifically for SEO purposes so it gives even better results than GA in many ways.

Google Trends

One of the most important parts of any online business is keyword research. You need to know what people are searching for in your industry, so you can determine how to optimize your website and make sure it shows up on the first page of Google. 

Google Trends is a great tool for doing this type of keyword research because it allows you to compare search volume patterns between multiple keywords, giving you a much better idea about which ones are worth targeting.

Gtmetrix / Pingdom / Gtmatrix / Webpagetest / Testmysite And KeyCDN Website Speed Test. They Will Offer You Suggestions on How To Optimize Your Web Pages, Images, Css, And Java Files

Use GTMetrix, Pingdom, Gtmatrix, WebPageTest, and TestMySite. They will offer you suggestions on how to optimize your web pages, images, CSS, and java files. Also, using Google Mobile-Friendly Test and Speed test can do this for you as well.

Google Analytics is a free tool that gives you information on where people are coming from when they visit your site as well as how long they stay there (and what they do while they’re on it). 

The data provided by Google Analytics will help determine what kind of traffic you’re getting from the search engines so that you know exactly which keywords are bringing in traffic for your site.

Google Search Console provides an easy way to see statistics about how your website appears in Google Search results across different devices (desktop, tablet, or mobile). 

It also allows users to submit Sitemaps files so that their websites appear higher up in organic search results by improving their crawlability index score which is based on factors such as loading speed and duplicate content issues among other things like accessibility issues related to screening readers/assistive technology users etcetera… So check them out too!

Google Trends tracks real-time search trends among internet users around various topics worldwide or within selected countries or regions over periods ranging from months up until years at one point during this process make sure t

Google Mobile-Friendly Test. Make Sure Your Website Is User Friendly For Mobile Users. Speed Test Can Do This For You As Well

There are a few tools that can help you to test your website. The first tool is Google Mobile-Friendly Test. It will tell you if your website is user-friendly for mobile users. 

The second tool is the Speed test which will tell you how fast or slow your website loads, and whether it’s optimized or not. 

The last tool I recommend checking out is the Web Page Test by Google because it gives a very detailed report of all aspects of the site’s performance so it can be used as a guide for fixing issues with SEO optimization and user experience.

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Conclusion

If you’ve ever wanted to start your own business but were too afraid to take the plunge, I’m here to tell you that it’s worth it. Running my own freelance SEO optimization company has been one of the best things I’ve ever done in my life and I never want to go back. 

The key is taking those first steps toward starting a new venture and then doing whatever it takes afterward as well. I hope this article provided some inspiration for those who are looking into making their dreams come true like me!

Further Reading

How to Become an SEO Freelancer: Learn the essential steps and skills required to become a successful SEO freelancer in this comprehensive guide by GoDaddy.

The Ultimate Guide to Becoming an SEO Freelancer: Dive into the world of SEO freelancing with this ultimate guide from Ahrefs. Discover the strategies, tools, and tips to thrive as an SEO freelancer.

Freelance SEO Professionals Survey Results: Stay up-to-date with the latest trends and insights in the freelance SEO industry by exploring the survey results published on Search Engine Journal. Gain valuable knowledge from fellow professionals in the field.

And here’s the FAQs section:

FAQs

How do I become a freelance SEO professional?

To become a freelance SEO professional, you can start by gaining a solid understanding of SEO principles and techniques. Educate yourself through online courses, industry blogs, and reputable resources. Build a portfolio showcasing your SEO skills and experience, and actively seek clients through networking and online platforms.

How can I find SEO freelance projects?

Finding SEO freelance projects can be done through various channels. You can create profiles on freelancing platforms like Upwork and Freelancer, where clients post SEO-related projects. Networking with other professionals in the industry, attending conferences or events, and reaching out to potential clients directly can also help you find projects.

What are the essential skills for a freelance SEO professional?

As a freelance SEO professional, it’s crucial to have a strong understanding of on-page and off-page optimization, keyword research, technical SEO, analytics, and content strategy. Additionally, having good communication and project management skills, being adaptable to algorithm updates, and staying updated with industry trends are important for success.

How much can I earn as a freelance SEO professional?

Earning potential as a freelance SEO professional can vary based on factors such as your experience, expertise, client base, and the complexity of the projects you undertake. Rates can range from hourly fees to project-based pricing. It’s essential to research industry standards, evaluate your skills, and consider market demand to determine your pricing structure.

How do I market myself as a freelance SEO professional?

To market yourself as a freelance SEO professional, build a professional website or portfolio showcasing your expertise and past work. Create content related to SEO on your blog or through guest posts on industry websites. Utilize social media platforms to engage with the SEO community and potential clients. Networking, referrals, and positive client testimonials are also effective marketing strategies.

What Is SEO?

SEO stands for Search Engine Optimization. It’s the process of improving your website’s visibility on search engines like Google and Bing so that your website shows up higher in their organic search results.

How Does It Work?

The way that we do SEO will vary a bit depending on what kind of business you have, but in general, we’ll help you optimize the content on your website to make sure it’s relevant and useful to your target audience. 

We’ll also make sure that the URLs are easy to read and understand, which helps people find what they’re looking for quickly when they come across your site in a search engine result. 

Then we’ll work with Google Analytics to track how many people are visiting your site, what pages they’re visiting, and where they’re coming from so that we can help you understand how well our efforts are working for you.

Why Should I Hire An SEO Company Instead Of Doing It Myself?

There are lots of reasons why hiring an expert makes sense! First off, if you don’t have much experience with SEO or web development (or both), then there’s a lot to learn before you can get started and even more as time goes on.