Hey, there! My name is Braden and I’m a marketer. If you’ve ever done marketing or even if you haven’t you know that it’s hard to get people to care about your product or service.
Inbound marketing is a method of generating leads and sales through content, social media, and other forms of online promotion.
It’s the most effective way to grow your business online because it’s based on people asking questions instead of being “told” what they should do by ads or salespeople. This guide will teach you how to land 300% more clients using inbound marketing!
| Key Takeaways |
|---|
| – Successful inbound marketing strategies can significantly boost client acquisition. |
| – Implementing cold calling marketing strategies alongside inbound efforts can yield excellent results. |
| – Building a well-structured conversion funnel is crucial for guiding potential clients through the buying journey. |
| – Inbound marketing’s focus on valuable content and audience engagement fosters stronger client relationships. |
| – Consistency and patience are essential when waiting for inbound marketing efforts to yield substantial leads. |
Create An Inbound Marketing Strategy
- As you create your inbound marketing strategy, there are a few things you should keep in mind.
- Define your ideal client (or customer). Who are they? What do they care about? Why do they need your help?
- Define your ideal customer journey. How will someone discover you and become aware of the problem that only you can solve?
Define your ideal marketing funnel. Based on what I’ve learned from reading The One Thing Every Salesperson Needs to Know by Sam Richter, there are five potential stages or phases of a buyer’s journey:
Awareness, attraction, qualification, conversion, and relationship building. Your strategy should aim for leads at this stage before moving into qualification or conversion; if someone has already been qualified by another vendor and is considering multiple solutions,
Then perhaps it’s time for them to make their decision based on price or quality instead of being asked “how soon would we need this solution implemented?” every day until they give up on finding something better than what was currently available (or worse yet no option at all!)
If you’re looking to master cold calling marketing strategy and take your business growth to the next level, be sure to explore our detailed guide on How to Master Cold Calling Marketing Strategy and Boost Your Business Growth. Learn essential techniques for connecting with potential clients effectively.
Know Your Ideal Client
In order to create a successful marketing campaign, you need to know exactly who will be buying or using whatever it is that you’re selling. This is called “knowing your niche” and it’s one of the most important things when starting any kind of business or website.
What are they looking for? What products do they use? Is there something missing in their life that could be easily fixed by what I have to offer? What does my ideal customer value most in life? How much do they want/need this product/service/information?
What are their pain points that I can solve with what I have on offer? Will this help them reach their goals faster and easier than other solutions available today (or even tomorrow)?
Do my customers possess any unique skillsets which could also benefit from using my product/service (and therefore become future advocates for me)?
Can these skillsets result in additional revenue streams for me (e.g., coaching sessions)? Do these skillsets come with a significant amount of social proof attached (e.g., degrees, certifications)?
Maintain A Consistent Presence
Maintaining a consistent presence is crucial to the success of your content marketing campaign. Your audience will expect to see something from you regularly, and if they don’t, they may lose interest in you and your products.
Here are some things to keep in mind when maintaining a consistent presence:
Posting at the same time every day is easier for both you and your audience they know what time to check in on Facebook, Twitter, or LinkedIn; you know that having one hour at least free every day means that there’s no excuse not to post something relevant.
Posting on the same days of the week helps give followers an idea as to when they can expect new content from their favorite brands (e.g., weekly), which gives them an incentive not only because it builds anticipation.
But also because it makes following those brands feel like less of an effort on their part (i.e., “I’m already checking my social media accounts on Monday morning so I might as well keep up with Company X’s posts”).
This strategy also has another advantage: It helps build brand loyalty by putting more pressure on potential customers who might otherwise skip over certain ads during their online browsing sessions due solely based off timing constraints
In the world of marketing, understanding the power of email outreach is crucial. Take a look at our comprehensive guide, The 12-Step Process to Get Started with Outbound Email Marketing, to discover how to craft compelling emails that resonate with your target audience and drive engagement.
Don’t Do It All Yourself
You don’t have to do it all yourself. Outsourcing is a sign of strength, not weakness.
If you’re an expert at something, outsource the other parts of your business that require less expertise and time commitment (like blogging). If you’re not very good at something but know someone who is (like copywriting), hire them!
You can even hire people who aren’t experts in what they do yet just ask around for recommendations and make sure to check their background before hiring them.
Get Your Team Involved
To scale your inbound marketing efforts, you must dedicate people working on different parts of the strategy.
For example, I have a team of five people who manage various aspects of our digital marketing strategy (including my tasks). The responsibilities include:
Managing the blog and social media accounts. This person creates content, schedules posts to be published automatically, monitors comments, and replies directly to customers who reach out via social media.
Catering emails to your audience based on their interests and needs. This person researches what kind of content they want to provide and writes email newsletters that are sent regularly as well as other types of lead generation emails like eBooks or whitepapers (aka gifts).
Create content for your website blog in terms of articles about topics related to your business niche/industry so search engines will rank them higher due to their relevancy with keywords searched by potential customers looking for solutions similar
to yours from local competitors etc. T
The goal here is not necessarily just traffic but getting organic links which can help improve rankings over time as well as increase brand awareness among industry influencers who might ultimately become new clients themselves down line., etc.
The landscape of marketing has evolved, and it’s essential to keep up with the changes. Explore our insightful article, The Death of Online Marketing, The Rise of Inbound Marketing, to gain valuable insights into the shift from traditional online marketing strategies to the power of inbound techniques.
Start A Blog And Write Your Heart Out (Then Promote!)
A blog is a great place to start. It’s a way for you to share your knowledge, teach your audience something new and get them excited about what they’re learning.
When choosing topics, make sure they’re relevant and interesting to your target audience. For example,
If you have an accounting practice and are trying to attract small business owners as clients then write about how small businesses can save tax dollars by hiring accountants like yourself rather than doing their bookkeeping or payroll themselves.
But remember: don’t just stick with one topic! You need variety for people not only to learn from what you’ve written but also to stay engaged enough so that they want more from you (which could lead to becoming a paying client).
Try writing about other things going on in the world that impact your industry or even unrelated topics entirely — maybe something is happening at work or another field that could benefit from some insight from someone who knows what goes on behind the scenes!
Create Comprehensive Content Upgrades
You can create content upgrades to offer your prospects, customers, and clients extra value.
These are essentially a blog post’s extended version that includes more information or resources for the reader.
It could be a checklist of what they need to do before hiring you, or it could be an ebook with tips on how to get more leads from inbound marketing.
You can even give away something like a free consultation or trial as part of your content upgrade!
Create Helpful, Informative Videos
To make videos, you have to have a video editor. There are many tools out there that can help you create great content for your business. Depending on what type of videos you want to make, here are some things to consider:
Video hosting services. Some video editing programs allow you to upload your finished product directly from their software; others require uploading through a third-party service like YouTube or Vimeo.
If this is not an option for you and/or if using those platforms would be too restrictive for how much money or time (and thus resources) they would take away from developing content, then consider finding another program that allows direct uploading without additional steps.*
To succeed in today’s competitive market, understanding how to effectively use conversion funnels is a must. Dive into our guide on How to Use Conversion Funnels to Grow Your Business to learn how to optimize your marketing efforts and guide potential clients seamlessly through the buying journey.
Embedding In Social Media Channels
Allowing annotations on videos (which allow viewers to leave comments). You can also use these annotations as another way to drive traffic back through specific URLs because they will show up when people click on them while watching the video.*
Host webinars (and re-use the content!).
Webinars are a great way to show off your expertise and also build trust in your brand.
But how do you know if you should host webinars? And what should they look like? I’ve got some tips for those of you looking to host webinars that convert!
You need a good platform: A reliable webinar platform will help you keep track of attendees and make sure their experience is seamless.
It should allow for live polling, Q&A, social media integration, and recording (so people can watch it later). I use Vimeo for Business with Screenflow it works great!
Write Guest Posts On High-Profile Blogs
When you write guest posts on high-profile blogs, you’ll get a lot of people interested in what you have to say. It’s also a great way to improve your blog traffic and search engine rankings.
Here are some things to consider:
Guest blog for relevant blogs. For example, if you’re an expert in dog training, then guest blogging on another pet blog would be smart.
You don’t want to waste time with irrelevant blogs that don’t have much of an audience, so make sure the site is popular and has a good reputation before agreeing to write there.
Make sure it has high conversion rates. The main goal of writing these articles is not just to get more views;
It’s making sales and increasing revenue by building trust with new customers through content marketing tactics such as lead magnets and email marketing campaigns later down the road (more on these later!).
That said, if the site isn’t converting well right now then don’t be fooled into thinking that adding more content will suddenly turn things around overnight because nothing will change until they fix those issues first!
Make Cold Outreach Emails Personal
Use the person’s name. If you’re emailing someone at a company, it’s easy to forget that they are a real person (and not just another number in your lead database). Don’t be afraid to say “Hi” or “Hello” at the beginning of your email.
Be specific about what you are contacting them about. This can be anything from asking for more information on their business, requesting an interview with them, or asking them questions about their business.
Whatever it is, make sure you let them know what exactly it is that you want from them in the first paragraph of your email so they don’t think they have opened up an advertisement instead of an outreach email from someone who might be interested in working together!
Make it personal and relevant. Just like you would do when creating any other type of content for your website or blog posts, try to make each message unique by adding some personal flavor based on the recipient’s interests/needs/etc.;
This can help set apart any cold outreach emails from other similar messages sent out by competitors (i.e., companies who also offer similar services).
You can even include links directly related to another piece of content created by yours truly which might interest people looking specifically into topics like [insert topic here]!
You’ll find yourself doing this naturally anyways once people start reaching out.”
Unleash the creative potential of your marketing efforts with our collection of innovative inbound marketing examples. Discover inspiring campaigns in Top 17 Most Creative Examples of Inbound Marketing and learn how to captivate your audience and stand out in the crowd.
Run Facebook Ads To A Landing Page With An Article Or Video Offering Value For Free In Exchange For Their Email Address. (This Works Well.)
When you’re just starting, this is a great way to build your list of leads. You can create a landing page that targets people who are interested in what you’re offering and then use Facebook ads to drive traffic there.
This type of offer is called a lead magnet something that gives value in exchange for someone’s email address. It could be an article or video offering advice on the topic, such as how to land 300% more clients with inbound marketing (like me!).
The goal here is not necessarily conversions you want the person’s email address so that they’ll get future updates from you about new content, promotions, and so on.
Conclusion
I hope that this article helps you realize how easy it is to start an inbound marketing strategy of your own. If you don’t have much experience with social media and blogging, don’t worry! There are plenty of online guides available to walk you through the process step by step.
Remember: Don’t get bogged down by numbers or worrying about what other people are doing just focus on building relationships with potential clients and providing value with your content (and there’s no limit on how many people can reach out to offer their services!).
Further Reading
Expand your knowledge on inbound marketing with these insightful resources:
When Will I Start to Get Inbound Marketing Leads?: Learn about the timeline and factors affecting the generation of inbound marketing leads.
Crafting an Inbound Marketing Strategy: Discover the step-by-step process to create a successful inbound marketing strategy for your business.
Inbound Marketing vs. Outbound Marketing: Understand the key differences between inbound and outbound marketing approaches and how they impact your marketing efforts.
FAQs
How does inbound marketing lead generation work?
Inbound marketing focuses on attracting potential customers through valuable content and experiences, such as blog posts, social media, and SEO optimization. This approach aims to address the needs and interests of your target audience, leading them to discover and engage with your brand.
What are the benefits of crafting a solid inbound marketing strategy?
A well-structured inbound marketing strategy helps you target the right audience, build brand awareness, and establish authority in your industry. By delivering valuable content and solutions, you can nurture leads more effectively and drive higher conversion rates.
Can you explain the main differences between inbound and outbound marketing?
Certainly. Inbound marketing involves creating valuable content to attract and engage potential customers organically, while outbound marketing relies on reaching out to customers through methods like advertising, cold calling, and email blasts.
How long does it typically take to see results from inbound marketing efforts?
The timeline for seeing results from inbound marketing can vary based on factors such as your industry, the quality of your content, and your target audience. Generally, it takes several months to start generating consistent leads and seeing measurable growth.
How can I determine whether inbound or outbound marketing is suitable for my business?
Consider your target audience, budget, and marketing goals. If you’re looking for a more personalized and customer-centric approach, inbound marketing might be the right fit. On the other hand, if you’re aiming for quick reach and immediate sales, outbound marketing could be more suitable.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.