How An Engaging Writing Blog Can Help Freelancers

Do you want to be a successful freelance writer? Of course, you do! But how can you stand out in a crowded marketplace of competitors? Start a blog! It’s easy, fun, and will help you become an industry leader.

A blog is a great way to build your brand and showcase your expertise. Think of it as your little corner of the internet where people can get to know you, see what you’re capable of, and see why they should hire you.

A blog is also a great way to meet like-minded people and build relationships in your field. There are hundreds of thousands of blogs on the internet about freelance writing (and millions about other topics). But there are very few that are well-written and engaging.

And that’s where you come in. You could be the next big thing if only you set up a blog today. In this article, we will cover why should freelance writers have a blog, and the ways freelancers writing blogs can help your business.

3 Ways to Make Money Blogging as a Freelance Writer

Takeaways
Writing engaging blog posts can significantly benefit freelancers.
Engaging blog posts can attract more clients and increase freelance opportunities.
Effective blog writing techniques can help freelancers showcase their expertise.
Blogging can be a powerful tool for establishing authority and personal branding.
By making blog posts more engaging, freelancers can captivate and retain readers.

Table of Contents

Why Should Freelance Writers Have A Blog?

You should have a blog because it makes you more money. A blog helps boost your search engine rankings, making it easier for people to find you when they’re searching for freelance writing services.

It also provides a space where you can showcase your credentials and experience, giving potential clients confidence in hiring you.

In addition to that, blogging allows you to connect with fellow freelancers and share information about what’s working (and what isn’t). With so many new bloggers starting every day, having an established network of peers is invaluable for helping each other get ahead in such a competitive field!

Check out our article on how an engaging writing blog can help freelancers to explore the benefits of creating compelling content and attracting clients in the freelancing world.

Ways Freelancer Writing Blogs Can Help Your Business

As a freelancer, you know how important it is to stand out from the crowd. After all, there are millions of people offering similar services and their customers are looking at every detail before they decide who to hire.

So if you want to be successful in your industry, you need to know what makes your business different and why customers should choose it over those competitors. Here are ways a writing blog can help:

Write About Things That Interest You

When you’re writing, you should always be thinking about your readers. But as a freelancer, there is also another important question that needs to be answered: What are you interested in writing about?

The best way to engage an audience and build a loyal following is by writing about things that interest YOU. The more excited and enthusiastic you are about the topic or subject matter of your blog posts, the more likely it is that your readers will feel similarly.

And if they connect with what you have to say, they’re much more likely to come back for more. You might think this tip isn’t relevant for freelancers because many of them write about topics outside their interests but this couldn’t be further from the truth.

Even if your clients don’t share any common interests with you (which I doubt), they still care deeply about finding someone who understands their problems and challenges well enough so that he can help solve them effectively.

Keep It Casual

When you write your blog, do it in a casual tone. A conversational style will give readers a sense of familiarity with you and will make them more likely to engage with what you have to say.

However, don’t go too far and make jokes just for the sake of being funny; this can come off as forced or immature and make readers less likely to trust and invest in your content. Instead, think about how naturally humor comes up in everyday conversations then apply those same principles when writing on your blog.

If something is interesting that happened at work today (and if you’re lucky enough that this happens often), share it. If someone told an amusing anecdote at lunch yesterday, include that quote in its entirety.

Try not to rely exclusively on yourself for entertainment value though: if somebody else says something funny (and isn’t self-conscious about sharing their silly side), use it.

Just remember not to get carried away there are plenty of ways we can bring levity into our lives without making it feel like an episode of Entourage every time we post something new on our website page.”

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Go Deep On Relevant Topics

When you write about topics that are relevant to your business, audience, and niche, it shows readers that you’re an expert in your field. You can also earn the trust of potential clients by talking about problems they may be experiencing in their industry or field.

By writing blog posts related to the needs of your audience and clients, you will catch their attention and keep them coming back for more.

Make It Visual

As a freelancer, you’re probably already familiar with the phrase “a picture is worth a thousand words.” This means that visuals are more engaging than text alone. Visuals are also more likely to be shared and remembered, meaning they can help grow your audience.

It doesn’t matter if you’re an illustrator or photographer yourself any visual content will do. Make sure that any images on your blog are relevant to your topic and enhance it in some way if possible, use high-quality images instead of stock photos or memes whenever possible!

Create Shareable Content

As a freelancer, you have a lot going on. You’re probably working from home and don’t have an office to put on your resume. You might not be able to work the same hours as everyone else in the world, but that doesn’t mean that you should let your blog suffer for it.

The best way for freelancers to create engaging content is by creating shareable content. Shareable content is something that people want to read and share with others because it has some specific element that makes them want to pass it along through social media or email sharing.

That “element” could be anything: an eye-catching title; an unexpected piece of information or fact; an interesting factoid; or just good writing in general.

Give Your Audience A Voice

A blog can be a great way for your audience to connect with you, and it gives them a platform for engaging with you and each other. Your readers may want to share their stories and experiences with you, too.

As such, make sure that your blog is easily accessible from the main portions of your website (such as the homepage). This way, visitors are always aware that there’s another way for them to communicate with you besides email or social media comments.

You should also post regular updates so that people don’t forget about what’s happening in your business or life.

Get Persuasive With Testimonials

Testimonials are powerful. They’re persuasive, they help build trust, and they give you a more personal touch. Testimonials can be used in social media posts, your website copy, and even on your blog. If you want to get started with testimonials, here are some tips:

Ask for them from clients but also include the company name or project title in the quote so that it doesn’t seem like an individual testimonial (this will make it more likely that other people will share their experience too).
Testimonials should be short no more than two sentences at most. If they’re too long then readers may not bother reading them all. But feel free to use bullet points if needed!
Don’t forget to ask permission before adding someone’s name and quote online; this will show professionalism and respect for privacy settings (you don’t want anyone sharing their personal information without consent).

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Share Industry News

Another important way to relate your work to your audience is by sharing industry news. News is always topical, relevant, interesting, and engaging. It’s timely too! You can use it for any writing project you have going on: articles, blogs, or even tweets.

News provides a foundation for any piece of content you create because it already has a starting point in mind: the topic of interest. The key here is to find news that will spark the interest of your readers without coming across as too promotional or sales-y.

Leverage Fresh Data And Statistics

You can make your blog more engaging by using data to support your points. Here are a few ways:

Use it to help your audience understand your topic.
Show how relevant it is for them, or how important it is for them to know about this topic.
Show how useful it is for them, or how helpful it will be if they learn these things from you or from others who have also written about this subject matter before, but slightly different than what you offer up in your post today.

This way, readers will get more out of reading what you have written than they would just read a standard article on the same subject matter that has already been covered elsewhere before (and perhaps even better).

Offer Solutions To Their Problems

Use your blog to offer solutions to the problems they face. You must give them a voice by sharing their problems and offering suggestions on how they can work through them.

This will also help build trust between you and your target audience as well as establish you as an expert in the field.

Another great way to get involved with your audience is by sharing industry news about new trends or changes in technology, which will keep them up-to-date with what is happening in the world around them.

Use Your Blog To Pitch To Clients And Serve Your Current Clients Better

It’s important to remember that any blog you have is a tool for you and your business. If you’re not using it as such, then it’s likely not helping you much at all. So with that in mind, here are a few ways you can use an engaging writing blog to pitch to clients and serve your current clients better:

A lot of freelancers use their blogs as extensions of their portfolio or resume when applying for jobs and this makes perfect sense! After all, if someone likes what they see on your blog, they’ll be more inclined to hire you than if they just saw a piecemeal list of clips without knowing who was behind them or how well-written they were.

But pitching with just links isn’t enough; people want stories. That’s why I recommend adding some context around each post by including relevant client information (what industry? how long ago? how did the project come about?) so potential employers can see how valuable having YOU on their team would be. Additionally:

Recommend Products Or Services That Enhance Your Value Proposition (Including Your Own)

Do you know what’s also a great way to sell yourself?

Include your products and services. You’ve likely got a few things up your sleeve that is relevant to the freelance business but doesn’t make them the focus of your blog. Instead, mention them in passing or intersperse them throughout the content so they’re not just one more sales pitch.

This helps you build trust by demonstrating that you’re an expert on what you do and it shows potential clients that they can trust you because you practice what you preach!

Include products and services that enhance your value proposition. If there are certain tools or resources out there (such as books or software) that are helpful for freelancers, include links in relevant posts so readers can find them easily but don’t go overboard with this one either.

Remember: Your blog isn’t an advertisement platform; it should have some personality and be fun to read before anything else!

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Connect With Other Writers, Businesses, And Bloggers To Expand Your Reach

You can use your blog as a platform to connect with other writers, businesses, and bloggers in your industry. This will help you expand your reach and market yourself as an expert in your niche.

Find other writers to follow by searching for relevant hashtags on Twitter or Google+. If they do happen to write about similar topics, engage with them on social media or leave a comment on their posts.

Reach out to businesses that are related to yours by finding them on LinkedIn and reaching out via email or phone call. This is especially helpful if the business has its website but no blog yet.

They may want to collaborate with you on creating content that promotes both of your brands together. If they don’t want any help from freelancers like yourself just yet, keep in touch so they remember who you are when they decide later down the road that they need someone like yourself after all!

Diversify Your Content Offerings (Such As Video) For More Visitors

Diversifying your content offerings is another way you can attract more visitors. Video is a great medium because it allows you to showcase your expertise, personality, and story in a way that text cannot.

For example, if you write extensively about the digital marketing industry and how it works, why not do a video series on YouTube or another platform?. You could also offer webinars or even develop an online course to reach out to even more people who are interested in learning about what you know best.

Identify traffic-driving Keywords And Use Them In The Right Amounts.

You should be using keywords in your blog. They can help people find your writing, and they’re an important part of SEO. But you need to make sure that you use them in the right amount, in the right places and formats, with the right context and meaning.

In other words, if there’s a keyword that comes up time and time again on Google searches for a topic that relates to your blog post say “dental implants” it would make sense to include it in your content somewhere.

However, if someone searches for “dental implants near me” (which means they want something nearby), then it makes sense not to include that particular keyword at all because it doesn’t help them narrow down their search results further.

Link To Other Sites When Necessary. This Builds Credibility And Shares Resources

When you’re writing a blog post, it’s important to consider how you can link out to other sites that are relevant to your topic, audience, business, content, and brand.

Linking out increases the chances of your readers finding further information on the subject in question; whereas linking in can help them find more information about you or your business.

Facing difficulties securing jobs on Upwork? Our article on what to do when you don’t get a job on Upwork offers practical advice and strategies to help you overcome setbacks and thrive as a freelancer on the platform.

Final Thoughts

Great writing blogs take time and effort. But the payoff is worth it. If you’re a freelance writer looking to create your blog from scratch or refine an existing one, check out our free course that covers everything we discussed in this guide.

We also have several articles and resources on the subject of blogging for writers that might help you along the way. If you have any additional tips for creating engaging blogs please share them with us in the comments below!