Before we get started, it’s important to define what growth means to you. It’s one thing if your goal is to grow monthly revenue by 20% in the next year; it’s another thing entirely if your goal is “get more customers.” The latter might sound like a great idea at first, but it isn’t specific enough.
By properly defining “growth” (and how it will help you), you’ll be able to focus on specific metrics and goals that make sense for your business. And this will help ensure that any efforts toward generating growth are actually worth their weight in precious time and energy.
For example: If your goal is to increase customer retention rate from 60% to 65%, then what does success look like? How do we know when we’ve achieved it? Is there an actionable metric or goal within this larger objective?
In order for any of these questions about growth or marketing strategy in general to have meaning, they need context specifics about how exactly this particular endeavor fits into the overall picture of running a successful company.
| Takeaways |
|---|
| 1. Growth marketing focuses on driving user and revenue growth through innovative strategies. |
| 2. Leveraging digital marketing can help small businesses expand their online presence. |
| 3. Growth hacking involves creative experimentation to identify effective growth strategies. |
| 4. Data-driven decisions play a crucial role in optimizing growth marketing tactics. |
| 5. The guide provides insights into implementing growth strategies for business expansion. |
Make Sure You’re Using The Right Tools
To help you keep track of your growth marketing efforts, we’ve put together a list of some of the best tools for the job.
These are the kinds of things that will help you see which marketing channels are working and which ones aren’t so you can make informed decisions about where your business should be spending its time and money.
- Website traffic analytics (such as Google Analytics or Adobe Analytics)
- Social media analytics (such as Buffer)
- Email marketing analytics (such as MailChimp)
- Ad campaign tracking (such as Facebook pixel or Google Ads conversion tracker)
- Customer service analytics (Zendesk or Freshdesk) Customer feedback surveys/polls (SurveyMonkey or Typeform)
When embarking on growth marketing, it’s essential to establish a solid foundation. Learn how to effectively start a social media team to enhance your growth strategy.
Use Exit-Intent Popups To Retain Visitors Who Are About To Bounce
The next tool in your growth marketing arsenal is exit-intent popups. Exit-intent popups are a type of popup that displays when a user is about to leave your website.
As soon as they hover over the “X” in the corner, or move their mouse pointer towards their browser’s top bar, your exit-intent popup displays itself and attempts to persuade them not to leave by providing value or offering an incentive (like a free trial).
Exit-intent popups don’t always have to be annoying! Some marketers use them effectively by creating an engaging message, relevant offer, or strong call-to-action.
A good example of this is HubSpot’s modal where they try to get users who are about to bounce from their site back into it:
Segment Your Traffic And Optimize For Each Segment
The first step to optimizing your growth marketing is segmenting your traffic. You must know which traffic source, landing page and device are working best for you. The best way to do this is by using Google Analytics.
For example, if half of your visitors are coming from organic search and the other half are coming from email marketing, you will know exactly what keywords or emails need more attention in order to increase conversions.
This can be done easily by adding segments on the Traffic Sources report in Google Analytics (shown below).
Unlock the potential of your business with social media. Discover which businesses can scale with the power of social media and harness their success for your growth marketing journey.
Make Sure Your Site Is Easy To Navigate And Load Quickly
You probably already know that your site should be optimized for speed and performance, but you may not have considered the specific ways in which it can be improved. To start, you’ll want to make sure that your web host is providing you with a fast server.
This means using a reputable hosting provider (like HostGator) who will ensure that your website loads quickly by using a CDN (Content Delivery Network).
Additionally, if possible, it’s best to use a fast browser like Chrome or Firefox when testing how quickly pages load on your site.
Finally, since developers are notorious for being slow at doing anything related to their jobs especially writing code it’s important that they’re working off of the latest version of web browsers available (such as Google Chrome or Mozilla Firefox).
Give Users A Reason To Visit Your Site More Than Once Each Day
If you want to create a site that’s easy for users to navigate, make sure it loads quickly. The faster the site, the better!
Finally, give users a reason to visit your site more than once each day. If you can give them something unique and valuable on each visit, they’ll be back for more!
You can use exit-intent popups if you have time or money in this area (it’s one of our favorite growth hacks because it works so well). You could also try creating daily emails with useful information about your product or service.
Invest In The Best Possible Content
Once you’ve identified the keywords and content that are most relevant to your customers, it’s time to create some content of your own.
If you’re a startup or small business, this can be challenging. But if you want to grow your brand and attract new customers (and who doesn’t?), here are three ways I’ve found that work:
Utilize tools like Google Keyword Planner, Ahrefs and BuzzSumo. These tools will help identify the most popular search terms related to your product or service.
Then use them as inspiration for creating blog posts or infographics related to those topics on sites like Medium or LinkedIn Pulse.
If possible, build relationships with other industry influencers who have already built up their own audiences with their own blogs.
This is where things get really interesting because now we’re talking about building an actual audience rather than just trying hard enough until someone stumbles upon one of our articles by accident!
Use social media platforms like Facebook ads manager (or whichever platform makes sense for your business). This allows businesses access campaigns targeting specific demographics within any given geographic area so once again we’re getting creative here!
Your Facebook business page can be a key asset in your growth marketing efforts. Implement expert strategies to ensure maximum impact by reading our guide on optimizing your Facebook business page.
Focus On Writing Long-Form, Comprehensive Content
The key to growth marketing is to write as much content as possible and get it out there. There are a lot of different ways to do that, but here’s what works:
Write long-form, comprehensive content. Most people don’t read the articles on their social feeds–they scroll down until they see something interesting or relevant, then stop reading and move on to another post.
The longer your article is, the less likely people are going to scroll past it without reading at least part of your piece (which means more time spent with your brand in front of their eyes). But it also makes sense from an SEO perspective:
Google values high-quality sites with lots of unique information over short pieces that regurgitate basic facts (and they’re better at judging quality than humans). If you want people coming back for more, give them something substantive!
Content Marketing Is All About Giving Your Audience Value
Content marketing is all about giving your audience value. You don’t have to be an expert in order to help people. All you need is an understanding of what your target audience needs and a willingness to provide it for them. It’s as simple as that!
That’s why creating content that offers something of value is one of the best ways to grow your business and attract new customers, because it shows others how much you care about helping them and remember: The more people like you, the more they’ll buy from you!
If You Aren’t Producing Video, Start Right Away
Video is the most popular content on the internet. It’s what people watch, it’s what they share, and it’s how they feel about your brand.
It doesn’t matter if you’re selling a physical product or delivering an information product—video will help you get more qualified leads and sales. We’ve seen videos increase conversion rates by up to 50%!
If that wasn’t enough to convince you, here are some more reasons why video is so important:
Video builds trust between your company and its customers because visuals are much more powerful than words alone.
Video builds relationships with current customers by making them feel like part of something bigger than themselves (i.e., the community).
This helps build loyalty for repeat business over time as well as future referrals from those who find value in being part of this same community of people interested in similar things/ideas/etc., etc., etc…
Looking to make your growth marketing cost-effective? Explore the benefits of outsourcing with our guide on saving money with social media management services and maximize your return on investment.
Focus On Using Visuals As Often As Possible. Include Gifs, Memes And Images In… Everything!
How many GIFs have you seen today? If the answer is “a lot,” then it’s safe to say that visual content is a great way to grab attention and engage your audience.
But what exactly is a GIF?
It’s an animated image that can be used for any number of purposes: from adding emotion or humor to something dry, like an explainer video, or conveying a sense of urgency. They’re also really fun!
And as long as your brand voice matches the tone of the gifs/images you use, they’re sure to fit in perfectly with your overall look and feel.
Build An Email List ASAP And Send Regular Emails To It
You should be building an email list as soon as possible. Email marketing is the best marketing channel out there, hands down. If you’re not using it to grow your business then you are wasting money and that’s just silly.
Once you have a list of people who want to hear from you (and maybe even buy from you), then it’s time to start sending emails regularly.
What do I mean by “regularly”? Well, there are two things that determine how often and how much work goes into this step: 1) How many subscribers do I have? 2) What kind of content am I sending?
As a general rule of thumb, if your subscriber count is low (less than 100), then send one email per week or month depending on how frequently people need or want updates from their favorite companies/bloggers/whatever else they’re following closely;
If it’s high enough that they could possibly get annoyed by receiving too much information at once, then split them up into segments and send targeted messages based on where they fall within those groups instead.
And as far as what kind of content goes into these campaigns? That depends entirely on what type of relationship exists between customer base/audience base/etc., but here are some ideas for starters:
For a comprehensive approach to growth marketing, don’t overlook the power of social media. Dive into our guide on leveraging social media to discover strategies that can take your business to the next level.
Use A/B Testing To Determine Which Email Subject Lines, Calls-To-Action, Etc. Are Most Effective With Your Audience
A/B testing is one of the most effective ways to figure out what works and what doesn’t. It’s also one of the simplest ways to improve your email marketing campaigns.
A/B testing allows you to create multiple versions of an element in your campaign, such as a subject line or call-to-action button, and then compare which version performs better. You may be surprised by what happens next!
Further Reading
What is Growth Marketing? Learn the fundamentals of growth marketing and how it can drive business expansion through strategic marketing tactics.
Digital Growth Marketing for Small Business Explore digital growth marketing strategies tailored for small businesses, helping them achieve significant online presence and success.
Growth Hacking: Techniques and Strategies Dive into growth hacking techniques and strategies that can accelerate your business growth and bring innovation to your marketing approach.
And here’s the “FAQs” section in Markdown format:
FAQs
What is Growth Marketing?
Growth marketing is a data-driven approach that focuses on driving user and revenue growth through creative and innovative marketing strategies.
How can Small Businesses Benefit from Digital Growth Marketing?
Small businesses can leverage digital growth marketing to expand their online presence, reach new audiences, and generate leads for sustainable growth.
What is Growth Hacking?
Growth hacking involves using creative and unconventional strategies to rapidly experiment and identify the most effective ways to drive business growth.
How does Growth Marketing Differ from Traditional Marketing?
While traditional marketing often relies on established tactics, growth marketing emphasizes continuous experimentation and data analysis to optimize strategies.
What Role does Data Play in Growth Marketing?
Data is at the core of growth marketing, guiding decisions and helping marketers identify successful strategies by analyzing user behavior and engagement.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.