Getting Started In Freelance Copywriting

Congratulations on making the decision to finally become a freelance copywriter. It’s a great job for anyone who loves putting words together and making them shine. 

Copywriters are hired to create content for everything from product descriptions to blog posts and newsletters, so it’s easy to find work in a variety of industries. However, before you take your first client, there are some things you’ll want to know about this exciting field. 

I’ve been working as a freelance copywriter since 2012, which makes me an old-timer in this industry. So if you’re just getting started or are thinking about becoming a copywriter? Here’s what I wish I’d known when I got started:

How To Become A Freelance Copywriter & Get Your First Client
1. Understand the basics of copywriting techniques.
2. Build a strong portfolio to showcase your skills.
3. Network within the industry for potential clients.
4. Consider enrolling in copywriting courses online.
5. Develop effective time management strategies.
6. Research target markets and tailor your writing.
7. Price your services competitively and fairly.
8. Stay updated on industry trends and best practices.
9. Cultivate strong communication with clients.
10. Always deliver high-quality work on time.

What Can You Expect To Earn As A Copywriter?

It’s a common question: “How much can I expect to earn as a freelance copywriter?” Unfortunately, there is no definitive answer to this question. 

The amount you can make depends on several factors, including your experience level, the type of clients you work with, and the country where you live.

In general terms, it is possible to earn anything from £100 per month to £100,000 per year. As a copywriter who has been working full-time for around three years now, I tend to charge between £500 and £1000 per project (depending on its complexity). 

As long as your invoices are well-written and professional plus they include examples of your best work then there’s no reason why you shouldn’t be able to charge at least this amount when starting freelancing.

You can also expect your income as a freelance copywriter will increase over time as you gain more experience and build up an impressive portfolio of work. 

In addition, having good relationships with clients will help ensure that they continue hiring you on future projects even if the rates go up slightly from time to time – so don’t rush into lowering them prematurely!

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Building Up A Portfolio

One of the biggest mistakes people make when they get started in freelance copywriting is not having a portfolio.

This is an essential part of your business, and it’s important to take the time to build one. You can’t expect clients or agencies to hire you without knowing what kind of work you’re capable of.

So how do you build a portfolio? It’s easier than you think! Here are some ways:

Write for free-for-all sites like Fiverr and Upwork, where clients often need a lot more work than they’re willing to pay for (which means they’ll give it away). 

Be sure to keep track of all your clients and their feedback on each project so that when someone asks about them later on down the road.

You have some concrete evidence showing exactly what kind of quality they expect from their freelancers and whether or not they got it in full measure! 

This will help establish trust between both parties later on down the road too; since both sides know what each other’s expectations are already based on previous interactions (and because these projects were given away), there won’t be any surprises when either party starts working together again later on down the line.

I Don’t Have Any Clients, How Do I Get Started?

I’m going to assume that if you are reading this article, then you have a passion for writing. You might even be looking at this as a possible career path.

If so, congratulations! The field of copywriting is one of the most lucrative careers out there, especially when starting.

Now that we have that out of the way and your expectations are set appropriately low – let’s get down to business!

The first step in getting started is finding clients and projects. There are several ways you can do this:

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Where Should I Look For Work?

You’ll want to look for work in a few different places. Online job boards are the obvious first place, but you should also check out freelance job sites and want ads. 

Networking is another great way to find opportunities, so make sure you’re getting out there and meeting people who will know about opportunities before they come up. 

Social media is also a popular place where copywriters post their available jobs, so be sure to follow them on Twitter or Facebook to keep tabs on what’s going on in the industry!

There are other ways of finding work too: cold calling companies that might not have posted anything online yet (but probably will soon), attending job fairs, or even just doing an informational interview with someone who seems like they could potentially be helpful down the road! 

Just remember that it may take a while if you’re not actively looking for full-time employment; don’t let this discourage you from applying yourself now because eventually, something will come through!

Are There Courses That Will Help Me Get Started?

There are many courses available that can help you get started in freelance copywriting. It is important to find a course that is relevant to the type of writing you want to do, as well as your interests and goals. 

Some courses will be more helpful than others depending on your situation, so it’s best to shop around and find what works best for you.

There are many different types of courses available, including:

Courses that focus on building up portfolios of past work (also known as “resumes”) or mockups for potential clients

Courses are designed specifically for new freelancers who don’t have much experience yet but want some guidance about how they should go about finding work

Courses that focus more on teaching general principles about how people think when reading certain kinds of content.

These can be useful if you’re trying out multiple styles at once during the early stages because they’ll give you ideas about what works well together as opposed to just focusing solely on one style

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Is It Easy To Find Freelance Copywriting Gigs Online?

Finding freelance copywriting jobs online isn’t easy. If you’re new to freelancing, you need to build up a portfolio and prove that you are capable of doing high-quality work before clients will hire you.

You’ll also need to be willing to work for free or low pay just so that clients can see your capabilities before hiring you because most of them won’t be willing to pay big bucks for someone who hasn’t proven themselves yet.

If the job is not a good fit for your skillset or interests (the client wants something done in WordPress instead of PHP), then it’s okay if they don’t hire you but it still hurts when they say no thanks!

Should I Stick To Copywriting Or Offer More Services Like SEO?

This is a question I hear a lot. Copywriting is a great skill to have, but it’s not the same thing as SEO.

If you’re curious about getting into web content writing, that’s great! There are tons of opportunities for copywriters working remotely from home all over the world. But if you plan on doing more than just writing, be careful about what else you offer your clients.

SEO (Search Engine Optimization) will help make sure that people find your site when they search for keywords related to your business or product. 

This means optimizing everything from images and videos to titles and meta descriptions so that Google knows where exactly on each page it should send visitors so they can find what they’re looking for and hopefully buy stuff from you!

How Should I Prepare For My First Meeting With A Client?

When you meet with a client for the first time, there will be a lot of questions to answer. Not only that, but it is also important that you have a list of your skills and experience handy so that you can refer to them as needed throughout the meeting.

You may want to have printed copies of your resume and portfolio ready as well (if applicable). These are especially helpful if they contain samples of your work.

In addition to these lists above, also create some space on your phone or computer where you can easily access contact information such as email addresses and phone numbers in case someone needs it during the meeting (iPhones make this easy by allowing users to store business cards digitally).

Can You Recommend Any Websites Where I Can Find More Advice On Getting Into Freelance Copywriting?

If you’re looking for more information on freelance copywriting, there are a few great resources that I’d recommend. You can start with Copyblogger, which provides a ton of useful articles and podcasts (as well as the monthly newsletter mentioned above). 

There are also Copyhackers and Copywriting Agency, which both offer lots of advice on getting your first job. And if you want to learn more about the industry in general and what it takes to succeed as a freelance writer, check out Copywriter Commons or Freelance Writing Gigs.

If you still have questions after reading these articles and I know there will be many! you can always ask them at Freelance Writers Unite, an active Facebook group where freelancers discuss all things related to writing for clients.

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Why Is It Important To Understand The Industry In Which You Are Writing?

To be successful in freelance copywriting, you must understand the industry in which you are writing. Here’s why:

To Know The Audience

You need to understand who your audience is and how they see themselves or their brand. This will help you write for them in a way that speaks to their needs, interests, and wants.

To Know The Competition (And There Will Always Be Competition)

If you know what other companies are doing (or not doing), it’ll give you an insight into what works and what doesn’t work when it comes to attracting customers through writing on social media the most popular platform used by businesses today.

Understanding trends within an industry can help shape your thinking while working online as a freelancer.

So that if there is ever an opportunity at hand then all of these things come together perfectly without any doubt whatsoever provided certain conditions are met such as timing etcetera…

What Qualifications Do Employers Look For When Hiring A Writer?

When hiring a freelance writer, employers look for several key qualifications:

A degree in English Literature. Employers want to see that you have an interest in language and writing that goes beyond just a love of reading. They also want to know if you can analyze and understand different forms of literature from the past. 

For example, if you were writing copy for an educational website about Shakespeare’s Hamlet (as was done by one company I worked with).

It would be helpful if you had read Hamlet before and could help us understand its themes and characters better than we might otherwise have been able to do on our own.

Experience writing copy for a business or agency. This shows that you know how businesses operate and how they think and can communicate with them effectively about what kind of product or service they need from your business’ marketing materials (or website). 

You should also show them samples of content produced during this experience so they can see what type of writing style works best for their particular demographic audience; this will make it easier when discussing potential pricing models later down the line as well!

Do You Have Any Tips On How To Deal With The Financial Side Of Things While Working Freelance?

While you may not have a boss to tell you what to do, the freelancing does come with its own set of financial considerations. Here are some tips:

Don’t spend money you don’t have. It’s tempting to splurge on things when there’s no one around to tell us we can’t, but that means going into debt and potentially becoming less able to pay our bills each month. 

Being frugal is good practice for any professional, including writers looking for their big break in freelance copywriting.

Avoid big purchases like cars or houses at least until it feels like they’re necessary. In the meantime, try saving up for something more modest like a laptop or camera (which will also serve as your writing tool).

Avoid buying clothes at all costs it’s easy enough to borrow from friends or family members instead of spending extra cash on outfits that get worn only once before they go out of style anyway!

How Long Will It Take Me To Feel Comfortable With Clients?

The answer to this question, like so many others in life, is “it depends.” Some freelancers dive right in and start taking on clients without a second thought. Others prefer to take their time, doing some research and self-discovery before they get down to business.

In my experience, it took me about six months of writing for free before I felt comfortable charging for my services and being paid by other people. 

This was partly because I had never written professionally before (which means that I didn’t know what was expected of me).

But it was also because copywriting is an industry with its jargon, nuances, and expectations that someone new has to learn before they can earn money from it.

The best way to decide if your business will work out is by having an honest conversation with yourself about what kind of work you want to do long-term and then finding clients who do similar things as yours even if those clients are far away or don’t pay very well initially!

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Get Yourself Set Up Adequately

Having a website, social media presence, and portfolio is a must for any freelance copywriter. You don’t have to be an expert designer but you do need to have a site that looks professional and conveys your skills. 

Make sure it’s easy to navigate, has no spelling errors, and contains examples of your work clearly labeled so people can easily see what they are looking at.

Once you’ve got all that sorted out, the next thing you need is an email address that looks professional (e.g., writer@yourwebsiteaddresshere) rather than something silly like hotpinkflamingos@gmailcom or cowboyboots@yahoouketc….and (see what I did there?). 

You’ll also need a business bank account which means opening one if necessary; keep all payments in this account so as not to confuse them with personal expenses when preparing tax returns later on down the line!

Remember: these things won’t cost much but will make all of your dealings with clients much easier if done right from the outset!


I’m glad you found this information helpful, and I hope it will help you to figure out your niche in this industry. In the end, we just want to make sure that everyone is happy with the results they get from their copywriters. 

Remember, there are people out there who need what you can offer them and if you take the time to find those people then you’ll be well on your way toward becoming successful at this job

Further Reading

5 Steps to Freelance Copywriting on Skillshare: Discover a step-by-step guide to kickstarting your freelance copywriting journey.

Becoming a Successful Freelance Copywriter: Learn from an experienced copywriter’s insights on achieving success as a freelance copywriter.

How to Become a Freelance Copywriter on Indeed: Find practical advice and tips on transitioning to a freelance copywriting career.


How do I get started in freelance copywriting?

To begin your journey in freelance copywriting, consider enrolling in courses that teach the basics of copywriting and exploring platforms like Skillshare for educational resources.

What skills are essential for a freelance copywriter?

Effective communication, creativity, understanding of target audiences, and the ability to write persuasively are crucial skills for success in freelance copywriting.

How can I find freelance copywriting opportunities?

You can find freelance copywriting opportunities by networking within the industry, joining online platforms for freelancers, and creating a compelling portfolio showcasing your skills.

What is the average income of a freelance copywriter?

Freelance copywriters’ income varies based on experience, client demand, and project complexity. Many freelance copywriters set their rates and earning potential.

How do I manage clients and deadlines as a freelance copywriter?

Time management and clear communication are key. Establish expectations with clients upfront, use project management tools, and create a schedule to ensure timely delivery of projects.