It’s never a good idea to just blast out an email to someone you don’t know. However, it doesn’t mean that you can’t send a cold email that gets results either.
Cold emails are a great way to get potential clients interested in your product or service but only if they are personalized and well written. If done right then you can use cold emails for sales leads or customer acquisition purposes so long as you learn how to write them correctly first!
| Key Takeaways |
|---|
| 1. Cold email templates play a crucial role in boosting response rates and conversion. |
| 2. Crafting personalized subject lines can greatly improve email open rates. |
| 3. Clearly articulate the value proposition in the email’s body to capture the recipient’s interest. |
| 4. Incorporating social proof or success stories can enhance credibility and trust. |
| 5. A strong and concise call to action (CTA) encourages recipients to take the desired next steps. |
| 6. Experiment with different templates and track performance to refine your cold email strategy. |
| 7. Continuously optimize and adapt your templates based on recipient feedback and engagement metrics. |
1. Stop Cold Emailing, Start Warm Emailing
Here’s the thing. You’ve probably heard that “cold emailing” is a great way to get meetings and close deals. And you’re probably doing it wrong.
Cold emailing doesn’t work because cold emails are impersonal, annoying, and just rude. It’s like sending someone an unsolicited text message asking them out on a date when you haven’t even spoken before.
If they don’t want to meet with you after receiving your cold email (which I’m guessing most people won’t), then they’ll likely feel bad about saying no because of how much effort seemed to go into writing it and maybe even feel guilty for not giving you the meeting if their schedule allows it!
That’s why we recommend warm emailing instead: personalize each message so that it feels more like an actual conversation between two friends than one businessperson trying to sell another businessperson something they don’t need or want!
Enhance your cold email strategy with a comprehensive 14-Step Cold Email Marketing Strategy that has proven to double conversion rates. Learn how to craft compelling emails that get results.
2. You Never Know What’s On The Other Side Of Your Email
Just because you have a list of emails doesn’t mean that you should send out an email to everyone on it. A lot of people think that once they have a list, all they have to do is send out one email and money will start rolling in. But this isn’t how it works.
You can’t just send out an email without knowing anything about the person whose name you are writing down. You need to know their situation, their interests and if they’re busy or not before sending them an email.
If you don’t know who is on your list then how can you write an effective message? If a person isn’t interested in what your offering then why would they be willing to read through your whole message?
3. Let Them Know That You Did Research And Why They Should Be Interested In Your Product/Service
To help you out, we’ve created a template to show you how to do this.
In the first paragraph, let them know that you did your research on them and their business.
In the second paragraph, explain why they should be interested in your product/service.
In the third paragraph, explain what is the benefit of using your product/service? How can it help them achieve their goals? What are some of its features or benefits? You can also include a couple of testimonials from customers who have used it successfully!
4. Be Personal, Do Not Copy Paste Templates From Online
Do not use a template that is copied and pasted from some other website. The email will feel generic and they will see right through it.
You should personalize your email by using their name in the subject line, greeting them by name, and introducing yourself at the beginning of the message.
Putting together a template is simple, but you need to make sure that it’s not too generic or obvious. You can use these templates as a starting point for getting started with your cold emails:
- Template 1
- Template 2 (you can change this one up)
Discover enlightening aha moments in cold email that can reshape your outreach approach. These insights can revolutionize your cold emailing techniques and increase your response rates.
5. Get To The Point, Keep It Short And Simple As People Don’t Have Time To Read Long Emails
The main point is that you need to get your message across in a short time. People don’t have time for long, complicated emails. Keep it short, simple, and straight to the point. Use bullet points to make it easier for people to read and understand your message.
Use a few sentences, instead of paragraphs and make sure all the important information is included in the first paragraph so they don’t have to go through 10 lines before they find what they are looking for.
6. Always Write A Meaningful Subject Line This Will Get More People Opening Your Emails
Always write a meaningful subject line. It’s the first thing people will see when they look at your email, so you want it to catch their attention and make them want to open it.
Make sure your subject line makes sense. If you’re not sure what I mean by this, read this guide on how to write better subject lines.
Use the recipient’s name in the subject line whenever possible, but only if it makes sense for your message!
Not every email requires this level of personalization because some recipients don’t care about being addressed by name or feel comfortable with that level of familiarity (in which case you should ignore this advice).
But if it works for both parties involved and you have permission from the person on the other end, go ahead! Just be careful not to overdo it or come off as overly salesy:
“Hi Bob” is fine; “Hi Bob – How are things?” probably isn’t going to work well unless there’s a reason why Bob would think he knows who wrote him from just seeing his first initial followed by three dots then something else that he doesn’t recognize as coming from someone else named Bob too.”
Be specific about what kind of answer/action/etc., etc., etc., etc.,… we’re going after here:
- “We need help fixing our product so people will stop complaining about bugs.”
- “Can we please discuss an investment opportunity with you?”
- “Can I buy one cupcake today?” :-)”
Streamline your outreach efforts by exploring these 13 ready-to-use cold email templates designed to capture attention and drive engagement. Simplify your process with these effective templates.
7. Follow Up Even If You Got No Response From Your First Email, Don’t Just Send Another One With The Same Template
Now that you’ve sent the first email in your sequence, it’s time to follow up. The best way to get the most out of this is by sending a second email that is not directly related to your first one.
This will help keep your customer interested and engaged instead of feeling like they are being bombarded with a bunch of emails from you.
Try not to send another email with the same template as it can be seen as spammy or lazy by potential customers who take time out of their day to read through all their emails.
You also don’t want to send another email with just different subject lines either because this can be confusing for readers who have already read through them and maybe even responded once or twice already!
You should try and come up with something else new each time you send an email so people feel like they are getting something fresh every time they open up their inboxes!!
8. A/B Test Your Emails, Try Many Different Styles And See Which Works For You The Best
I know this may sound like a lot of work, but it’s worth it. You need to test your emails to see what works and what doesn’t. Here are some things you can try:
Test different subject lines and email content. What does your audience respond best to? Try short versus long emails or informative versus promotional ones.
A/B test your email format can you get more conversions by having two columns instead of one? Will they be more likely to convert on mobile than desktop? Try it out!
Have two different templates for two different times of day or days of the week, see which works better for you!
A/B test the length of your emails! Can you make them shorter and still get as many conversions as before? Or maybe longer emails get better results…
Dive into the ultimate resource for marketers and salespeople: The Cold Email Guide. Learn proven strategies and best practices to master the art of cold email outreach.
9. Email Doesn’t Have To Be An Impersonal Way To Connect With Clients Or Potential Customers Put Personality Behind Each And Every Email That You Send Out, It Makes All The Difference In Whether Or Not They Will Respond Or Not!
Think of your emails as conversations with a friend. If you’re writing an email to someone who means something to you, you’ll be more likely to use their name than if they were just another person on your contact list.
So when possible, put yourself in their shoes and imagine what it would feel like for them if someone wrote them an email that didn’t include their name. Would it feel impersonal? Would it make them wonder why the sender wasn’t trying harder?
A lot of times people don’t even realize how much personalization they can add into their cold emails until they start doing it! Just think about how much more meaningful this message will be: “I’m reaching out because I think we’d make a great team!” vs “We’d make a great team! Let’s connect.”
10. Use Their Name When Possible
Use their name when possible – it helps to make the email more personal than generic-sounding templates which have nothing personal about them at all!
This will increase response rates significantly over time because people like talking to people that they know and can relate to rather than some stranger who hasn’t made any effort whatsoever (which is usually your competitors).
Make sure that you use their full name in the greeting, don’t just go with “Hey {FIRSTNAME},” as this shows a lack of respect for the person on the receiving end.
Unlock the secrets of boosting your conversion rates with 12 Cold Email Tactics that have demonstrated the power to double engagement. Elevate your cold email game with these proven strategies.
Conclusion
There are many different ways to approach cold emailing. The key is to find a style that works best for you and stick with it. It’s important to remember that every company is different, so what works for one may not work for another.
Do some research on the company before sending an email off. This will help ensure that your message is relevant and timely, which will increase its chances of being read by someone who can make a difference in your business!
Further Reading
5 Cold Email Templates for Warm Sales Leads: Explore a collection of cold email templates designed to help your sales team generate warm leads effectively.
Effective Cold Email Templates to Boost Outreach: Discover a range of cold email templates that can enhance your outreach efforts and improve your email response rates.
Winning with a B2B Cold Email Template: Learn about a successful cold email template that led to winning 16 new B2B customers and gain insights into its structure and content.
And here’s the “FAQs” section with semantic-based questions and answers:
FAQs
How do I effectively use cold email templates for sales?
Using cold email templates for sales involves personalizing the template for each recipient, focusing on value propositions, and ensuring a clear call to action.
What should a B2B cold email template include?
A B2B cold email template should include a compelling subject line, a concise introduction, a value proposition, social proof, a clear CTA, and a professional closing.
How can cold email templates generate warm leads?
Cold email templates can generate warm leads by addressing the recipient’s pain points, offering valuable solutions, and establishing a sense of trust and credibility.
What’s the key to crafting a winning B2B cold email template?
The key to crafting a winning B2B cold email template lies in understanding your target audience, tailoring the message to their needs, and providing a clear and valuable solution.
How do I personalize cold email templates for better results?
Personalizing cold email templates involves researching the recipient’s company, mentioning specific pain points or goals, and showcasing how your solution can address their unique challenges.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.