Digital marketing is the hottest career to have right now, especially if you’re looking for something flexible and exciting. Digital marketers are always in demand and they can work anywhere in the world! I know what you’re thinking: where do I sign up? Well, first things first:
You need to know what it takes! There are a lot of people who think their dream job is just getting paid to mess around on Facebook or Twitter all day long. But this isn’t just any old job — it’s a career.
And before you make any decisions about pursuing such a promising field professionally (which by all means, we recommend), make sure its right for you by considering some essential questions first:
| Takeaways |
|---|
| Digital marketing offers diverse career opportunities. |
| Math skills can be beneficial for certain digital marketing roles. |
| Formal education is not always necessary for a digital marketing career. |
| Digital marketing jobs can be financially rewarding. |
| Understanding legal requirements is essential for digital marketers. |
| Crafting a solid digital marketing strategy is crucial for success. |
#1-Its A Growing Industry
The first thing you need to know about digital marketing is that it’s a growing industry. There are more and more companies, especially small businesses, who are looking for ways to reach their customers online. As the internet continues to expand, so does this field of work.
This applies not only to the number of people working in digital marketing but also the amount of money being spent on advertising campaigns online.
In fact, according to eMarketer (an independent research group), global spending on digital ads will reach $200 billion by 2020 that’s up from $160 billion this year!
Digital marketing is a versatile field that requires a combination of skills. If you’re wondering whether you need math for digital marketing, check out our comprehensive guide on Do You Need Maths for Digital Marketing? Discover how math plays a vital role in understanding and optimizing various marketing strategies.
#2- You Can Work Anywhere In The World
Yes, you read that right. Your location is no longer a constraint when it comes to your career. You can work from home, at a beach, or even on a train you just have to be connected to the internet.
Digital marketing jobs are available worldwide and there is no limit as to how far you could travel if you wanted to search for them.
#3-Digital Marketers Are Always In Demand
There’s a shortage of digital marketers.
Digital marketers are in demand across many industries and regions. You can find digital marketing positions on job sites like Indeed or Monster, but you might also be able to find openings through your local Chamber of Commerce website or even Craigslist.
Many companies will hire someone with no prior experience as long as they have the right skill set and mindset, especially if they see that you’ve been putting time into learning things on your own (usually via YouTube).
If you want to work at an agency, then you’ll likely need more experience than just having read some books about digital marketing techniques but for most roles, you don’t need to have worked at one before either!
Formal education isn’t the only path to a successful career in digital marketing. Curious about whether you have to go to school for digital marketing? Explore our detailed article on Do You Have to Go to School for Digital Marketing? to learn about alternative learning options and the practical skills you need to thrive in this dynamic industry.
#4-You Can Be Your Boss
If you want to work from home, or remotely, then digital marketing is a great option for you. If you’re more of a team player and like to collaborate with people, that works too.
If you prefer working on projects by yourself and have the motivation and skillset to get the job done fast, there are plenty of freelancers who will hire you for specific tasks.
You could also start your own business as an entrepreneur, consultant or online coach/trainer (we’ll get into those later).
#5-Work With And Meet New People Every Day
You meet and interact with new people every day. This is one of the most enjoyable aspects of working in digital marketing. You get to learn about different cultures, countries, businesses and industries.
In addition to this, you also get to work with a variety of different people from all over the world. This means that you will be exposed to many new ideas and ways of thinking which can only help your career development.
#6-You Have A Large Variety Of Career Paths To Choose From
Digital marketing is a relatively new field. As such, there are many different paths you can take to make yourself employable in it. For example, if you want to work on your own in-house, you can focus on SEO or content creation.
If you want to freelance and specialize in one area like PPC or social media management, then that’s an option as well! It all depends on what makes sense for the career path you have chosen for yourself.
#7- The Pay Is Pretty Good
Digital marketers, on average, make pretty good money.
According to a 2018 study by Indeed and Career Builder, digital marketing managers earn an average of $130K a year.
The article goes on to say that this number can vary greatly depending on location and industry; for example, in Australia you can expect to make between $100K-$150K/year as a digital marketer while in New Zealand it’s closer to $80K/year.
The same article also lists specific job titles that fall under the umbrella term “digital marketer”: advertising manager ($96K), account executive ($55-60K), and content writer ($38-40K).
Digital marketing offers promising career prospects, but what about the pay? Find out the answer to the question ‘Do digital marketing jobs pay well?’ in our informative post: Do Digital Marketing Jobs Pay Well? Discover the earning potential and factors that influence salaries in this exciting field.
#8-The Tools Are Endless
Some tools are free, but even the ones that aren’t can be pretty affordable. If you’re looking to get started with digital marketing and don’t have a lot of cash to spare, it’s worth checking out some of your options before investing in any software.
However, if you do decide to go ahead and invest in something like HubSpot or Marketo, those can be costly but will pay off over time especially if your agency is growing quickly.
The best part about digital marketing tools? They’re all relatively easy to use once you get the hang of them! With so many different options out there for all types of people (and businesses), it might take some trial-and-error before finding what works best for you specifically.
#9-You Get To Be Creative
You get to be creative! You get the chance to come up with new ideas, and you get the chance to create things that really stick out in people’s minds.
Whether it’s writing an article, designing a landing page or making a video – each one of these pieces of content can be used as a part of your marketing strategy.
If you have great ideas for any kind of creative content, then digital marketing could be the right career path for you!
#10-You Get To Write And Research
So you’ve got a basic understanding of what digital marketing is, and where it’s going. You’re ready to leap into this exciting field.
You get to write and research. Yes, that’s right: writing and researching are very important in digital marketing!
You need to be able to write clearly and concisely; you need to be able to research; you need to be able to find the best information out there (and sometimes make it up if there isn’t any).
And when all is said and done, you’ll also want your writing style itself to be engaging not dry or boring but instead full of personality while still being professional.
#11-There Are Tons Of Online Resources
Having a career in digital marketing is not as complicated as you might think. There are plenty of online resources that can help you learn more about the industry and its various components. Some websites offer free tutorials, while others charge for subscription-based content.
Still others offer free trials before requiring payment, or they may even have limited time offers that give away their services at no cost whatsoever! If you’re interested in learning more about digital marketing, study up on these sites:
Navigating the legal aspects of digital marketing is crucial for a successful and compliant business. Learn about the legal requirements in this domain by checking out our comprehensive guide: What Are the Legal Requirements for Digital Marketing? Ensure you stay on the right side of the law and protect your brand’s reputation.
#12-All The Information You Need Is At Your Fingertips
There are so many resources available to you that it could take years to get through them all. In addition to learning from your peers on social media and in person, there are books and online courses that can teach you everything you need to know about the industry.
You can also find a lot of helpful information at conferences or online forums where people talk about their experiences with digital marketing careers. Don’t forget podcasts these are great ways to learn even more!
#13-You Learn Something New Every Day
The internet is a great source of information, and you can learn something new every day. You can learn something new every hour. You can learn something new every minute. You can learn something new every second.
#14-The Social Media Industry Is Constantly Changing
As a savvy digital marketer, you know that social media changes constantly. With new platforms popping up every month and innovations happening almost daily,
You may even find yourself creating your own content for the web and getting paid for it!
#15-Your job is getting paid to mess around on Facebook and Twitter all day long (or so some people think). So, based off of that, I’d say yes, digital marketing is the dream job!
Yes! While that’s not the most glamorous description of what we do, it does accurately describe some aspects of our daily responsibilities. Digital marketers are paid to design and execute successful marketing campaigns across a variety of platforms.
These include social media (Facebook and Twitter), search engines (Google), display ads (on websites), email marketing, video marketing and more.
There is also a lot of creativity involved in digital marketing that many people don’t realize. The best digital marketers are able to think outside the box when it comes to coming up with new ways to reach customers through different channels or mediums.
Crafting an effective digital marketing strategy is key to driving success and achieving your goals. Check out our in-depth article on A Guide to Creating a Digital Marketing Strategy to discover the essential components and actionable tips for developing a winning plan.
Conclusion
If you’re looking for a career change, digital marketing might be the perfect choice for you.
It’s a growing industry with endless opportunities to get paid for what you love doing most: social media and online marketing! So, if this sounds like something that would be fun for you, then go ahead and apply today!
Further Reading
Why Choose a Career in Digital Marketing: Explore the reasons why digital marketing has become a popular career choice, its potential for growth, and the diverse opportunities it offers in the ever-evolving digital landscape.
How to Become a Digital Marketer: Learn the step-by-step process to embark on a successful journey in digital marketing, from acquiring the essential skills to building a compelling portfolio.
Career in Digital Marketing: A Comprehensive Guide: Delve into the various specializations and career paths within digital marketing and gain insights into the industry’s demand and potential for professional growth.
FAQs
What skills are essential for a career in digital marketing?
A successful digital marketing career requires proficiency in various skills, including social media marketing, search engine optimization (SEO), content creation, data analysis, and email marketing.
How do I start a career in digital marketing with no prior experience?
Starting a career in digital marketing without prior experience is possible by enrolling in online courses, gaining hands-on experience through internships or personal projects, and networking within the industry.
What are the job prospects like in the field of digital marketing?
Digital marketing offers a vast array of job opportunities, such as digital marketing specialist, social media manager, SEO strategist, content marketer, and email marketing specialist.
Is a degree necessary for a career in digital marketing?
While a degree can be beneficial, it is not always a strict requirement for a career in digital marketing. Many professionals enter the field with certifications, relevant skills, and a strong portfolio.
How can I stay updated with the latest trends in digital marketing?
To stay up-to-date with the latest trends in digital marketing, follow industry blogs, attend webinars and conferences, participate in online communities, and continuously invest in your professional development.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.