When I was studying for my Maths degree at university, I used to think that the only people who needed it were the engineers and scientists. I mean, what did a Maths graduate get up to in the real world?
They worked in banks, insurance companies, or as consultants for big businesses. And yet here we are in 2019 and I’m using all sorts of things from my degree that never even crossed my mind back then.
There are so much maths involved in digital marketing these days some people are calling it Maths 2: The Digital Age! But how much do you need? Well let’s break it down:
Here Is What You Need To Know
While you don’t need to be a mathematician to be a digital marketer, you do need to be able to do basic maths.
The reason for this is that as a digital marketer, you will often be faced with situations where you need to make decisions based on the information and numbers provided.
So what kind of maths skills should you have? Well, it depends on which career path within digital marketing you choose but here are some top tips:
Have an understanding of how numbers can help make your life easier. For example, if two websites have the same number of visitors then who cares? But if one website attracts twice as many visitors as another then that could mean something important!
Know how much traffic each website gets before deciding where it should rank in Google search results.
If one site gets twice as much traffic as another then logically speaking it should rank higher than its competitor since more people are clicking through from Google searches related specifically to its products/services (i.e., keywords).
Content And Competitors Need Data Analysis
Data analysis is the key to understanding your audience and competitors. It can tell you what people want, what they’re looking for, how they’re searching for it, and how much they’re willing to pay for it.
Understanding your audience is also important when it comes to content marketing. The aim of content marketing should be to produce something that will appeal specifically to a specific group of people – not just anyone who happens across it in search results or social media feeds.
You need an understanding of who makes up your target market (customer base) so that you can tailor any message accordingly.
Copywriting Needs Data And Logic
When you write copy, you need to use data and logic. When a customer reads your copy, they have to believe that the product or service being advertised is something that they need. They also have to believe that it will satisfy their needs and wants.
The other thing that copywriting offers is persuasion. Persuasion is used when the customer doesn’t know whether or not they want something until they are convinced by reading your ad text.
Copywriters use data and logic to convince people of these things because we want them to buy our products or services!
Digital Marketing Needs Thinking Skills
First, you need to understand that digital marketing is not just about driving traffic to your website. It’s about helping people find their way through the world of information and products out there, so they can get what they want or need.
Second, while math skills are useful in many careers, they’re especially useful for those who work in digital marketing.
Most of us don’t think of numbers as being an integral part of our jobs, but it turns out that numbers help us calculate things like whether or not an idea will work financially (and if so how much).
Thirdly, if you’re looking at going into a career in math/statistics then digital marketing might be a good fit for you!
Getting Your Website Right Needs Maths
Let’s start by looking at the most basic questions:
- Who are you trying to reach? This will help you understand your target audience.
- Where do they hang out? This will help you understand where your audience is, and how to reach them.
- How can you get their attention in a crowded market? This will help you think about how to stand out from the crowd, and what makes your offering truly unique compared to everyone else.
Search Engine Optimisation (SEO) Needs Maths
Search engine optimization (SEO) is a mathematical process. It’s about getting your content to rank highly in search engines through keyword research, on-page optimization, and other factors that can be measured numerically.
Google Adwords For Pay Per Click (PPC) Needs Maths
Google Adwords is the most popular form of digital marketing. It’s also a paid form of advertising, which means that you pay Google when someone clicks on your ad.
PPC is very measurable and cost-effective as well as flexible: you can change the budget, keywords, or bids at any time and see how it affects your ROI (returns on investment). This makes PPC an excellent way to increase sales for your business.
If you want to learn more about how PPC can help grow your business then we’ve put together some resources in our blog article below:
Social Media Marketing Uses Metrics
You may already be familiar with the concept of ROI (or return on investment). It’s a measurement used in any business or industry to determine whether an investment has paid off.
If you invest money into a business venture and make a profit, it’s good for your bottom line. The same can be said for social media: it can provide a high return on investment if executed properly.
There are many ways to measure ROI, but here are some social media metrics that will help you determine whether your campaign is successful or not:
Social Media Engagement – How many likes, comments, and shares did each piece of content receive? You want to see engagement across all platforms so that people are interested enough in what you do that they want their friends to know about it too.
If no one engages with your content then this could indicate either that there’s something wrong with what you’re posting or that no one cares about what you’re doing at all!
Email Marketing Needs Maths Too
Email marketing is a great way to reach your customers. It’s the most effective way to market to people who are interested in what you have to offer and market it directly through their inboxes.
However, email marketing is not as simple as blasting out a newsletter or sending an automated message every week without any thought given to whether they will receive it in their inboxes.
You need math skills for this task because you have to make sure that whatever you send through email has a high open rate and clickthrough rate, which means that there’s a good chance that people will read your emails and respond accordingly.
Design And Visuals Use Maths
You don’t need to be a mathematician to get a job in digital marketing, but you will need some knowledge of basic maths.
As a graphic designer and marketer, you’re going to be working with visuals all day long.
Whether it’s creating the right layout for your email newsletter or making sure that your landing page is visually attractive, understanding the basics of geometry, color theory, typography (the study of typefaces), and visual composition will help you create the perfect design for your audience.
To get started with this side of digital marketing; try taking an online course or two related to how mathematics affects our senses – color theory or visual composition can be great places to start learning more about how math affects designers’ workday!
Digital Marketing Research Relies On Maths And Logic
You’ve probably heard that you need maths for digital marketing. But how exactly do you use it? Here are a few ways:
Maths is used to calculate the probability of getting a particular result from an experiment or set of experiments.
For example, if we wanted to know what percentage of people would click through from our Facebook Ads to our website, then we would need to run an experiment and record the number who did so.
This data can then be analyzed using certain statistical methods (such as binomial distribution) to find out what percentage lies behind the data point given.
Use graphs! It may sound obvious but graphs are incredibly useful for displaying data visually – this makes them easier to understand and interpret than raw numbers alone.
Picking up on patterns in your graphs can help guide decision-making processes which would otherwise be much harder without access to these visual representations – especially when deciding how best to spend budget across different channels/platforms etc.
If you are serious about digital marketing and want to be a pro, then you need to have a basic understanding of what mathematics is all about. You don’t have to be an expert in all fields, but it will certainly help if you know how the numbers add up.
The question we asked ourselves at the beginning was whether or not digital marketers need to know maths to succeed (and we answered with “it depends”).
But now that we’ve taken a closer look at both sides of the argument, we think it makes sense for anyone who wants to gain more knowledge on how online advertising works and why certain decisions are made based on statistics rather than hunches.
After all, if your job depends on making informed decisions based on data analysis then knowing some basic maths can give you an edge over competitors who don’t understand these concepts!