Business Plan Writing Tips: This Is Where It Gets Good!

If you’re trying to get a business off the ground, a business plan is essential. This document will lay out your vision for the company, how it will run and what it will take to succeed and it’s one of the first things investors and lenders look at when they consider funding your venture. But writing a good plan isn’t easy. 

There are dozens of details to consider from product offerings down to projected revenue streams and each one must be addressed for investors and lenders to feel confident in your ability to reach your goals.

So how do you make sure yours stands out from all those others? Here are 10 tips on how you can write an effective business plan:

10 Steps on How To Write a Business Plan – YouTube
1. Break It Down: Writing a business plan becomes more manageable when broken into smaller, achievable steps.
2. Turn Ideas into Reality: A well-crafted business plan can help transform your business idea into a successful reality.
3. Grab Investors’ Attention: Learn how to create a business plan that truly grabs the attention of potential investors.
4. Plan for the Future: A strategic business plan sets the foundation for a successful future for your business.
5. Key to Funding: Discover why a well-prepared business plan is essential to secure funding and support for your business.

1. Remember That You’re Writing An Executive Summary, Not A Manifesto

Remember that you’re writing an executive summary, not a manifesto.

An executive summary is a one- or two-page synopsis of your entire business plan. It should be written in a way that makes sense to the person reading it, so focus on explaining your company’s core mission and goals instead of getting bogged down in details.

Be concise. Your executive summary should be no longer than 1-2 pages (depending on the format of your overall business plan). If you have more information to share with investors, there are other sections of your document where they can read it just make sure they don’t get bored before then!

Writing a business plan doesn’t have to be overwhelming. Follow the expert advice in our guide on How to Write a Business Plan in 9 Simple Steps to break it down into manageable tasks and set your business up for success.

2. Write A Formal Business Plan And Make It 30 To 40 Pages Long

The second option is to write a formal business plan and make it 30 to 40 pages long.

You can do this by writing about your company’s mission, vision, and values at the beginning of the plan.

Then you can write about your marketing strategies, sales forecasts, financial projections, and so on for the rest of the document.

3. Don’t Cut Corners On Research!

While it may seem like a lot of work up front, doing research is essential to writing a good business plan. The research will help you understand your potential customers, competitors, and industry trends. This can help you create strategies that will ultimately help your company succeed.

One way to get started with market research is by using templates for conducting primary and secondary research for your business. You can also hire an expert in the field if you don’t have time to do all this work yourself! There are several types of research that you should include in your plan:

Primary Market Research – This type of market research identifies customer needs through direct customer contact or observation where there is no barrier between them (i.e., via surveys).

Secondary Market Research-Secondary research involves searching through published material such as reports from other companies or government agencies; trade journals; newspapers; 

Magazines etc., allow information gathering on competitors’ products/services offered to make comparisons between them so as not only determine how effective but also efficient they are too before making any decision regarding what one should choose instead (if any).

Transforming your business idea into reality requires a solid plan. Learn how to structure your thoughts and ideas effectively in our article on How Writing a Business Plan Can Turn Your Idea into Reality, and take the first step towards entrepreneurial success.

4. Be Sure To Include A Complete Market Analysis Of Your Industry And Business Niche

You need to do a complete market analysis of your industry and business niche. For example, if you want to open up an ice cream shop, then you need to look at the existing competition and see what they are doing well. See what they are not doing that well, and decide if it’s something that you can do better.

You also need to look at trends in the market that might affect your business over time. If there is a trend toward healthy eating or veganism for example, then this could mean that some ice cream shops may have trouble staying profitable as fewer people buy their products because of these lifestyle changes.

To find out more about market trends in general, I recommend reading Dan Sostero’s book “The 7 Habits Of Highly Successful People” which contains a lot of useful information on how to succeed in any industry or niche by understanding how people think and behave around them so that they can achieve their goals more easily than their competitors

5. Don’t Get Bogged Down In Information When Creating The Company Overview

The company overview is a summary of the company’s history and how you see it moving forward. It should be a few paragraphs at most, as this section will give your investors an idea of what they can expect in terms of growth potential. 

The best way to ensure that you don’t get bogged down in information is to keep it short and to the point. Your goal here is not to list every single detail about your company, but rather to provide an overview that will give investors a preview of what’s coming next for you.

So when creating your company overview:

Write in a formal business style (if you’re not used to writing formally)

Use bullet points instead of paragraphs (this makes it easier for readers to scan through quickly)

Investors are more likely to pay attention to a well-crafted business plan. Discover the key elements of a business plan that truly grabs investors’ attention in our comprehensive guide on How to Write a Business Plan That Investors Actually Read.

6. Spend Time Crafting Your Company’s Mission Statement And Vision Statement, As They Will Guide Your Future Decisions

After you’ve spent time thinking about your business, it’s time to decide what your company is going to do. The mission statement and vision statement are two ways you can do this.

Mission statements are short, clear statements about the purpose of a company or organization. You might have seen mission statements in the news: a common example of a successful mission statement would be “to make life better for our customers.”

Vision statements are more general than mission statements they’re usually written in the first person, rather than the third person and they’re usually longer than most other documents you write as part of your business plan. 

A good vision statement will define where an organization hopes to be in the future, even if only vaguely. Other examples include things like “I want my company to be known as one with high production quality” or “I want our partnership with local suppliers in Honduras to bring increased economic opportunity for all involved parties.”

7. Build A Team That You Believe In; It Will Show In Your Business Plan

Building a team is one of the most important things you can do. It’s also one of the most difficult. You need people who are passionate about your project, have the skills needed to get it done and can work together well enough to take on a long-term project. You’ll also want them to be able to work well with you and hopefully even better than you!

The last thing that I want to touch on here is your business plan itself: will it say something about you or your company? What kind of image do you want others to have when they read it? Think carefully about what message or emotion you’re trying to convey through this document before putting pen to paper (or fingers on the keyboard).

8. Clearly Define The Area Where Your Business Will Be Located, including local competition and needs within the area

Clearly define the area where your business will be located, including local competition and needs within the area.

Include a map of the area, as well as a summary of it. This is where you can highlight any cool features or draw attention to anything that might make your business stand out in this location.

Include a summary of the local economy: what are people there buying? What services do they need? You can also include some stats here about the current state of things in this region—for example, if jobs are being created or lost by certain industries (and why).

Include a summary that describes who lives in this region and what their income levels are like; you’ll want to know if customers have money before starting up a business!

Proper planning is the foundation of a successful future for your business. Explore our insights on Planning for the Future by Writing a Business Plan and gain a strategic edge in achieving your long-term objectives.

9. Save Your History For The End Of The Plan, Where It Belongs

You must save your history for the end of the plan, where it belongs.

This part of the business plan is where you’ll briefly summarize all of your products and services. Don’t be afraid to go into detail! This section is also where you’ll give a summary of your financial performance.

You should keep this section brief no more than two pages long and highlight only those key points that are relevant to investors or lenders.

10. Include Any Relevant Marketing Materials With Your Business Plan Submission 

Such as flyers, brochures, and website links.]]

Include any relevant marketing materials with your business plan submissions, such as flyers, brochures, and website links. If there are specific ways in which you want potential investors to contact you, include that information as well.

Wondering if a business plan is essential for funding? Get all the answers in our informative article on Does a Business Plan Help You Get Funding?. Learn why a well-prepared plan can be the key to securing the financial support your business needs to thrive.


We hope you’ve found these tips helpful! If you need more guidance or want to talk to someone who’s been there, check out our website or give us a call. We’d love to hear your story.

Further Reading

How to Write a Business Plan | WeWork Learn from WeWork’s professional development section about the essential steps and strategies for writing an effective business plan.

Expert Advice: 10 Tips to Craft a Strong Business Plan | Entrepreneur Entrepreneur provides expert advice and ten valuable tips to help you create a powerful and well-structured business plan.

The Ultimate Guide to Writing a Business Plan | NerdWallet NerdWallet offers a comprehensive guide that covers all aspects of writing a business plan to help you make informed decisions for your business.


How important is a business plan for a startup?

A business plan is crucial for a startup as it outlines the company’s goals, strategies, and potential challenges. It provides a roadmap for success and helps attract investors and secure funding.

What are the key components of a business plan?

A typical business plan includes an executive summary, company description, market analysis, product/service description, marketing strategy, financial projections, and an implementation plan.

How do I know if my business plan is well-structured?

A well-structured business plan should be clear, concise, and focused. It should present a logical flow of information, highlighting the business’s strengths and addressing potential weaknesses.

How can I tailor my business plan for different audiences?

To tailor your business plan for different audiences, focus on the aspects that are most relevant to each group. Highlight financial projections for investors and marketing strategies for potential customers.

What should I do if my business plan needs frequent updates?

It’s common for business plans to require updates as circumstances change. Schedule regular reviews, track progress, and adjust your plan accordingly to keep it relevant and effective.