Costantine Edward

Here are the principles and insights we gleaned from a recent rocket scientist panel discussion on neuromarketing.

Are you thinking about using Neuroscience-driven marketing in your business? Here is what you need to know.

Your brain has a lot to say about your next purchase. Here are 11 ways it can help you win the decision.

Can you sell a lousy product if you know how to use the right words? We’ll talk about it in this blog post.

Marketing is about people. It’s about human beings. And understanding human beings is understanding marketing.