Are Cover Letter Important? (Carrier Advice)

If you’re applying for a job, chances are that your cover letter will be one of the first things a prospective employer sees. That’s why it’s important to make sure it’s done right.

The cover letter is an opportunity for you to introduce yourself and demonstrate how you can help the company succeed. And while writing a cover letter may seem intimidating at first, with some research and planning ahead of time, it doesn’t have to be! 

Here are 18 tips for creating an effective cover letter:

Ask a Career Advisor | Are Cover Letters Necessary? – YouTube
A well-crafted cover letter can help set you apart from other job candidates.
While not always required, a cover letter can demonstrate your interest in the position.
Your cover letter should include an introduction, a brief summary of your relevant experience, and a closing statement expressing your interest in the position.
Keep your cover letter concise and relevant, generally no longer than one page.
To write an effective cover letter, research the company and the job, tailor your letter to the specific position, use a professional tone, and proofread carefully for errors.

Add A Compelling Heading

A good cover letter should have a short and catchy summary of the main points you want to make. This is the most important part of your cover letter, so make it count! 

A good heading will capture the reader’s attention and get them interested in what you have to say. It’s also worth noting that this section should be in bold to ensure it stands out from the rest of the text. To ensure maximum impact, use a different font for this section than for everything else (e.g., Times New Roman vs Arial).

When it comes to job applications, a good cover letter can make all the difference. Don’t believe us? Check out our article on why cover letters are important for expert advice on crafting a winning cover letter.

Address Your Cover Letter To The Right Person

If you are applying for a job, make sure that you address the cover letter to the correct person. This may seem like an obvious step, but some people forget to do it or make a mistake when addressing their cover letter. 

Make sure that the name of the person who is hiring is included in your address line and that they are addressed by title (Mr., Ms., Dr., etc.) if applicable. If you don’t know what this individual’s title is or their gender, use “Dear Hiring Manager” instead of just “To Whom It May Concern.”

However, if possible, do try to find out exactly who will be reading your letter so that you can use their first name as well as their professional title when addressing them in writing. The more personal touch comes across better than just showing up at your interview with someone else’s resume!

Do Your Research

One of the most important things to do before writing a cover letter is to research the company and the job description. 

A lot of this information can be found on the company’s website or social media accounts, but you should also look at its competitors as well as any industry resources you have access to. This will help you understand what they’re looking for in an employee and how your skills match up with their needs!

Speak To A Person, Not A Job Description

Address the cover letter to a person.

Use the person’s name, title, and gender. While this may seem obvious, you must address your cover letter specifically to an individual rather than just sending out mass copies of it without addressing them individually. 

If there are multiple people on the hiring committee or interviewing panel for a position, make sure that you’re clear about who you’re writing to (e.g., “Dear Ms./Mr./Dr., or Dear Hiring Committee”). Also, use their first name if possible this makes your communication feel less formal and more personal.

When in doubt, use someone’s full name: both first and last names are acceptable when addressing letters like these!

Donot Write In First Person

Your cover letter should be written in the third person. The second person is not appropriate for a cover letter, even if your name does appear on it.

The first person should be used only when you are writing about yourself as a student or recent graduate. If you have recently graduated from an academic institution 

I would strongly recommend using the first person in your cover letter if this is your situation as it will give off a more youthful vibe which may appeal to some employers and recruiters, especially if they are looking to hire someone who can relate their experiences to theirs at some point during their career paths.

Are cover letters mandatory? The short answer is no, but that doesn’t mean you shouldn’t write one. Learn more about the pros and cons of cover letters in our article on the importance of cover letters and make an informed decision for your next job application.

Demonstrate That You Know About The Company And Its Culture

Being able to demonstrate that you know about the company and its culture is a key factor in any job search, but it’s particularly important when applying for an internship or entry-level position with multiple openings.

Job seekers can make a good impression by demonstrating familiarity with the organization during their cover letter introductions. Here are some things to consider:

  • What is this company known for?
  • What does it do well?
  • What does this organization need to improve on?
  • What are its values/mission/vision?

Be Specific

When writing your cover letter, you should be as specific as possible about the things that make you a good candidate for the job. 

Use examples of your achievements, skills, experience, and education to prove why you are qualified for the position. If there is anything else that makes you different from other applicants (e.g., a sports team captain or an award winner), don’t hesitate to include it in your letter.

Keep It Short And Sweet

Don’t use too many words. Your cover letter should be short and sweet, not long and rambling. Keep it to one page (or less if possible), with no more than two paragraphs. 

If you need to write more than one paragraph, try breaking up the paragraphs into small chunks with line breaks this will help people focus on what’s important in each section without getting overwhelmed by all of your text at once. 

Don’t use too many examples. This is especially true for entry-level positions where candidates don’t have a lot of experience in their field of study yet; an employer doesn’t care how many projects you’ve worked on or how much you know about those projects they just want to know if they think they can trust you enough to hire you! 

You can always talk about these things later when explaining why your skills are relevant or necessary for this job over others’ experiences listed on other applications.”

Don’t Rehash Your Resume

Your cover letter should be a mini-version of your resume, with some additional information. It’s not an opportunity to repeat everything in detail. Instead, think of it as a bonus that gives hiring managers a better sense of who you are and what makes you stand out.

Use Keywords From The Job Description

To get your resume noticed, you will want to make sure that you include the same keywords that the company has used in its job description. This is an important tip!

If you are applying for a job in accounting, do not just say that you have experience with accounting software. Instead, use specific phrases like “MS Excel” or “QuickBooks.” In addition to improving your chances of getting hired (and making it easier on yourself), this strategy also helps ensure that there won’t be any confusion when it’s time for questions during an interview.

In today’s competitive job market, it’s important to stand out from the crowd. One way to do that is by submitting a well-written cover letter. Check out our article on why cover letters are necessary to learn how a strong cover letter can help you land your dream job.

Address Why You Want To Work For The Company Specifically

In your cover letter, it is important to address why you want to work for the company specifically. This is a great opportunity to sell yourself and explain your reasons for applying.

A good way to do this is by addressing the company’s mission statement, values, reputation, products, and services, history, and leadership. You can also explain how well you’d fit in with their culture or how much you enjoy working with their employees or customers.

Write In A Conversational Tone

One of the most important things to remember when writing a cover letter is that you’re writing to another person. You don’t want to sound overly formal or friendly, but rather somewhere in between. If you’re not sure how to strike that perfect balance, here are some tips:

  • Keep it professional
  • Avoid being too casual (e.g., “dude”)
  • Avoid being overly formal (e.g., “Dear Sirs and Madams”)
  • Write in the first person

Proofread, Proofread, And Proofread Some More

When you have finished a draft of your cover letter, proofread it carefully. It’s normal to make errors when you are writing quickly and under pressure – after all, it is hard to think about both what you want to say and how to say it correctly at the same time!

However, even if your grammar or spelling isn’t perfect but the content of your cover letter is strong, then an employer will be more likely to overlook minor errors than they would be if there were no redeeming features at all.

Here Are Some Tips For Proofreading

Check for spelling mistakes (or ask someone else)-misspellings make employers think that you have not taken care with important tasks like writing a CV or cover letter before now; this can harm your chances of getting an interview.

Check for grammar mistakes again, this shows that you don’t care about making sure everything is correct; it also makes it difficult for people who don’t know English very well-such as those from other countries to understand what’s being said in the document itself; 

This could lead them away from hiring someone who might otherwise seem promising because they feel they’d need extra help if they wanted him/her on their team!

Make Sure Your Cover Letter Is Visually Appealing And Balanced

When you’re creating your cover letter, consider these tips:

Use a clear and easy-to-read font. It’s tempting to use some of the more creative fonts out there in favor of a traditional font like Times New Roman (or even Calibri), but when it comes to your cover letter, stick with something simple. 

These days many great free fonts can convey a professional image without being distracting or hard to read. Remember: if the reader has any trouble reading what you’ve written, they won’t get past that first paragraph!

Make sure your design is simple and consistent. If you’re working with desktop publishing software such as Microsoft Word or Pages, make sure that everything lines up correctly and looks neat if someone needs glasses for reading the small print at arm’s length, chances are good that they’ll need them for reading from further away as well! 

Don’t overdo things; keep everything balanced and readable by using plenty of white space around text blocks instead of cramming as much information into them as possible (which also makes it more difficult for readers). 

Also, be sure not to use too many boldface words or italicized phrases these can seem overwhelming in large quantities since they stand out so much visually compared with regular text on paper pages where there isn’t anything else competing against them visually other than maybe pictures here

With the rise of digital job applications, some may argue that cover letters are becoming outdated. But are they really? Check out our article on the relevance of cover letters to learn why a well-crafted cover letter is still an important part of the job application process.

Stay Positive

A positive attitude is a key to success. If you want to make a good impression on your interviewer, your resume and cover letter must be filled with words like “I” and “me” instead of negative phrases like “I’m not sure” or “I hope.”

In addition, avoid using the word “not,” as in:

  • “Not sure if I’m right for this job.”
  • “Not confident in my abilities.”

Instead, try substituting positive phrases such as:

I believe I could do well in this position.

Read Through Examples Of Other Successful Cover Letters First

Your first step in writing your cover letter is to read through examples of other successful cover letters. This will not only help you understand what makes a good cover letter, but it will also help you understand what not to do in your cover letter. Many sites offer samples of great cover letters so that you can get an idea of what works and what doesn’t work.

To find examples, we recommend looking at:

Company websites-Many companies have sample letters on their site or blog posts with tips on how to write effective letters. Check out the careers page of LinkedIn or Monster for some great examples!

Career sites-Sites like Glassdoor offer advice and even have employee-submitted applications on their website that could serve as inspiration for your application process!

Donot Forget A Close!

The closing of your cover letter is just as important as the opening, and it should be written with the same care and attention. There are two main reasons for this:

a) The first reason is that a hiring manager will remember more about you if you leave them with a strong impression at the end of your letter than if you don’t. They may even remember nothing else about your application or resume after reading your closing paragraph! 

So make sure that whatever message or impression might have been left in their mind by everything else they read (including anything negative), is replaced by something positive before they move on to another application or resume.

Some may argue that cover letters are no longer necessary in today’s job market, but that’s not entirely true. In fact, a strong cover letter can help set you apart from other candidates. Check out our article on the importance of cover letters to learn why you should still consider including a cover letter with your job application.

Only Use Your Best Examples

If you’re planning on sending a cover letter, make sure it’s one of your best examples. Cover letters should be tailored to each specific job, so don’t include a generic one unless you are applying for several jobs at once. 

Make sure the work experience and skills listed in your cover letter match those of the job description closely enough that they could easily be swapped out without being spotted as fake or inaccurate if someone were to do a quick comparison between them.


It’s that simple. You need a good cover letter to get a job interview. If you’re having trouble coming up with ideas or just want some tips, ask your friends and family what they think makes a good cover letter. They can give insight into what hiring managers are looking at when they read online applications!

A solid cover letter is an important part of any job application, but it’s also something many employers expect applicants to do on their own. 

While there may not be one right way to write an effective cover letter, there are certainly plenty of wrong ways that could sabotage your chances of getting hired. Here are some tips for creating the best possible version of this essential document:

Further Reading

Do I Need a Cover Letter? – This article explains when and why a cover letter is necessary and offers tips on how to write an effective one.

Are Cover Letters Necessary? – This article explores the debate over the importance of cover letters in job applications and offers insights on when and why to write one.

The Importance of a Cover Letter – This article discusses the role of cover letters in job applications and offers tips on how to write a compelling one.


Q: What is a cover letter?

A: A cover letter is a document submitted with a job application that introduces yourself and highlights your relevant skills and experiences.

Q: Are cover letters necessary?

A: While not always required, a well-crafted cover letter can help set you apart from other candidates and demonstrate your interest in the position.

Q: What should I include in a cover letter?

A: Your cover letter should include an introduction, a brief summary of your relevant experience, and a closing statement expressing your interest in the position and your willingness to discuss your qualifications further.

Q: How long should a cover letter be?

A: A cover letter should generally be no longer than one page, with around three to four paragraphs of concise and relevant information.

Q: How do I write an effective cover letter?

A: To write an effective cover letter, research the company and the job, tailor your letter to the specific position, use a professional tone, and proofread carefully for errors.