How do you get more people to read your content? And more importantly, how do you convince them to share it with their friends and family? To answer those questions, let’s look at the process of creating content from a reader’s perspective.
I’ve compiled a list of things that most readers want to see in any blog post. For your content to be shared, you’ll need to keep these things in mind when writing it.
| Takeaways |
|---|
| Focus on creating high-quality and valuable content. |
| Craft content that resonates with your target audience’s interests and pain points. |
| Incorporate storytelling techniques to make your content more engaging. |
| Use eye-catching visuals to enhance the visual appeal of your content. |
| Leverage user-generated content to build authenticity and trust. |
| Consistently share your content on relevant social media platforms. |
| Utilize trending topics to stay relevant and capture current conversations. |
| Collaborate with influencers or thought leaders to expand your content’s reach. |
| Monitor and analyze the performance of your content to refine your strategy. |
| Encourage sharing and engagement through call-to-actions and interactive elements. |
A Simple Strategy To Create Content That Gets Shared Daily
To create content that gets shared daily, you need to use a strategy that is simple, easy, and repeatable.
I’ve written about this topic before, but I thought it was time for an update.
The first thing you need to do is create content that is useful and entertaining. If you don’t have something valuable to offer your audience, they won’t share it with their friends or family members.
Once you have created the right type of content (i.e., useful/enjoyable), then it’s time for step two: make it easy for people to share your stuff!
This means using social media buttons at the end of each post so anyone can easily share them via email or Facebook/Twitter etc…
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Share Unique Images
We’ve found that images are a great way to add value to your content. You can use your photos, we do, but there are also plenty of stock photo sites out there that have relatively inexpensive options for you.
We recommend you use creative images that are relevant to the topic and not too busy. Keep in mind that an image should be too small than too big; this will prevent people from having problems when viewing them on their phones or mobile devices.
An example of an image done correctly is shown below:
Highlight An Individual, Not Just The Brand
If you want to create content that gets shared, it’s important to highlight an individual, not just the brand. People are more emotionally connected to people than they are to brands.
That means it’s easier for them to see themselves or someone they know in your content and then share it with others who can relate.
You should also strive for a positive experience every time your audience interacts with your brand (even if it’s negative).
When you deliver something valuable and relevant for free, people will be more willing to talk about their experience with other potential customers than when they had a bad experience with one of your products or services.
Focus On Quality, Not Quantity
The biggest mistake I see people make on social is that they post just to keep up with the Joneses. They don’t bother to put any thought into their content. They’ll just post anything and everything that comes across their mind – but it’s all low-quality, boring stuff.
And when you’re posting more than once per day, those posts are going to get lost in the shuffle and people will forget about them before they even hit the timeline (if they even get there at all).
Others want to create content so quickly that they don’t take time to edit or spell-check their posts before publishing them – which leads me right into my next tip:
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Link With Other Bloggers
Another great way to generate shares and extend your reach is by linking with other bloggers. You have several options here:
Share their content. The simplest way to share someone else’s blog post is by sharing it on social media. For example, if you love the latest blog post from Buffer (a great tool for scheduling social media posts), you can share it on Twitter or Facebook.
Comment on their content. If someone has shared one of your articles or asked a question about one of your posts, leave a comment letting them know how much you appreciated their sharing and how much it helped you grow!
Another option is just to say “thank you” in general when they leave a comment on any of your posts.
This will boost the signal-to-noise ratio in comments and make those comments more visible when people scroll through the list later looking for new ones worth reading.
Collaborate with them on content creation projects such as guest blogs or interviews that both parties benefit from mutually beneficial partnerships like this one!
These types of collaborations also help build relationships between brands/bloggers which may lead to future business opportunities down line as well as promote mutual respect among peers.
Within same industry niche market segment space domain sector industry vertical channel niche vertical channel category community subculture audience demographic group niche.
Know What Topics Resonate With Your Audience
The first step in creating content that gets shared is knowing your audience. It’s a no-brainer, but it’s also the hardest part of this process. Do you know what topics resonate with them? Are you aware of what kinds of things they’re interested in and how they think about things?
If not, start by asking questions:
- What problems do your customers want to be solved?
- What kind of information is most valuable to them (news, research, reviews)?
- How would they describe themselves (for example: “I’m a mom who loves to cook”)?
Have A Strong Visual Presence
Connecting with your audience on a visual level will help you stand out from the competition. You can use images, videos, infographics, and gifs to tell your story creatively.
Memes are another great tool for creating lots of social shares because they’re easy to understand and they connect with people on multiple levels.
Don’t forget about quotes! They’re an excellent way to get attention if you choose the right one. Quotes that inspire people or motivate them do well because they give readers something to relate to when sharing content on social media sites like Facebook and Twitter.
You can also get people talking about your brand by asking questions through polls or surveys that align directly with what you’re trying to promote (e.g., products).
If someone responds positively then chances are good that he/she will share this information within their own network which is especially effective if there’s a prize involved in completing such tasks (e.g., free product).
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Respond To Every Comment
We all love to hear our name, and that’s why responding to comments is so important. When you respond to a comment, it shows that you care about your audience. It also gives you a chance to address concerns, clarify information, and learn more about your audience.
Responding can help build relationships with readers by making them feel like they’re being heard by the author or brand. This can do wonders for building trust between an organization and its customers (or even just between two humans).
Join The Conversation Before Posting
The first step in creating content that gets shared daily is to find out what people are talking about.
To do this, you need to take a look at your industry, and the niche of your business. What kind of questions are people asking? What kind of problems do they have? Are there any trends emerging in your industry or niche that you can capitalize on with content creation?
Use Social Media To Start Conversations And Get Feedback On New Ideas And Content
There are many ways to use social media to create content that gets shared daily. You can use it to start conversations, get feedback on new ideas and content, or even post your finished work.
Social media is a great place to get feedback on your work because there are so many people using it.
If you post something on Facebook or Twitter, for example, you’ll likely receive comments about what people like about it and what they don’t like about it. This will help you make changes before publishing the final product (and save time!).
Be Yourself Offline And Online!
- Be yourself offline and online!
- Be authentic.
- Be relatable.
- Listen well.
- Communicate, concisely, and empathetically.
The most important part of any conversation is listening you need to listen more than you speak if you want to connect with people on a deeper level and build trust with them so they’ll spread your message for you! Communicate clearly and concisely.
So your reader can easily understand what it is that you’re saying (and make sure they don’t feel like they’re being talked down to), while also making sure that their emotions are accounted for when applicable if someone feels angry or sad reading something from one of my posts.
I will usually ask them why before moving forward with whatever point I was trying to make in the first place;
This way I can craft my words accordingly so anyone reading them will feel better about what’s going on rather than worse off because someone else might have said something insensitive without knowing it beforehand (which happens far too often these days!).
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Content That Gets Shared Is Usually Entertaining Or Valuable, Or Both
The content that gets shared the most is usually entertaining or valuable, or both.
The following are some characteristics of content that people tend to share:
Relevant to the audience: The best way to attract attention is by creating something interesting and relevant to your audience. When you find a popular topic, use it as an opportunity for engagement; if it’s not relevant, find another way of getting people’s attention.
Timely: If you’re posting something old for example, an article from 2013 it might not be worth sharing unless there’s a lot of new information in it (in which case be sure you credit your source).
If your post is more than 6 months old, consider reviving it with fresh commentary or illustrations that make it relevant again. This can also help with search engine optimization (SEO) since Google will see this as fresh material rather than duplicate content on its indexing algorithms.
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Conclusion
We’ve all heard the phrase, “Content is king.” But what kind of content is best at getting shared? Content that gets shared is usually entertaining or valuable, or both. It’s not enough to just post something to social media and hope for the best;
You need to know who your audience is and create content that they’ll find interesting enough to share with their friends.
Using these ten tips, you can build a relationship with your readers through quality content that encourages them to come back for more. And if they like what you have to say, they might share it with others!
Further Reading
Sprout Social’s Guide to Crafting a Successful Social Media Content Strategy Short Description: Explore strategies and tactics to create an effective social media content strategy that engages your audience and drives results.
5 Tricks for Creating Shareable Social Media Content Short Description: Learn five valuable tricks for crafting social media content that resonates with your audience and encourages sharing.
HubSpot’s Comprehensive Guide to Building a Content Marketing Plan Short Description: Dive into HubSpot’s guide to developing a solid content marketing plan, covering everything from ideation to distribution.
And here’s the “FAQs” section with semantic-based questions and answers:
FAQs
How can I improve my social media content strategy?
Crafting an effective social media content strategy involves understanding your target audience, setting clear goals, and consistently delivering valuable and engaging content.
What are some tips for creating shareable social media content?
To create shareable content, focus on storytelling, using eye-catching visuals, addressing pain points, leveraging user-generated content, and incorporating trending topics.
How do I build a comprehensive content marketing plan?
Building a content marketing plan involves defining your target audience, setting objectives, creating a content calendar, selecting distribution channels, and measuring success.
What role does audience research play in content creation?
Audience research is crucial as it helps you understand your audience’s preferences, interests, and pain points, enabling you to tailor your content to resonate with them effectively.
How can I ensure the success of my content marketing efforts?
Success in content marketing comes from creating high-quality, relevant content, consistently engaging with your audience, and adapting your strategy based on performance analytics.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.