13 Unappreciated Marketing Strategies That Can Make Or Break Your Business

#1. Tell Stories To Humans Not Customers

Telling stories is a great way to connect with your audience. It helps you connect with them on a personal level, which can make it easier for you to build trust and credibility. When people trust and believe in what you have to say, they’re more likely to buy your product or service.

Think about how products are sold in television commercials: they tell a story of an average person’s life before they used the product, then show how that person’s life changes after using it (for example, “before” being represented by an unkempt hairstyle; “after” by a sleek ponytail). 

This is also known as an “upsell” because it adds value beyond what customers were originally looking for when they were shopping around for shampoo they now want their hair looking good!

When trying this technique yourself, think about why people would want to hear from YOU in particular? What kind of story could YOU tell about yourself that would be interesting enough for others to take notice of?

Marketing Strategies – How to market yourself – Ask Evan
Key Takeaways
1. Embrace Consistent Marketing: Consistency in marketing efforts can lead to reliable brand recognition and customer trust.
2. Leverage Direct Marketing: Personalized and direct marketing approaches can create strong connections with your target audience.
3. Explore Underrated Strategies: Discover lesser-known marketing tactics that have the potential to drive significant results.
4. Utilize Creative Content: Engaging and innovative content can capture attention and differentiate your brand in a competitive landscape.
5. Tap into Instagram Marketing: The power of Instagram for business growth shouldn’t be underestimated, especially with creative and strategic content.
6. Emphasize Customer Engagement: Building strong relationships with customers can foster loyalty and encourage word-of-mouth referrals.
7. Focus on Behavior-Driven Strategies: Tailor your marketing approaches based on customer behavior insights for more effective campaigns.
8. Combine Online and Offline Efforts: Integrating both online and offline marketing efforts can create a holistic and impactful brand presence.
9. Invest in Undervalued Platforms: Explore platforms and channels that may not be saturated with competitors for unique opportunities.
10. Prioritize Niche Marketing: Targeting specific niches allows you to connect with a dedicated audience that’s more likely to convert.

#2. Expand Your Reach Through Visual Content Marketing

Visual content marketing can be a huge asset to your business. The power of visual content is undeniable, and people are using it more than ever before. 

When you look at how fast social media has evolved from text-based status updates and short videos to GIFs, memes, and even live video streams (like Instagram Stories).

You’ll quickly see that visual marketing has become an essential part of every business owner’s strategy for success.

Visual content is more engaging: because it uses motion to communicate ideas visually instead of just text or images alone, visual content tends to capture the attention of viewers better than traditional written copy does on its own. 

This helps engage them with your brand so they stay longer on-site/app/website which means they’re more likely going spend time browsing through other products/services offered by your company.

As well as share links with friends via email or social media platforms like Facebook or Twitter which will further increase exposure for those potential customers who want what’s being offered but may not have necessarily found their way there yet!

Visual content is more shareable: images tend to come across as more relatable than boring old words due shareability factor.”I don’t think I’ve ever seen anyone post an article about something personal (like their feelings) in person; 

We just talk about things face-to-face,” says Harvard Business Review alumnus Hannah Lofland who works in public relations at Condé Nast Traveler magazine.”But people love reading emotional stories online.

Whether they’re funny ones like ’15 Cringe-Worthy Memes About Office Life’ by BuzzFeed News; serious tales like ‘How My Husband Died From Cancer And What Happened Next’ by Redbook Magazine; 

Or sad narratives such as “This Is What Happens When You Date A Narcissist” by Thought Catalog Writers Collective.” It makes sense then that these types

Marketing doesn’t have to be intimidating. It’s all about consistency and simplicity. Learn more about how consistent and reliable marketing can be the key to success in the business world.

#3. Optimize For The Long Term, Not Short Term Gains

I’m sure you’ve heard this many times before, but it doesn’t mean it’s any less true: You should always be focusing on the long term. That means not only building relationships with customers but also ensuring that your content is of high quality and that it builds on your brand identity.

When you focus on quality over quantity, here are some benefits:

  • A better reputation for your business; when people see what you have to offer and enjoy reading/viewing it, they start to trust you more as a brand. This leads them to become repeat customers!
  • More traffic from search engines like Google because they value sites with good content
  • Greater loyalty from customers who can tell when something is well done vs poorly executed

#4. Use Search Engine Marketing To Grow Your Business

Search engine marketing (SEM) is a strategy that uses paid advertising to drive traffic to your website. This can be done through search engines like Google, Bing, and Yahoo, or social media sites like Facebook and Twitter.

Marketers use SEM because it helps them reach their target audience by placing an ad in front of people who are actively looking for products or services like yours. 

When you use SEM to promote your business, you’re tapping into one of the most targeted ways of reaching potential customers.

Think about how many times you’ve typed something into Google or another search engine and then how many times one of those results was useful. It happens all the time! That’s why SEM works so well: 

People are actively searching for whatever it is that you sell when they come across an ad from one of these sites (or apps).

Looking to step up your marketing game today? Discover the 16 actionable strategies that can help you market your business more effectively starting right now.

#5. Create An Annual Content Marketing Calendar

You might be wondering, “Why is he talking about calendars?” Well, it’s important to set goals for every year and make sure you don’t miss any deadlines. 

Your content marketing strategy isn’t going anywhere; it needs to be planned out in advance so that you can have a plan of action when things go wrong or new ideas come up along the way.

A content marketing calendar helps guide your team through everything they need to do to create quality content time after time over a year. 

The best part? It allows you to plan out all of your social media posts as well as other promotional materials like e-books, white papers, and more!

#6. Make A Big Impact On Social Media With Small Targets In Mind

Even if you’re a brand new business, with no followers and minimal brand awareness, it is possible to reach big numbers on social media. How? By targeting the right people.

Targeting is one of the best ways to grow your following and make an impact on social media. The trick is finding users that are interested in what you have to offer, who are most likely to buy your product or service, and who are most likely to share your content with their friends or followers. 

This can lead to exponential growth in both engagement rate and reach among potential clients without spending much money at all!

#7. Create A Digital Resume That Shows Your Expertise To Your Audience

Use A Professional Looking Website

Create a digital resume that shows your expertise to your audience. Go online and create an online presence that will help you introduce yourself and build trust with them. 

You can do this by having a website or social media pages where people can learn more about you and what you offer, or even watch videos of your work.

#8. Build A Data-Driven Internet Marketing Strategy That Drives Growth And Opportunity For Your Business

You probably think you know your customer. But, do you? Do you know how they spend their time online, where they gather information, what websites and apps they frequent, and who their influencers are? 

As a business owner that wants to be successful in their field of expertise and build a brand for themselves, you must have an understanding of the data that can help guide your marketing strategy.

Data is one of those things that everyone talks about but few people understand or use effectively. 

Data-driven marketing strategies can be incredibly powerful when used properly if done right, it will allow businesses to target more relevant audiences with more compelling messaging through more appropriate channels across more devices than ever before!

Instagram has become a powerful platform for marketing. Explore our list of essential Instagram marketing tools that can elevate your social media game and expand your reach.

#9. Use Inbound Marketing To Drive Revenue And Sales For Your Business Or Brand

Inbound marketing is a strategy that focuses on attracting and converting customers through content. Instead of spending money on ads, inbound marketers create valuable and helpful content to attract potential customers.

They also allow their audience to engage with them through social media, such as Facebook or Twitter and they reward those who do with value-added services (such as discounts) or more information about their products and services.

Inbound marketing works because it helps you:

  • Create Awareness for Your Business or Brand
  • Drive Traffic to Your Website or Blog from Search Engines like Google or Bing
  • Establish Yourself as an Expert in Your Industry by Creating Content that People Can Use

#10. Don’t Become An Autopilot Marketeer; Think Of New Ways To Connect With Your Audience And Customers

Don’t become an autopilot marketeer; think of new ways to connect with your audience and customers. Don’t be afraid to try new things, even if it seems ‘a way out there for your industry. 

Most importantly, don’t be afraid to fail, as failure is the best teacher and you learn more from it than success.

Also, don’t be afraid to be different and not do what everyone else does to stand out from the crowd and show people who you are as a company or brand. 

If you can do this consistently then you will build trust with your consumers because they know what kind of company they are dealing with when they buy from them or engage with their marketing efforts online (e-mail campaigns).

#11. Increase Customer Lifetime Value Through Retargeting Techniques That Make An Impact On Your Bottom Line Revenue And Profits.

Retargeting is a great way to increase customer lifetime value. Retargeting works by showing ads to people who have already visited your website. It’s very effective because it’s targeted and therefore relevant, so you’re reaching only people who are interested in what you offer.

This technique works especially well for e-commerce businesses because it lets them continue engaging with their customers after they’ve left the store or website. You can use retargeting in many ways:

You can target people who were on your site or app but didn’t make a purchase (or even contact info), which means that the ads will feel less aggressive and more helpful than traditional ads would be if those same people had seen them first before going offline again shortly thereafter.

Direct marketing can be a game-changer for creative professionals. Delve into our guide on direct marketing for creative professionals to discover strategies tailored to your unique skillset.

#12. Invest In Email List Building Strategies That Get Results Through Effective Internet Marketing Strategies That Are Relevant And Engaging To Your Audience.

One of the most effective ways to reach your audience online is through email marketing. Email marketing helps you build brand awareness and increase customer loyalty, as well as drive sales. 

Email marketing can also be used to target specific audiences (think about how many emails you’ve received from businesses that are not for you).

To get started with email marketing, choose a platform like MailChimp or Aweber which allows you to build an opt-in list of subscribers who have opted in to receive future emails from your business. 

When someone signs up for your weekly newsletter or app updates via email, they are asked if they would like to receive offers from other brands that may be related to what they signed up for initially.

(i.e., if someone downloads an app but has never purchased anything from your company before). This will help grow your business by reaching out directly to other related markets!

#13. Create Brand Awareness By Leveraging Influencers Who Have Built A Solid Reputation With Their Audiences.

Influencers are people who have a large following on social media. They can be celebrities, bloggers, or even just people with a large following of friends or family members.

These influencers have loyal audiences that they speak to regularly, and if you can get them to promote your business to their audience then it will go a long way towards helping you spread your message to a large number of people. 

Some businesses have paid influencers money to tell their stories about the product or service that they offer!

Embarking on your Instagram marketing journey? Here are 15 creative ideas to kickstart your efforts and build a strong online presence for your brand.


These underrated marketing strategies can level up your business and branding in ways that you’re not expecting. For example, if you think that affiliate marketing is a waste of time, then wait until you see how much money it’s made for some well-known brands. 

You don’t need to be a marketing expert to know how to use them either; they were designed with the average marketer in mind.

So they can be easily implemented by anyone with some basic knowledge of digital marketing or social media management (e.g., knowing how to create an infographic). 

It’s also important not just focus on one channel without considering others because their effectiveness may depend on each other.

For example: if your customers aren’t happy about something then this will affect your reputation on social media sites such as Twitter which hurts both channels simultaneously.”

Further Reading

Explore these resources to dive deeper into underrated marketing strategies:

The Most Underrated Digital Marketing Strategies: Discover lesser-known yet effective digital marketing tactics to boost your online presence.

Unlocking the Potential of an Underrated Online Marketing Strategy: Learn about an often overlooked online marketing strategy that has the potential to yield impressive results.

7 Underrated Content Marketing Strategies for Small Businesses: Small business owners can explore these content marketing strategies that might be flying under the radar but could be game-changers.


What are underrated digital marketing strategies?

Underrated digital marketing strategies refer to lesser-known or less commonly used techniques that can still have a significant impact on your online marketing efforts.

How can I unlock the potential of an underrated online marketing strategy?

To tap into the potential of an underrated online marketing strategy, it’s important to understand its nuances and tailor it to your specific business goals and target audience.

Why should small businesses consider underrated content marketing strategies?

Underrated content marketing strategies can provide small businesses with a competitive edge, allowing them to stand out in a crowded digital landscape and connect with their audience in unique ways.

Are underrated marketing strategies suitable for all industries?

Yes, underrated marketing strategies can be adapted to various industries. However, it’s important to assess the specific needs and characteristics of your industry to determine the most effective approach.

How can I measure the success of underrated marketing strategies?

Success metrics for underrated marketing strategies may vary depending on the specific strategy used. Common metrics include increased website traffic, engagement, lead generation, and conversions.