18 Essential Instagram Marketing Tools

Instagram marketing is a multi-billion dollar industry within social media marketing, and it’s only getting bigger. 

With 500 million daily active users and an astonishing 1 billion monthly active users, Instagram is the obvious place for brands to market their products and services to as wide an audience as possible (and yes, if you didn’t hear the news recently, this includes IGTV ads). 

There are so many tools out there these days that it can be overwhelming trying to figure out which ones are worth using. We’ve done the research for you: here are the best solutions for managing your Instagram profile and getting more followers on Instagram.

9 Instagram Tools Most Business Owners Don’t Know About
1. Discover a curated list of essential tools for Instagram marketing.
2. Gain insights into tools that can enhance content creation and scheduling.
3. Learn about analytics tools to measure the effectiveness of your campaigns.
4. Explore tools that can help improve audience engagement and interaction.
5. Find resources to optimize your Instagram marketing strategy.

1. Iconsquare

Iconsquare is an Instagram analytics tool that helps you to track the performance of your posts. It offers several insights into how people are engaging with your content, as well as insights into what kind of content works best for you and your audience.

It’s also useful for understanding which posts get more likes or followers, so you can keep posting similar kinds of content in the future.

Lastly, Iconsquare lets you monitor any hashtag that’s important to your brand so that if someone uses it in their post (or even just starts using it), then their account will appear on a list inside Iconsquare where you can follow them back or engage with them directly on Instagram

Looking to explore the world of Instagram marketing? Our comprehensive guide on The Ins and Outs of Instagram Marketing will walk you through the strategies and tactics to effectively engage your audience and boost your brand’s presence.

2. Instagram Analytics Tools

There are a lot of tools out there to help you track your Instagram account, but not all of them are equally useful. Here are the top five Instagram analytics tools:

Iconosquare (Free; $89/Month)

Iconosquare is one of the most popular Instagram analytics tools because it has lots of features and is easy to use. 

It can be used for free or paid plans, which give access to more features. Iconosquare’s best feature might be that it gives you an overview of all your posts in one place with quick links so you can edit them or add new ones on the spot no need for logging into multiple apps! 

You can also see detailed stats on each post like impressions and engagements per day as well as filters used (if any) and hashtags used (if any). 

This makes it easier than ever before to get insights into what works best for your audience without having to do much extra work beyond just posting great content!

Socialbakers (Free; $79/Month)

Socialbakers provides a wealth of information about how many people follow your brand on Facebook and Twitter along with other social media platforms like Pinterest and Instagram itself! 

The free version only allows access through third-party apps but upgrading gets full access via desktop versions instead. 

You’ll even see detailed analytics showing how many people saw each post by region specifically so it’s easy for marketers who want global reach without worrying about getting lost in translation when pitching campaigns overseas.”

Growing your Instagram account from scratch is no easy task. Learn valuable insights and practical tips in our article on How to Grow Your Instagram Account When You Have No Following to establish a strong online presence and attract engaged followers.

3. Iconosquare

Iconosquare is a social media management platform for Instagram. It’s a good Instagram marketing tool because it has a lot of features that can help you grow your account, including analytics and insights into your performance and how to improve it.

You can use Iconosquare to manage your Instagram account, and schedule posts in advance so that you always have new content for your followers.

Discover other accounts related to yours, track hashtags used by competitors or influencers to find new people who may be interested in the same things as you, and more. 

The dashboard is user-friendly and gives you access to all the information about interactions, impressions, and engagement at one glance.

4. Keyhole. co

Keyhole. co is a social media analytics tool that provides you with insights about your Instagram account. Keyhole. co is great for Instagram analytics and offers many of the same features as Simply Measured, but at a fraction of the cost (starting at $49 per month).

Simply Measured’s Instagram tool reports 57 different metrics to help you measure your brand’s impact on Instagram. 

It provides data on impressions, demographics of your followers, top posts by day or week, and more all in one place so you can easily analyze all relevant information in one place!

Don’t miss out on the potential of Instagram marketing tools that can elevate your campaigns. Discover the 14 tools you might be overlooking in our post about 14 Instagram Marketing Tools You’re Missing Out On and take your Instagram strategy to the next level.

5. Simply Measured

Simply Measured is a social media analytics tool that provides you with all the data you need to make informed decisions about your brand’s social media efforts. 

It combines all of the features of a social listening tool with some powerful analytics tools, so you can get an overall picture of how your brand is performing on Instagram. You can check out its homepage here or learn more about what it does by clicking here.

6. Klear

Klear is a social media management tool that helps you manage your Instagram account.

Klear is a social media management platform that helps you manage your Instagram account.

Klear allows you to schedule posts, track your performance, and analyze your followers. Klear has a free version that allows you to manage one profile and has some limited functionality. 

Paid plans range from $49 to $149/month and include additional features such as analytics reports, influencer search, and profile management.

7. Buffer

Buffer is a social media management tool that helps you schedule posts in advance and then sends them out to all of your social networks at once. It’s free, with a paid option that allows you to schedule even more posts. 

Buffer lets you schedule up to 10 posts per day and works on mobile apps, web apps, browser extensions, and Chrome extensions.

Buffer is a great way for businesses that have multiple people posting content for them on their social accounts to schedule messages across all platforms at once.

But it does require some time investment upfront to create a plan beforehand so that none of your posts are duplicated across sites or seem as if they’re too repetitive.

8. Union Metrics

Union Metrics is a paid service that offers the ability to track your data across multiple platforms, including Instagram. It’s not a free service, and it does have a premium version that allows you to do more with the data. 

Union Metrics also offers a free 30-day trial of its paid product, which is a great opportunity for you to try out all of its features before committing yourself financially.

Navigating the world of Instagram marketing requires insider tips. Explore our insightful article on Instagram Marketing: 15 Tips for Marketers Using Instagram to uncover 15 proven strategies that can enhance your engagement and drive results on this popular platform.

9. TapInfluence

TapInfluence is a tool that helps you find and reach out to influencers. It’s not just for Instagram, it can help you find influencers on Twitter, Facebook, YouTube, and even LinkedIn.

TapInfluence does all this by taking into account certain factors like following count and engagement rate. They also have a great database of top-tier content creators who are willing to work with brands.

Another thing I love about TapInfluence is that they have a feature called TrustScore which lets me know how trustworthy an influencer is before reaching out to them or booking an ad campaign with them. 

This saves me a lot of time because I don’t have to waste my time trying out different influencers who turn out not to be suitable for my brand at all (this happens quite often).

10. Brandwatch Audiences

Brandwatch Audiences is a great way to get started with Instagram marketing. It allows you to target your audience based on location, interests, and other data points.

If you’re looking for a tool that will help you create an audience from scratch, Brandwatch Audiences is the perfect choice for you.

Brandwatch Audiences allows you to create custom audiences for your brand’s Instagram page based on location, interests, or both and other data points. You can also add followers to another page as part of this process. 

This makes it easy to target those who are already interested in the subject matter related to your business (e.g., if they follow another similar business account), so they’ll be more likely to engage with yours as well!

11. Hookit

Hookit is a tool that helps you find relevant influencers to work with. It helps you find the right influencers for your campaign and provides them with the details they need to know about your brand and product. 

Hookit has a list of over 2,500 influencers, who have millions of followers in total.

Crowdfire is another essential Instagram marketing tool that helps brands grow their Instagram followers by finding relevant users through hashtags or handles. 

You can use Crowdfire to schedule your Instagram posts, see which hashtags are being used most frequently in posts related to your industry (so that you can use them yourself), and even clean up your Twitter following (if you want).

12. Crowdfire (Formerly Justunfollow)

Crowdfire (formerly JustUnfollow) is a free app that helps you grow your Instagram account. It allows you to schedule posts, unfollow inactive users, and track your progress. It also has features to manage other social media platforms like Twitter and Facebook.

You can try it out for free before you commit to using it as an essential tool in growing your brand’s social media presence on Instagram.

13. Influencer Identification Tools

Several influencer identification tools can help you identify the right influencers for your brand. Some of these tools are free and others offer paid services. Here’s how they work:

Your first step is to get a list of potential influencers who have large followings in your industry. Using this list, you will be able to find the top accounts that fit your brand’s target audience best by using an automated search tool. 

This process is called “list-based searching,” as opposed to manual searches where users manually enter each account name into a search engine or database one at a time.

Once you’ve chosen some accounts, it’s time to analyze them more closely with another type of tool called a “social analytics” tool that analyzes each account based on criteria like engagement rate (the number of likes or comments divided by total followers), follower growth rate (how quickly they’re gaining followers), and so forth.”

14. Hashtag Generator Tools

If a picture is worth 1,000 words, then a hashtag is worth millions. Hashtags are the way to get your content discovered on Instagram and other social media sites. But it can be difficult to find the right ones for your brand and content.

Hashtag generator tools are great because they allow you to research hashtags that are relevant to your business as well as popular hashtags for potential customers. 

You can also find related or related hashtags so that you don’t come across like an amateur who doesn’t know what he/she is doing.

15. Instagram Analytics Tools

The next tool is Instagram Analytics Tools. These tools help you to get more followers for your brand, which means that they will be able to help you to grow the number of followers for your business on Instagram.

Here are some of the best analytics tools:

  • Post schedulers
  • Caption generators
  • Geotag generator tools

16. Post Schedulers. Caption Generators

As you begin to create a plan for your Instagram strategy, it’s important to make sure that you’re leveraging all the tools available to help you succeed. Post schedulers and caption generators (and other similar tools) can help you do just that. Here are some of the best ones out there:

Later. For scheduling posts and creating captions, Later is one of my favorite tools on this list because it also offers analytics for Instagram accounts. Many other post schedulers don’t provide analytics, so this is a nice bonus from Later and it’s free!

Wordswag. This caption generator makes it easy for users to create visually appealing captions without being graphic designers themselves! 

The tool offers templates and themes (like holiday themes) which means that if your brand has an existing theme or style guide already in place, Wordswag will help streamline the process of creating new content while staying true to those guidelines when doing so.

If you’re looking for more ways to get more followers on Instagram but aren’t sure where else besides posting regularly could work best for growing your account organically over time then check out these tips below:

Email marketing remains a powerful tool for reaching your audience. Dive into our comprehensive guide, The Ultimate Guide to Email Marketing – Mailchimp, to master the art of crafting compelling email campaigns that resonate with your subscribers and drive conversions.

17. Geotag Generator Tools

Geotag generator tools are a great way to find the best place to post your photos. 

These tools can help you determine the locations where people will be most interested in seeing your content so that you can focus on certain areas of the country rather than wasting time on others.

Geotag generator tools are also free to use, which means that there’s no reason not to try them out and see if they work for your account!

And finally, geotag generator tools are easy-to-use: just enter a few pieces of information about yourself or your business, select some filters and then let it go! The results will appear in seconds with no complicated formulas here!

18. E-Books And Guides For Instagram Marketing

E-books and guides for Instagram marketing can be a great way for beginners to learn the basics of Instagram. 

They’re also good for learning about how to use the tools and strategies that are currently working well, as well as learning about best practices and new trends in the field. 

Finally, some e-books and guides will give you tips on how to engage with people on your brand’s account so they’ll be more likely to follow it or buy from it.


We hope you’ve enjoyed this list of Instagram marketing tools. If we’ve failed to include a tool that you think should be on it, or if there are any additional features you would like us to cover in future updates of this article please leave a comment below!

Further Reading

Check out these additional resources to enhance your understanding of Instagram marketing tools:

HubSpot’s Guide to Instagram Marketing Tools: Explore an in-depth article that highlights a variety of Instagram marketing tools to elevate your brand’s social media strategy.

18 Instagram Tools to Boost Your Marketing: Discover a comprehensive list of 18 Instagram tools recommended by Social Media Examiner, aimed at improving your marketing efforts on the platform.

Insights into Effective Instagram Marketing Tools: Gain valuable insights into the world of Instagram marketing tools with this informative article from Statusbrew, a platform known for its social media management solutions.


What are the key benefits of using Instagram marketing tools?

Instagram marketing tools offer various advantages, such as streamlining content scheduling, enhancing audience engagement, and providing detailed analytics to measure campaign success.

Can these tools help improve my Instagram follower growth?

Yes, many of these tools offer features to optimize your content and engagement strategies, which can contribute to a more substantial and engaged follower base over time.

Are there any free Instagram marketing tools available?

Yes, some tools have free versions or offer free trials. However, premium plans often unlock advanced features and greater functionality.

How do I choose the right Instagram marketing tools for my business?

Consider your specific marketing goals and needs. Look for tools that align with your strategy and provide the features you require, whether it’s content creation, scheduling, analytics, or audience engagement.

Do these tools work for small businesses as well?

Absolutely! Many Instagram marketing tools cater to businesses of all sizes. Small businesses can benefit from streamlined processes and improved engagement just as much as larger enterprises.