18 Amazing Places in America To Go For Marketing Research

The world is a fascinating place to conduct market research, but sometimes you don’t need to travel far. 

The U.S. is filled with amazing cultural, culinary, and geographic destinations that make great venues for ethnographic field research and studies in human behavior. 

Here are 18 great places to visit in the U.S., all of which also happen to be awesome spots for conducting market research:

Explore America: Top 100 Places to Visit in the USA – YouTube
1. Conducting marketing research in diverse locations can provide unique insights.
2. Exploring different regions allows for understanding varying consumer behaviors.
3. Consider cultural, geographical, and demographic factors when planning research trips.
4. Utilize the local expertise and resources available in each destination.
5. Balancing traditional research methods with immersive experiences enhances results.
6. Incorporate local trends and preferences into marketing strategies based on findings.
7. Expand the scope of research by observing regional marketing practices.
8. Establish connections with local businesses and professionals for insights.
9. Adapt research methodologies based on the unique characteristics of each location.
10. Embrace the opportunity to think creatively by stepping out of your comfort zone.

1. Hawaii

Hawaii is a great place for marketing research, because it is a very diverse place. The people who live in Hawaii are from all over the world, and that has made it very easy for them to adapt to new cultures and ways of life.

It’s important that you understand the different cultures and lifestyles of those who you want to reach out to when doing your marketing research. If you don’t understand how they think or act, then it will be very difficult for you to market products or services successfully.

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2. Alabama

Alabama is located in the southern region of the United States. The state has a humid subtropical climate and is known for its beautiful beaches and Gulf Coast, as well as its beautiful fall foliage and hills that are covered with colorful flowers. 

Alabama is also known for having mild winters, which makes it an ideal destination for anyone who wants to visit during this time of year.

Alabama has many wonderful things to offer visitors such as:

  • The Brierfield Ironworks Historical State Park which features iron furnaces built by slaves under Union occupation during the Civil War.
  • The Birmingham Zoo at Starkville where you can see over 1,000 animals from around the world!
  • Alabama Theatre Center For Performing Arts in downtown Birmingham where Broadway shows are performed every year!

3. Alaska

Alaska is a big state, and has a lot of diversity. You can find all kinds of people in Alaska, ranging from those who are born there to those who have migrated. 

There are also many types of businesses in Alaska. Some examples include tourism, technology and manufacturing industries. 

The environment in Alaska is very diverse as well; you will see many different types of environments such as mountains or water bodies when visiting this state.

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4. Arizona

Arizona is a state in the southwestern region of the United States. It has been a state since 1863, after it was acquired from Mexico during the Mexican–American War.

It is bordered by New Mexico and Utah to the west; Nevada and California to the west, across the Colorado River; Sonora and Chihuahua to the south; 

Sinaloa and Nayarit on its east by way of Baja California peninsula; Oaxaca and Chiapas in southern Mexico on its southeast border along with Hidalgo which demarcates it from Veracruz on that border’s south end.

Arizona is one of 36 states that does not have any type of sales tax at all.

5. Arkansas

Arkansas is a great place to visit. You can visit the Little Rock Central High School Museum and Memorial, see the exhibits of historical artifacts and learn more about the Civil Rights Movement. 

You can also enjoy nature on a hike at Petit Jean State Park or explore a cave at Carver’s Cave Archeological Site. There are many other things to do in Arkansas, so you will never run out of things to do!

Arkansas has a lot to offer for marketing research as well! It has many different areas where you can conduct research such as Fayetteville, North Little Rock.

Pine Bluff and Fort Smith which each have their own unique cultural flavor that will make your study stand out from others being conducted in other states across America!

6. California

California is a big state, so it could be tough to choose a place to start your research. But don’t worry we’ve done all the legwork for you. Here are some of our favorites:

San Francisco: It’s no secret that this city has been at the epicenter of tech innovation since its inception in the late 1800s. 

With a population of 870,000 people and some of the country’s most well-known companies (like Uber and Airbnb), San Francisco is an optimal location for conducting marketing research for several reasons:

  • It’s home to many companies that offer digital services
  • It attracts talent from across Silicon Valley and around the globe
  • Companies have access to top universities such as Stanford University and UC Berkeley when recruiting employees

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7. Colorado

Colorado is a great place for marketing research. The state has a lot of unique cultural and demographic diversity, which makes it the perfect location for conducting studies on the willingness to pay (WTP) of different groups or segments.

In addition to WTP, Colorado also has a strong economy that is driven by its technology sector. As such, there are many companies in Colorado that are interested in learning more about how they can use marketing research to improve sales and increase profits.

8. Connecticut

Connecticut is the third smallest state in the United States and has a population of about 3 million people. Connecticut is also home to some of America’s most affluent cities, including Greenwich, Darien and Westport. 

Many Fortune 500 companies have headquarters in Connecticut including General Electric and Aetna.

Connecticut has a very high per capita income at $64,970 compared to a national average of $46,439. 

The median household income for residents living in Connecticut was recorded at $73,000 as compared to an average of $56,516 across all U.S households (according to 2014 data). 

In comparison with other states where people live an average lifestyle without much effort or hard work (California).

Those residing in Connecticut are able to earn more money because they have higher levels of education than others who live elsewhere without having higher levels of education (like California).

9. Delaware

Delaware, the second smallest state in the USA, contains Wilmington, a city of over 70,000 people. Known for its beaches and shopping opportunities, this city is perfect if you want to enjoy your stay in Delaware!

If you’re looking for a quiet getaway then head on down to Rehoboth Beach where there are plenty of restaurants and shops. The boardwalk will keep you entertained for hours!

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10. Florida

If you’re looking to do some marketing research in the U.S., Florida is a great place to visit. It’s a popular tourist destination and has beautiful weather two factors that make it an ideal location for conducting market research. 

You can also get some work done while taking advantage of all that Florida has to offer, whether it’s relaxing on the beach or exploring nature.

11. Georgia

Georgia is a great place for marketing research because it has a great climate, environment and economy.

The state of Georgia has many climatic conditions that make it ideal for attracting tourists and businesses alike. 

It is located in the southeastern U.S., where there are four different seasons; this makes it possible for you to do your marketing research during all seasons of the year without having to worry about having bad weather conditions during any one season. 

The climate also makes it possible for businesses from different parts of America and other parts of the world to come here and conduct their business activities without being affected by harsh weather conditions like hurricanes or tornadoes.

Since they will only be visiting once every few years, therefore having minimal impact on their operations when compared with those who live here full time on an annual basis (i e., residents). 

This means that your company will still have access to all kinds of resources throughout all months even after spending some time away from home—and this can help save money too!

12. Idaho

Idaho is home to many companies that are developing new technologies. For example, Hewlett-Packard (HP) was founded in Palo Alto, Calif., but has since moved its headquarters to Boise. 

The state also hosts other technology companies, such as Micron Technology Inc., which designs and produces semiconductor products for computers and consumer electronics.

In addition to numerous research facilities, Idaho is home to some of the most beautiful scenery in the country including Craters of the Moon National Monument and Preserve (map), one of only three dark sky preserves in America; 

Hells Canyon National Recreation Area (map), which includes the deepest river gorge in North America; and Sawtooth National Recreation Area (map).

13. Indiana

Indiana has many cities that can serve as the perfect backdrop for your marketing research. Indianapolis is a major hub of commerce and industry in Indiana, with a population of over 1 million people. 

Indianapolis is also home to several universities, including Butler University and Indiana University-Purdue University at Indianapolis (IUPUI).

Bloomington is another great place for marketing research in Indiana. This city is located near an area called “The Golden Triangle” which includes Columbus and Lafayette; 

Bloomington itself has an estimated population of 78,000 residents. South Bend also boasts an educated workforce that has been trained in technology-related fields like computer science and information technology at one of its two major public universities: 

Notre Dame or Saint Mary’s College. Fort Wayne offers plenty of opportunities for marketing research due to its proximity to other cities such as Chicago which make it easy for clients from outside Northern Indiana to visit during their stay here!

14. Iowa

Iowa is one of the states in the Midwest and has been dubbed as “The Heartland”. Iowa is home to many great places you can visit for tourism, but it also holds a very special place in your heart if you live there or have ever visited. Here are some facts about Iowa:

  • It is the 29th largest state in America, with a population of 3 million people.
  • It has been nicknamed as “The Hawkeye State” because of its nickname for its residents as well as its mascot being named after this bird (a hawk).
  • The capital city of Des Moines was named after Captain James Pratt Polk who was a soldier fighting during the Black Hawk War back in 1832-33.


Kansas is the most central state in the United States. This means that it’s not only very easy for people on both coasts to get there, but also for someone in between those two coasts. It’s also known as “The Wheat State.”

Kansas has a rich Native American history and culture. In fact, it was home to many different tribes at one time or another (including the Wichita).

In addition to being centrally located, Kansas is also home to the Kansas City Royals baseball team one of America’s oldest professional sports teams!

16. Kentucky

Kentucky is home to the Kentucky Derby and the Kentucky Bourbon Trail, all of which are great for marketing research. The state is known for its bourbon, horses, and bluegrass music.

Kentucky also has a long-standing history of political activism that has led to some of our most important laws being written there including those protecting consumers from fraudulent or misleading practices by businesses.

The Bluegrass State’s natural beauty makes it an ideal place to conduct market research on travel destinations like Louisville’s Waterfront Park or Lexington’s Keeneland racetrack.

Planning to conduct marketing research across America? Explore our list of 18 Amazing Places in America to Go for Marketing Research that offer unique insights and opportunities for your research endeavors.

17. Louisiana

Louisiana is the most culturally diverse state in the country, with residents from over 200 countries speaking more than 60 languages. 

Louisiana has the highest concentration of Cajun French speakers in the country and this region also makes up about two-thirds of all French speakers in America. The state is home to many people who speak Creole and other languages as well.

Louisiana is also one of our nation’s most popular destinations for Mardi Gras, an annual festival that was first celebrated on Shrove Tuesday before Ash Wednesday (40 days before Easter) in France during medieval times. 

Today, Mardi Gras celebrations occur multiple times throughout February leading up to Fat Tuesday (or Shrove Tuesday), but they are still mostly held during February 3–7th before Ash Wednesday begins (40 days before Easter). 

The event attracts millions annually around New Orleans where you can enjoy parades featuring costumes and floats made by locals at no cost!

Louisiana also has more art museums per capita than any other state with over 200 museums total! If you love art then this should definitely be added onto your list!

18. Maine

Maine is a beautiful state. In fact, it’s one of our favorites. We have been to Maine several times, and each time we go back, we experience something new and exciting that we didn’t see before. The landscape is beautiful and there are so many things to do in Maine!

It’s easy to see why marketing research in Maine is a great idea: there are many lakes such as Lake Sebago, which has great fishing opportunities; there are lighthouses (like the Pemaquid Point Lighthouse); 

There are beautiful forests; you can go hiking or biking on Maine’s scenic trails; even if you don’t like the outdoors much (like me), there are still plenty of shops where you can buy souvenirs for yourself or someone else!


If you’re looking for a place to do your research, there are many options. Each place has its pros and cons, but it’s important to choose one that will fit into your budget, time frame and expectations for the results.

Further Reading

Explore more resources related to marketing research and travel destinations:

Best Unknown Places to Visit in the US: Uncover hidden gems and off-the-beaten-path destinations across the United States.

Bucket List: Best Places to Visit in the USA: Discover must-see locations and experiences to add to your USA travel bucket list.

AMA Marketing News: Top 50 Articles of 2020: Explore a compilation of the top 50 marketing articles from 2020, covering various facets of the marketing industry.


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