15 Things You Can Do To Boost B2B Marketing Results

You’re working hard on marketing your B2B company. After all, if you don’t get new clients, how will you pay that second mortgage on the lake house? But is it enough? Are you doing everything you can to ensure your marketing is achieving the best results possible?

I’m not trying to sound hyperbolic, but what follows is a list of 15 things that small and medium sized businesses can do to optimize their marketing. Some of them require money, some require change management, and all of them are (in my opinion) worth the effort.

15 Ways To BOOST Your Marketing Content Performance

Takeaways
1. Implement targeted email marketing campaigns.
2. Optimize your website for better user experience.
3. Leverage social media for brand awareness.
4. Create valuable content to establish authority.
5. Utilize data analytics for informed decisions.
6. Engage in influencer partnerships for credibility.
7. Offer personalized experiences for leads.
8. Embrace video marketing for visual engagement.
9. Invest in SEO to improve search visibility.
10. Use case studies to showcase success stories.
11. Participate in industry events for networking.
12. Implement retargeting campaigns for conversions.
13. Develop clear and compelling CTAs.
14. Collaborate with complementary businesses.
15. Continuously analyze and adjust your strategies.

Table of Contents

1. Define Your Business Goals And Vision Before You Start Marketing

This one’s a no-brainer, but it needs to be said: define your business goals before you start marketing. There are two reasons why this is so important: first, defining these goals upfront will help ensure that all of your subsequent campaigns are in line with those priorities;

Second, having a clear idea of what success looks like will allow for easier analysis once the campaign has ended. If there is no clear definition of success, it’s impossible to know whether or not you reached it (and if not, why).

As an example: let’s say I run an IT company called CleverTech Solutions Inc., which specializes in helping small businesses improve their efficiency through automation software solutions. My goal might be something along the lines of “increase revenue by 5% in 2017.”

That would give me some additional context when it came time to put together my content strategy – I could look at how many articles I published over 2016 versus 2017 and see if there was any correlating increase in sales during that time period (or if there wasn’t).

Implementing effective inbound marketing tactics can significantly boost your B2B marketing results. Learn how to maximize your ROI by optimizing your content strategy.

2. Research Your Competitors To Find Out What They’re Doing

To build a successful B2-B marketing campaign, you need to know what your competitors are doing.

This doesn’t mean spying on them or stealing their ideas it just means keeping tabs on the general direction of the industry and finding out what they’re doing right or wrong.

You can do this by looking at their websites, social media profiles, blogs, etc., but I recommend taking a more hands-on approach by reaching out to them directly (if possible) and asking questions about their business practices and strategies.

3. Set Clear, Measurable Marketing Goals And Objectives

You need to define your marketing goals and objectives before you start.

What is your business goal? In other words, what do you want to achieve with this business? Do you want to grow revenue or increase profits?
What is your vision for the company over the next 2-5 years? What does that look like?
Who is your target audience? Define them in terms of demographics (age range and gender), psychographics (personality type, interests), and location.
What are all the strategies that can help you achieve these marketing goals: social media strategy, content marketing strategy, paid advertising strategy, etc.

You also need to define some basic tactical elements so that everyone on the team understands how they fit into achieving those larger strategic goals:

Marketing campaigns – define when they’ll begin and end; who needs approval; what metrics will be used to measure success/failure

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4. Measure The Results

It is important to define the problem before starting on a solution. What do you want to achieve? For example, if your goal is to lose weight, have you defined how much weight and over what period?

Once you know what you want to achieve, then it’s time to set goals that are both ambitious and realistic. Don’t worry about what other people’s goals are; instead, focus on achieving something right for YOU!

If losing 20lbs over six months feels too far out of reach at this moment in time (and it might be), try setting a goal that is more achievable in 3-6 months instead – like exercising five times per week rather than four times per week or incorporating more protein into your diet daily.

5. Use Analytics To Inform How You Market Your Business

If you aren’t already using analytics for B2B marketing, you need to start. Analytics help you measure the effectiveness of your marketing efforts, identify the best channels to use, and understand your target audience.

They can also help identify trends in your data and show how effective a particular campaign or piece of content was.

6. Create A Detailed Buyer Persona For A More Compelling Messaging

You have a marketing team and are working hard to create compelling messaging. But are you talking to the right audience? You need to know who you’re targeting and what they want so that when developing your content strategy, you can ensure that it resonates with them.

Uncover the secrets of successful B2B marketing campaigns and the psychology that drives them. Explore the intricacies of why inbound marketing works and how it can transform your business approach.

7. Maintain A Healthy Mix Of Content Types

When it comes to content, there’s something for everyone. You need to stay on top of new trends and be prepared to publish when the time is right.

For example, you could share a blog post with your customers that explains how they can use your product in their daily lives (like our blog post on how to burn more fat while working out). This kind of information is not only helpful but also relevant and timely.

Another way you can keep your mix fresh is by using video as part of your marketing strategy. Video has been proven as one of the most effective ways to reach customers and prospects alike.

Plus, it’s easier than ever before since you don’t have to worry about setting up expensive equipment or hiring an expert videographer just use a smartphone!

If nothing else, consider creating short demo videos showcasing different features;

These are great because they provide more value without taking too much time away from other tasks like writing emails or answering phone calls from potential customers who want more information about what makes your product so great!

8. Develop An Editorial Calendar

An editorial calendar is a plan that helps you publish content on time and in the right order. It’s important to think about how you will use your editorial calendar before creating one. Here are some questions to ask yourself:

What is the purpose of the editorial calendar?
How often do I want to publish new pieces of content?
How long should each piece be, and what format should it take (text, images, videos)?

Once you’ve answered those questions and created an outline for your editorial calendar, it’s time to start scheduling your posts!

Traditional marketing methods are shifting, and businesses are embracing new strategies. Find out why industry leaders believe that inbound marketing is the future and how it can propel your B2B endeavors forward.

9. Create A Cohesive Visual Identity And Design Strategy

Having a consistent visual identity is important in B2-B marketing because it helps create the impression of trust and authority, which are two things that B2-B marketers need to focus on.

To help you get started, I have created an infographic with all of the best practices for creating a cohesive visual identity:

Brand guidelines explain what your brand looks like and how it should be applied across all marketing channels. They define every aspect of your brand, including colors, logos, typography, and icons.
A style guide is essentially a set of brand guidelines that are specifically designed for different types of content (e.g., website vs social media).

10 Improve Customer Service By Simplifying The User Experience

Good customer service can be a major differentiator for your business. It’s important to have a clear process for how to handle customer questions and complaints, as well as make sure you have properly trained staff who are empowered to solve problems.

11 Optimize Marketing Materials For Search Engines (SEO)

Search engine optimization, or SEO, is the process of optimizing your website for search engines. It’s the most important factor in how you rank on search engines.

If you’re not already doing this, consider hiring an expert to help you out because it takes time and expertise to do it right.

Be aware that SEO is a long-term strategy it won’t happen overnight! And remember that keyword stuffing is not effective;

Instead of focusing on one keyword phrase, try writing copy that uses several related phrases so that you’ll show up in more searches than if only one phrase were used repeatedly throughout your content.

12 Explore Inbound Marketing Initiatives

Inbound marketing is about attracting customers by providing value. Inbound marketing is about creating content that people want to read. Inbound marketing is about sharing your expertise and helping people solve problems.

Inbound marketing is building trust, which leads to conversions and sales.

13 Find The Right Balance Between Paid Advertising And Organic Search Results

Paid search advertising is a good way to get in front of your target audience, but you have to make sure that it doesn’t take over your marketing strategy. Use paid advertising to complement your organic search results and not replace them.

For example, if you’re running a B2B company, try using paid ads for keywords like “finance software” or “marketing agency”.

Then use organic results for keywords like “online banking” and “advertising agency”. Studies show that when done correctly, this approach can boost conversion rates by up to 80%.

As the business landscape evolves, it’s crucial to explore innovative avenues. Learn about the potential impact of inbound marketing on the future of your business and stay ahead of the curve in B2B marketing.

14 Utilize Email Marketing

For many years, the internet has been considered a new frontier for businesses. It’s a place of infinite possibilities; one where you can build relationships with customers in ways you never thought possible.

There’s no doubt that social media has been a game-changer in this respect but there are still plenty of opportunities to be had on traditional channels like email marketing.

Email is still one of the most powerful tools at your disposal when it comes to B2B marketing and it doesn’t have to be difficult or expensive either! In this article I’ll show you exactly how you can use email marketing effectively by utilizing these 14 tips:

Email Marketing Can Be Used To Nurture Leads
Email Marketing Can Be Used To Drive Conversions
Email Marketing Can Be Used To Build Relationships
Email Marketing Can Be Used To Build Brand Awareness

15. Use Social Media Channels To Connect

Social media is all about connecting with your customers, sharing content, and building brand awareness. It’s also a great way to build loyalty and engagement.

While it might not seem like the most direct way of driving sales, social media can be an invaluable tool in generating leads and increasing sales.

FAQs

How do I stay updated on the latest B2B marketing strategies?

Staying up-to-date with the ever-changing landscape of B2B marketing can be achieved by following reputable industry blogs, attending webinars, and engaging with industry thought leaders on social media platforms.

What are some effective lead generation strategies for B2B marketing?

Effective lead generation strategies in B2B marketing include content marketing, email marketing, webinars, targeted social media campaigns, and utilizing data-driven insights to identify and target potential leads.

How important is personalization in B2B marketing strategies?

Personalization is crucial in B2B marketing strategies as it enhances customer experiences, builds stronger relationships, and increases the likelihood of successful lead conversions.

How can I measure the success of my B2B marketing strategies?

Key performance indicators (KPIs) such as conversion rates, website traffic, engagement metrics, and lead-to-customer conversion rates are commonly used to measure the success of B2B marketing strategies.

What role does content marketing play in B2B marketing strategies?

Content marketing is a cornerstone of B2B marketing strategies. It involves creating valuable and relevant content to attract and engage target audiences, establish authority, and drive conversions throughout the customer journey.

Costantine Edward

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.