MailChimp is one of the most popular email marketing services. It allows you to send emails, manage contacts, and organize your email lists.
But it’s not just for sending emails, you can also use MailChimp as a customer acquisition tool by using its many other features, including Facebook ads, pay-per-click (PPC) advertising campaigns, webinars, social media ads and more.
| Takeaways |
|---|
| 1. Incorporate personalized email campaigns to engage prospects effectively. |
| 2. Leverage social media platforms for targeted outreach and lead generation. |
| 3. Utilize influencer partnerships to expand your brand’s reach. |
| 4. Implement retargeting ads to re-engage potential customers. |
| 5. Experiment with direct mail for a physical touchpoint in your marketing. |
| 6. Create informative webinars to establish thought leadership. |
| 7. Explore podcast guest appearances to tap into new audiences. |
| 8. Use SMS marketing to connect with customers on their mobile devices. |
| 9. Collaborate with complementary businesses for joint marketing efforts. |
| 10. Develop interactive quizzes or polls to engage and collect data. |
| 11. Consider hosting live events to foster community and brand loyalty. |
| 12. Invest in targeted online advertising campaigns for maximum impact. |
| 13. Create valuable downloadable resources to capture leads. |
| 14. Implement referral programs to encourage customer advocacy. |
| 15. Leverage user-generated content to build trust and authenticity. |
Gated Content
Gated content is content that is only available to those that sign up to your list. This can be a great way to build your email list, which in turn means you’re able to communicate with your audience more effectively and often.
While many marketers are familiar with gated content, it’s important not to overlook this powerful strategy when building your business. Gated content can help you:
- Attract new subscribers
- Convert subscribers into customers or leads
Getting started with outbound email marketing is essential for reaching your target audience effectively. Follow the comprehensive 12-Step Process to Get Started with Outbound Email Marketing to ensure your campaigns are strategic and successful.
Email Drip Campaigns
A drip campaign is a series of emails that are sent out over time. The first email in the sequence is sent immediately, and then each subsequent email is sent at a set interval. This is a great way to get your audience thinking about your brand or product without being too aggressive.
Drip campaigns can be used for any number of things, from launching new products to reminding people about sales events. If you want to make sure that you’re doing it right, here are some tips:
Start small, it’s easy to get carried away with all the different things you could do with drip campaigns, but it’s important not to overwhelm your customers with too many emails all at once.
Send one email every week or two weeks for now and adjust based on how well they perform (more on this in tip #4).
Keep it simple, drip campaigns are already pretty complex because they require automation software like MailChimp or HubSpot Campaigns; don’t make them more complicated by adding pictures or video clips!
All you need here is text-based content so users don’t have any trouble understanding what they’re supposed to do next (tip #5).
You can always add bells and whistles later when they become more comfortable interacting with your brand after following through on an initial request such as downloading something valuable like an eBook.(tips#6)
Social Media Ads
Social media ads are a great way to promote your content, product and brand. You can also use them to promote your business, services and events.
For example, if you want to promote an article on Facebook, create a custom audience of everyone who has ever liked your page or subscribed to your newsletter.
Then target them with an ad promoting the article at a price point that’s within their reach based on the data from MailChimp’s Audience Optimization tool (which we’ll get into in another section).
Inbound marketing showcases creative approaches to attracting customers organically. Discover the most inspiring and innovative tactics in our article about the Top 17 Most Creative Examples of Inbound Marketing to enhance your marketing efforts.
Webinars
Webinars are a great way to get in front of your audience. This can be used to drive traffic to your website, social media accounts, or even your email list.
If you already have an audience that’s interested in what you’re doing, webinars are a powerful tool for getting them involved and converting them into paying customers.
If you don’t already have an email list built up yet, webinars can help build one as people sign up for notifications about future events.
You’ll also want people who provide testimonials about how beneficial the experience was for them so that other potential customers know it’s worth their time and investment as well
Co-marketing
Co-marketing is a relationship between two companies that benefits both parties. In this type of partnership, one company will promote the other’s product or service to their customers and vice versa.
This strategy can be mutually beneficial for both companies because it helps with sales, brand recognition, customer acquisition, and customer retention for each business.
Here are some tips for successful co-marketing relationships:
Create value for your audience by offering them something unique that they won’t get from anyone else in your industry.
For example, if you’re a restaurant owner with an active Instagram account where you post pictures of delicious meals made on site at your restaurant then offer to feature products like cocktails from another local business in one of those posts
Choose partners who complement each other instead of competing against each other so customers have multiple options when deciding which businesses they want to do business with
Find out how much time each partner wants dedicated towards the partnership before starting any sort of agreement
Content Upgrades
Content upgrades are an opportunity to offer your readers more value. When you’re creating content, look for ways you can improve the article or post beyond the content itself. You could add a checklist or resource guide, or create a PDF that’s exclusive to subscribers.
Content upgrades also work great for getting more email addresses. If you want people to sign up for your email list, give them something in exchange for their information.
You could offer a guide or cheat sheet as an incentive for signing up; this will help them see the value in signing up and increase conversion rates!
The final way that content upgrades work is by getting social shares on social media platforms like Facebook, Twitter and LinkedIn.
For example: if someone shares one of your articles on Facebook/Twitter/LinkedIn then they will also share any links at the end of said article (including any links within content upgrades).
This increases exposure and makes it easier for others to find new valuable information from your blog posts!
If you’re seeking effective outbound marketing strategies that yield results, check out our compilation of 12 Examples of Outbound Marketing That Work. These proven strategies can help you engage your audience and drive conversions.
Analyze And Optimize Your Email Marketing Campaigns
Once you’re done with your email marketing campaigns, it is time to analyze and optimize them. The best way to do this is by using MailChimp’s analytics tool. It helps you understand what works best in a campaign and how many people have opened or clicked on your messages.
Analyzing your campaigns could help you:
- Find out how many people are opening your emails and where they are located geographically
- Find out which types of email content resonate with subscribers most (e.g., subject lines)
- Know which day(s) are the busiest for you so that future campaigns aren’t sent during those days
Pay-Per-Click Advertising (PPC)
PPC is a type of online advertising in which advertisers pay a fee each time a user clicks on a link that is displayed by the search engine in the search results.
This method can be very effective for small businesses and startups because it allows you to reach your target audience without having to build up an email list or social following. You simply create ads that are relevant to your industry and pay when someone clicks on them.
If you’re using MailChimp, our PPC integrations make it easy for you to set up campaigns with tools like Facebook Ads, Google AdWords and LinkedIn Ads right from within the platform.
Social Media Marketing (SMM)
Social media marketing (SMM) is a marketing strategy that uses social media platforms to promote your product or service.
SMM can help you build relationships with customers and prospects, which increases brand awareness. It also helps promote your content, as well as drive traffic back to your website or landing page.
When planning an SMM strategy for MailChimp, consider the following goals:
- Build brand awareness by sharing blog posts and other content on social media platforms like Twitter and Facebook;
- Promote blog posts using paid ads on Facebook;
Learn how marketers transitioned from skepticism to embracing outbound marketing in our insights-packed article: How We Learned to Love Outbound Marketing. Discover the potential of outbound strategies for your business growth.
Content Marketing (CM)
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – with the objective of driving profitable customer action.
Content marketing is a technique for building trust, engagement, and brand awareness.
It can be used to promote a product or service or it can be used to simply share information about your business with your customers.
Influencer Marketing (IM).
Influencer marketing is a form of marketing in which focus is placed on influential people. These influencers can be celebrities, bloggers, or even people with large social media followings.
The idea here is that the powerful connections these influencers have will help you reach your target audience and get them to take action on whatever it is you’re trying to sell.
Influencer marketing may also include influencers who aren’t paid for their promotion; this happens when an individual writes about a product or service because they believe in it so much that they want others to know about it too.
When deciding how to approach influencer marketing, the first step is identifying the type of relationship you want with those who influence your target market:
- Paid partnership – This involves paying an independent source (an individual or company) for their endorsement of your business/product/service
- Unpaid endorsement – This refers not only to individuals sharing information online but also offline word-of-mouth referrals from friends, family members and acquaintances
Email Marketing (EM)
Email marketing is a great way to reach your audience, but you can also use it to nurture them and build your list.
Email marketing is one of the most effective ways to communicate with customers on their terms, in a private setting that allows for back and forth communication.
In addition, when paired with the right email automation software like MailChimp or Customer.io, you can boost engagement by automatically sending emails based on customer behavior:
So if someone doesn’t open an email you sent them two weeks ago then you can send them another one next week!
For an in-depth understanding of interruption marketing and how to execute it effectively, dive into the detailed guide: Ultimate Guide to Interruption Marketing: How to Do It Right. Enhance your marketing campaigns with interruption techniques that capture attention.
Conclusion
If you’re looking to take your outbound marketing to the next level, we hope this list of 35 strategies has been helpful.
The key takeaway here is that there are so many ways to market your business with email, and if you aren’t using them all yet, there is no better time than now!
If you get stuck on one or two of these strategies in particular for example, pay-per-click advertising (PPC) or content upgrades don’t worry: just focus on those first before adding more complexity to your strategy.
Further Reading
Expand your knowledge with these additional resources:
Outbound Marketing: A Guide by Mailchimp Learn about outbound marketing techniques and how they can complement your marketing strategy.
Inbound Marketing Strategies Every Startup Needs Discover essential inbound marketing strategies to kickstart your startup’s growth.
Crafting an Effective Marketing Strategy Dive into the world of marketing strategy and learn how to create campaigns that resonate with your audience.
FAQs
What is outbound marketing?
Outbound marketing refers to promotional efforts aimed at reaching potential customers through channels like cold calling, email campaigns, and advertising.
How can inbound marketing benefit startups?
Inbound marketing strategies can help startups attract and engage potential customers organically, fostering long-term relationships.
What elements should a solid marketing strategy encompass?
A comprehensive marketing strategy should include target audience analysis, goal setting, content creation, distribution channels, and performance measurement.
How can I integrate inbound and outbound marketing for better results?
Combining inbound and outbound techniques can create a balanced approach, allowing you to reach both active and passive leads effectively.
What role does content play in marketing strategies?
Content serves as the foundation of a successful marketing strategy, delivering valuable information to your audience and building brand credibility.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.