13 Ways To Find Targeted B2B Leads

The world of B2B marketing is extremely competitive, and it can be hard to stand out from the crowd. 

However, there are a few ways that you can grow your customer base without having to pay too much for leads. With that in mind, let’s take a look at some techniques that you can use to find new B2B leads on your own:

12 B2B Lead Generation Strategies For 2023 – YouTube
1. Implement advanced search on professional networks.
2. Utilize LinkedIn groups and forums for industry networking.
3. Leverage content marketing to attract and engage potential leads.
4. Attend industry events and conferences to connect with prospects.
5. Collaborate with complementary businesses for mutual lead generation.
6. Create targeted email campaigns with personalized messaging.
7. Optimize your website for lead capture through forms and CTAs.
8. Use social media advertising to reach a specific B2B audience.
9. Develop partnerships and alliances to tap into new lead sources.
10. Provide valuable webinars or workshops to showcase expertise.
11. Utilize data analytics to identify and prioritize potential leads.
12. Participate in online communities where your prospects are active.
13. Refine and update your lead generation strategies based on results.

1. Join Trade Groups

One of the best ways to find new clients and partners is by joining trade groups that are focused on your industry. 

For example, if you are a landscaper in London, England, many local business networking groups have been established to help businesses grow together. 

These groups can offer an excellent opportunity for you to network with other like-minded individuals who share similar interests and goals as you do.

Join Trade Associations & Professional Organizations: Another great way to find targeted B2B leads is by joining professional organizations within your industry or niche market segment. 

There are numerous benefits associated with being a member of these types of organizations including access to online directories where members can post details about their businesses; opportunities for networking events where members can meet one another face-to-face; 

Access to monthly newsletters highlighting upcoming events and other relevant news; discounts on various products such as insurance policies or office supplies; discounts on conferences hosted by key sponsors (i.e., Microsoft).

Learning from mistakes is crucial in marketing. Explore our guide on avoiding common Facebook ads mistakes to ensure your campaigns are effective.

2. Attend Trade Shows

Trade shows can be a great place to meet new people, potential customers, partners, recruiters, and investors.

Attending trade shows is an excellent way to make connections within your industry. You will see the latest innovations from your competitors as well as hear about exciting new products from companies that may not yet be household names. 

Trade shows can also give you some insight into what the future holds for your industry by showcasing cutting-edge concepts or solutions that are being developed outside of your organization.

3. Monitor Your Competitors’ Social Media Pages

Monitoring your competitors’ social media pages is a great way to keep tabs on the industry. By using social media monitoring tools, you can track and analyze their content in real-time. This will give you an idea of what they are posting and how they are marketing themselves.

The same goes for your brand monitoring your accounts gives insight into when people engage with you, so that you can make sure the timing of posts is optimal.

4. Use LinkedIn’s Advanced Search Feature

Now that you know how to find targeted B2B leads, it’s time to start using LinkedIn’s advanced search feature. This is a powerful tool that allows you to target leads based on keywords, location, industry, company size (SME or enterprise), job title, and group membership. 

The advanced search feature allows you to filter out the noise so you can find exactly who you want to reach.

The best way to make use of this tool is by filtering your results into groups with similar interests so they can be converted into leads in one go saving yourself valuable time while increasing your conversion rates at the same time!

Real-world examples can illuminate effective strategies. Dive into these 27 Facebook ads case studies for insights on optimizing your ad campaigns.

5. Google ‘Your Industry + Directory’

Use Google search to find local directories. The best way to find a good directory of local businesses is by using the search bar on Google and typing in “your industry + directory”. 

For example, if you were a plumber and wanted to find more prospects, you would type in “plumber + directory” into the search bar. 

This will bring up many directories that are specifically geared toward your industry, making it easier for you to get access to new customers who are already interested in your services!

You can also use these same tactics when searching for local business directories online as well! 

This may take some time, but once you’ve found one or two sources with good information, it’ll be worth all that effort because now anytime someone searches “plumbers near me” on Google.

Then hopefully your website will show up first instead of theirs since yours has more information about what they’re looking for (and thus why they should call YOU instead!).

6. Use Tools like LinkedIn Sales Navigator and LeadFuze

LinkedIn Sales Navigator is a tool that can help you find leads and get in touch with them. It will help you find leads by connecting you to people who have similar interests, work in your industry, and are looking for new opportunities.

LinkedIn Sales Navigator also lets you create a list of targeted prospects so that when they are ready to buy something or take the next step in their business, they’ll be more likely to think of you first (and buy from you).

7. Look For Content That Has A High Number Of Shares

The more people who share content, the more likely it is that your target audience will find it. This can be an effective way to get your marketing message in front of potential leads. 

The type of content you post matters too, so make sure any content you share is relevant and useful to your target audience.

If you want to find out if a piece of information has been shared by many people, use tools like Buzzsumo or Google Search Console (formerly known as Google Webmaster Tools). 

These resources give you insights into what’s popular within specific social media platforms and search engines.

Looking for innovative ways to grow your audience? Discover these 13 creative strategies for promoting your Facebook page and engage with your target audience.

8. Collaborate With Other Businesses

If you’re looking to collaborate with other businesses, there are several ways that you can do this. You could use a collaboration platform like Slack or Trello, or a collaboration tool like Asana, Wrike, Podio, and Teamwork. Or maybe even a combination of all of those!

Collaboration is an important factor when it comes to lead generation because it helps build relationships with potential customers who may become long-term clients.

9. Crowdsourced Recommendations On Linkedin

One of the most powerful things you can do to find new leads is to ask for recommendations.

LinkedIn gives you a feature where you can quickly and easily ask people that you don’t know, as well as people that you do know, for recommendations. 

When used properly, this technique can help open up an entirely new set of opportunities for your business it’s like having an instant pipeline full of potential clients who already know and trust your work!

However, there are some key details to consider before sending out any requests:

Don’t ask anyone who doesn’t know what they’re talking about. If someone were giving me a recommendation on whether or not my business was trustworthy (and thus whether or not I should be trusted).

I would want them to have experience working with other companies like mine before saying anything about it. So when asking for recommendations from others in your industry or profession.

Make sure at least one person knows what he or she is talking about when it comes down to specifics related specifically within their field because then there’s no question about credibility being compromised.

10. Check Who’s On Your Email List Already. (And Follow Them!)

This is a great way to find your target audience because the people on your email list have already expressed interest in you. You know they’re interested because they signed up for your emails!

If you’re using an automation platform like HubSpot or ConvertKit, their lead capture forms will include a section for asking “who referred you?” That means some likely people know someone else in your target market. 

But even if they didn’t fill out that form, type in all the names of your subscribers into Gmail and search by company name. If it looks like there are companies that match one another, send an email blast with a special offer targeting them (and only them).

Informed decisions start with solid market research. Check out our guide on conducting market research for new business ideas to ensure your strategies resonate with your audience.

11. Use Keywords To Find High-Quality B2B Leads In Google. (But Avoid The Black Hat Stuff!)

The first step to finding high-quality B2B leads on Google is to use the Keyword Planner Tool. This will help you determine which terms are popular in your niche, and which are underutilized.

Next, use Google’s, Keyword Tool. The Keyword Tool can help you find additional keywords that have high search volume but low competition. 

You can also check out related searches on any given keyword by typing it into the search bar at the top of Google and then clicking “Related searches” below those results (you may need to scroll down).

Use Autocomplete! When someone searches for something online, they often start typing their query before they finish thinking about what they want to say and this is where to autocomplete comes into play: 

It provides suggestions based on other popular queries typed after similar phrases as well as words within each phrase itself (e.g., “how do I build my brand b2b marketing strategy” might suggest “brand building strategies for small businesses”).

12. Use Your Google My Business Page To Connect With Local Prospects

Connect With Local Customers

Google My Business is a free listing that allows you to create or claim your business on Google Maps. It also gives you access to important information about your business, including address and phone number information, hours of operation, photos, and more. 

You can use this powerful tool to make it easier for potential customers to find out about what you have to offer.

Connect With Potential Partners

As mentioned above, the Google My Business page is also a great way to connect with other businesses in your industry and these connections can lead to partnerships that help both parties achieve their marketing goals while building stronger relationships in the process. 

It’s an ideal way for B2B businesses (especially those just getting started) because there isn’t any pressure involved: if they don’t get along well enough on their first day working together then they’ll simply go their separate ways.

13. Check Out These Tips For Finding Targeted B2b Leads On Your Own!

Here are some ways to find targeted B2B leads on your own:

Look for people who are engaging with the content that you’re creating. If you have a blog, look for people who are liking or sharing your posts. 

If you have an email list, look for people who open and click through all of your emails. These are all good signals that they might be interested in doing business with you.

Look for people who are engaging with the content that your competitors create. Do they share it? Do they leave comments? This can give clues as to what kind of companies they work at and if there might be some opportunity there!

Look for people who engage with content within your niche or industry but not necessarily from specific companies yet these could be potential customers down the road once their needs evolve! 

A great place to start looking would be LinkedIn groups or localized events like conferences where professionals gather together about topics related specifically relevant topics (such as “Digital Marketing Conferences”).

Effective lead generation relies on understanding your audience segments. Explore why market segmentation is crucial in targeting the right B2B leads for your business.


Well, it looks like we’ve learned a lot today. We’ve also taken your pain points and turned them into solutions, which is what we do best! In this article, you learned how to find targeted B2B leads using 13 simple and effective strategies. 

You can use these strategies on your own or with the help of tools like Leadfeeder or LinkedIn Sales Navigator. Now that you know how to find targeted B2B leads, what are you waiting for? It’s time to take action!

Further Reading

Here are some additional resources to enhance your understanding of B2B lead generation strategies:

Rock Content – B2B Lead Generation Strategies: Explore proven tactics and approaches for generating high-quality B2B leads in the competitive market.

Superhuman Prospecting – B2B Sales Lead Generation Strategies: Learn from experts about innovative B2B sales lead generation strategies that can elevate your business growth.

RollWorks – 32 Best Ways to Generate More B2B Sales Leads: Discover a comprehensive list of 32 effective ways to generate more B2B sales leads, backed by insightful examples and techniques.


What are some key B2B lead generation strategies?

B2B lead generation strategies encompass a range of tactics, including content marketing, email campaigns, social media engagement, webinars, and targeted advertising.

How do I optimize my B2B sales lead generation process?

Optimize your B2B sales lead generation by refining your ideal customer profile, aligning marketing and sales efforts, leveraging data analytics, and continuously testing and improving your strategies.

What role does content marketing play in B2B lead generation?

Content marketing is crucial in B2B lead generation as it establishes your expertise, educates prospects, and builds trust. Valuable content attracts potential clients and nurtures them through the sales funnel.

What are the benefits of using webinars for B2B lead generation?

Webinars offer a platform for showcasing your industry knowledge and interacting directly with your target audience. They create engagement, foster relationships, and capture valuable leads.

How can account-based marketing (ABM) improve B2B lead generation?

Account-based marketing tailors strategies to individual target accounts, enhancing personalization and relevance. This approach aligns marketing and sales efforts, resulting in more effective lead generation and conversion.