13 Most Important Attributes Of Video Script Writing

Creating a video script is just as important as creating the actual video. You have to consider several factors when you write a script, including your audience, tone and style of writing, what story you’re trying to tell and how it will be told.

How to Write Scripts for YouTube Videos
1. Crafting compelling video scripts can significantly impact your business’s success, leading to higher conversions and engagement.
2. An eloquently written video script can leave a lasting impact on your viewers, conveying ideas effectively and enhancing the overall message.
3. Emulating the habits of highly successful scriptwriters can help enhance your own writing process and unleash your creative potential.
4. Optimize your video scripts to make them the best they can be, capturing your audience’s attention and achieving your objectives effectively.
5. Writing video scripts tailored for social media marketing can boost engagement and spark conversations, offering unique opportunities for audience connection and conversions.
6. Further reading on WordStream, Synthesia, and Column Five Media can provide additional valuable insights and techniques to improve your video scriptwriting skills.
7. A great video script should have a clear and captivating storyline, compelling characters, a strong call-to-action, and engaging visuals to keep the audience hooked.
8. Make your video script more persuasive by addressing audience pain points, presenting benefits effectively, and using emotional appeals to connect with viewers.
9. Writing the video script before creating visuals ensures better alignment with the intended message, providing a structured roadmap for the visual content.
10. Maintaining audience engagement throughout the video can be achieved through concise content, storytelling elements, strategic humor, and good pacing.
11. A well-crafted call-to-action (CTA) in a video script drives conversions and prompts the audience to take specific actions, such as visiting a website or making a purchase, making it a crucial element for video success.

Identify The Objective Of The Video

Before setting out to write a script, it’s important that you identify the objective of the video. It’s not enough to simply be “funny.” 

Instead, write out two or three specific goals that can be achieved by the end of your video. A good example might be “make people laugh at least once” or “increase engagement.”

It can also be helpful to think about what audience you’re writing for and what their needs are do they need encouragement? Do they need education? Will this video help them achieve their goals in some way?

Once you’ve established some goals for your content, go ahead and start writing!

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Understand The Audience

A video script is a great way to get your message out there and reach new audiences. But before you start writing, make sure that you understand the audience of your video. This will help you create compelling content that drives action.

Here are three tips for understanding your audience:

Know where they’re coming from. What do they care about? What do they need? You can find this information by conducting thorough research or talking with people in the industry who have experience working with them.

Think about what makes them tick. How does their personality come across in their interactions with others? Are they serious or lighthearted? 

These traits can be reflected in how you deliver your message through video scripting so it resonates with the viewer’s values and preferences and hopefully gets them to take action!

Craft A Compelling Story

A story is a sequence of events that lead to an outcome. Good stories have a beginning, middle and end. A good story should also have a clear protagonist and antagonist. 

The protagonist is the main character who fights against evil forces in order to achieve their goal. The antagonist is an opposing force or person who stands in the way of achieving the goal.

The conflict should be evident from the very beginning of your script so it’s something that keeps viewers wanting more until they reach its resolution at the end of your video script writing process

A well-crafted video script can be the key to unlocking your message’s true potential. Discover the art of conveying ideas eloquently with our expert tips in How to Write an Eloquent Video Script. Let your words flow smoothly and leave a lasting impact on your viewers with the power of a well-structured script.

Write A Great Script

The first thing to remember is that you should write a great script. When writing your video scripts, use short sentences and use active voice. 

Also, keep in mind that using simple words and plain language will help increase the chances of your audience understanding what you are saying.

Use Visual Language

Use visuals to describe a concept or idea.

Visuals can be used to help the reader understand a concept or idea by showing it directly, like in the example below:

“The scientists used an atomic force microscope to image the atoms on a surface.”This is much easier to understand than simply saying “The researchers used an atomic force microscope.”

Use visuals to help illustrate a story or scene.

Many stories involve action and movement, which can be difficult to portray through text alone. In this case, you should use images that show motion throughout your script rather than describing it with words (like “the man walked across the field”). 

For example: “A man walks into his apartment building after work and sees two men sitting on the couch watching TV.”Using only words here would be awkward because we don’t know what he looks like.

Or how long he’s been gone it could have been hours! But with an image like this one from OpenShot Video Editor (shown below), we can see immediately that he has returned home from work and is surprised by who is waiting for him.

Use visuals to help explain complex concepts/ideas.<Sometimes even simple concepts need more explanation than words alone to provide; for instance, if someone asked you what happens when you lift weights at home… 

Well… That depends on how often you exercise! If they aren’t familiar with lifting weights themselves then maybe describing what goes on inside muscle fibers would help them understand why heavy lifting isn’t always good practice.

But first, they’d need some background knowledge about how muscles work in general so that they know why certain types of exercise are better suited towards certain goals.*

Understand The Power Of Editing

Editing is the most important part of video production. It’s the process of selecting the best shots and using them to tell the story.

Editing is not just about cutting out bad takes or fixing mistakes that happened on set. It’s also about organizing your footage into a cohesive whole, so that it tells a compelling narrative and evokes emotion in your audience.

Success in scriptwriting often stems from habits that pave the way for creativity and innovation. Learn from the best in the field and adopt the 13 Habits of Highly Successful Script Writers to enhance your own writing process. Embrace these habits, and watch your scripts reach new heights!

Make Sure Your Script Is Readable

A video script should be as readable as possible. If your script is hard to read, it will not be very effective in conveying your message. To ensure that your script is easy to read, follow these guidelines:

  • Use short sentences
  • Use active voice (the subject acts) rather than passive voice (the object receives the action) whenever possible
  • Use simple words and terms that are familiar to most people who would watch or listen to your video
  • Avoid convoluted wording and unnecessary jargon; use straightforward language instead

Keep Your Sentences Short

Keeping your sentences short is one of the most important rules to remember when writing scripts.

Short sentences are easy to read and understand, which is why they’re used in children’s books and comic strips. Children learn how to read because they have simple books with lots of pictures, which use short sentences with few words per sentence. 

This makes it easier for them to understand what’s being written on each page before moving onto the next one. You’ll notice that even some of the longest novels ever written tend towards shorter paragraphs than longer ones.

This makes sense when you consider how often we’d want our concentration broken if we were reading a book from start to finish (especially if it was written by James Joyce).

Use Active Voice To Create Urgency

The most important thing to remember is that active voice is more effective than passive.

Passive sentences can make your message sound weak and vague, while active sentences are more engaging and make the reader more likely to take action. Active voice creates urgency because it’s direct, specific and concise.

For example: “Our team will do this next week” versus “This will be done next week”.

Break Down Complex Concepts Into Simple Ideas

The best way to explain complex concepts is to break them down into simple ideas.

For example, if you’re trying to explain the history of a country, use props and scenery in the video script. You could have someone holding a book with their face obscured while they read from it. 

This would make it easier for people who are learning English as their second language or may not be confident readers yet.

You could also use examples as examples of what you’re talking about: “When I was growing up in America…” or “My friend… no wait, my brother…” Then show an image of that person along with some text explaining more details about who they are and why they’re important!

It’s also helpful when writing videos scripts if you can explain things using analogies (e.g., comparing apples with oranges). For example: “This dish tastes like chicken Kiev.” Or “My phone battery died because we were charging our phones all night long.”

Another good method is using metaphors the process of comparing two unlike things without using words like “like” or “as” (e.g., saying something tastes spicy instead of saying something tastes spicy like hot sauce). 

For example: “My mom always tries her hardest at everything she does because she’s really competitive.”

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Present Information In A Logical Order

While you’re developing your script, it’s important to keep a logical order in mind. Your story should have a clear structure and progression of events from beginning to end.

A chronological order is one way to do this by presenting information in time order but not necessarily all at once. 

For example, if you were telling the story of your vacation last year, you could start with the plane ride before moving on to the hotel room or something else that occurred during that trip.

Another option would be using a linear sequence which goes from beginning through middle and ends with an ending; this helps ensure that viewers don’t get confused or lose interest too quickly while watching because they’ll always know what’s coming next!

If none of those options seem like good fits for how much detail needs explaining about each topic mentioned throughout your text (like when outlining an essay), then consider using an outline instead — just make sure there aren’t any gaps left unexplained beforehand!

Avoid Technical Jargon And Slang Words

When writing scripts, you have to avoid using words that the audience would not understand. 

When you use technical jargon, it can be difficult for the audience to follow what you are saying. You should also avoid using slang words as they are not clear or appropriate for every type of video script. 

You should try to use simple language in your scripts and write short sentences as this will help your audience understand them better. You should also use active voice rather than passive voice because this makes your writing clearer and easier to understand

Use Props And Scenery To Explain Concepts And Ideas

Props and scenery can be used to explain concepts and ideas. For example, if you’re doing a video about the different kinds of fiber in your diet, you could use props like fruits, vegetables, and grains to show the audience the difference between them. 

You could also use props that relate to your topic at hand like a cooking pan or other kitchen utensils. 

These types of props are beneficial because they make your videos more interesting for viewers who are watching it for educational purposes as well as those who simply want something fun to watch for entertainment purposes.

Because these two factors are so important when creating videos online (especially if you want them published on YouTube), it’s important that you understand which ones work best so that people will enjoy viewing your content without getting bored too quickly!

Social media offers a unique platform to connect with your audience through video content. Discover the secrets of writing engaging scripts tailored for social media marketing with our guide on How to Write Video Scripts for Social Media Marketing in a Fun and Easy Way. Grab attention, spark conversations, and drive conversions with scripts designed for the social media landscape.


As you can see, there are a lot of things to consider when you’re writing a video script. But with practice and by keeping these attributes in mind, you can make sure your script is effective, engaging, and most importantly reads well!

Further Reading

WordStream – 5 Tips for Writing Powerful Video Scripts Short Description: Discover five valuable tips to enhance your video scriptwriting skills and create powerful, engaging content with the guidance from WordStream.

Synthesia – How to Write a Video Script: A Step-by-Step Guide Short Description: Follow this step-by-step guide by Synthesia to master the art of video scriptwriting and create compelling visual stories.

Column Five Media – How to Write a Video Script Like a Video Agency Short Description: Learn how to craft video scripts like a professional agency with insights and strategies shared by Column Five Media.


What are the essential elements of a great video script?

A great video script should have a clear and captivating storyline, compelling characters, a strong call-to-action, and engaging visuals to keep the audience hooked.

How do I make my video script more persuasive?

To make your video script more persuasive, focus on addressing the pain points of your audience, presenting benefits effectively, and using emotional appeals to connect with viewers.

Should I write a video script before or after creating visuals?

It’s generally advisable to write the video script before creating visuals as it provides a structured roadmap for the visual content, ensuring better alignment with the intended message.

How do I maintain audience engagement throughout the video?

Maintaining audience engagement can be achieved by keeping the content concise, incorporating storytelling elements, using humor strategically, and maintaining a good pacing.

What role does a call-to-action (CTA) play in a video script?

A call-to-action in a video script prompts the audience to take a specific action after watching the video, such as visiting a website, subscribing to a channel, or making a purchase. It’s a crucial element to drive conversions and achieve the video’s objectives.