While LinkedIn might not be the biggest social media platform in terms of users, it is still an important one to consider. The site reportedly has over 630 million users, with over 260 million of those activities every month.
The platform is very much focused on B2B marketing and professional networking. It’s a great place to showcase your brand and products to a highly-targeted audience.
However, there are some important things you should keep in mind if you want to succeed on LinkedIn when it comes to B2B marketing. Let’s have a look at some tips that can help ensure your success.
| Takeaways |
|---|
| 1. Optimize your LinkedIn profile for professionalism. |
| 2. Create and share high-quality, relevant content. |
| 3. Utilize LinkedIn Showcase Pages for product focus. |
| 4. Engage with industry-specific LinkedIn Groups. |
| 5. Leverage LinkedIn Ads for targeted outreach. |
| 6. Incorporate visuals to make your posts stand out. |
| 7. Build a network of industry connections. |
| 8. Use LinkedIn Analytics to track your performance. |
| 9. Participate in LinkedIn polls and surveys. |
| 10. Share success stories and case studies. |
| 11. Publish articles to showcase your expertise. |
| 12. Collaborate with influencers for reach. |
| 13. Maintain consistent engagement with your audience. |
1. Join The Group
One of the best ways to market your B2B company on LinkedIn is to join and participate in networking groups. When you do this, make sure you’re joining a group that has a lot of members. You want to be visible within the community so that people can find you easily.
If possible, choose a group where there are already some other businesses with similar products or services as yours.
This way, when they see your post in their feed or the discussion threads, they will already know who you are and what kind of business it is that you run-saving their time (and hopefully making them more likely to view what content/product offerings/services you have).
Finally: don’t just join groups; engage with them! Ask questions about events coming up; share interesting articles from other sources that relate to topics discussed within the said group;
Get involved with discussions on topics relevant to each specific niche industry or topic area covered by each particular LinkedIn Group.
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2. Partner With Influencers
When you partner with influencers, your reach is increased exponentially. This makes sense because they have a large following that trusts them and is more likely to read what they recommend.
It also helps if you can give them something in return for their endorsement or use of your product or service.
For example, if you’re a B2B company selling software solutions for dentists, you could partner with an influencer who has a big dental practice and is active on social media (like LinkedIn).
In exchange for him mentioning your company’s name when posting about his work on Facebook or Instagram, offer him free access to one of your products so he can try it out at home before making any purchases.
3. Ask The Experts
- Ask them to be a guest on your blog.
- Ask them to share their expertise on your podcast.
- Ask them to write a guest post for you, or perhaps even interview them on your podcast! Make sure that they know what the post will be about and how long it will be (and make sure that you publish it!)
- Ask them to share their story on your social media platforms such as Facebook, Twitter, and Instagram (and maybe LinkedIn too).
Remember that sharing other people’s content doesn’t only bring in traffic – it also gives you more credibility because you are using information from experts outside of your own company!
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4. Show Off Your Skills
It’s time to show off your skills.
The more you share about yourself, the more people are going to see how great you are at what you do. They’ll be impressed by your knowledge, expertise, and experience. And they’ll want to learn more from you!
So what should we share? How about:
- Our knowledge of the industry (AKA “expertise”).
- Our experience in the field (AKA “experience”).
That way people know that not only do we have a ton of valuable information up our sleeves but also that we’ve lived through it all ourselves so have some real-world insight into what works for them too!
5. Get A New Logo That Stands Out
A new logo is a great way to give your company an updated look. Whether you’re looking for something bold and straightforward, or simply a refresh of the existing one, there are many options available.
One way to get inspiration is by searching for logos that have already been created by other people. For example, you can check out this list of Top 25 Best Logo Designers in 2019 or this collection of 50 Creative Logo Designs You Don’t Want To Miss Out On.
You could also browse through websites such as 99designs or Fiverr where designers will create logos for you on demand.
Once you’ve found some designs that appeal to you, make sure that they fulfill all these requirements:
- They stand out without being too flashy (it’s easy enough to overwhelm).
- They’re simple and clean-cut instead of complicated (people remember simpler things better).
- Their color schemes match your brand identity/themes/moods well so it doesn’t look like a mismatch between two different entities
6. Build Better Connections
The best way to market your B2B company on LinkedIn is by building better connections with other professionals. You need to do this in order to develop a rapport with them, and it will help you grow your network. Here’s how:
Don’t be afraid to network! If you meet someone at an event or conference who has something in common with you, go ahead and introduce yourself. This can lead to a lot of new opportunities for the future.
Get personal by asking questions about their interests and hobbies outside of work (if they’re part of the same industry).
And don’t forget that there are lots of different ways to connect on LinkedIn – not just through direct messages but also through group discussions or comment threads (just make sure not all these conversations are related specifically back towards business).
7. Use Video To Increase Engagement
Using video in your LinkedIn marketing strategy can help you increase engagement, sales, brand awareness, reach, and credibility. These are all the elements that can help you build a successful LinkedIn presence for your business. Here’s how:
Video increases the likelihood of people engaging with your posts and messages on LinkedIn. According to Hubspot, “Video posts receive 150% more views than text-only posts.”
This means that if you post a video to LinkedIn as opposed to just a text-based update or article, there is a huge chance that more people will engage with it because of its visual nature.
For this strategy to work for your company though (and not just any other company).
Make sure that the content itself is useful and relevant enough so as not to be ignored by viewers who may be busy scrolling past their feed quickly or simply not paying attention when they see something come up like this at random intervals during their day online!
Videos also help increase sales opportunities both through organic search results as well as through paid ads on platforms such as Facebook where advertisers only pay when someone clicks on their ad instead of having all kinds of impressions but no conversions due to low CTRs (Click Through Rates).
AdAge stats published here back in 2018 showed us how much more effective video ads were compared to static images – which means using them could give us an edge over competitors who aren’t using them yet!
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8. Sponsored Content Can Go A Long Way
Sponsored content is a great way to showcase your products or services. It can also be used to increase engagement, leads, and brand awareness.
For example, if you are an SEO company and you want people in your industry to know about your new SEO service package, sponsored posts will allow you to target people who have shown interest in related topics (like “SEO”).
This will help you get more exposure to the service packages that are most relevant to your target audience.
Some businesses may feel hesitant because they don’t want their name out there as sponsors of other businesses’ content.
But remember: this isn’t about selling anything directly; it’s just about increasing awareness around key topics so that when people are ready to buy from you they already know who YOU ARE!
9. Update Your Posts Consistently & Regularly
Consistency is key when it comes to posting on LinkedIn. We don’t have any statistics to back this up, but we’re pretty sure that more people will see your posts if they are consistent. Plus, it’s just a good habit to get into anyway.
A good rule of thumb is to try and post at least once a week the more you post the better! Of course, that doesn’t mean you should go overkill and post every day either;
Posting too much can be annoying for your audience, who may end up unsubscribing from your updates or tuning them out altogether. If you’re going to be posting less often than once per week (hey there life!)
Try mixing in some quality content each time so that people will still want to check out what’s new from you on their feed every month or two weeks or whatever works best for your schedule
10. Make The Most Of Your Headline
When you’re creating a post, the headline is one of the most important aspects of your content. It gives people a clue about what to expect and can help them decide whether or not they want to read the rest of your post.
Keep it catchy: A good headline should draw people in so that they want to read more about what it’s about.
You should try to use a creative and interesting title that will pique their interest and entice them into reading more than just one paragraph or two before moving on with their day.
It’s important for you to also make sure that it’s relevant to your post topic so that readers will see it as an integral part of the content overall (rather than something tacked on at its end).
In addition, keep in mind that you only have characters available when writing out titles so make sure yours doesn’t take up too much room!
Keep it short: Be sure not to go overboard here; otherwise, someone might not even bother looking at what else is written because they won’t find anything else worth reading anyway!
11. Find A Way To Stand Out From The Crowd
The good news is that there’s no shortage of tips and tricks to help you stand out from the crowd. Here are some of our favorites:
Experiment with different ideas. If a single tactic isn’t working for you, don’t be afraid to experiment with something else. Maybe people aren’t responding to your blog posts because they’re too long, so try writing shorter ones instead.
Maybe LinkedIn groups are too noisy for your liking try hosting an AMA on Reddit instead! The only way we’ll ever know if something will work is by trying it out first-hand and seeing what happens; so don’t be afraid to fail and learn from your mistakes along the way!
Don’t be afraid of change. If something isn’t working for you right now (like how much time or money it takes up), don’t let that stop you from trying new things to get better results down the road!
After all, marketing tactics aren’t static entities; they evolve based on what works best at any given point in history which makes them perfect candidates for experimentation (even though these changes might initially seem scary).
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12. Focus On The Quality Of Your Posts Not the Quantity
As with most things in life, quality is more important than quantity. Your LinkedIn posts will be most effective if you focus on producing high-quality content that is likely to be shared and read. High-quality content includes posts that are well-written, thought-provoking, and relevant.
Posts that ask a question and prompt debate or discussion are also great for gaining engagement because they encourage users to comment on your post.
Also consider posting infographics (which can easily be created in PowerPoint), images or videos as they are more likely to be liked by others and thus increase the reach of your message.
13. Use Images & Graphics To Improve Engagement & Likes
In the same way that images and graphics can help improve your engagement on Facebook and Twitter, they can also do the same for LinkedIn. Images are a great way to make your posts stand out.
They also help you generate more likes and shares, as well as click-throughs to your website. They also help increase time spent on the page (and thus time spent on-site).
Hubspot found that visuals are 40% more likely to be shared than non-visual content.[1] If you want to build brand awareness or gain new followers from an audience of active professionals who make up LinkedIn’s membership base (which is over 467 million strong[2]).
Then using visuals in your marketing efforts will be a surefire way for you to achieve success. Use images of people working at their desks or having lunch together as well as visuals from trade shows or events.
Like conferences where someone from your company will be speaking/presenting so potential customers feel like they know who they’re doing business with even before contacting them!
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Conclusion
We’re only beginning to understand all the ways you can use LinkedIn for marketing. But these tips should give you a good start, as well as some ideas about how to approach your efforts on the platform.
Once you get started, keep experimenting and see what works best for your business!
Further Reading
LinkedIn Strategies for B2B Marketing: Learn valuable LinkedIn strategies for enhancing your B2B marketing efforts and reaching a wider professional audience.
Grow a Small Business Podcast: Tune in to this podcast to gain insights and tips on growing your small business successfully.
LinkedIn Marketing Tools to Boost Your Strategy: Explore a variety of LinkedIn marketing tools that can amplify your marketing efforts on the platform.
FAQs
How can LinkedIn strategies benefit B2B marketing?
LinkedIn strategies can significantly benefit B2B marketing by providing a platform to connect with professionals, showcase industry expertise, and generate quality leads for business growth.
What topics are covered in the “Grow a Small Business Podcast”?
The “Grow a Small Business Podcast” covers a wide range of topics related to small business growth, including marketing strategies, customer engagement, and effective management techniques.
How can LinkedIn marketing tools enhance my marketing strategy?
LinkedIn marketing tools offer various features to optimize your LinkedIn presence, such as advanced targeting options, analytics, and automation, ultimately boosting your marketing effectiveness.
Are there any specific LinkedIn strategies recommended for B2B marketers?
Yes, there are various LinkedIn strategies tailored for B2B marketers, such as optimizing your company page, engaging in thought leadership content, and leveraging LinkedIn Groups for networking.
What are some benefits of using podcasts for small business growth?
Podcasts can help small businesses by establishing authority in their industry, reaching a wider audience, and fostering a personal connection with listeners, which can lead to increased brand recognition and customer loyalty.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.