12 Tips For Writing Better Video Scripts

Writing a video script is an art form. You have to think about what you’re going to say, how you’re going to say it, and then share your message with the world. The best way to ensure that your video project goes as smoothly as possible is by following these tips:

12 Tips To Help A Screenwriter Write A Better Screenplay
1. Start with a compelling hook to grab the audience’s attention.
2. Define a clear and achievable goal for your video.
3. Know your target audience and tailor the script to their needs.
4. Create a well-structured outline before writing the full script.
5. Use concise and engaging language throughout the script.
6. Show, don’t tell, to make the video more visually appealing.
7. Incorporate a problem-solution approach for effective storytelling.
8. Include a call-to-action that guides viewers on the next steps.
9. Seek feedback and iterate on the script to improve its quality.
10. Practice reading the script aloud to ensure a smooth flow.
11. Balance humor and seriousness based on the video’s tone.
12. Edit and refine the script to eliminate any unnecessary elements.

1. Know Your Subject

Knowing your subject inside out is one of the most important things you can do when writing a script. It’s tempting to think that you can wing it, but this isn’t true. You need to know your subject inside and out and more importantly, you need to know what makes it unique.

What is the history of your product or service? What makes it different than other options available on the market? 

What benefits does it offer that no one else can provide? These are all questions you should ask yourself before starting any kind of writing project for any kind of company or organization.

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2. Choose A Memorable Name

The name you choose for your video is going to be the first thing that people see when they hear about it. 

You want your audience to remember it and associate it with YOU. Your video’s name is also going to be in the title of any article or listicle about YOUR videos, so make sure you pick one that’s easy for people to spell, pronounce, type, and say out loud.

3. Find The Right Music For It

Music can help set the mood. It can also help the viewer feel what you want them to feel. If you want your viewers to get excited, use music that makes them feel excited. If you want your viewers to feel sad, use music that makes them feel sad.

Try using royalty-free music from sites like Pond5 or Audio Jungle because they’re cheap and easy to find!

4. Don’t Copy Other Videos

The worst thing you can do is copy someone else’s video. Don’t try to replicate a popular video or even a successful one. If you’re going to be the next big hit on YouTube, it won’t happen by trying to mimic someone else’s work.

You should also avoid copying anyone else’s ideas for your script. That includes stealing from books, movies, and television shows; don’t just give yourself credit for ripping off an idea that already exists.

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5. Write The Voiceover First

It’s much easier to write the voiceover when you know what your video is going to be about. The same goes for writing the script. 

You can’t just start filming and expect that you’ll get everything right on the first try. And unless you have a lot of money or time to waste, I’m guessing neither of those is available to you right now!

If you’re having trouble with this part, here are some tips:

  • Write the script before you start filming anything at all. This way, when it comes time for editing (or any other stage in production), your footage will already match up perfectly with what’s written in the script because it was created beforehand!
  • Write whatever comes naturally – don’t force yourself into doing it any other way than how feels natural for yourself.

6. Use A Script From Beats

So, what are beats? Beats are the moments in your video that need to be emphasized. They can be the most important part of your script and will help you communicate more clearly with your audience.

For example:

Beats are like turning points in a movie; they tell the viewer “this is where something changes” or “this is when we get to see something new”. They make up the structure of your content and help make it memorable by giving people something they haven’t seen before.

7. Show How You’re Feeling

When you’re writing, it’s important to show how you feel about the subject. Don’t be afraid to get personal and share your opinions with your audience. Show them that you care about the content they’ve come to see, and they’ll care more about watching it too!

Show how you feel about the people involved in the video as well. If there are other contributors involved in creating this piece of content, show them some love by mentioning this fact at least once throughout your script. 

This will help build a relationship between viewers and creators while providing valuable information for those who will be watching on social media or in their newsfeeds later down the line.

Be sure to express what kind of emotions have been evoked by whatever topic it may be: excitement? surprise? concern? nostalgia? humor?

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8. Keep The Writing Simple, Not Using Too Many Synonyms Or Fancy Words

It’s important to remember that your video script is not a novel. The audience won’t be reading it for fun; they want to watch your video and learn something.

One way you can make sure your script is clear, concise, and easy to understand is by keeping the writing simple. 

Take out overly fancy words or synonyms that distract from the message of what you’re trying to say in the first place: if something can be said simply, then saying it simply will help keep things moving at a good pace when filming begins. 

Don’t use too many words that are difficult to understand or ones that take longer than necessary for them to pronounce (or even type!). 

Also try avoiding using too many words that are long by themselves – if you notice there’s one word per line of dialogue after several paragraphs of text, then chances are it might be time for someone else who isn’t as tired from writing so much content yet!

9. Don’t Use Double Entendres

Double entendres are the most obvious way to give your script a little extra edge. However, if you’re not careful, they can also end up being completely misunderstood by your audience. 

To avoid any potential confusion, try keeping the language in your script as straightforward and literal as possible. Rather than relying on double-meaning phrases like “I’m a big fan of red wine” (which could imply that you drink wine), say something like “I love red wine!” 

A similar approach applies when writing descriptions of things like cars or technology: don’t use words like “sexy” or “hot,” but rather choose descriptors that won’t be misinterpreted by viewers who lack context for what you’re referring to.

10. Speak In Your Accent To Make It More Authentic

Speaking in your accent is the best way to make it sound authentic. If you’re British, don’t attempt an American accent. 

If you’re American, don’t try to pass as Australian. While some accents are easier or harder to replicate than others, there’s no point in pretending to be someone else if it won’t sound genuine and even if it does, who wants to watch that?

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11. Don’t Use Too Many Words That Slow Down Your Video’s Pace

Don’t use too many words that slow down your video’s pace.

Use short, simple words. Don’t use compound sentences (two or more clauses connected by coordinating conjunction) or long, complicated words that don’t fit the context of your video.

Use active verbs instead of passive ones (e.g., “The project was completed” versus “Completion was achieved”). Active verbs are stronger and more effective at describing actions than passive ones, which often sound weak and vague in this context.

Avoid using adverbs like “actually” or “really” when possible; they can make your communication seem overly formal or stiff to viewers’ ears. 

Instead, try using phrases such as “in fact” when introducing new information to indicate something crucial about what you’re saying this will help keep things natural sounding without distracting from the main point being made in each sentence!

12. There Are Skills You Can Develop To Help You Become Better At Writing Better Video Scripts

The good news is that there are skills you can develop to help you become better at writing better video scripts. Here are some of the best ways to get started:

  • Practice, practice, practice! The more you write, the better your storytelling instinct will become.
  • Read other people’s work to pick up tips and tricks from their styles of writing. This can also help you get ideas on what works well in a script and what doesn’t work as well.
  • Learn from your own mistakes by looking back over some old scripts and seeing what could have been done differently or better. 
  • For example, maybe one part needed more detail while another part needed less detail and more action words (verbs). 

In this case, consider adding more details in the next script where they’re missing or reducing them where there are too many details already the key is knowing which direction to go!

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There are many different ways to write a video script, but the best way to do it is by being inspired by your feelings and experiences. 

When you’re writing your video script, think about how it will feel when people watch it and try to use words that express those feelings authentically. This will help make your content more compelling for everyone!

Further Reading

12 Tips for Hiring a Video Script Writer: Learn essential tips and considerations to find the perfect script writer for your video project.

How to Write a Video Script Like a Video Agency: Discover expert insights on crafting engaging video scripts that captivate your audience, just like professional video agencies do.

How to Write a Video Script: A comprehensive guide that breaks down the process of writing a compelling video script, step by step.


What are the key elements of a successful video script?

A successful video script should include a clear and captivating introduction, a well-structured narrative, compelling dialogue, and a strong call-to-action that resonates with the target audience.

How long should a typical video script be?

The length of a video script depends on the content and purpose of the video. However, as a general guideline, keeping the script concise and focused within 1 to 2 minutes is often ideal for maintaining audience engagement.

How can I ensure that my video script aligns with my brand’s voice?

To ensure consistency with your brand’s voice, it’s essential to thoroughly understand your brand’s tone, style, and messaging. Infuse these elements into your script by using appropriate language and maintaining a cohesive brand identity throughout the video.

Are there any tips for writing effective dialogue in a video script?

Writing effective dialogue involves making it conversational, natural, and relevant to the story you’re telling. Keep it concise, avoid jargon, and use language that resonates with your target audience.

How can I end a video script with a compelling call-to-action?

A compelling call-to-action should prompt viewers to take the desired action after watching the video. Use persuasive language and clearly state what action you want the audience to take, whether it’s subscribing, visiting a website, or making a purchase.