12 Reasons Why Your Press Release Should Be Free

Not all press releases are created equal. While some companies offer a range of features, others only include basic distribution and display options. One thing is certain: if you’re looking to get the most bang for your buck, you need to find a press release service with premium features that help you stand out from the crowd. And there’s no better time than now to do that!

10 Reasons Press Releases Help Your Business – YouTube
1. Increased Visibility: Free press releases can reach a wider audience without cost barriers.
2. Accessibility: No fees allow smaller businesses and startups to access PR opportunities.
3. Brand Exposure: Free distribution can lead to more media pickups and brand exposure.
4. Building Relationships: Establishing connections with journalists and bloggers is easier.
5. SEO Benefits: Free press releases contribute to improved online visibility.
6. Sharing on Social Media: Cost-free releases can be shared across various platforms.
7. Testing Ground: Experiment with press release writing without financial commitment.
8. Storytelling: Share compelling stories that might not fit traditional media budgets.
9. Content Marketing: Utilize press releases as part of your content strategy.
10. Niche Audiences: Reach specific audiences that might find your news valuable.
11. Learning Opportunity: Develop PR skills and learn from distribution results.
12. Authenticity: Free releases can reflect genuine news without a sales pitch.

Free Is Good

The reason press releases are free is that they’re good for your budget, good for your SEO, and good for your reputation. A free press release will also make you look like a person who understands how business works (and hopefully that’s an image you want to project).

Free is not just better than paid in this case: it’s better than anything else. It gets more people reading your content and sharing it with their friends which means more potential customers! If that sounds like something you’d like to have in this world of ours, then consider some other benefits of doing things on the cheap:

Your customers will appreciate it when they see that you’re offering something valuable at no cost whatsoever. They’ll think “Wow, look at this company I’ve never seen them do anything like this before!” Then they’ll tell all their friends about how great it is to deal with such a generous company…and suddenly everyone wants what you’re selling! Success!

You may be worried about losing potential clients if they don’t feel like paying for something but trust us: those fears are unfounded because any customer worth having won’t pass up the chance to get something valuable without paying anything at all. 

Plus if someone does decide against doing business with you because there’s no price tag attached? Well then maybe that wasn’t such a great customer after all! It’s a win-win either way: keep doing what makes sense for both parties involved!

Crafting a compelling press release requires attention to detail and strategic planning. Discover valuable insights in our article on 17 Tips for Putting Together a Press Release to enhance your press release writing skills.

You Get The Most Bang For Your Buck With A Premium Press Release

If you’ve ever tried to buy a premium press release from a company that offers them, you know that they can be very expensive. But with a free press release, you don’t have to worry about spending too much on your marketing efforts. You get the most bang for your buck with a premium press release.

You get the most exposure for your money: With a free press release, there are no hidden fees or additional costs attached to it. When it comes time to pay, all you have is one low price and no hidden charges. 

When it comes time to pay for a premium product or service like this one here at [URL], we make sure that our customers know what they’re getting themselves into before committing any money at all!

Press Release Distribution Is The Only Pr You Can Measure On Day One

Press release distribution is the only PR you can measure on day one. If you send a press release to an audience of 1,000 people and only 50 of them click through to your website, then you know that you need to rethink your pitch or how you’re presenting yourself. 

You’ll also know how many people shared it (if anyone) and how many link back to your store or site. And if someone does link back? That’s free SEO for your site!

That’s why every business owner should be using press releases as part of their marketing strategy.

Writing effective press releases for startups can be a game-changer in gaining attention. Explore our expert guidance in 9 Tips for Writing Press Releases for Startups to ensure your startup’s news gets noticed.

Press Releases Show Up In Search Engines, Boosting Your Seo

Not only do press releases show up in search engines, but they can be optimized for them. This means the more people that read your press release and share it with their followers, the higher your page will rank for certain keywords.

There are several ways to optimize a press release for search engines:

Write your headline as an imperative sentence (e.g., “Tell Us What You Think”) or use all caps (e.g., “TELL US WHAT YOU THINK”). 

Unlike traditional web pages, which are designed to be read from left to right like the text on a page of paper (and have no visual hierarchy), headlines for news publications come first because they’re meant to capture readers’ attention right away so they’ll click through to read the full article below it. 

Search engines work differently; sometimes they’ll even display different results based on whether or not there’s an H1 header tag in each email that contains links back to specific webpages on your site so make sure yours is present!

Become A Trusted Source Of Information

If you want to be the go-to source for information, you need to provide valuable content that people want to read. This can be in the form of a press release or an article. Your audience will appreciate your effort and hopefully turn into loyal readers; this means they’ll return in the future when they need more information.

This also builds trust with your audience because they know they can trust you as a reliable source of information regarding their field of interest or profession. In turn, people will share your press releases with others who may not have seen them otherwise or perhaps even read them themselves! 

As such, this increases awareness of your brand and makes it easier for potential customers to find out about what you offer without having to conduct further research themselves (which takes time).

Press Releases Are Easy To Write And Low Cost To Distribute

Press releases are easy to write, and very low cost to distribute. They’re also a great way to get your company’s name out there as well as a good way to get your message out. Press releases are the perfect tool for any business that wants or needs to have its brand seen by its target audience.

You’ll want to make sure that the press release you create is based on a newsworthy event that has occurred within your industry or field of expertise. The more newsworthy the event is, the more likely people are going to be interested in it and want more information about what happened and why it happened this way instead of another way.

Crafting news releases that capture the essence of your message requires finesse. Uncover the strategies in 12 Tips for Writing Great News Releases to create impactful announcements for your audience.

Your Competitors Are Already Doing It

A lot of businesses are already getting press releases distributed for free. Many websites will pick up your release and post it on their site without charging you a dime. Why should they? Because they can make money when people click through to your website and purchase something from you.

This means that if you want to get more exposure for your business, then other companies are doing it for free and this means that YOU could be doing it too!

We Don’t Add Costs For Multimedia Or Backlinks Because We’re Awesome Like That

We don’t charge for multimedia or backlinks because we’re awesome like that. We want you to succeed, and that means not adding costs where they don’t belong.

We know how much time and energy goes into creating a world-class press release, so we believe in making the process as simple and painless as possible. That way, you can focus on what matters: your business!

Our Press Releases Stay On Our Site Forever, Free Of Charge

Our press release service is free for the following reasons:

It’s easy to access. Once you’ve created your press release, all you have to do is share it with the world. Anyone who has an internet connection can read your story. Plus, they can easily find it by searching for relevant keywords in Google or Bing search engines.

It’s long-lasting and accessible in a variety of formats. Your press release will be permanently indexed on our website so that people who search for those keywords will see your content pop up at the top of their search results list.

It also comes in different file formats (PDF and HTML) so that journalists and media outlets can easily download them without any trouble!

Getting Started With A Free Press Release Distribution Service Has Never Been Easier

If you’re just starting with a free press release distribution service, the process has never been easier. You can start by creating your free account and adding multimedia to your press release. 

You can also add backlinks to help bring organic traffic to your site, which will help increase awareness of your business or product and generate more sales. Once the multimedia has been added, you can upgrade to a premium press release that includes social media links so that people can share what they have read on their favorite sites such as Facebook and Twitter. 

If you want even more exposure for your content then consider paying for additional services like including video clips within the body text of a press release (with permission from those persons who appear in said videos) or linking directly to other websites that are related but not directly relevant enough for inclusion within this particular piece itself (such as product reviews). 

If none of these options sound appealing there’s always another option: just write an entire article instead!

Engaging your audience through press releases involves creativity and strategy. Learn effective methods from our insights in 13 Ways to Engage Your Audience with a Press Release to make your releases stand out.

Find Additional Coverage Through Social Media Channels

If you’re not already using social media to promote your press release, now’s the time to start. Social media is a great way to get your press release in front of more people. 

It’s also a good way to build your brand and audience, and it can help expand what you’ve done with the press release.

What kind of social media channel should you be using for this? Many channels could work well for this purpose: Facebook and Twitter are two popular ones, but if other platforms would be better suited for your audience or industry, go with those instead!

There Are Many Reasons To Take Advantage Of This Opportunity

  • You can get started with a free press release.
  • It’s easy to write.
  • You can get coverage on search engines.
  • It’s easy to distribute.

You can add multimedia elements to your PR, including images and video, or even embed a podcast! This allows you to tell your story in more detail than just plain text because people are drawn to visuals more easily than they are to words alone.

You can get backlinks from other websites that also publish press releases as well as from sites where journalists post their stories related to your industry or company (like [website] or [website]). 

These links increase the visibility of your business on the internet by increasing its ranking in search engines such as Google, Yahoo!, Bing, and Ask Jeeves – making it easier for potential customers looking for products/services like yours to find you!

Gaining media coverage with epic press releases demands a unique approach. Our guide on How to Create Epic Press Releases that Get You Media Coverage will help you master the art of creating newsworthy content.


We hope we’ve convinced you that press releases are the best way to start your PR campaign. If you have any questions about our free service, please don’t hesitate to contact us at [email protected] We would love to hear from you!

Further Reading

Here are some additional resources to expand your understanding of press releases and enhance your writing skills:

7 Reasons Your Press Release Is Being Ignored: Discover common pitfalls that might cause your press release to go unnoticed and learn how to avoid them.

Press Release: Definition, Types, and Examples: Dive into the world of press releases with an in-depth overview of their definition, various types, and real-world examples.

Why Press Releases Are More Important Than Ever: Explore the enduring relevance of press releases in today’s digital landscape and how they continue to contribute to successful communication strategies.


What makes a press release effective?

An effective press release combines a newsworthy angle with clear and concise writing, addressing the who, what, when, where, why, and how of the story.

How do I choose the right angle for my press release?

Choose an angle that highlights the most significant and unique aspects of your announcement, focusing on what will resonate most with your target audience.

Should I include multimedia elements in my press release?

Yes, incorporating multimedia elements like images, videos, or infographics can enhance the visual appeal and engagement of your press release.

How do I distribute my press release?

Consider using online press release distribution services or sending directly to relevant journalists and media outlets to ensure broad reach and coverage.

What should I do after sending out a press release?

After sending out a press release, monitor for media coverage, engage with journalists who show interest, and leverage social media and your website to amplify the message.