The digital marketing landscape is constantly changing, but some of the fundamentals remain the same. That’s why we’re here to give you 10 tips for staying up-to-date on digital marketing trends.
From how to write like a human instead of a marketer to what channels are hot right now, this list covers everything you need to know about staying ahead in digital marketing. And don’t worry we won’t bore you with buzzwords or jargon!
| Takeaways |
|---|
| The future of digital marketing is promising, as it continues to evolve and adapt to changing consumer behaviors and technological advancements. |
| Digital marketing’s effectiveness and cost-efficiency make it a crucial component of modern marketing strategies for businesses of all sizes. |
| While traditional marketing methods still have their place, digital marketing’s ability to reach a global audience and provide real-time analytics sets it apart. |
| Continuous learning and upskilling in digital marketing are essential to stay competitive and make the most of the ever-changing digital landscape. |
| Businesses should embrace digital marketing as an integral part of their overall marketing mix to thrive in the digital age. |
Be Original
In the digital age, it’s easy to be a copycat. We’ve all seen businesses try to replicate the success of others, but this rarely works out well for anyone involved. It’s better to be original, different, and creative if you want your company to stand out and succeed in today’s fast-paced world.
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There Are A Few Ways That You Can Achieve This Goal
Be unexpected. People often get tired of seeing the same marketing techniques over and over again (like email blasts or banner ads). If you want people’s attention, try coming up with new ways of getting noticed instead of doing what everyone else has already done!
Be interesting or exciting. Your website needs more than just great content if it’s going to keep people engaged it also needs engaging visuals like pictures or videos that help tell stories about why they should buy from you rather than someone else who sells similar products/services at lower prices without taking advantage of these types of techniques first hand
Try The 80/20 Rule
The 80/20 rule is a handy rule of thumb that says, “80% of your outcome comes from 20% of your efforts.”
You can apply this to digital marketing in two ways: first, by finding out which 20% of your marketing efforts are producing 80% of the results for you; second, by using this as a guide to determine whether or not you’re on the right track with your overall strategy.
In other words, if you’ve been spending all day trying to figure out how to get more traffic and sales but have been getting nowhere fast (or even going backward), then maybe it’s time to re-evaluate what you’re doing and look into the most effective way(s) forward.
You can also apply this principle at home or work it doesn’t just apply online!
For example: if you want a clean house but don’t have time for laundry every day because there’s so much else on your plate (and laundry isn’t exactly fun),
Try doing less around the house so that there’s less cleaning up after dinner than before bedtime; then maybe only wash clothes once every few days instead of every single day (and move them around until they need washing again).
In other words: if something takes up too much time without providing any benefit whatsoever whether it be chores around the house or tasks at work cut down on whatever seems unnecessary until only what needs doing remains standing tall above all else!
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Focus On Quality Over Quantity
As a marketer, you should focus on quality over quantity. One of the best ways to make sure that your marketing is effective is by sticking to the 80/20 rule: focus on the top 20% of customers who provide 80% of your business. The same goes for content and budget allocation.
When It Comes To Digital Marketing, In Particular, There Are Two Main Strategies You Can Use
Focus on building up a strong base of brand advocates (the top 20%) who are likely to recommend your product or service and share it with their friends and family the people they know will value similar products or services and
Grow an audience by going viral through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Measure Your ROI
Measuring your ROI is a common practice in digital marketing. It allows you to pinpoint which campaigns are working, and which ones aren’t. The reason this is so important is that the only way to grow your business is through successful marketing campaigns, so those campaigns mustn’t just fail they fail fast!
The first step to measuring ROI is deciding what metrics will be most useful for you. These metrics can vary depending on your business model and industry; however, there are two main categories of data points: sales generated from online channels and traffic volume from online channels.
After choosing the right metrics, calculate them by comparing revenue generated by digital channels against the cost of producing those channels (e.g., media spend).
Now you have an overall return on investment (ROI) number that can be applied across all of your digital marketing efforts!
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Consider Cost Per Lead
As you’re starting, it’s important to keep an eye on the cost per lead of your marketing efforts. This is a measure of how much you spend on each lead, and is calculated by dividing the total cost of generating leads by the number of leads generated:
Cost Per Lead = Total Cost Of Generating Leads / Number Of Leads Generated
While this is not (quite) as straightforward as it sounds, there are plenty of tools available that will help you calculate it for yourself, including Google Ads’ built-in reporting interface.
Get Personal (But Don’t Be Creepy)
One way to avoid sounding like an automated robot is to use personal pronouns (you, you’re) and proper names. In the example above, “customer” is vague and impersonal; “Bob Smith” is specific and helpful for a customer who knows him.
Another way to make sure your content sounds natural is by including words that indicate human interaction. The word “we” implies a team working together; the word “you” shows that you are speaking directly to the customer, not just about him or her.
Prioritize Mobile Experiences
If you haven’t already, prioritize mobile experiences.
Mobile users are more likely to convert than desktop ones, and they’re also more engaged with your brand on social media.
Make sure your website is mobile-friendly and optimized for the best possible user experience on all devices, from smartphones and tablets to laptops and desktops.
If you’re unsure how to do this or don’t have the resources for it yet, consider using a responsive website builder like Squarespace or Wix.
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Make It Easy To Opt Out Of Emails
The best way to make sure people aren’t annoyed by your emails is to make it easy for them to opt-out. That means giving them an unsubscribe button and making sure they can do so with just one click.
It’s also important that you make it as easy as possible for people who are interested in your content and have opted in to receiving email updates from you to get back on the list if they ever decide they’d like to hear from you again.
Post A Blog To Your Website Regularly
Blogging is a great way to connect with customers and build trust. It’s also a great way to show your expertise and build a reputation. If you can provide interesting information, it will help people remember who you are when they need services like yours in the future.
Choose The Right Channel For Your Message
The channel you choose should be based on the type of message you want to deliver and who it’s going to be. For example, if you want to promote an app for children, it might not make sense to use Facebook or Instagram. You should use a channel that works best for your audience and in this case, that means Snapchat or YouTube Kids.
Another thing to consider: repeat customers are key to business success. If someone has already bought from your store once and liked what they got, there’s a good chance they’ll buy again when they’re ready for more.
That’s why re-targeting (using ads on sites where people have previously visited) is so effective it keeps reminding people about all the amazing stuff you offer!
Targeting Isn’t Just For Paid Search
Targeting is a huge part of the success of any digital marketing campaign, whether you’re promoting a business or selling a product. It’s the ability to get your message directly in front of the right people at exactly the right time and it can be used in several ways.
When we talk about targeting in digital marketing, we mean identifying potential customers and using technology to reach them with messages they might find interesting.
One way marketers target their audiences is through social media advertising: by establishing demographic criteria (like age range and gender), you can ensure that only people who fit your target profile see any particular ad.
Email marketing is another great way to reach specific audiences based on their interests, location, or other characteristics that make them more likely to buy from you than from someone else who doesn’t know what they need better than they do themselves!
A lot goes into effective email marketing campaigns nowadays; there are so many factors involved that I won’t even try explaining all of them here but suffice it to say that cleverly crafted emails sent straight into inboxes will always perform well when done right!
Capturing Email Addresses Should Be Your Top Priority
You can think of email as a mailbox. Your customers are the ones that write letters, and you’re the one who delivers them. To do this, you’ll need an email address.
You should be capturing these addresses at every opportunity because they’re your best way to reach customers and build a relationship with them over time.
If someone opts into your mailing list or signs up for one of your promotions or newsletters, they’ve permitted you to reach out periodically with offers related to what they signed up for to provide them with value in exchange for their trust in you as a brand. This is how you build loyalty!
Write Like A Human, Not A Marketer
To write like a human and not a marketer, you need to understand the difference between how you talk and how marketers talk. If you want to put your best foot forward in writing copy, keep these guidelines in mind:
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Write Like You Would Talk Don’t Sound Too Formal; Use Contractions; Be Natural!
Write as if speaking directly to your reader. Get personal! If they were sitting right across from you, what would they want to hear?
Think of yourself as having an audience of one person who has been waiting all day for this message from “you.” How would that person react? What questions do they have?
How might their problem affect them personally or professionally? What advice would help them out? What resources are available for them now so that they can take action immediately?
Consider where on the spectrum between human-to-human and marketer-to-consumer lies your ideal customer and then write accordingly!
Focus On Delivering Value Rather Than Making The Sale (At First)
The good news is that you don’t have to do all of this at once. You can start with one area, and then slowly add the others into the mix as your business grows. And if it doesn’t grow? Well, then you know what part of your marketing strategy isn’t working for you and can make adjustments accordingly.
Conclusion
In the end, digital marketing is about creating a relationship with your customers. That’s why all these suggestions are based on providing value and avoiding sales pitches. The best way to keep up with trends in online communication is by staying ahead of the curve. The only way to do that? Keep reading!
Further Reading
The Scope of Digital Marketing: Explore the vast opportunities and potential of digital marketing in today’s business landscape.
Why Should You Study Digital Marketing?: Discover the compelling reasons why pursuing a career in digital marketing can be a game-changer for your professional journey.
10 Undeniable Reasons You Need Digital Marketing: Uncover the essential reasons why incorporating digital marketing strategies is crucial for the growth and success of your business.
FAQs
What is the scope of digital marketing?
The scope of digital marketing is vast and encompasses various online platforms, tools, and techniques that businesses utilize to promote their products or services, connect with their target audience, and drive growth in the digital era.
How can studying digital marketing benefit my career?
Studying digital marketing can open doors to numerous career opportunities, as it equips individuals with the skills and knowledge needed to navigate the digital landscape, work with modern marketing tools, and stay ahead in the competitive job market.
Why is digital marketing essential for businesses?
Digital marketing plays a pivotal role in today’s business world, enabling companies to reach a wider audience, build brand awareness, engage customers, analyze data for insights, and achieve measurable results that drive business growth.
What are some key advantages of digital marketing?
Digital marketing offers several advantages, including cost-effectiveness, global reach, real-time analytics, personalized targeting, higher conversion rates, and the ability to connect with consumers on various digital channels.
How can digital marketing help businesses stay competitive?
Embracing digital marketing allows businesses to stay competitive by adapting to changing consumer behaviors, leveraging data-driven insights to optimize strategies, and establishing a strong online presence to engage and retain customers in a digital-first marketplace.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.