If you’re looking to become an inbound marketer or just want to understand better what that means, HubSpot has a certification course for that. If you’re interested in learning how to sell HubSpot solutions and services, there’s also a course for that.
And if you want to be able to design websites using the same tools HubSpot uses, there’s even a certification course for that! In this article we’ll run through all of these courses and give you some tips on which ones are best suited for your specific needs.
| Takeaways |
|---|
| 1. Understand the variety of HubSpot marketing certifications available. |
| 2. Align certifications with your career goals to focus on relevant skills. |
| 3. Consider your expertise level before choosing between beginner and advanced certifications. |
| 4. Leverage free and paid certification options based on your learning needs. |
| 5. Prepare effectively using HubSpot’s study materials and practice exams. |
| 6. Showcase earned certifications on professional profiles to enhance credibility. |
#1. Inbound Marketing Certification
- What is inbound marketing?
- What are the benefits of inbound marketing?
- What is the Inbound Marketing Certification?
- How does it work?
The Inbound Marketing Certification is a free training course that covers topics like search engine optimization, social media marketing, and lead generation techniques.
It’s geared toward people with little or no experience with digital marketing who want to learn more about how they can grow their businesses through digital channels.
It takes approximately three hours to complete and includes videos, quizzes, and a final exam at the end. The exam includes 125 multiple choice questions which you have 90 minutes to answer (you can skip questions if you don’t know them).
Building a solid foundation in inbound marketing is crucial for anyone looking to excel in the digital landscape. Explore our detailed guide on The Ultimate Guide to Inbound Marketing to gain a comprehensive understanding of the key principles and strategies.
#2. Content Marketing Certification
Content Marketing Certification is a great way to learn about the best practices of content marketing. It will help you understand how to create valuable content for your audience, how to use it as a way to attract customers, and how to measure its effectiveness.
This certification is appropriate for beginners who want an introduction to this field or even established marketers who want a refresher on the basics.
#3. Email Marketing Certification
Email marketing is one of the most popular ways to build your HubSpot account. It’s also an easy way to connect with your audience and encourage them to take action. The best part is that you can use email marketing for free with a free trial account!
The HubSpot Email Marketing Certification is an Associate-level certification designed for those who want to learn the ins and outs of email marketing, from creating campaigns to tracking their results.
With this certification, you’ll gain the skills needed for success in email marketing on top of what you already know about HubSpot Marketing.
You will become familiar with developing emails as well as how they can be tracked through tools like Lead Forms or Google Analytics.
Embarking on a journey of learning often involves drawing inspiration from those who have walked the path before you. Dive into the personal experiences shared in Inbound Marketing Expert Shares His Personal Journey to gather insights and motivation for your own marketing endeavors.
#4. Growth-Driven Design Agency Certification
This certification is for agencies who want to understand the principles of growth-driven design, which includes understanding how to create an effective customer experience and how to design for the people who use your product.
This certification helps you adapt your process so that you can create more engaging products that meet user needs.
The Growth-Driven Design Agency Certification is a live, instructor-led course that takes place over three days every month in Boston or New York City.
Each day includes several hours of training followed by Q&A sessions with your fellow attendees and experienced instructors.
It also includes access to additional resources through HubSpot Academy after the course has ended so you’ll have even more opportunities to practice what you’ve learned!
If this sounds like something worth exploring, here’s everything else you need:
#5. HubSpot Design Certification
You’ve heard of HubSpot Marketing Certifications, but what about the Design Certification?
The HubSpot Design Certification teaches you how to use the HubSpot drag and drop editor to create beautiful landing pages, email templates, and sales funnels in minutes. It also offers a deep dive into CTAs, responsive design, and mobile-first design principles.
You’ll learn the fundamentals of web design so that you can build websites that look great on any device an essential skill for today’s marketers!
You’ll need access to a computer with an internet connection (Windows or Mac), an active HubSpot account, and 5-10 hours per week for six weeks (24 total hours).
#6. Inbound Sales Certification Course
If you’re a salesperson who wants to learn how to sell inbound, this is the certification course for you.
The Inbound Sales Certification Course teaches students how to sell HubSpot’s software more effectively, which will give them a competitive advantage over other salespeople who aren’t using HubSpot.
The course is self-paced and available in English only; however, it can be completed in just four hours. It’s also free!
Metrics play a significant role in measuring the effectiveness of marketing efforts. To uncover the insights that can shape your marketing strategies, delve into our article on The 12 Most Significant Inbound Marketing Metrics and discover the key performance indicators that matter.
#7. How To Sell HubSpot (Partner Enablement Training)
What is the HubSpot Partner Enablement Training course?
HubSpot’s Partner Enablement Training is an online course that teaches you how to sell and use HubSpot’s marketing software. It includes content on the main features of HubSpot, tips for selling it to customers, how to get started with your first client, and more.
What is the HubSpot Partner Enablement Training exam?
The exam consists of 100 questions that have a time limit of 60 minutes for completion. There are no time extensions or other accommodations offered for this certification exam at this time.
Embracing the power of inbound marketing can bring forth a multitude of benefits. Discover the surprising reasons why this approach is a game-changer in our article on 16 Surprising Reasons Why You Should Embrace Inbound Marketing and pave the way for innovative and effective marketing practices.
#8. Strategy Certification Course
The HubSpot Strategy Certification Course is a self-paced, hands-on course that will help you learn how to build an effective strategy for your business.
The course will teach you how to develop a marketing plan that aligns with your business goals, identify the best marketing channels to use for your target audience and define your unique value proposition (UVP).
To be eligible for this certification, all you need is an existing experience in SEO, paid marketing, or content strategies. Before participating in this certification program, it’s also recommended that candidates have experience using Google Analytics or other similar tools.
Engaging your audience in meaningful ways is a cornerstone of successful marketing. Uncover the strategies to achieve optimal engagement by exploring our guide on How to Optimize Your Marketing Strategy for Optimal Engagement and unlock the potential for deeper connections.
Conclusion
So there you have it, eight HubSpot marketing certifications to choose from. The question is: which one do you want to take? I hope this post has given you some insight into what each certification will teach you and why they are so important.
If in doubt, start with our very own Inbound Sales Certification Course as there’s no better way to learn about how inbound sales work than by doing it yourself!
Further Reading
Here are some additional resources to further explore the topic of HubSpot marketing certifications:
SmartBug Media – A Guide to HubSpot Certifications for Marketers Discover the various HubSpot certifications tailored for marketers and how they can enhance your skill set in digital marketing.
Digital Cro – Which HubSpot Marketing Certificates Should You Get? Learn about the different HubSpot marketing certificates available and gain insights into which ones align with your professional goals.
HubSpot Academy – Certification Overview Explore the official HubSpot Academy’s certification offerings, each designed to empower marketers with up-to-date knowledge and skills.
FAQs
What are HubSpot marketing certifications?
HubSpot marketing certifications are specialized training programs offered by HubSpot Academy to equip marketers with valuable skills and expertise in various aspects of digital marketing.
How can HubSpot certifications benefit my career?
HubSpot certifications can enhance your credibility, validate your expertise, and provide you with practical knowledge to excel in the ever-evolving field of marketing.
Are HubSpot certifications free?
HubSpot offers a combination of free and paid certifications. Some basic certifications can be obtained for free, while more advanced ones may have associated costs.
How do I prepare for a HubSpot certification exam?
HubSpot provides comprehensive study materials, including video lessons, guides, and practice exams, to help you prepare effectively for your chosen certification.
Can I showcase my HubSpot certifications on my professional profiles?
Absolutely. Once you earn a HubSpot certification, you’ll receive a digital badge that you can proudly display on platforms like LinkedIn to showcase your expertise to potential employers and clients.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.