We Decided To Try Neuromarketing On Ourselves

We’re excited to announce that we’ve decided to try neuromarketing on ourselves! We know, it sounds crazy and even a little scary at first but we think it’s going to be fun and useful for our upcoming redesign. 

We wanted to share some of the results we’ve seen so far with you, so here are 10 things we learned from doing neuromarketing testing on ourselves:

Takeaways
1. Experimenting with neuromarketing techniques internally can provide valuable insights into their effectiveness.
2. Applying neuromarketing strategies on your own products/services can help you understand their impact firsthand.
3. Consider the ethical implications and transparency when using neuromarketing to influence consumer behavior.
4. Learning from the experience can lead to innovative approaches to marketing and customer engagement.
5. Incorporating neuroscience principles into your marketing strategy can provide a deeper understanding of consumer decision-making.

1. The Color Red

The color red is a powerful tool for marketers because it’s eye-catching and instantly draws attention. This is why you’ll see many websites using red to indicate links and buttons.

But did you know that red can also be used in combination with blue to create more contrast between important elements like buttons? Check out the image below:

In this example, note how much more attention the “Buy” button gets than its non-red counterparts even though they all look very similar at first glance (the only difference being the color).

Exploring the intricacies of neuromarketing has taught us valuable insights. From a rocket scientist’s perspective, we’ve learned that bridging science and marketing can lead to revolutionary strategies.

2. Visualize

Visualizing the problem is one of the most important steps in your creative process. Visualize it, and you’ll know what you need to solve. Visualize the solution, and you’ll know how to get there. To visualize your product or service requires careful attention to detail: 

Be sure to include every feature that could be considered useful or desirable and then add a few more anyway (because who knows?). 

Next, think about the user experience; consider their first impressions as they approach your brand online or offline.

Then imagine how they will interact with it once they do have contact with it and make sure those interactions feel intuitive and easygoing so that even a non-expert can operate them effortlessly! 

Finally, also consider all aspects of your business model: How will revenue be made? How much profit is possible? Will this product help people accomplish something in their lives? How does this fit into an overall goal for our company?

What else should we visualize when we’re creating an idea from scratch? Consider all aspects of its impact on society: Who benefits from this product/service/idea being available for purchase online today versus fifteen years ago when we used paper receipts instead (not many people). 

Why do they benefit from such access now but didn’t before; what has changed since then within both technology advancements as well as social norms regarding digital privacy rights today.

Versus twenty years ago when everyone was less concerned about keeping data private just because most companies weren’t collecting them yet back then either due mainly because privacy wasn’t something anyone cared about back then either until recently.

So why does privacy matter now more than ever before–which leads me to another topic…

3. Glucose Booster

Glucose is a type of sugar that’s found in foods like bread and pasta. It’s the main source of energy for your body, and there are many types of sugars in foods such as glucose, fructose (fruit sugar), lactose (milk sugar), and maltose which are found in bread.

If you want to understand more about what glucose means for your health then check out this article: Understanding Sugar And Its Effects On Your Health

Sharing my journey about giving a TEDx talk on selling products online has shown me that effective communication techniques and persuasive strategies can drive online sales to new heights.

4. Beauty In Design Will Make You Happier Than Anything Else

The fourth and final rule: Beauty in design will make you happier than anything else.

This is the rule that I least expected to be true but ended up being one of my favorites. There’s no doubt that when I look at something like an Apple product or a Tesla car, it just seems more beautiful than other products, but why? 

The answer is because of the way their designs have been engineered to make us happy.

 By using colors and shapes that have been proven to affect our moods positively (bright colors for happiness, dark colors for seriousness), companies can effectively use design as a tool for manipulating our emotions without even realizing it!

The truth is that beauty isn’t everything; sadly there are plenty of beautiful things out there that fail miserably at doing what they’re supposed to do (such as cars). 

However, designers can use this knowledge about how humans view beauty through color and shape as another tool when creating new products and experiences and hopefully make them better!

5. Textures Are An Easy Cheat To Create A Feeling Of Luxury

Textures can be used to create a feeling of luxury and warmth, coziness, and depth.

Adding texture is an easy way to make your home feel more luxurious. By using textures in your decorating (like rugs, pillows, and wall art), you can give the room more character without spending much money at all. 

If you’re looking for a way to save on decorating costs while still creating an inviting space in your home textures are one simple solution!

6. Playing On Nostalgia Can Be A Powerful Way To Connect With Your Users, But Tread Carefully

Nostalgia is a powerful emotion, and it’s important to be careful not to overdo it. As we’ve learned from the past, nostalgia can be used for good, but also evil. For example, it’s been used by marketers to sell everything from pizza to video games and even luxury cars. 

The challenge with nostalgia-based marketing is finding the right balance between evoking enough nostalgia to make people feel something in their guts while avoiding so much that you risk becoming annoying or tired or worse yet, boring!

The moment a consumer encounters a product can shape their decision. Discover how your brain determines its affinity for a product, as explained in the article on first sight product impressions.

7. People Are More Likely To Accept Big Changes When They Feel Secure And Trust You, So If You Want To Make A Big Change, Make Sure Your Users Don’t Feel Threatened By It By Explaining The Future Path Of The Project On Its Current State And How It Is Related To The User Needs/Goals

An example of this is when we added a new feature called “Follow Your Friends” which allows you to follow other users instead of waiting for someone else to follow you. 

We wanted to add this without changing anything else about our app because we felt like users would be confused if their feed was suddenly different after 50 days (and maybe even get mad). 

The way that we solved this was by making sure that adding Follow Your Friends would not change how people were posting content or replying in their group chats, just how their friends were presented on screen. 

This makes sense for us because we knew our user base would still be able to do what they normally did but now have access to something new as well!

8. Simplicity Is Far Harder To Design Than Complexity Because Simple, Clean Things Seem Easy Enough That We Think We Can Do Them Ourselves, Even Though Simplicity Is Much More Difficult To Achieve Than Complexity Due To The Number Of Elements That Must Be Taken Into Account To Be Able To Create An Elegant Solution

As we’ve mentioned above, simplicity is the ultimate sophistication. Elegance is the ultimate sophistication.

Simplicity may be harder to achieve than complexity because it requires so many elements to be taken into account and balanced out, but it’s not just about aesthetics. 

Simplicity is also about functionality and usability. Great design will always be simple simplicity in its form of complexity!

9. Consistency Creates Trust Within Our Users – If We Can’t Be Trusted With Small Things Like This, Then Who Knows What Mistakes Might Occur In Bigger Parts Of Your Site Or App?

The biggest lesson we learned from this exercise is that consistency is important in design. It builds trust. 

For example, if you visit Amazon and it looks like any other site on the internet but has a blue background instead of red or green, then why would you trust them? What if they suddenly start using purple as their primary color?

Consistency in design also helps usability. This is especially true when it comes to purchasing decisions; 

If users have to go through different pages (or use different buttons) to make purchases on one site versus another, they’re likely going to get confused and frustrated with both sites before making a purchase. They might even give up altogether!

And finally, consistency allows us all kinds of branding opportunities: not just your own brand’s identity but also that of your clients’ brands as well!

In marketing, creating an unforgettable experience is paramount. Explore the deeper realms of neuromarketing beyond the product itself with insights from neuromarketing’s emphasis on experiences.

10. Use Hot Text (Red) Sparingly Since It May Stand Out Too Much From Other Links And Add Extra Visual Noise That Distracts Users From Important Content On Page (Or Other Links)

Hot text is one of the most visually interesting elements you can use on your site, but only use it when it is necessary, as in cases of navigational controls or accessibility needs. 

For example, if you have a colorblind person visiting your website who cannot distinguish between colors like red and green, then it’s good practice to put all links using those colors in hot text form so he or she will not miss them.

Connecting with customers on an emotional level can be a game-changer. Learn how to evoke emotions that drive purchasing decisions through the techniques discussed in the article on emotionally persuading people to buy.

Conclusion

The takeaway here is that visual design matters. It’s easy to assume that people will just read whatever you put out there, but they don’t look at it, too. 

A well-designed product or service can be the difference between a customer who buys from your brand again and one who doesn’t return.

Further Reading

Explore more about neuromarketing with these resources:

TechTarget – Neuromarketing Definition: Learn the ins and outs of neuromarketing and how it influences consumer behavior.

Study Smarter – Neuromarketing Explanations: Dive into the concepts of neuromarketing and its role in managing marketing information.

iMotions Blog – Neuromarketing Insights: Gain insights into real-world neuromarketing examples and their impact on various industries.

FAQs

What is neuromarketing?

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand and influence consumer behavior by studying brain and emotional responses to marketing stimuli.

How does neuromarketing work?

Neuromarketing involves using technologies like EEG, fMRI, and eye-tracking to measure brain activity and physiological responses, providing insights into how consumers perceive and respond to marketing messages.

What are some practical applications of neuromarketing?

Neuromarketing is used to optimize product design, packaging, advertising, and pricing strategies by tapping into subconscious consumer preferences and emotions.

Is neuromarketing ethical?

Neuromarketing raises ethical questions about manipulating consumer behavior. However, when used responsibly and transparently, it can lead to better-targeted and more relevant marketing campaigns.

Can small businesses benefit from neuromarketing?

Yes, even small businesses can benefit from neuromarketing insights. Understanding how consumers respond to different stimuli can help tailor marketing strategies for better engagement and conversion rates.