The best marketing strategy in the world can’t help your business if no one is seeing it. The internet is a big place, which means that unless you have a wildly successful brand or product, it can be hard to stand out from the crowd.
Thankfully, there are plenty of things you can do to ensure that more people see your message and then follow through on what you’re selling.
Below are six effective tactics for increasing online reviews and getting more attention from customers who might not have otherwise looked twice at your company:
| Key Takeaways |
|---|
| 1. TEDx Talk Insights: Learn from a TEDx talk on selling products and services online. |
| 2. Rocket Scientist Wisdom: Understand 15 key neuromarketing takeaways from a rocket scientist’s perspective. |
| 3. Color Psychology: Explore the psychology of color in marketing and its impact on consumer behavior. |
| 4. The Power of Neuromarketing: Discover how neuromarketing can be a transformative tool for your business. |
| 5. Entrepreneurial Growth: Uncover how embracing neuromarketing principles can enhance your entrepreneurial journey. |
Ask For Online Reviews
One of the most effective marketing tactics you can use is to ask for reviews. You know how it is, you’re looking for a new restaurant and want to see what other people think about it before deciding if it’s right for you.
Or maybe it’s a book or movie that you want to read or watch, but the only way you will decide whether it is worth your time and money are by reading reviews on Amazon or Rotten Tomatoes.
It happens all the time: We look online to find out what others are saying about something before we buy it ourselves.
So why should this tactic only be reserved for consumer products? If consumers seek online review sites as a resource when making decisions, why not provide them with an easy way to share their experience with your brand?
Learning effective marketing tactics from others’ experiences is a smart move. Explore how a TEDx talk on selling products and services online can provide valuable insights to enhance your business strategies.
Pay Attention To Local Search Results
Local search is important for any business. It’s not just that you can get your site on the first page of Google or Bing it’s also that, according to a study from BrightLocal and Movable Ink, almost half (48%) of people start their local search from mobile apps and sites.
In other words, when someone searches for something nearby, they’re most likely seeing an organic listing in the SERPs (search engine results pages).
So if you want to stand out from the competition and make sure you appear at the top of those results, you’ll need to do a little extra work on your local SEO strategy.
Take Pride In Your Location Listings
Make it easy for people to find you, and take pride in where your business is located. The more information you can provide about the physical location of your business, the better.
If a customer is looking for an electrician in Los Angeles, and you have a listing on Yelp with all of your contact info including a map link that takes them directly to your page on Google Maps, they’ll be able to find you quickly and easily.
Neuromarketing insights are like rocket fuel for your business success. Discover 15 key takeaways from a rocket scientist about neuromarketing that can elevate your marketing approach to new heights.
Check For Errors And Outdated Information
The internet is a powerful tool for getting your business noticed, but it’s also a place rife with errors. The last thing you want is to be the unwitting source of misinformation or outdated information.
Check your website frequently and make sure there aren’t any typos or errors in the text that could cause confusion among visitors. You can also use sites like Grammarly to help proofread everything before you post it online (and help keep your brand name out of the news headlines).
If you are running an e-commerce store, it’s important that every item on sale has all its details correct from pictures and descriptions down to prices, stock levels, and delivery dates so if anything needs updating just do so quickly!
Optimize Your Google My Business Page
Your Google My Business page is a free service that allows you to list your business information on Google Maps and other Google services. It’s an excellent way to get more visibility for your company, especially in areas where you don’t have physical locations (like online businesses).
To optimize your business listing, use a clear photo of the building or storefront where you do business and post detailed information about what type of products/services are sold there (if any), along with things like hours of operation, contact info and local reviews.
This will help people find out more about who they’re supporting when they buy from you!
Invite Customers To Leave A Review
You can make it easy for your customers to leave reviews by:
- Including a link in your emails or at the bottom of each email that leads directly to a page where they can leave their review.
- Including an invitation on your website that includes instructions on how to leave a review.
You should also offer an incentive for leaving reviews (such as sending them a coupon code or discount) so that people are more likely to do it.
Make sure these incentives are easy enough for customers who aren’t tech-savvy and aren’t already used to reading online content (like millennials).
Review Your Reviews (And Respond)
You should be responding to all reviews, whether positive, negative, or even neutral.
Respond to positive reviews by thanking the reviewer and asking if they have any questions. You can also use this as an opportunity to suggest additional products or services that might interest them.
Respond to negative reviews with a sincere apology for the experience your customer had and then offer a solution even if it’s just a discount on their next purchase (or an entire refund).
If you’re not sure how to handle it yourself, ask someone who does know how to handle it for help in writing your response.
Respond to neutral reviews by pointing out something unique about your business (not its features) that makes it special and ask what else they’d like you do better next time around.
You may learn something new about your customers while doing so!
And if not…well at least they now know that there are humans behind these companies instead of just faceless corporations out there somewhere making money off their backs without ever communicating back?
Colors hold the power to influence consumer decisions. Delve into the fascinating world of color psychology in marketing and find out why “Yellow Is the New Green” in the realm of consumer behavior.
Get Listed On Referral Websites
While many businesses rely on word of mouth to gain new customers, referral websites can help you build your reputation and get more people in the door.
These are sites that list businesses and let visitors rate them, comment on their experiences, or leave reviews. Some even have online communities where users can share tips and advice about specific products or services.
People trust these websites because they’re unbiased; they aren’t affiliated with any particular business.
When they recommend a product or service on a referral website, it carries more weight than if someone just told someone else about it in a passing conversation.
This is especially true if that person isn’t familiar with both companies involved (like when a friend recommends a restaurant).
If your company has an existing referral program that gives customers incentives for referring others (such as discounts), put this information up on one of these sites so potential customers can see how easy it is for them to spread the word about what makes you unique!
You may also be able to persuade other local businesses into joining up with yours–just ask around!
Tackle Customer Service-Related Topics Head-On
Customer service is a critical component of any business, but it can be especially important for small businesses.
When you have fewer customers, the quality of each interaction will make or break your business. In fact, according to research from The Center for Generational Kinetics (CfGK), more than two-thirds (67%) of millennials say they’d pay more for better customer service.
The good news? It’s possible to nail stellar customer service without hiring a team full of specialists as long as you’re willing to put in the work yourself. Here are some tips that will help you set yourself up for success:
Set Up A Feedback Loop
You can set up a feedback loop by asking people for their opinions and then responding to those opinions. In this way, you’re collecting valuable data from your customers and using it to provide better products, services and marketing.
You should ask for feedback in different ways depending on the situation. For example:
If someone is interested in buying one of your products or services but isn’t sure if they want to commit yet, you should ask them what they think about what you’re offering before getting into more detail about the product or service itself.
This will help you understand how much interest there is for your product or service before moving forward with it.
If a customer has already purchased one of your products or services but isn’t happy with it because there are problems with quality control that need fixing such as an error on their invoice not matching up with a problem they experienced during checkout.
Then asking directly if there were any issues like these would be appropriate so that they know where exactly things went wrong.
While also allowing them to let others know about potential problems through social media channels such as Twitter or Facebook so other potential customers don’t fall, victim, themselves!
Uncover the potential of neuromarketing as a transformative tool. Discover why some consider it a magic bullet that can actually work and explore how these techniques can reshape your marketing strategies.
Share Your Answers With The World
You should share your answers with the world.
At a minimum, you should tell your customers that you are listening. You could also share your answers on social media or send them out in an email newsletter. (If there are too many to share individually, highlight a few key responses and link to the rest.)
You can also share this information with other people in your company: employees, vendors and partners, etc.
Encourage People To Submit Questions And Comments On Social Media
Now that you’ve collected a handful of social media followers, it’s time to make use of them. Use hashtags on Twitter and Instagram to collect questions, comments and feedback from customers.
If someone mentions your brand in a positive light, thank them for their support with a simple “thank you!” And if someone has an issue with one of your products or services (hopefully they won’t), address their concern head-on by responding within 24 hours.
Train Employees To Help Customers Find Answers
Training your employees to help customers find answers is a great way to put a human face on your business.
When a customer has an issue with their product or service, they want it resolved as quickly as possible. It doesn’t matter how busy you are; focus on helping them resolve their problem and they will appreciate it.
This can be anything from responding to customer inquiries, responding to customer complaints, responding to customer compliments or feedback, responding to suggestions, and even requests for additional information about products/services.
Make sure you have clear processes in place for each of these things so that employees know what they should say when someone contacts them!
Launch A Direct Review Program
Make it easy for your customers to leave a review. With the launch of our new direct review program, we know that many businesses struggle with getting reviews on Yelp and Google.
We’ve found that the key to success is making it as convenient as possible for your clients to leave a review, after all, they don’t want to be bogged down by extra steps when they could be relaxing after their appointment!
We do this by using platforms like Yelp or Google Reviews in conjunction with incentivized reviews (i.e., offering guests discounts if they leave us feedback). You can easily set up this same type of program yourself by following some simple steps:
- Make sure your business is listed on these platforms so people can easily find out about you
- Create an incentive for those wishing to leave a review (for example, offer $10 off the next service)
- Respond to reviews promptly when posted (this will show potential customers how sincere you are about customer satisfaction)
Share Positive Customer Experiences On Social Media
Social media is a great way to share your brand’s best stories with your audience, but you can also use it as a platform for customers to share their own experiences.
For example, if someone has had an awesome experience with your business, ask them to share it on Facebook, Twitter, or Instagram.
This will give future clients some insight into how other people have felt about working with you and help develop trust in the brand.
You could also ask customers for photos of themselves using products that they love from your store or restaurant (or any other kind of place) and tag them on social media posts!
It’s a good way to give current or potential clients an idea of what kind of vibe is going down at whatever place they want to go next time and who knows? Maybe it’ll even get some people through the door!
Encourage customers to share their experiences publicly by rewarding them for doing so! For example: “Share this post about us on Facebook/Twitter/Instagram before [time] tomorrow and we’ll send an extra 10% off coupon in response!”
Embracing neuromarketing principles can enhance your entrepreneurial journey. Explore how 16 ways neuromarketing made someone a better entrepreneur could provide you with valuable insights to grow your business acumen and success.
Conclusion
Marketing your business can be a little overwhelming, especially if you’re just starting. That’s why you need the best marketing tactics to help boost your sales and stand out from the competition!
We’ve talked about some of our top tips for making more money with ads in this post here on HubSpot’s blog, but today we want to focus on two specific tactics that have helped us achieve great results: content marketing and influencer marketing.
Further Reading
Powerful Marketing Strategies: Explore a comprehensive guide to effective marketing strategies that can supercharge your business growth.
5 Big Business Marketing Tactics You Can Steal: Discover innovative tactics used by big businesses that you can adapt to enhance your marketing efforts.
10 Marketing Strategies to Fuel Your Business Growth: Entrepreneur offers valuable insights into 10 strategic approaches to accelerate your business’s growth through marketing.
And here’s the “FAQs” section with five questions and answers related to the semantic of the TITLE:
FAQs
What are some effective marketing strategies for business growth?
Marketing strategies for business growth encompass a wide range of approaches, including digital marketing, content marketing, social media campaigns, and personalized customer experiences.
How can I learn from big business marketing tactics?
Studying the marketing tactics employed by large corporations can provide valuable insights into scaling strategies, targeting larger audiences, and leveraging resources effectively.
What marketing strategies contribute to fueling business growth?
Marketing strategies that fuel business growth include data-driven decision-making, targeted advertising, customer retention programs, and leveraging emerging technologies.
How do marketing strategies impact business growth?
Effective marketing strategies attract new customers, improve brand visibility, increase sales, and build a loyal customer base, all of which contribute to overall business growth.
What role does innovation play in modern marketing strategies?
Innovation is a cornerstone of modern marketing strategies. Creative approaches, novel technologies, and unique value propositions set businesses apart and drive growth in competitive markets.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.